The art of social media for business is all about understanding your target audience and the medium to which you decide to share your content on. More and more, iconic brands are adding to their digital strategy budgets. This presentation is used to showcase how understanding the social media foundation, one can build a strategic communication strategy that can capitalize on the power of social media.

1. The Business of Being Social
SOCIAL THINKING FOR PR PROS

2. Published on Feb
15, 2016 by
Robert Allen on
SmartInsights.com

3. Published on Feb
15, 2016 by
Robert Allen on
SmartInsights.com

4. Facebook — 72% of adult internet users/62% of entire adult
population
Fully 72% of online American adults use Facebook, a proportion
unchanged from September 2014. Usage continues to be
especially popular among online women, 77% of whom are
users. In addition, 82% of online adults ages 18 to 29 use
Facebook, along with 79% of those ages 30 to 49, 64% of those
ages 50 to 64 and 48% of those 65 and older.
Pew Research Aug 2015

5. Pinterest — 31% of adult internet users/26% of entire adult
population
Some 31% of online adults use Pinterest, a proportion that is
unchanged from the 28% of online adults who did so in
September 2014. Women continue to dominate Pinterest –
44% of online women use the site, compared with 16% of
online men. Those under the age of 50 are also more likely to
be Pinterest users – 37% do so, compared with 22% of those
ages 50 and older.
Pew Research Aug 2015

6. Instagram — 28% of adult internet users/24% of entire adult
population
Some 28% of online adults use Instagram, a proportion that is
unchanged from the 26% of online adults who did so in
September 2014. Instagram continues to be popular with non-
whites and young adults: 55% of online adults ages 18 to 29 use
Instagram, as do 47% of African Americans and 38% of
Hispanics. Additionally, online women continue to be more
likely than online men to be Instagram users (31% vs. 24%).
Pew Research Aug 2015

7. LinkedIn — 25% of adult internet users/22% of entire adult
population
A quarter of online adults use LinkedIn, a proportion that is
unchanged from the 28% of online adults who did so in
September 2014. LinkedIn is the only major social media
platform for which usage rates are higher among 30- to 49-year-
olds than among 18- to 29-year-olds. Fully 46% of online adults
who have graduated from college are LinkedIn users, compared
with just 9% of online adults with a high school diploma or less.
The site continues to be popular among the employed – 32% are
LinkedIn users, compared with 14% of online adults who are not
employed.
Pew Research Aug 2015

8. Twitter — 23% of all internet users/20% of entire adult
population
Some 23% of all online adults use Twitter, a proportion that is
identical to the 23% of online adults who did so in September
2014. Internet users living in urban areas are more likely than
their suburban or rural counterparts to use Twitter. Three-in-
ten online urban residents use the site, compared with 21% of
suburbanites and 15% of those living in rural areas. Twitter is
more popular among younger adults — 30% of online adults
under 50 use Twitter, compared with 11% of online adults
ages 50 and older.
Pew Research Aug 2015

9. Engagement on
Social Media

10. KNOW
LIKE
TRUST

12. Content Creation Tips
 Understand what is keeping your customer from making
the decision that you would like for them to make.
[REVERSE ENGINEER]
 Begin with the end in mind.
 Each platform has its’s own personality. Create content
based not only on the target, but also on the style of the
platform.
 Watch the trending list on Facebook & Twitter.
 Think about how you can apply visuals to your story.
 DO NOT create one piece of content and schedule for
every platform.

13. “
”
A study by Edelman found that 87 percent of
people want meaningful interactions with
brands, but only 17 percent believe that
brands deliver them.
FEBRUARY 2015

14. Case Study’s
WHEN YOU HAVE ICONIC
BRANDS EMBRACING SOCIAL, IT
SAYS THAT SOCIAL IS A
PLATFORM THAT CAN NOT BE
IGNORED. ITS MUCH BETTER TO
BE AHEAD OF THE CURVE THEN
CHASING BEHIND OTHER
BRANDS THAT WERE WILLING
TO TRY IT. OUR CLIENTS EXPECT
US TO BE LEADERS IN OUR
EXPERTISE.
COMMUNICATION!

15. Burberry has fully embraced social media as a
means to reach customers and fans, and over
60% of their marketing budget is now going on
digital.
#ArtOfTheTrench 2015

16. User generated
content

17. Media
coverage on
their social
media
campaigns

18. Content that
showcases
brand value

19. Also created a
Chicago City
Guide via Twitter
based on user
generated
content

20. Measurement

21. Facebook
Insights

22. Twitter Analytics

24. 2016 Trends
 Social media goes private
 FB Groups, LI Groups, and the rise of messaging apps
 Pay more for traffic
 Encouraged to “boost” post
 Social strategies are now centered around people
 Influencer Marketing, Employee Advocacy, Social Selling
 Visuals designed based on the platform
 Video and live streaming

25. 3 Social Apps You May Not Know About
March 26, 2015
Raised 1.6 millionin first round of funding
Launched April 2015, still in
Beta

26. THANK YOU
Nicole Henderson
Nicole@selsienterprises.com
Twitter & Periscope: @Selsi_Ent
Instagram: SelsiEnt
Snapchat: SELSIENT