The document discusses how the MEMS industry can extract more value from customers. It notes that while MEMS markets and volumes are growing, the value is shifting from individual sensor devices to integrated sensor functions and data processing. The document advocates that MEMS companies change their mindset from selling standalone sensors to developing integrated sensor functions through packaging, combining multiple sensors, and adding software for data processing and new applications. This will allow MEMS players to better capture value in the growing markets for wearables, mobile devices, and other electronic products.