SlideShare a Scribd company logo
How Tech is Changing Travel Sheila Scarborough for Austin Women in Tech
(#WhyTravel)
Photo courtesy Melissa Sconyers on Facebook
[object Object],Photo courtesy rianvanu on Flickr CC
Say Hi to @TravelPortland ,[object Object],[object Object],[object Object],Photo courtesy Travel Portland
Yes, that’s Iowa on Twitter
 
Get local on city social media
And now for my next trick…. Photo courtesy Philippe Leroyer, Flickr CC
The next 9 slides are courtesy SpottedByLocals.com This explanation of their AR app is available on SlideShare.net http:// www.slideshare.net/spottedbylocals
Augmented reality for city travelers
Select 'Spotted by Locals'-layer
5 results around me - shown on map
5 results around me - shown in list
Restaurant Sophia is 58 meters away!
Restaurant Sophia in augmented reality!
Call, read full article, or show route
The route towards Sophia on a map
Spotted by Locals www.SpottedbyLocals.com Platform: Layar www.Layar.eu Development: d-media www.d-media.nl Layar  AR (Augmented Reality) video
The Two-Way Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo courtesy stelb at Flickr CC
Changes in Search + Metasearch Photo courtesy Bloomberg News via BusinessWeek
Google Challenger - Bing
Takeaways…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks very much! @SheilaS on Twitter [email_address]

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How Tech and Social Media Are Changing Travel

Editor's Notes

  1. Is it rude to intrude on conversations? (Frank Lloyd Wright mention in another state – we have Frank, too!) Still-developing etiquette. Examples of uses ** Butter cow discussions ** State Fair smackdowns with other State Fairs on Twitter and people rooting for their state’s Fair. ** TBEX Road Trip and Pam Mandel -- came through Iowa & they gave suggestions for stops in the state (couldn’t tweetup unfortunately.) Fun for Jessica AND TBEX-ers, 3 bloggers all talking to their audiences about Iowa.
  2. Had to get approval for FB page appearance Spent more time on Twitter on FB, although started on FB a bit sooner – revamp caused them to have to figure out how best to use it – now they’re seeing interaction and it’s picking up because it goes into people’s Home Page feeds. 600+ fans. Just her for tourism FB & Twitter – tries to check in morning, but when she’s gone, so nothing happens. Would be great to spend more, but budget cuts prevent that. Constant changes tough to keep with
  3. FB page in big box – over 1000 fans (Hutch is beating us!)  Twitter – 1300+ Blogs on city Web site – Parks and Rec, Library. Unusual in that they started with blogs.
  4. We publish 20 cityblogs In Europe
  5. We publish 20 cityblogs In Europe
  6. We publish 20 cityblogs In Europe
  7. We publish 20 cityblogs In Europe
  8. We publish 20 cityblogs In Europe
  9. We publish 20 cityblogs In Europe
  10. We publish 20 cityblogs In Europe
  11. We publish 20 cityblogs In Europe
  12. Search used to be older, established sites and blogs Now, new, real-time information is getting more visibility through the inclusion of tweets and Facebook in Bing and soon, Google searches