This document discusses trends in tourism in Flanders and identifies several new trends:
1. The rise of social and local new media over mass media
2. A shift from industry-driven to tourist- and locally-driven suppliers
3. A movement from mass tourism to niche segmentation of consumers
4. A focus on high-quality experiences over simply visiting attractions
5. An emphasis on ethical tourism that benefits communities over pain or need
It suggests that Flanders can guide tourism by acting as a "trend compass" and creating a trend curator or tank to identify, analyze, and share emerging trends.