trends in toerisme
toerisme vlaanderen als kompas?
J. Bryon, 25.10.2010
“trends”
Themed
environments
Hightech luxe
Outdoors
Creative
cooking
2.0
Reallife
Communi
ties
Environmental
improvements
Surprise
Relax ing,
balance,
wellness
Ecology
Price
Solidarity
Ethics
Tradition and
loveSocial
cohesion
Back to basics
3-generation
Mobile
Mediors
Safety
Cultural
rebooting
Internet
4
© http://www.marketingspot.com/2009/06/can-you-be-a-successful-entrepreneur/
new media
mass > social > local
© http://www.melvin-online.nl/seo-social-media/
new suppliers
industry > tourists > locals
groups individuals
domestic
commercial
guiding
alternative
guiding
event
guiding
official
guiding
residential
guiding
international
coach
guiding
independent
guiding
private
guiding
lokaal
authentiek
achter de schermen
betrouwbaarheid
emancipatie
ontevredenheid
new consumers
mass > segmentation > niches
the long tail (Chris Anderson)
new experiences
quality > experience > change
Grondstoffen
Producten
Diensten
Transformatie
Belevenissen/
ervaringen
Based on Pine & Gilmore (1999)
the chocolate
progression
new ethics
pain > need > gain
…
© http://www.peoplefirsthr.com/services/our-services/career-management/career-development.html
© http://www.scheepvaartmuseum.nl/collectie/wegwijzer/instrumenten
uitdagingen en kansen
intern b2b b2c
new media
mass > social > local
new suppliers
industry > tourists > locals
new consumers
mass > segmentation > niches
new experiences
quality > experience > change
new ethics
pain > need > gain
trend curator
trendtank
• trend spotting
• trend analysis & translation
• trend sharing (-rapport, -dag, -brief, …)
“In the past you were what you owned. Now you are what you share.”
(Charles Leadbetter)
©
@jeroenbryon
Jeroen Bryon
jeroenbryon

Trends 20101025