Many non-profits don’t understand the benefits of public relations to help put their organization and mission into the spotlight of public opinion. Public Relations counsel can assist non-profits in boosting donations, increasing visibility for their leadership and getting mainstream support for their organization. In addition, success stories (case studies) of individuals who were helped by the non-profit can increase the numbers of volunteers they receive and boost their chances for grant monies.

1. How Strategic Public Relations
Can Help Nonprofits
Break Through the Media Clutter
Charlotte Tomic
December 7, 2011
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2. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
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4. Today’s Speaker
Charlotte Tomic
President,
Tomic Communications
Assisting with chat questions: Hosting:
April Hunt, Nonprofit Webinars Sam Frank, Synthesis Partnership
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5. How Strategic Public Relations Can Help Nonprofits Break
Through the Media Clutter

6. Make sure your public relations plan coincides
with the overall strategic plan of your
organization
Develop contacts with your local media and keep
them on file
Become a valuable information resource for the
media

7. Continued....PR Tips for Nonprofits
Consider hiring a professional consultant or
agency to maximize your efforts and see if they
will work within your budget
Prioritize on what you want to spend your public
relations budget – don’t pay for a satellite
media tour if you’d get better results appearing
on a local morning television show

8. Continued: PR Tips for Nonprofits
Keep your volunteers, clients, donors and staff
apprised of your organizations’ activities and
news
Create co-marketing opportunities with other
organizations
Train one key executive as the organization’s
spokesperson who responds to media inquiries

9. PR Tips for Nonprofits
Develop a crisis communications plan
Monitor the media to see what's being written
and said about other nonprofits in your arena

10. PR Tips for Nonprofits
Spend time “in the field” not just in your office,
so you can create case studies that would
generate interest in terms of your
organization’s success.

11. PR TIPS FOR NONPROFITS
For example, if you work for a client that serves
autistic children show how you helped an
autistic child mainstream into public education
after receiving your organization’s counseling.
See if the parent would allow you to use their
child’s success as an example of the impact of
your staff. The more you can put a “face” on
the work of your organization, the more
success you will have.

12. PR Tips for Nonprofits
Charlotte Tomic, President, Tomic Communications, has spent her
entire career working with academia and nonprofits to put their
brand and mission in the spotlight. She works only with senior level
professional communicators and is persistent in maximizing visibility
for her clients. For more information or for a free introductory
consultation, please contact her at 917-882-5243 or
charlotte@tomiccommunications.com. For more on her company,
please go to www.tomiccommunications.com.

13. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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