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Mercury Capabilities Final
- 2. A high-stakes public strategy firm
- 4. New York City
- 5. Los Angeles
- 6. Chicago
- 7. Tampa
- 8. Sacramento
- 9. New Jersey
- 10. Pennsylvania+ a network of grassroots, political and government relations operatives in all 50 states.
- 11. Mercury is a high-stakes public strategy firm. We use our expertise and reach to gain competitive advantage for clients. Our expertise comes from extensive must-win campaign experience and operating successfully at the highest rung of business, government, politics and media. Our reach is the ability to use strategic intelligence to mobilize the message and persuade the toughest audiences. We have proven results for prominent figures, leading advocacy groups and the world’s most successful companies.
- 17. Grassroots Coalition Building + Management5
- 18. A strategic, modern approach to government relations Identification: Market research. Competitive intelligence gathering. Rapid response planning. Engagement: Strategic planning that aligns corporate objectives with political and governmental realities. Activating core supporters. Winning over accessible undecideds. Persuasion: Direct Advocacy. Earned media. Paid media. Social media. Mobilization: Identify and mobilize allies at the grassroots level to drive public policy-market outcomes.
- 19. Political Insiders Lobbyist Leadership Colleague Key Stakeholders Associations Businesses Coalition Targeted Officials Non- Stakeholders Political Family Volume Constituent Contact Public Pressure Public Opinion Public Relations Advertising Government Relations “Surround Strategy” Government Relations strategies must take into account the interests of all target audiences.
- 20. Public Affairs Campaign Management The hallmarks of an effective campaign are organization, discipline and a relentless focus on strategic objectives. Complementing our suite of services, we can also serve as the campaign manager for your effort – harnessing the skills of the entire campaign team, including client-side resources and other consultants. Our management model has proven successful in a number of campaigns across multiple jurisdictions involving a myriad of industries. Public Opinion Research At Mercury, we take a behavioral approach to polling. This approach gives Mercury a unique way of assessing a client’s business environment and developing the strategy and message(s) that will yield the best results. We have conducted extensive polling in the telecommunications, healthcare, energy, financial services and transportation industries, among others.
- 23. Public Events
- 25. In-State Coalition Building
- 26. Targeted Media Relations
- 27. Opinion Leader Education
- 28. Online Advocacy
- 31. A testimonial function where users can share their personal experiences(often via YouTube-style video) as a result of the issue at hand;
- 32. A “Take Action” section allowing users to contact their elected officials;
- 33. News releases pertaining to the issue and links to recent news coverage;
- 34. Letter-to-the-Editor tool that automates letter writing and submission to local papers;
- 36. Advocacy Advertising Our principals create key messages that are translated into the most effective and comprehensive medium to motivate desired public opinions. Mercury has created thousands of television, print and radio advertisements, many of which have received Pollie and Telly awards.
- 39. Hon. Max Sandlin, Partner
- 40. Hon. Jim Talent, Partner
- 41. Hon. Fabian Nunez, Partner
- 42. Hon. Fernando Ferrer, Partner
- 43. Hon. Emil Jones Jr., Partner
Editor's Notes
- Mercury is a high-stakes public strategy firm.We encompass the traditional practices of public affairs and public relations – which for most firms means lobbying and media relations…With corporate and political marketing:Market researchRapid response planning and executionAdvocacy advertising and social media, andGrassroots mobilization.