Steve Jobs was fired from Apple after a disagreement over the company's direction. He went on to establish Pixar and Next, then returned to a struggling Apple after it nearly went bankrupt. The document discusses how undertaking environmental analysis can help companies gain strategic advantages by understanding changes in their business environment and developing long-term strategies. It outlines techniques like SWOT analysis, trend analysis, and scenario development that companies can use to scan, monitor, and forecast changes in order to strategically assess opportunities and threats.

1. How Steve Jobs Get Back To
His Company And Changed
The World By Doing
Environment Analysis
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3. 1) Low price of Mac & more
advertisement.
2) Plan got canceled
3) Got fired
4) Established new company (Pixar, Next)
5) 90 days of bankruptcy (the state of being bankrupt)
5) Comeback in Apple
Flash Back

4. Objective
1) Undertaking of current & potential changes.
2) Should provide inputs for strategic decision
making.
3) Rich source of idea & understanding of the
context, bring fresh views.

5. Benefits
1) Knowledge about Business Environment helps to gain
strategic advantages over competitor.
2) Development of board strategies & long term policies.
3) Develop action plan to deal with technological
advancement.
4) Foreseeing impact of socio- eco changes at national &
international level.
5) Analyze the competitor's strategy.
6) To keep one self dynamic & innovative.

6. Process
1) Scanning - General surveillance of all environmental
factors & their interaction.
2) Monitoring -Purpose is to assemble sufficient data to
detect whether certain patterns are emerging.
3) Forecasting - Scanning & monitoring provide a picture
of what is happening .Strategic decision-making requires
future orientation.
4) Assessment - Output of above 3 steps are assessed to
determine implementation.

7. Techniques

8. Techniques
1) SWOT - Strength, Weakness,
Opportunity, Threat
1) ETOP - Environmental, Threat,
Opportunity, Profile

9. 3) Econometric - involves casual
models to predict major economic
indicators.
4) Trend Analysis - extrapolate the
historical data to the future.
Cont.

10. Cont.
5) Scenario Development - popular
and useful method to develop
alternatives scenarios.
6) Judgemental Model - use of opinion
of people who have intimate knowledge
of relevant factors.

11. Cont.
7) Brainstorming - Creative method
of generating ideas.
8) Delphi Technique - Common
technique of technological
forecasting.

12. Limitations
1) Does not foretell the future
nor eliminate uncertainty.
2) Not a sufficient guarantor
of organisational effectiveness.

13. Got $150M investment by MSFT in 1997

14. “The only way to do great work is to love what you do.”
Steve Jobs

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