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What you will learn in this section :
        •   Envisioning Strategy
               – Definition
               – Framework
               – Visual Models
        •   External Analysis
               – PEST
               – PEST Impact Analysis
        •   Industry and Competitive Analysis
               – Industry Structure
               – Evolution of Industries
               – Industry Supply Chain
               – Potential Industry Earnings
               – Porter’s 5 Forces Analysis
               – Competitive Intensity
               – Strategies for minimizing competitive forces
               – Perceptual Map
               – Barriers to Entry/Incumbency advantages
               – DSIR effect
        •   Company Resources and Capabilities
               – ARC Analysis/HR
               – SWOT Analysis
               – Value Creating Processes/Core Competencies
               – Strategic Gameboard
               – Balanced Scorecard
               – Change Management                              © Sunil Mehrotra
Understanding Strategic Management is
         like pealing an onion
Analyzing the External Environment:
                       PEST Analysis                                                    GDP
                                                                                        GDP growth
                                                                         External       Exchange rate
  Fiscal Policy
  Monetary Policy                                                        Environment    Unemployment rate
                                                                                        Skilled labor
  Tax laws
                                                                                 ic     Education levels
  Intellectual Property protection
                             Poli                                             om        Trade unions
  Copyright laws                   tica
                                        l                                   on nge
                                                                          Ec h a
                                                                                        Infrastructure
  Securities Laws                           Cha
  Business climate                              ng   e                      C
                                                                                        Healthcare costs
                                                                                        Raw materials


                                                         Opportunities
                                                         Opportunities




New technologies                            l              Threats
                                                           Threats
Materials technologies
                                      g ic a                                So             Demographics
Process technologies
                               n o l o ge                                      c
                                                                           Ch ial
                                                                                           Income Distribution
Information technologies
Communication technologies e
                             ch han                                          ang           Social stability
                         T C                                                     e         Ethnic patterns
Government incentives                                                                      Consumerism
Energy costs                                                                               Discretionary income
Broadband penetration                                                                      Fashions/fads
Technology incubation                                                                      Consumer trends

                                                                                     © Sunil Mehrotra
PEST Analysis using the Internet
http://delicious.com/smehro/mbam619+PEST+Politics%20
PEST Politics
http://www.nytimes.com/interactive/2008/10/18/business/20081019-metrics-graphic.html
Can Presidents tame business cycles
http://harvardbusiness.org/flatmm/hbextras/200805/recessions/
HBR Interactive graphics on recessions

http://delicious.com/smehro/mbam619+PEST+economy%20
PEST Economy
http://www.fedstats.gov/?cm_sp=ExternalLink-_-Federal-_-DOC
Fed Stats all in one place

http://www.allbusiness.com/marketing-advertising/market-research-analysis-market/11469816-
1.html
Collection of resources and links to free data
http://delicious.com/smehro/mbam619+PEST+Social%20
PEST Social

http://delicious.com/smehro/mbam619+PEST+Technology%20
PEST Technology
PEST Analysis: Example
Federal Deficit as % of GDP
Example of fiscal policy :
Visualizing federal budget
Example of fiscal policy:
National Debt: 1940 to present
Who is funding our debt?
Identifying Opportunities And Threats
Citigroup's role in CDOs and the financial crisis
Auto worker wages



http://www.nytimes.com/imagepages/2008/12/10/business/20081210_LEONHARDT_GRAPHIC.html
Economy at a glance

                                                          Economic Indicators

Real Economic Grow th




  Existing Home Sales




     Consumer Prices                                                                                               Sept. 2008
                                                                                                                   Oct. 2008



       Unemployment




          Productivity




                    -3.00%   -2.00%   -1.00%    0.00%    1.00%    2.00%    3.00%   4.00%   5.00%   6.00%   7.00%

                                               % change from previous period
Identifying Opportunities And Threats
World map:Population
New technologies are being adopted faster today
Change Will Be Relentless:
                              Wireless industry example

                        Micro Fuel Cells

                                    Light Emitting Polymer Displays
                Mesh
             Networks                  WCDMA
Visibility




                                                                               802.11b Wi-Fi
                                                             GPRS
                       UWB              EDGE
                      4G Wireless
                 MIMO               MEMS          Wireless Broadband
               Smart Dust                                                     As of 2Q03

         Technology       Peak of             Trough of          Slope of        Plateau of
           Trigger        Inflated         Disillusionment    Enlightenment      Productivity
                        Expectations
                                               Maturity                                     16
Gartner Predicts: Hot Spots Explode …

                                     75,000,000 Users
                                     167,000 Hot Spots

Hot Spot
 Users/
Hot Spots




             30,000 Users
            1,000 Hot Spots




            2001              2008
                                                    17
How the Web has grown and evolved
Two Key Forces Driving Business Change

      Faster Economic Pace         Impatient Customers

                                    “Time Tortured”
 Emerge     Threats    Appear


Triennial   Strategy   Rolling


Windows Opportunity    Keyholes


Forecast    Demand     Chaotic    Demand Convenience


                         This Is the
                       “Now Economy”                     19
Culture: Innovation in art




                             20
21
Analyzing the External Environment:
                       PEST Analysis                                                    GDP
                                                                                        GDP growth
                                                                         External       Exchange rate
  Fiscal Policy
  Monetary Policy                                                        Environment    Unemployment rate
                                                                                        Skilled labor
  Tax laws
                                                                                 ic     Education levels
  Intellectual Property protection
                             Poli                                             om        Trade unions
  Copyright laws                   tica
                                        l                                   on nge
                                                                          Ec h a
                                                                                        Infrastructure
  Securities Laws                           Cha
  Business climate                              ng   e                      C
                                                                                        Healthcare costs
                                                                                        Raw materials


                                                         Opportunities
                                                         Opportunities




New technologies                            l              Threats
                                                           Threats
Materials technologies
                                      g ic a                                So             Demographics
Process technologies
                               n o l o ge                                      c
                                                                           Ch ial
                                                                                           Income Distribution
Information technologies
Communication technologies e
                             ch han                                          ang           Social stability
                         T C                                                     e         Ethnic patterns
Government incentives                                                                      Consumerism
Energy costs                                                                               Discretionary income
Broadband penetration                                                                      Fashions/fads
Technology incubation                                                                      Consumer trends

                                                                                     © Sunil Mehrotra
Political Change Impact



Fiscal Policy
Monetary Policy
Tax laws
Intellectual Property
protection
Copyright laws
Securities Laws
Business climate
International Trade
“Economy” Change Impact



GDP
GDP growth
Exchange rate
Unemployment rate
Skilled labor
Education levels
Trade unions
Infrastructure
Healthcare costs
Raw materials
It is crucial to describe the subject for

                                            PEST Impact Matrix
the PEST analysis clearly so that
people, contributing to the analysis,
and those interpreting the results
from PEST analysis, could
understand the purpose of the PEST
assessment and its implications


                                                         Impact of   Opportunities   Threats
                                                                                     Threats      Strategic
                                            Nature of
                                                        change                                   response
                                            change


      Political Change


           Economic
            Change

             Social
             Change

       Technological
          Change

                                                                                               © Sunil Mehrotra
PEST Impact example:

                                Impact of   Opportunities   Threats
                                                            Threats      Strategic
                   Nature of
                               change                                   response
                   change


Political Change


  Economic
   Change

   Social
   Change

Technological
   Change

                                                                      © Sunil Mehrotra
PEST Analysis Example:
                                                                                     ic
                                                                                  om
Poli                                                                            on nge
    tica
                                                                              Ec h a
                         Infrastructure                    Emerging
           l Ch          Technologies                       Markets
               ang                                                              C
                     e


                                                                            Digital
                                                                          Connections
      Originations

                                          Opportunities
                                          Opportunities

                         Environmental                    Demographics
                           Solutions




              l
          ic a                                                                 So
       log e                                                                      c
                                                                              Ch ial
    no
  ch hang                                                                       ang
Te C                                                                                e

                                                                         © Sunil Mehrotra
PEST Impact example:

                                Impact of   Opportunities   Threats
                                                            Threats      Strategic
                   Nature of
                               change                                   response
                   change


Political Change


  Economic
   Change

   Social
   Change

Technological
   Change

                                                                      © Sunil Mehrotra
PEST Impact example:
                       Demographics




                                      © Sunil Mehrotra
PEST Impact example:




                       © Sunil Mehrotra
Student Examples: Pest Analysis

Breanne Hayes
April 2008 MBA
Graziadio School of Business and Management
Pepperdine University




 Elizabeth Passeretti
 April 2008 MBA Candidate
 Graziadio School of Business and
 Management
 Pepperdine University
PEST example:

                                     Impact of     Opportunities      Threats
                                                                      Threats        Strategic
                       Nature of
                                    change                                          response
                       change

                                                                                     Shorten
                                    More
Political Change   FDA                                              Longer time      Product
                   approval process conservative                     to market       Development
                                                                                     Cycle

  Economic         US economic      Consumer                        Generic          Evaluate
                                                                    drugs more       acquisitions
   Change          downturn         spending
                                                                    accepted
                                    down
                                                                                    Identify
   Social                            Caring for
                    Aging                           New growth                      product/market
                                     the elderly
                    Population                      opportunities
   Change                                                                           needs to serve
                                                                                    the elderly

                    New             New             New
Technological                                                       Potential
                    materials for   cost/quality    products                         Invest in
                                                                    new              promising
   Change           joint           frontier                        competitors      start-ups
                    replacement


                                                                                  © Sunil Mehrotra
PEST Impact example:

                                      Impact of     Opportunities      Threats
                                                                       Threats        Strategic
                      Nature of
                                     change                                          response
                      change

                                                                                      Operational
                   Democratic party More
Political Change   in power         government
                                                                     Pressure on      Efficiency to
                                                                        prices        reduce costs
                                    control


  Economic         $100+ crude oil   Commodity                       Pressure         Focus on
                                                                                      Operational
   Change          price             prices                          on costs
                                                                                      Efficiency
                                     increasing
                                                                                     Identify
   Social                             Caring for
                   Aging                             New growth                      product/market
                                      the elderly
                   Population                        opportunities
   Change                                                                            needs to serve
                                                                                     the elderly
                   Breakthrough      New science     New start-      Potential        Invest
Technological      in science.       and new         ups.            new              in/acquire
                   Process           technologies    Disruptive      competitors      promising
   Change          improvement       imminent        technologies                     start-ups
                   technologies

                                                                                   © Sunil Mehrotra
Contemplating the Future
Scenario Planning




http://strategicframing.com/strategic-planning-workshop/
Identifying Opportunities And Threats
Identifying Opportunities And Threats
Nappies 1-6?

 What is visual thinking?

 What is Strategic Management?
 -strategic planning framework

What is the role of the CEO/Leader?
-Leadership styles

 What is PEST Analysis?

 Using the Internet for PEST Analysis
 -Data sources and web resources

Identifying business Opportunities and Threats
through PEST Impact analysis framework
Mnemonic 2

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Identifying Opportunities And Threats

  • 1. What you will learn in this section : • Envisioning Strategy – Definition – Framework – Visual Models • External Analysis – PEST – PEST Impact Analysis • Industry and Competitive Analysis – Industry Structure – Evolution of Industries – Industry Supply Chain – Potential Industry Earnings – Porter’s 5 Forces Analysis – Competitive Intensity – Strategies for minimizing competitive forces – Perceptual Map – Barriers to Entry/Incumbency advantages – DSIR effect • Company Resources and Capabilities – ARC Analysis/HR – SWOT Analysis – Value Creating Processes/Core Competencies – Strategic Gameboard – Balanced Scorecard – Change Management © Sunil Mehrotra
  • 2. Understanding Strategic Management is like pealing an onion
  • 3. Analyzing the External Environment: PEST Analysis GDP GDP growth External Exchange rate Fiscal Policy Monetary Policy Environment Unemployment rate Skilled labor Tax laws ic Education levels Intellectual Property protection Poli om Trade unions Copyright laws tica l on nge Ec h a Infrastructure Securities Laws Cha Business climate ng e C Healthcare costs Raw materials Opportunities Opportunities New technologies l Threats Threats Materials technologies g ic a So Demographics Process technologies n o l o ge c Ch ial Income Distribution Information technologies Communication technologies e ch han ang Social stability T C e Ethnic patterns Government incentives Consumerism Energy costs Discretionary income Broadband penetration Fashions/fads Technology incubation Consumer trends © Sunil Mehrotra
  • 4. PEST Analysis using the Internet http://delicious.com/smehro/mbam619+PEST+Politics%20 PEST Politics http://www.nytimes.com/interactive/2008/10/18/business/20081019-metrics-graphic.html Can Presidents tame business cycles http://harvardbusiness.org/flatmm/hbextras/200805/recessions/ HBR Interactive graphics on recessions http://delicious.com/smehro/mbam619+PEST+economy%20 PEST Economy http://www.fedstats.gov/?cm_sp=ExternalLink-_-Federal-_-DOC Fed Stats all in one place http://www.allbusiness.com/marketing-advertising/market-research-analysis-market/11469816- 1.html Collection of resources and links to free data http://delicious.com/smehro/mbam619+PEST+Social%20 PEST Social http://delicious.com/smehro/mbam619+PEST+Technology%20 PEST Technology
  • 5. PEST Analysis: Example Federal Deficit as % of GDP
  • 6. Example of fiscal policy : Visualizing federal budget
  • 7. Example of fiscal policy: National Debt: 1940 to present
  • 8. Who is funding our debt?
  • 10. Citigroup's role in CDOs and the financial crisis
  • 12. Economy at a glance Economic Indicators Real Economic Grow th Existing Home Sales Consumer Prices Sept. 2008 Oct. 2008 Unemployment Productivity -3.00% -2.00% -1.00% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% % change from previous period
  • 15. New technologies are being adopted faster today
  • 16. Change Will Be Relentless: Wireless industry example Micro Fuel Cells Light Emitting Polymer Displays Mesh Networks WCDMA Visibility 802.11b Wi-Fi GPRS UWB EDGE 4G Wireless MIMO MEMS Wireless Broadband Smart Dust As of 2Q03 Technology Peak of Trough of Slope of Plateau of Trigger Inflated Disillusionment Enlightenment Productivity Expectations Maturity 16
  • 17. Gartner Predicts: Hot Spots Explode … 75,000,000 Users 167,000 Hot Spots Hot Spot Users/ Hot Spots 30,000 Users 1,000 Hot Spots 2001 2008 17
  • 18. How the Web has grown and evolved
  • 19. Two Key Forces Driving Business Change Faster Economic Pace Impatient Customers “Time Tortured” Emerge Threats Appear Triennial Strategy Rolling Windows Opportunity Keyholes Forecast Demand Chaotic Demand Convenience This Is the “Now Economy” 19
  • 21. 21
  • 22. Analyzing the External Environment: PEST Analysis GDP GDP growth External Exchange rate Fiscal Policy Monetary Policy Environment Unemployment rate Skilled labor Tax laws ic Education levels Intellectual Property protection Poli om Trade unions Copyright laws tica l on nge Ec h a Infrastructure Securities Laws Cha Business climate ng e C Healthcare costs Raw materials Opportunities Opportunities New technologies l Threats Threats Materials technologies g ic a So Demographics Process technologies n o l o ge c Ch ial Income Distribution Information technologies Communication technologies e ch han ang Social stability T C e Ethnic patterns Government incentives Consumerism Energy costs Discretionary income Broadband penetration Fashions/fads Technology incubation Consumer trends © Sunil Mehrotra
  • 23. Political Change Impact Fiscal Policy Monetary Policy Tax laws Intellectual Property protection Copyright laws Securities Laws Business climate International Trade
  • 24. “Economy” Change Impact GDP GDP growth Exchange rate Unemployment rate Skilled labor Education levels Trade unions Infrastructure Healthcare costs Raw materials
  • 25. It is crucial to describe the subject for PEST Impact Matrix the PEST analysis clearly so that people, contributing to the analysis, and those interpreting the results from PEST analysis, could understand the purpose of the PEST assessment and its implications Impact of Opportunities Threats Threats Strategic Nature of change response change Political Change Economic Change Social Change Technological Change © Sunil Mehrotra
  • 26. PEST Impact example: Impact of Opportunities Threats Threats Strategic Nature of change response change Political Change Economic Change Social Change Technological Change © Sunil Mehrotra
  • 27. PEST Analysis Example: ic om Poli on nge tica Ec h a Infrastructure Emerging l Ch Technologies Markets ang C e Digital Connections Originations Opportunities Opportunities Environmental Demographics Solutions l ic a So log e c Ch ial no ch hang ang Te C e © Sunil Mehrotra
  • 28. PEST Impact example: Impact of Opportunities Threats Threats Strategic Nature of change response change Political Change Economic Change Social Change Technological Change © Sunil Mehrotra
  • 29. PEST Impact example: Demographics © Sunil Mehrotra
  • 30. PEST Impact example: © Sunil Mehrotra
  • 31. Student Examples: Pest Analysis Breanne Hayes April 2008 MBA Graziadio School of Business and Management Pepperdine University Elizabeth Passeretti April 2008 MBA Candidate Graziadio School of Business and Management Pepperdine University
  • 32. PEST example: Impact of Opportunities Threats Threats Strategic Nature of change response change Shorten More Political Change FDA Longer time Product approval process conservative to market Development Cycle Economic US economic Consumer Generic Evaluate drugs more acquisitions Change downturn spending accepted down Identify Social Caring for Aging New growth product/market the elderly Population opportunities Change needs to serve the elderly New New New Technological Potential materials for cost/quality products Invest in new promising Change joint frontier competitors start-ups replacement © Sunil Mehrotra
  • 33. PEST Impact example: Impact of Opportunities Threats Threats Strategic Nature of change response change Operational Democratic party More Political Change in power government Pressure on Efficiency to prices reduce costs control Economic $100+ crude oil Commodity Pressure Focus on Operational Change price prices on costs Efficiency increasing Identify Social Caring for Aging New growth product/market the elderly Population opportunities Change needs to serve the elderly Breakthrough New science New start- Potential Invest Technological in science. and new ups. new in/acquire Process technologies Disruptive competitors promising Change improvement imminent technologies start-ups technologies © Sunil Mehrotra
  • 38. Nappies 1-6? What is visual thinking? What is Strategic Management? -strategic planning framework What is the role of the CEO/Leader? -Leadership styles What is PEST Analysis? Using the Internet for PEST Analysis -Data sources and web resources Identifying business Opportunities and Threats through PEST Impact analysis framework