The document discusses various strategic analysis tools and techniques used to analyze a company's internal strengths and weaknesses as well as external opportunities and threats. It describes Porter's Five Forces framework for industry analysis, which examines the competitive forces that shape an industry and the attractiveness of the industry. It also discusses the SWOT analysis technique for assessing internal strengths and weaknesses and external opportunities and threats. Environmental scanning techniques like ETOP and QUEST are covered, which help identify external factors that may impact a company. The importance of strategic analysis for formulating business strategy is emphasized.

1. Made by : Shreya
Guided by : Darwin sir

2. 1. Analysing company resources and competitive
position.
2. Core competence and Distinctive competence
.
3. Analysing company external environment .
4. Environmental scanning techniques.
5. ETOP.
6. QUEST.
7. SWOT.
8. Industry analysis.

3. A strategy is a plan of actions taken by
managers to achieve the company overall growth
and other subsidiary goals .
It determines the success of the
company .
A company is essential asking itself
“where do you want to play and how
are you going to win”

4. Strategic analysis refer to the process of
conducting research on a company and its
operating environment to formulate a strategy .
It is the invest of the objective
factors being considered in the process of
strategic choices . It develops the strategy for
a business by reselling the business and the
environment in which it operates .
Strategic planning is a long
term task and also it involves continuous and
systematic planning and resource investment .

5. Before executives can chart a new strategy they
must reach common understanding of the
company current position .
{W. Chan Kim and Renee Mauborgne }

6. Two steps involved –
1) Determine current strategy of company .
2) Examine key indicators of strategic and
financial performance .

7. A strength is something a firm does well or a
characteristics that enhance its competitiveness
.
. It has valued a physical assets .
. It has valuable human assets .
. It has valuable organisation assets .
an attribute that places a company in a
position of market advantage alliances or
cooperative ventures with capable partners .

8. It is an organisation defining strength providing
the foundation from which the business will grow
, seize upon new opportunities and deliver value
to the customer .
A core competence is not easily replicated by
other organisation .

9. It stems from 1990 article titled “core
competence of the corporation” written by C K
Prahalad and Gary Hamel and published in
harvard business review .

11. It is the combination of best practise and
technical skills that increase the competitiveness
of an organisation .
The idea of distinctive competence is to
partially bring benefits to the consumer .
They are the main source for
organisation to grow and survive and that’s
precisely what differentiates the brand from
competitors .

12. There are three advantages -
a) distinctive competence lead to competitive
advantage
b) Distinctive competence bring firm
sustainability .
c) Learning faster than your competitors .

14. Analysis is the critical starting point of
strategic thinking -
Kenichi Ohmae .
Environment analysis is a strategic tool . It is a
process to identify all external and internal
elements which can affect the organisation
performance .
The analysis helps align strategies with the firm

15. Macro – demographic Micro – supplier
economic
reseller
political legal
public
social cultural
competitor
technological
customer
Internal –
machinery

16. What is environmental scanning ?
It helps the signal of potential change in the
environment . It also detects the change that
are already under way .
It is a continuous process . It helps to
evaluate the long term strategic plan .

17. Environmental scanning is a technique of detail study
of the environment . It is done to access the trend
of environment .
a) Executive opinion method .
b) Expert opinion method .
c) Dephi method .
d) Extrapolating method .
e) Historical method .
f) Intuitive method .
g) Scenario building .
h) Cross input matrix .

18. What is ETOP ?
it is the process by which organisation monitor
their relevant environment to identify
opportunities and threat affecting their business
for the purpose of taking strategic decision .

19. 1. Helps organisation to identify opportunities
and threat .
2. To consolidate and strengthen organisation
position .
3. Provide the strategies of which sector have a
favourable impact on the organisation .
4. Help organisation know where it stand with
respect to its environment .

20. steps to prepare -
1. Dividing the environment into different
sectors such as economical , market , social
, international , technological .
2. Analysing the impact of each sector on the
organisation.
3. Sub-dividing each environmental sector into
sub factors .

22. There are six factors –
Social
Economic
Environmental
Legal
Political
Technological

23. What is QUEST ?
The quick environmental scanning techniques is a
scanning procedure design to assist executor and
planner to keep side by side of charge and its
implication for the organisation strategies and
plan .
QUEST produce and broad and comparative
analysis of the external environment .

24. What is SWOT ?
A strategic planning technique used to help a
person or organisation . Identify strength
weakness opportunities and threat related to
business competition or project planning .

25. There are two factor –
Internal – strength and weakness
External – oppurtunities and threat

26. The uses of swot is not limited to profit seeking
organisation .
Points where swot is used –
- strategy building
- matching and converting
- corporate planning
- marketing

27. What is industry analysis ?
It is a market assessment tool used by business
and analysts to understand the competitive
dynamics of an industry .
It is a method that helps it to understand its
position relative to other participants in the
industry

28. There are three types –
1) Competitive forces model
2) Broad factor analysis
3) SWOT analysis

29. Steps to do industry analysis -
1) review available report
2) approach the correct industry
3) demand and supply scenario
4) competitive scenario
5) recent developments focus on industry
dynamics

30. About porters five force -
First described by michael porter in his classic
1979 harvard business review article .
A five force analysis can help companies assess
which industry to compete in and how to position
themselves for success .

32. 1) Threats of new entrants – industry that are
tightly regulated and require large investment of
capital mean that companies who make it can gain
a serious foothold in a market .
2) Rivalry - to analyse the art of competition
your company faces . Think both on a macro and
micro scale about the number of direct
competitors you have in your industry and the
product they offer in comparison to yours .

33. 3) Threat of substitute products - it refers
to the possibilities that customer will find a
different way of doing what yours company does
. Always examine how your customer lives has
changed as your company has grown .
4) Bargaining power of buyers – if you are
selling a product their power is likely contained
to order amounts or customization needs .
However if you are offering a service ,
customers are more open to negotiation .
Customer are extremely pricesarry and may
already have experience of dealing with your

34. 5) Bargaining power of suppliers – when it come
to brass tax you need to focus as much on your
cost as you do on your revenue . Assess the
supplier you rely on and the potential power they
have over the products services you provide .
The greater the
number of supplier available to you the easier
it is to switch to a cheaper alternative .