The document discusses using social media for nonprofit fundraising. It notes that Facebook is the most visited social networking site with over 200 million active users. It provides examples of nonprofits like Protect Marriage that have used Facebook successfully to raise funds. Beth Kanter, a social media expert, recommends that nonprofits share personal stories on their cause pages to engage supporters. She advocates for building relationships, offering rewards to followers, and fostering reciprocity in online networks to promote a cause.

1. Social networking for fundraising

2. What is social media? The Art of Listening, Learning, and Sharing

3. Nelda Sanker - Offline Public Relations for a nonprofit org

4. Nelda Sanker Online

5. Most visited social networking site Over 200 million active users Fastest demographic: users 35 and older Daily Over 100 million More than 4 million become fans of pages Over 3.5 billion minutes spent

6. Protect Marriage 229,191 members $2,925 raised Began in 2007

7. Causes Project Agape - May 2007 501(c)(3)s $2.5 million for 20,000 charities in 1st year (average $125/charity) Network for Good 26.2 million total installs 262,000 daily active users

8. Facebook Social Cause Marketing 101 Join venues where you might already be mentioned Community growth first, fundraising second Leverage your network of friends

11. What’s the ROI? What is your goal? Participation & Engagement Reputation Name Recognition Retention Fundraising

12. We have a Cause Page, now what? Beth Kanter – social media guru - when I talk about my cause, I make it very personal (@kanter) Kanter’s three point strategy Stories of people who being helped Stories of people committed to helping Stories of what you learned about the process on your blog, twitter, and facebook - as it is unfolding

13. Kanter’s Three R’s in Network Weaving

14. Relationship Building

15. Rewards

16. Reciprocity

18. You are LDSP’s technology steward People follow YOU, not LDSP @neldita vs. @ mentors Power shift People want to know about what you are interested in, not what your org does. Once they know what you do, then they will follow your org Make sure you set privacy!