How social media is changing the world
Social media is changing our world in fundamental ways by allowing information to spread from the bottom up, empowering digital natives, and reaching everyone. It is shifting dynamics in media, advertising, marketing, product development, business, politics, and education. Crowdsourcing is also expanding beyond just sharing information to crowdsourcing everything through platforms like Wikipedia, Groupon, and crowd investing. Additionally, social media allows for increased tribalization and uniqueness over mass culture as people can now find and connect with smaller, more customized communities. While this change is inevitable, social media must be thoughtfully integrated from the start of any plan rather than as an afterthought to achieve its full benefits.
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How social media is changing the world
- 1. HOW SOCIAL MEDIA IS CHANGING OUR WORLD Charles Mok
- 2. What is Social Media? The Platforms? Much more than the Facebook platforms… Twitter LinkedIn The technologies Google+ The behavior YouTube The lifestyle Flickr The relationships Foursquare Weibo
- 3. Rewriting the rules Bottom up Changing: Digital natives rule Media/broadcasting Chaos over order? Advertising Marketing Reaches everyone? Product development Customer service Business Politics Education…
- 4. From sharing to crowd- everything Beyond sharing Is it better? Crowdsourcing It’s not about if it is everything: better or not (even if Crowdsourcing was it is not better now) originally about It will happen more outsourcing and more anyway Knowledge – Wikipedia Selling – Groupon So it is about: Investing awareness, and literacy
- 5. From mass to uniqueness Globalization to From custom-made tribalization products to custom- Mass culture cannot made services dominate anymore Remember we were worried about English dominating the web in the 90s?
- 6. Lies are spread quickly
- 7. But eventually truths are exposed
- 8. Just face it Boldy go where no man has gone before
- 9. But remember… Social media must be part of the planning from the start, not an afterthought A moving target, so bear with the detours Persistence will pays off in ways you did not think of
- 10. If you build it, they will come
- 11. Thank you Charles Mok Legislative Councilor (Information Technology) charles@charlesmok.hk www.charlesmok.hk Facebook: Charles Mok B Twitter: @charlesmok