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Social Localisation
The document discusses the concept of social localisation, emphasizing the shift from traditional control in localisation to a user-driven approach facilitated by social media and technology. It introduces the Centre for Next Generation Localisation (CNGN) and the Rosetta Foundation, which aim to enhance access to information across languages. The document also outlines plans for developing open-source localisation technologies and strategies to engage user communities in the process.
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Social Localisation
- 1. Give up theIllusion of Control! How to support User-driven and Needs-based Translation and Localization Scenarios introducing Social Localisation Reinhard Schäler LRC/CNGL and The Rosetta Foundation What’s your message? Localisation World Silicon Valley 2011 - Preconference Workshop - Monday, 10 October 2011 - 13:30 – 17:30
- 2. Who we are •Centre for Next Generation Localisation (CNGL) A dynamic academia-industry partnership with over 100 researchers developing novel technologies addressing the key localisation challenges of volume, access and personalisation • The Rosetta Foundation A nonprofit charity owned by its members aiming to provide access to information and knowledge across the languages of the world. It is a University of Limerick and CNGL spin-off
- 3. What we willnot discuss today People’s future and their lives depend on access to knowledge and information across language Disaster relief Fun Security Finance Justice Health Education
- 4. Social Localisation Context Technology Join in! Give up the Illusion of Control
- 5. Context Social Localisation Users are in the Driving Seat
- 6. Context What doyou do if you want to share your ideas, your pictures, your life? What do you do if you want to find out about how to fix a printer, where to find a weird hotel in San Francisco, which nice romantic restaurant to go out tonight? … across languages? Social Media -> Business -> Localisation
- 7. Give up theIllusion of Control: From Social Media to Social Business to Social Localisation I don't think it's crazy to ask if your CEO is the next Mubarak. The elites--or managers in companies— no longer control the conversation. This is how insurrections start. Gary Hamel Ranked by the Wall Street Journal as the world’s most influential business thinker
- 8. Give up theIllusion of Control: From Social Media to Social Business to Social Localisation This isn't just about Arab Spring. This is about corporate spring. Marc Benioff CEO, salesforce.com
- 9. Give up theIllusion of Control: From Social Media to Social Business to Social Localisation Social Media will be dwarfed by Social Business Ehtna McCarthy Senior Manager of Digital and Social Strategy, IBM
- 10. Give up theIllusion of Control: From Social Media to Social Business to Social Localisation This is about the localisation spring. Mainstream Localisation will be dwarfed by Social Localisation. Our own prediction
- 11. Social: Content ->Enterprise -> Localisation Global Content Delivery Social Localisation/ Enterprise Translation
- 12. The Road toSocial Localisation Imagine Millions of translators supported by Next Generation Localisation Technology delivering any type of digital content across thousands of languages
- 13. Next Generation SOCIALLocalisation Tens of thousands of pre-configured processes? Analysis Translation Testing Release Globally interoperable & configurable components! Testing Release Translation Analysis
- 14. Technology Where weare Researching and Developing Next Generation Localisation Technologies
- 15. Technology & Research today TheRosetta Design Fest SF (Feb 2011) & CNGL: Service-Oriented Localisation CNGL Architecture Solution (Solas) and Translation eXchange (TeX) The Rosetta Deployment Fest Copenhagen (March 2011) & Translate/Rosetta/CNGL Planning Session: Translation Tools Support The Rosetta Operations Framework (April – to date): Sharepoint Development CNGL Technology Component and Innovation Platform Development
- 16. Join in Makeit happen Open Forum – Discussion - Planning
- 17. Vision We empower sociallocalisation driving the most significant growth opportunity for the industry.
- 18. Mission To offer thetechnology necessary to support the initial stages of social localisation To establish The Rosetta Foundation Open Source Project providing a working infrastructure for collaboration of like-minded individuals and organisations To develop a service-oriented localisation architecture solution (Solas) that is free and open source at its core To validate and deploy Solas with user communities in (for profit and not-for- profit) enterprise localisation.
- 19. Strategies Technology deployment Solas andTranslation eXchange Development Schedule: two months release cycles Understanding Social Localisation – User Groups and Requirements: how to involve user communities Developing the Technology – The Rosetta Foundation Open Source Project: setting up a framework for collaboration (TRF, CNGL, CDAC, Translate, …) Sustaining the Effort – Buy-in to Core Activities: how to ensure sustainability of coordination and support activities Next steps – Deliverables, Milestones, Schedule: the next 12 months
- 20. We are aboutto …
- 21. What’s Your Message? SocialLocalisation
Editor's Notes
- #2 This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show. These slides are designed to give you great ideas for the presentations you’ll create in PowerPoint 2011!For more sample templates, click the File menu, and then click New From Template. Under Templates, click Presentations.
- #4 Disaster reliefJusticeFinanceHealthEducationSecurityFun
- #8 Marc Benioff, CEO of Salesforce.com, brings it to the point: "This isn't just about Arab Spring. This is about corporate spring." We add: This is about the localisation spring. Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM (FastCompany, 11 Sep 2011) believes that “social media will be dwarfed by social business”. We add: mainstream translation will be dwarfed by social localisation. Communities will take control of localisation and introduce radical change to the industry. What is our role in this scenario?The Wall Street Journal recently ranked Gary Hamel as the world's most influential business thinker, and Fortune magazine has called him "the world's leading expert on business strategy." For the last three years, Hamel has also topped Executive Excellence magazine's annual ranking of the most sought after management speakers.
- #10 Marc Benioff, CEO of Salesforce.com, brings it to the point: "This isn't just about Arab Spring. This is about corporate spring." We add: This is about the localisation spring. Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM (FastCompany, 11 Sep 2011) believes that “social media will be dwarfed by social business”. We add: mainstream translation will be dwarfed by social localisation. Communities will take control of localisation and introduce radical change to the industry. What is our role in this scenario?