Social Localisation

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Reinhard Schaler introduces the concept of Social Localisation at Localization World Silicon Valley on 10th October 2011, during a workshop jointly organized by the LRC, CNGL and The Rosetta Foundation.

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  • This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show. These slides are designed to give you great ideas for the presentations you’ll create in PowerPoint 2011!For more sample templates, click the File menu, and then click New From Template. Under Templates, click Presentations.
  • Disaster reliefJusticeFinanceHealthEducationSecurityFun
  • Marc Benioff, CEO of Salesforce.com, brings it to the point: "This isn't just about Arab Spring. This is about corporate spring." We add: This is about the localisation spring. Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM (FastCompany, 11 Sep 2011) believes that “social media will be dwarfed by social business”. We add: mainstream translation will be dwarfed by social localisation. Communities will take control of localisation and introduce radical change to the industry. What is our role in this scenario?The Wall Street Journal recently ranked Gary Hamel as the world's most influential business thinker, and Fortune magazine has called him "the world's leading expert on business strategy." For the last three years, Hamel has also topped Executive Excellence magazine's annual ranking of the most sought after management speakers.
  • Marc Benioff, CEO of Salesforce.com, brings it to the point: "This isn't just about Arab Spring. This is about corporate spring." We add: This is about the localisation spring. Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM (FastCompany, 11 Sep 2011) believes that “social media will be dwarfed by social business”. We add: mainstream translation will be dwarfed by social localisation. Communities will take control of localisation and introduce radical change to the industry. What is our role in this scenario?
  • Social Localisation

    1. 1. Give up the Illusion of Control! How to support User-driven and Needs-based Translation and Localization ScenariosintroducingSocial LocalisationReinhard SchälerLRC/CNGL and The Rosetta Foundation What’s your message?Localisation World Silicon Valley 2011 - Preconference Workshop - Monday, 10 October 2011 - 13:30 – 17:30
    2. 2. Who we are• Centre for Next Generation Localisation (CNGL) A dynamic academia-industry partnership with over 100 researchers developing novel technologies addressing the key localisation challenges of volume, access and personalisation• The Rosetta Foundation A nonprofit charity owned by its members aiming to provide access to information and knowledge across the languages of the world. It is a University of Limerick and CNGL spin-off
    3. 3. What we will not discuss todayPeople’s future and their lives depend on accessto knowledge and information across language Disaster relief Fun Security Finance Justice Health Education
    4. 4. Social Localisation Context Technology Join in! Give up the Illusion of Control
    5. 5. Context Social Localisation Users are in the Driving Seat
    6. 6. Context What do you do if you want to share your ideas, your pictures, your life? What do you do if you want to find out about how to fix a printer, where to find a weird hotel in San Francisco, which nice romantic restaurant to go out tonight? … across languages?SocialMedia -> Business -> Localisation
    7. 7. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation I dont think its crazy to ask if your CEO is the next Mubarak. The elites--or managers in companies— no longer control the conversation. This is how insurrections start. Gary Hamel Ranked by the Wall Street Journal as the world’s most influential business thinker
    8. 8. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation This isnt just about Arab Spring. This is about corporate spring. Marc Benioff CEO, salesforce.com
    9. 9. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation Social Media will be dwarfed by Social Business Ehtna McCarthy Senior Manager of Digital and Social Strategy, IBM
    10. 10. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation This is about the localisation spring. Mainstream Localisation will be dwarfed by Social Localisation. Our own prediction
    11. 11. Social: Content -> Enterprise -> Localisation Global Content Delivery Social Localisation/ Enterprise Translation
    12. 12. The Road to Social LocalisationImagineMillions of translators supported byNext Generation Localisation Technology deliveringany type of digital content acrossthousands of languages
    13. 13. Next Generation SOCIAL LocalisationTens of thousands of pre-configured processes? Analysis Translation Testing ReleaseGlobally interoperable & configurablecomponents! Testing Release Translation Analysis
    14. 14. Technology Where we areResearching and Developing Next Generation Localisation Technologies
    15. 15. Technology & ResearchtodayThe Rosetta Design Fest SF (Feb 2011)& CNGL: Service-Oriented LocalisationCNGL Architecture Solution (Solas) andTranslation eXchange (TeX)The Rosetta Deployment FestCopenhagen (March 2011) &Translate/Rosetta/CNGL PlanningSession: Translation Tools SupportThe Rosetta Operations Framework(April – to date): SharepointDevelopmentCNGL Technology Component andInnovation Platform Development
    16. 16. Join in Make it happen Open Forum – Discussion - Planning
    17. 17. VisionWe empower social localisationdriving the most significantgrowth opportunity for the industry.
    18. 18. MissionTo offer the technology necessary tosupport the initial stages of sociallocalisationTo establish The Rosetta FoundationOpen Source Project providing aworking infrastructure forcollaboration of like-mindedindividuals and organisationsTo develop a service-orientedlocalisation architecture solution(Solas) that is free and open source atits coreTo validate and deploy Solas with usercommunities in (for profit and not-for-profit) enterprise localisation.
    19. 19. StrategiesTechnology deploymentSolas and Translation eXchangeDevelopment Schedule: two monthsrelease cyclesUnderstanding Social Localisation – UserGroups and Requirements: how to involveuser communitiesDeveloping the Technology – The RosettaFoundation Open Source Project: settingup a framework for collaboration(TRF, CNGL, CDAC, Translate, …)Sustaining the Effort – Buy-in to CoreActivities: how to ensure sustainability ofcoordination and support activitiesNext steps –Deliverables, Milestones, Schedule: thenext 12 months
    20. 20. We are about to …
    21. 21. What’s Your Message?Social Localisation

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