Masterclass over de achterliggende succesfactoren achter social media en de impact daarvan op overheidscommunicatie.
In opdracht van Ministerie van Justitie, 8 april 2010. meer info: tom.debruyne@boondoggle.eu
A plead for geekness - personal branding & digital reputationimerged
ย
A keynote on a recent MBA event at TiasNimbas Business School. It's about the internet as a conversation network. People can be victim of conversations, fueling conversations, be part of conversations or be ignored by conversations. The presentation is a warm plead for passionate geekness
OK Boomer: How did it become such a cultural phenomenon?Arthur Koh
ย
The phrase made news around the world after a young New Zealander politician used it as a retort in parliament. Where did this phrase come from, and what can marketers (or anyone involved in mass attitude/behaviour change) learn from its spread?
VR Journalism Workshop at Journalism InteractiveJournovationSU
ย
Slides from Professor Dan Pacheco's workshop on VR Journalism at the 2016 Journalism Interactive Conference in Gainesville, Florida. More materials related to this can be found at http://www.vrstorytelling.org/vr-session-at-2016-journalism-interactive/
A plead for geekness - personal branding & digital reputationimerged
ย
A keynote on a recent MBA event at TiasNimbas Business School. It's about the internet as a conversation network. People can be victim of conversations, fueling conversations, be part of conversations or be ignored by conversations. The presentation is a warm plead for passionate geekness
OK Boomer: How did it become such a cultural phenomenon?Arthur Koh
ย
The phrase made news around the world after a young New Zealander politician used it as a retort in parliament. Where did this phrase come from, and what can marketers (or anyone involved in mass attitude/behaviour change) learn from its spread?
VR Journalism Workshop at Journalism InteractiveJournovationSU
ย
Slides from Professor Dan Pacheco's workshop on VR Journalism at the 2016 Journalism Interactive Conference in Gainesville, Florida. More materials related to this can be found at http://www.vrstorytelling.org/vr-session-at-2016-journalism-interactive/
Please see http://uxdesign.smashingmagazine.com/2012/09/14/make-better-internet-story-three-acts/ for the accompanying article.
In this talk I weave together a story about the current state of Internet discourse. At the end I'll tell you how I think we can make it better. And then we'll most likely all go back to what we were doing and forget about it. Despite the likely futility of this exercise I'm going to do it anyway. Because I love the web and I really don't want us to destroy it.
Completely revised and streamlined from last version
Critical analysis of Social Media with best practices for media and advertising professionals
- Why is Social Media so important?
- Key Insights:
-- Lose control
-- Stream Small
-- Create Socially
Managing a Crisis in Today's Digital World
It is a well-known fact that โbad news travels fast.โ From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media?
AJ Gerritson, Founding Partner of 451 Marketing, will teach attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees will learn to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.
A presentation by Jim Stolze at the kick off meeting for the Sanoma / Maker Street "Content Accelerator" in Budapest (11/3), Helsinki (15/3) and Amsterdam (17/3).
7 Habits of Highly Ineffective DevelopersKitson Kelly
ย
I spoke at FullStack 2016 about traits that can make developers ineffective and how to guard against these challenges. Also, attempted to describe ways of understanding the human psyche.
Presentatie van de Nike Take Mokum case op de Marketing Dagen, Utrecht, april 2011. Deze case won een spinaward voor beste social media concept op de spinawards 2011
Presentatie over transmedia storytelling op Npox omroepcongres 2009. De essentie van transmedia storytelling is niet het vraagstuk over welke content je op welk medium verspreidt, maar hoe je kijkers en fans activeert om zelf het verhaal in hun netwerk te verspreiden
Please see http://uxdesign.smashingmagazine.com/2012/09/14/make-better-internet-story-three-acts/ for the accompanying article.
In this talk I weave together a story about the current state of Internet discourse. At the end I'll tell you how I think we can make it better. And then we'll most likely all go back to what we were doing and forget about it. Despite the likely futility of this exercise I'm going to do it anyway. Because I love the web and I really don't want us to destroy it.
Completely revised and streamlined from last version
Critical analysis of Social Media with best practices for media and advertising professionals
- Why is Social Media so important?
- Key Insights:
-- Lose control
-- Stream Small
-- Create Socially
Managing a Crisis in Today's Digital World
It is a well-known fact that โbad news travels fast.โ From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media?
AJ Gerritson, Founding Partner of 451 Marketing, will teach attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees will learn to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.
A presentation by Jim Stolze at the kick off meeting for the Sanoma / Maker Street "Content Accelerator" in Budapest (11/3), Helsinki (15/3) and Amsterdam (17/3).
7 Habits of Highly Ineffective DevelopersKitson Kelly
ย
I spoke at FullStack 2016 about traits that can make developers ineffective and how to guard against these challenges. Also, attempted to describe ways of understanding the human psyche.
Presentatie van de Nike Take Mokum case op de Marketing Dagen, Utrecht, april 2011. Deze case won een spinaward voor beste social media concept op de spinawards 2011
Presentatie over transmedia storytelling op Npox omroepcongres 2009. De essentie van transmedia storytelling is niet het vraagstuk over welke content je op welk medium verspreidt, maar hoe je kijkers en fans activeert om zelf het verhaal in hun netwerk te verspreiden
Keynote op het jaarcongres van de Belgische Federatie voor Website Bouwers (FEWEB). Een visie over het waarom het reclamebureau van de toekomst uit de hoek van de digitale bureaus zal komen. Het bureau van de toekomst zal gebouwd worden rond conversie en overtuigingspsychologie en niet rond media of technologie.
Presentatie voor Sanoma Media Parade Brussel. Over waarom we op ons vandaag meer dan ooit zorgen moeten maken over de disruptieve kracht van wat er in de start-up wereld aan het gebeuren is.
Persuasion eats Advertising for breakfastTom De Bruyne
ย
A talk I gave at for the master students in advertising at the Willem De Koning Academy in Rotterdam. The presentation is a plead for rethinking the essence of the creative idea an how this will help young creatives to become highly successful.
Digital Thinking on Marketing, Branding and CampaigningTom De Bruyne
ย
Lecture I did for the Rotterdam School of Management on March 19th 2013 on how the disruption of digital challenges us to rethink marketing, branding, advertising and campaigning.
Brief introduction to digital revolution and digital Communications. Including where and how starting conversations in the new social landscape.
Used in IED Madrid in the Fashion Communication Course in may 2012 where I was invited as a guest speaker.
This is the presentation we gave for the Travel Magazine E-day on 30th September 2010. Our target audience were travel professionals. Seeing as we had a short time slot we first briefly introduced Social Media, including statistics. After that we gave some best practices and tips on how to interact with (potential) customers on social media.
An easy guide to one of the most successful communication strategies - since a billion years. Here glow founder Johannes Krempl sheds light on the mysterious "VIRUS" both biological and commercial.
Life Without Technology Free Essay Example. Short Essay on Life Without Technology [100, 200, 400 Words] With PDF .... A Day Without Technology Essay Example | StudyHippo.com. Life without technology - 295 Words - NerdySeal. Write an essay on Life Without Technology | English - YouTube. Compare and contrast life with and without technology Free Essay .... Life Without Technology/English Essay on Life Without Technology Moral .... Life Without Technology Essay Conclusion. Write an essay on life without technology - YouTube. Living in a society without technology - Thrive Global.
Social Storytelling - The Magic (@Greenhouse Project @CreativeNiche)Yvette Pasman
ย
Containing:
- Storytelling: why we love it
- Numbers of growth of social networks and the new rules of engagement
- Case stories: Dell, Ford Fiesta, Pepsi Refresh Project, Levi's Go Forth, Akzo Nobel Let's Colour, Yellow Pages Hidden Pizza, Toms Shoes & Eyewear
Please DO share your thoughts:
www.indegarage.nl
@tweedejansteen
Leveraging for Legacy: Cultivating #newliteraciesAmy Burvall
ย
originally the opening keynote for the Think.Create.Share conference at California State Fullerton in May 2014. Please note that since this is an Apple Keynote exported as a pdf the embedded videos will not play, though I will try to link them separately
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1. Een pleidooi voor geekness!
overheidscommunicatie in het digitale tijdperk!
Masterclass voor MinJus, 8 april 2010!
Tom De Bruyne, partner Boondoggle!
2. Tom De Bruyne โ chief ๏ฌuffyness!
โฏ Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!
โฏ Read me on blog.boondoggle.eu and Frankwatching.com!
โฏ Read our Boondoggleisms on Lexicon.boondoggle.nl!
โฏ Download my presentations at slideshare.net/tomdebruyne!
โฏ Connect with me on Facebook or Linkedin!
โฏ Join my Facebook cause for more ๏ฌlms containing people with worn off shoes!
โฏ Browse through my bookmarks on del.icio.us/tomdebruyne!
โฏ Vote for someone else on Cutest Male Geek Competition!
29. NR 1 MEDIA RESOURCE ON SOCIAL MEDIA!
PARTICIPATION IN SEVERAL STARTUPS!
OFTEN SOUGHT SPEAKER!
EXCELLENT REPUTATION FOR NETLASH!
IMPRESSIVE NUMBER OF TOUCHPOINTS!
MASSIVE GOOGLE JUICE!
โฆ!
NETWORK EFFECTS!
50. In a hyper transparent world, you are what you
contributedโฆ and Google ๏ฌlters it for everyone!
51. In a hyper transparent world, you are what others tell
about you,โฆ and Google ๏ฌlters it for everyone !
52. Being remarkable = being worth talking about. Thatโs
the marketing challenge for the networked generation!
53. Itโs not about having a LinkedIN pro๏ฌle, itโs about
leaving traces of your professional passion in the public
space!
54. Tom De Bruyne โ chief ๏ฌuffyness!
โฏ Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!
โฏ Read me on blog.boondoggle.eu and Frankwatching.com!
โฏ Read our Boondoggleisms on Lexicon.boondoggle.nl!
โฏ Download my presentations at slideshare.net/tomdebruyne!
โฏ Connect with me on Facebook or Linkedin!
โฏ Join my Facebook cause for more ๏ฌlms containing people with worn off shoes!
โฏ Browse through my bookmarks on del.icio.us/tomdebruyne!
โฏ Vote for someone else on Cutest Male Geek Competition!