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Een pleidooi voor geekness!
overheidscommunicatie in het digitale tijdperk!
    Masterclass voor MinJus, 8 april 2010!
         Tom De Bruyne, partner Boondoggle!
Tom De Bruyne โ€“ chief ๏ฌ‚uffyness!

   โ€ฏ   Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!

   โ€ฏ   Read me on blog.boondoggle.eu and Frankwatching.com!

   โ€ฏ   Read our Boondoggleisms on Lexicon.boondoggle.nl!

   โ€ฏ   Download my presentations at slideshare.net/tomdebruyne!

   โ€ฏ   Connect with me on Facebook or Linkedin!

   โ€ฏ   Join my Facebook cause for more ๏ฌlms containing people with worn off shoes!

   โ€ฏ   Browse through my bookmarks on del.icio.us/tomdebruyne!

   โ€ฏ   Vote for someone else on Cutest Male Geek Competition!
The internet is a conversation network!
Victim of the conversationโ€จ
Fueling the conversationโ€จ
Participating in the conversationโ€จ
Ignoring or ignored by the conversation!
Victim of the conversationโ€จ
A little fairytale about a drunk minister!
โ€ฏ Aftoetsen van strategische uitgangspunten!

 โ€ฏ Aftoetsen van eerste concepten!

 โ€ฏ Afspraken over oplevering!
Nathalie Lubbe Bakker writes article!
Belgian Newspaper picks up the story via a few blogposts that pointed at this story!
De Crem warns against this dangerous blogosphere trend!
Blogosphere and Twitter.com conversations explode!
Dutch shockblog Geenstijl discovers the story and decides
to make De Cremโ€™s life a little bit miserable!
De Crem apologiges in public!
Fueling the conversationโ€จ
A (very) little fairytale about a popstar and two
smart Belgian students!
Participating in the conversationโ€จ
A fairytale about geeks!
BART DE WAELE โ€“ AN ENTREPRENEURIAL GEEK!
SHARING!
NR 1 MEDIA RESOURCE ON SOCIAL MEDIA!
PARTICIPATION IN SEVERAL STARTUPS!
OFTEN SOUGHT SPEAKER!
EXCELLENT REPUTATION FOR NETLASH!
IMPRESSIVE NUMBER OF TOUCHPOINTS!
MASSIVE GOOGLE JUICE!
โ€ฆ!

NETWORK EFFECTS!
MAXIME VERHAGENโ€“ A POLITICAL GEEK!
ROBERT SCOBLE โ€“ A CORPORATE GEEK!
DAVID ARMANOโ€“ A FREELANCE GEEK!
LINKBAIT MASTER!
KEVIN WERBACH โ€“ BUSINESS SCHOOL GEEK!
Geeks have one thing in common: !
They are passionate about what they do!
IGNORING / IGNORED BY THE CONVERSATION!
A FAIRYTALE ABOUT A NEW CEO!
<No picture found>!




      ERIC BRANDโ€“ CEO SKYNET!
Victim of the conversationโ€จ
Fueling the conversationโ€จ
Participating in the conversationโ€จ
Ignoring or ignored by the conversation!
THE MORAL OF THESE FAIRYTALES!
The internet is a conversation ecosystem !
in which โ€œstuff that mattersโ€ ๏ฌ‚oats around!
Personal branding is all about reaping network effects
through sharingโ€ฆ which is counterintuitive to what
business people usually think!
From โ€œknowledge is powerโ€ to !
โ€œsharing knowledge is powerโ€!
In a hyper transparent world, you are what you
contributedโ€ฆ and Google ๏ฌlters it for everyone!
In a hyper transparent world, you are what others tell
about you,โ€ฆ and Google ๏ฌlters it for everyone !
Being remarkable = being worth talking about. Thatโ€™s
the marketing challenge for the networked generation!
Itโ€™s not about having a LinkedIN pro๏ฌle, itโ€™s about
leaving traces of your professional passion in the public
space!
Tom De Bruyne โ€“ chief ๏ฌ‚uffyness!

   โ€ฏ   Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl!

   โ€ฏ   Read me on blog.boondoggle.eu and Frankwatching.com!

   โ€ฏ   Read our Boondoggleisms on Lexicon.boondoggle.nl!

   โ€ฏ   Download my presentations at slideshare.net/tomdebruyne!

   โ€ฏ   Connect with me on Facebook or Linkedin!

   โ€ฏ   Join my Facebook cause for more ๏ฌlms containing people with worn off shoes!

   โ€ฏ   Browse through my bookmarks on del.icio.us/tomdebruyne!

   โ€ฏ   Vote for someone else on Cutest Male Geek Competition!

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Masterclass social media en overheidscommunicatie

  • 1. Een pleidooi voor geekness! overheidscommunicatie in het digitale tijdperk! Masterclass voor MinJus, 8 april 2010! Tom De Bruyne, partner Boondoggle!
  • 2. Tom De Bruyne โ€“ chief ๏ฌ‚uffyness! โ€ฏ Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl! โ€ฏ Read me on blog.boondoggle.eu and Frankwatching.com! โ€ฏ Read our Boondoggleisms on Lexicon.boondoggle.nl! โ€ฏ Download my presentations at slideshare.net/tomdebruyne! โ€ฏ Connect with me on Facebook or Linkedin! โ€ฏ Join my Facebook cause for more ๏ฌlms containing people with worn off shoes! โ€ฏ Browse through my bookmarks on del.icio.us/tomdebruyne! โ€ฏ Vote for someone else on Cutest Male Geek Competition!
  • 3.
  • 4. The internet is a conversation network!
  • 5. Victim of the conversationโ€จ Fueling the conversationโ€จ Participating in the conversationโ€จ Ignoring or ignored by the conversation!
  • 6. Victim of the conversationโ€จ A little fairytale about a drunk minister!
  • 7. โ€ฏ Aftoetsen van strategische uitgangspunten! โ€ฏ Aftoetsen van eerste concepten! โ€ฏ Afspraken over oplevering!
  • 8.
  • 9. Nathalie Lubbe Bakker writes article!
  • 10. Belgian Newspaper picks up the story via a few blogposts that pointed at this story!
  • 11. De Crem warns against this dangerous blogosphere trend!
  • 12.
  • 13. Blogosphere and Twitter.com conversations explode!
  • 14. Dutch shockblog Geenstijl discovers the story and decides to make De Cremโ€™s life a little bit miserable!
  • 15.
  • 16. De Crem apologiges in public!
  • 17.
  • 18. Fueling the conversationโ€จ A (very) little fairytale about a popstar and two smart Belgian students!
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Participating in the conversationโ€จ A fairytale about geeks!
  • 27. BART DE WAELE โ€“ AN ENTREPRENEURIAL GEEK!
  • 29. NR 1 MEDIA RESOURCE ON SOCIAL MEDIA! PARTICIPATION IN SEVERAL STARTUPS! OFTEN SOUGHT SPEAKER! EXCELLENT REPUTATION FOR NETLASH! IMPRESSIVE NUMBER OF TOUCHPOINTS! MASSIVE GOOGLE JUICE! โ€ฆ! NETWORK EFFECTS!
  • 30.
  • 31. MAXIME VERHAGENโ€“ A POLITICAL GEEK!
  • 32.
  • 33.
  • 34. ROBERT SCOBLE โ€“ A CORPORATE GEEK!
  • 35. DAVID ARMANOโ€“ A FREELANCE GEEK!
  • 36.
  • 38. KEVIN WERBACH โ€“ BUSINESS SCHOOL GEEK!
  • 39.
  • 40.
  • 41. Geeks have one thing in common: ! They are passionate about what they do!
  • 42. IGNORING / IGNORED BY THE CONVERSATION! A FAIRYTALE ABOUT A NEW CEO!
  • 43. <No picture found>! ERIC BRANDโ€“ CEO SKYNET!
  • 44.
  • 45. Victim of the conversationโ€จ Fueling the conversationโ€จ Participating in the conversationโ€จ Ignoring or ignored by the conversation!
  • 46. THE MORAL OF THESE FAIRYTALES!
  • 47. The internet is a conversation ecosystem ! in which โ€œstuff that mattersโ€ ๏ฌ‚oats around!
  • 48. Personal branding is all about reaping network effects through sharingโ€ฆ which is counterintuitive to what business people usually think!
  • 49. From โ€œknowledge is powerโ€ to ! โ€œsharing knowledge is powerโ€!
  • 50. In a hyper transparent world, you are what you contributedโ€ฆ and Google ๏ฌlters it for everyone!
  • 51. In a hyper transparent world, you are what others tell about you,โ€ฆ and Google ๏ฌlters it for everyone !
  • 52. Being remarkable = being worth talking about. Thatโ€™s the marketing challenge for the networked generation!
  • 53. Itโ€™s not about having a LinkedIN pro๏ฌle, itโ€™s about leaving traces of your professional passion in the public space!
  • 54. Tom De Bruyne โ€“ chief ๏ฌ‚uffyness! โ€ฏ Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl! โ€ฏ Read me on blog.boondoggle.eu and Frankwatching.com! โ€ฏ Read our Boondoggleisms on Lexicon.boondoggle.nl! โ€ฏ Download my presentations at slideshare.net/tomdebruyne! โ€ฏ Connect with me on Facebook or Linkedin! โ€ฏ Join my Facebook cause for more ๏ฌlms containing people with worn off shoes! โ€ฏ Browse through my bookmarks on del.icio.us/tomdebruyne! โ€ฏ Vote for someone else on Cutest Male Geek Competition!