How social media can be used internally to achieve an integrated workforce
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Presentation delivered by Emma Roffey at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London. For more information visit http://www.socialmediadna.co.uk
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How social media can be used internally to achieve an integrated workforce
- 1. The Socio-Collaborative Experience Emma Roffey Marketing Director EMEAR Twitter: ERoffey © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
- 2. Thank you. The Revolution is Upon Us © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
- 3. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
- 4. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
- 5. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
- 6. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
- 7. MOBILE SOCIAL VISUAL VIRTUAL © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
- 8. Relationships are the new currency Attention is a scarce resource Online opinions and shared values count We’re all technology obsessed Business and private lives merging © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
- 9. “Sales of smartphones and “Android is the #1 OS for mobile tablets are now greater than platforms with more than 350,000 all PCs, including notebooks.” new activations per day.” “65% of companies are deploying at “People spend more time on least one enterprise social software tool.” Facebook than any other website.” “One third of corporations “By 2013, over 90% of say they are using video at network data traffic will least once per week.” be video.” “20% of professional PCs will be “60% of server workloads will managed under a hosted virtual be virtualized by 2013.” desktop model by 2013.” © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
- 10. 66% of employees said they would take a job with less pay and more flexibility in device usage, access to social media, and mobility than a higher-paying job without such flexibility © 2011 Cisco and/or its affiliates. All rights reserved. October 2010 Cisco Confidential 10
- 11. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
- 12. The next wave of business transformation is about putting people at the center of collaborative working. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
- 13. bring people together Harvard Business Review © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
- 14. • Mobile • Mobile • Mobile SMS • Desktop • Desktop REAL • Meetings • Mobile Jabber • Phone • WebEx • Events • Desktop Jabber TIME • Conference Call • TelePresence • IM • WebEx • Virtual Events • E-Mail • Recorded • Web • VMail TIME- • Wiki • TelePresence • Recorded • WebEx SHIFTED • Blog WebEx • Show & Share • Discussion © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
- 15. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
- 16. Process Technology Culture Collaboration isn’t just about technology. We’re using collaboration to change the way we work - John Chambers, CEO of Cisco © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
- 17. Cisco’s Transformation Culture Decision Making Opaque Transparent Leadership Passive-Aggressive Authentic Vertical Alignment Portfolio Resources Management Accountability Siloed Shared CULTUREOF CULTUREOF COMPETITION SHARED GOALS 2000 2005 2011 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
- 18. People MY VIEW Communities Information © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
- 19. Marketing Fun Other When employees can use 6% Collateral 6% social media tools for internal 6% communications and collaboration, productivity rises 26% and employee retention is raised 15%. Products/ Sales 20% Team/ Org Updates 38% Learning process/ Tools 24% Cisco Internal Video Usage by Content Type Cisco CEO John Chambers’ internal blog © 2011 Cisco and/or its affiliates. All rights reserved. Source: National Business Research Institute Cisco Confidential 19
- 20. Launch Posters Follow-up Calendar Email & DMS: Speaker placed IP Phone Reminder Summary & invitation CEC Cisco Discussion in all Display Email Discussion Invite Now Forum buildings Forum 12 weeks 6 weeks 4 weeks 3 weeks 2 weeks 1 week 1 day 1 day All Hands © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
- 21. European Virtual All Hands Live Via TelePresence from mulitple locations Participation WebEx For remote employees without access to TP CiscoTV For remote employees – live and recording © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
- 22. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
- 23. Cisco’s Intranet Evolution 2002-2006 2006-2008 2008-2011 2011-2013 Integrated Unified Web 2.0 Workforce New Work Intranet Experience Connected Voice of the Social Intranet Empowered to the Whole People • Personalization / Workforce Customization • Marketplace • Consistent UI • Collaboration tools • Connected / • Alignment • Unifying navigation Relational • Democratization relationships • Robust enterprise of publishing • Contextual • Swarming news integration • Multiple • Device neutral • Streamlined • Reputation communication development vehicles • Ecosystem integration • Findability • Communication • Productivity acceleration • Flexibility and collaboration • Informed workforce enablement • Foster cross- • Adaptability • Empowered corporate functional communicators collaboration © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
- 24. • The Integrated Workforce Experience (IWE) is an evolution of the intranet where the individual becomes the centre of the information that surrounds them • The IWE will unleash the power of the global human network and social networking in the Enterprise by creating an online workforce experience that intelligently connects People, Communities and Information (PCI) enabling them to connect, communicate, collaborate, My transact and learn. View © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
- 25. Rich presence information Click to call, chat or meet Interests and Integration to communities blog platform are easily accessible Videos and content authored or recommended © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
- 26. Integration with Directory to Formally show experts managed content Integration with Show and Share Integration with Related Communities © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
- 27. Selling Resources Tools Tag Cloud © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
- 28. Watch list to monitor contacts, posts and topics of interest Integration of functional community news Integrated with Exchange for mail, tasks and calendar © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
- 29. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
- 30. Personal Directory dashboard profile Social & network- Blogs, wikis, based auto-tagging forums Click to: Community call, IM, meet team space People, communities, information, search Video Content UC-enabled management browser Policy and Micro-blogging Security © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
- 31. 1,200,000 Messages Received Messages Received External 1,000,000 Messages Received Internal Messages Sent 800,000 Messages Sent External Messages Sent Internal 600,000 400,000 200,000 0 FY09Q4 FY10Q1 FY10Q2 FY10Q3 FY10Q4 FY11Q1 © 2011 Cisco and/or its affiliates. All rights reserved. Source: mstat.cisco.com Cisco Confidential 31
- 32. The Communication & Collaboration Story Integrated Workforce Experience Connect Communicate Collaborate Learn the right people, resources, and more effectively Internally and from all content at the right and efficiently externally time Goal is to drive productivity, growth and innovation © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34
- 33.  Business Socio-Collaboration is a Competitive Differentiator  Harness the power of people through socio – collaborative tools and programmes  Collaboration is culture, technology and process © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35 35
- 34. Thank you. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36
Editor's Notes
- At Cisco we understand how technology and human behaviour are driving innovation, in &out of the workspace. Within our company we are living this commitment and this is what I would like to share with you today . We feel socio-collaboration is driving the next wave of business growth, innovation, and productivity. It expands beyond text-centric, and document-centric communication to encompass voice and video and make people the center of business again.
- OPEN WITH Short VIDEO – http://www.youtube.com/watch?v=QwuXklYB3oI&list=UUVHNnJCzcx1jKdpBq42C-tw&index=19&feature=plcpWe asked experts in technology and human behaviour for their views on how our world will be shaped and how our lives will be changed by what technology enables us to do. There are some interesting facts to look out for.
- “In 50 years, 95% of everything we know will have been discovered in those 50 years.”
- The World AND BUSINESS of the future is Mobile, Social, Visual and VirtualThe new approach is a that supports a workplace that is more mobile, social, visual and virtual. This is an insight into what we believe the Workspace of the Future” looks like, and some of its essential characteristicsMOBILE = Businesses say their mobile knowledge workers (sales, nurse specialists, etc.) want to use their smartphones and tablets in order to stay in touch with customers, view contracts, get management approvals, etc from any location. You can help them get quicker access to experts and information so they can be more productive and more responsive to customers. Provide them with consistent experiences, no matter what device they use. SOCIAL = Businesses tell us their customers comment about companies and their products/services using Facebook, Twitter and other real-time social media. Word can spread like wildfire, and you can lose your reputation overnight without realizing why. Traditional reactive-mode customer service is not sufficient. You can monitor what’s being said and reach out to customers in their preferred medium in real time no matter what device they’re using. Now, you can incorporate the best principles of social networks in your business setting.VISUAL = Businesses say they would like to enable video for all its knowledge workers, so they can communicate better, build trust and strengthen relationships across groups in offices around the world, across cultures, across generations and with suppliers or vendors. What’s required is high quality video available everywhere (across devices - mobile phone/tablet, laptop, conference-room or desktop) with a mouse click or finger swipe.VIRTUAL = Businesses say they want to simplify their employees’ workstation and implement virtual desktops. You can help your business scale quickly (over the cloud), reduce total cost of ownership, and improve security of data.Transition: With a new collaborative workspace, you can impact the business. Let’s take a look at how.
- There are lots of trends highlighting the growth and impact of social media, but here are a few cultural trends worth noting in a B2B context.What’s changing:1)Status and values are shifting from owning things to engaging with people and communities. We’re able to form relationships without ever meeting and touching someone2)The scarcest resource is not talent or technology - it’s attention3)We are more influenced by other people’s opinions4) Consumers, employees, & investors share a passion for companies that do well by doing good.5)We’re obsessed with technology6) The lines between our work and personal lives are blurring. We bring consumer devices and apps into the workplace – expect businesses to accept and support these.
- 1) Is the Office Really Necessary? Global Study by Cisco Reveals 60 Percent Of Workers Believe Being in the Office Is No Longer Needed to Be Productive2) Demand to Work Anywhere, Anytime Stronger Than Desire for Higher Salary; Two of Three Workers Expect IT to Allow Access to Corporate Information With Any Device – Personal or Company-issued3) Same percentage of workers would choose jobs that were lower-paying but had leniency in accessing information outside of the office over higher salaried jobs that lacked flexibility. Key Findings4) The study, which involved surveys of 2,600 workers and IT professionals in 13 countries, For employees who can access corporate networks, applications, and information outside of the office, about half  of the respondents (45 percent) admitted working between two to three extra hours a day, and a quarter were putting in four hours or more. However, extra hours do not translate to always-on, on-demand employees. They simply want the flexibility to manage their work-life balance throughout their waking hours.
- Some businesses are still contemplating..... But personally I believe businesses should not wait to capitalize on the opportunities presented by social media. Feedback, customer service, #crowdsourcing for business innovation, polls, surveys, offers, testing messages, community engagement - there are so many endless possibilities. Provide you approach it strategically.I believe people will increasingly seek to communicate, using whatever tools suit them, and while certain applications may increase or decrease in popularity, the use of social applications has only just reached a groundswell.
- Your people and their ability to collaborate are THEbusiness opportunity and competitive differentiator. We believe putting your people at the center of collaboration will help you overcome challenges and drive your business.“People collaborate with people (not documents or tools). It’s really a people process that relies on communications and sharedTransition: This is happening today.
- The opportunity is the combination of technology and people. Technology is giving you the power to bring your people together at critical moments in time in order to amplify the impact of your employees on the business. Transition: You can bring these people together, more efficiently, more effectively, and in a way never before possible.Harvard Business Review, Innovative Management: A conversation with Gary Hamel and Lowell Bryan
- Finding the right person at the right timeFinding the right information at the right timeWhat to do next?Other working on the same strategic initiativeWhile the French technology concern will focus its eradication on emails within the company, the Atos move follows email reduction movements that have been afoot for years. Sentenc.es is a site that promotes two, three, four, and five-sentence emails. The site advocates that "email takes too long to respond to, resulting in continuous inbox overflow for those who receive a lot of it." A manager at GE told me anonymously, "I only answer emails addressed directly to me, alone. I don't answer any cc. or bcc. emails." Atos has already reduced its internal emails by 20 percent over the last six months. CEO Thierry Breton estimates that 10 percent of the average 200 emails his employees receive every day are "useful." Nearly 20 percent is considered spam. According to the Wall Street Journal, Mr. Breton has not sent an email in over three years. Advocates for fewer and smaller emails argue that we should treat emails like twitter tweets, where the writer is limited by a certain number of characters. Having a maximum number of words creates more focused writing. Email wastes time both in writing and in reading.
- Our efforts to work more collaboratively have affected every aspect of our organization: our work processes, our culture, and our technology. We have changed our processes for working together. Instead of a command-and-control hierarchy, we embrace collaborative principles in our work environment.
- Take you more into the world of Cisco every day and probabaly share with you what we take for granted . Travel banVideo is the new voice Collaborative workspaces /meetings. But it all starts form the top.
- Use of media to promote the All Hands
- Old notes?
- Information workers - txt tools, voice tools , video tools - some real time some are not. Email 15- 18 years ago – internal companies not external - was restricted...no boundaries . Now the way we doing video exchange today. This will happen for video . Won’t be a complex - TP as example . Everyone connected by video. Video will become context free soon. Type key words tagged to find video speakers – how do you maximise your experience using QUAD . Tagging system instantly goes to the right communites. REAL TIME
- HARNESS the power of people through socio-collaborative tools and programmesTHINK about I hope I’ve made it clear that Cisco is deeply committed to collaboration, both in the company itself and in terms of the products and services it is investing in, now and in the future.We enjoy market leadership in:Enterprise voiceWeb conferencingAudio conferencingUnited messagingAnd we’re number two in IP Contact Center.In terms of R&D investment, thought leadership, and industry expertise, we are the recognized leaders.We lead the way in standards development and adoptionOur R&D investment in collaboration is over $1 billion per year. Over 25% of our R&D investment in UC drives interoperability. The simple truth is, interoperability is in our DNA. It is a core part of the Cisco heritage.Second, I hope that you see that collaboration can become your competitive differentiator. Companies today that invest in collaboration to tap into the latent expertise in their people, partners and customers will have significant advantages over those who do not.Collaboration is not just about technology. Changes to your current processes and culture may be necessary. When ready for the technology aspect, though, take an architectural approach. By that, we mean to consider the spectrum of capabilities you need in the post PC era. I.e. How your business will adopt mobile, social, visual and virtual capabilities required in today’s business environment.Link your decisions to those key business objectives where you can have the most impact, and recognize that collaboration is a journey, not a single project. However, the entire journey doesn’t need to be plotted. You and the organization will learn along the way and implement course corrections. Don’t miss the advantage you and your organization can gain – begin your journey today.