The document discusses the importance of blogging for businesses, outlining its benefits such as enhancing visibility, driving web traffic, and establishing expertise in the market. It provides guidance on getting started with blogging, including choosing platforms, defining content, and optimizing for search engines. Notable examples of successful blogs illustrate the potential impact of effective blogging strategies.

1. Delivered duringSocial Media Week11th February 2011Talk Talk Customer Experience CentreLondonBlogging for Business

2. What’s coming up...What is blogging?

3. Why should you blog?

4. What it can do for your business

5. Getting started

6. Optimising your blog

7. Three key takeawaysWhat is blogging?A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.Wikipedia

8. What is blogging?A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entriesof commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.Wikipedia

9. Good examples include...Why is this a good blog? Demonstrates Seth’s thinking and writing style

10. Introduces new topics and ideas

11. Builds his exposure and awareness in the market place

12. Helps in selling more books

13. Ranks 3rd in a Google search for ‘Marketing Guru’http://sethgodin.typepad.com/

14. Good examples include...Why is this a good blog? Tells a story – Saville Row quality without the row

15. Demonstrates credibility and passion

16. Hosts a data capture form

17. Used as a feedback opportunity for new products

18. Ranks 1st page on Google for ‘Savile Row Tailor’http://www.englishcut.com/

19. What’s coming up...What is blogging?

20. Why should you blog?