On 20th October we explored how to employ neuroscience research techniques to drive marketing performance. Our industry experts included: Thom Noble, CEO, NeuroStrata Mev Bertrand, Research Manager, Neuro-Insight Will Nicholson, Managing Director, The Vision Network

1. Can Marketers Get to Grips with the
Human Condition
Join the conversation: #techmap
Supported by:

2. Will Nicholson
Managing Director, The Vision Network
Join the conversation: #techmap
Supported by:

3. TVNi
Evaluating Content
Will Nicholson | will@vision-network.eu | @TVN_Will | www.vision-
network.eu

5. What’s the point in making content, if no-
one sees it?

6. Seen Salience Stickiness
What is seen... ...in what order... ... for how long?
Measuring viewability
2345
1 5x

7. ‘Big Brother’ tech

8. FOR A LANDSCAPE OF POSSIBILITIES
HEINZ CREATIVE
TESTING ANALYSIS

9. Take you pick?

10. 100 98 101
99
97 99 111
95
Index of overall time spent fixating on the main message
Under closer examination….

11. And on the
way home
last night….

12. Working with

13. We know that only 14% of online ads are viewed at

14. ‘The eyes don’t lie’

15. How much is this data worth to a client?

16. Knowledge is power