The document provides guidance for business-to-business marketers on using events for lead generation. It outlines the key tasks involved in event marketing and lists the 10 critical factors for success, including allowing enough time for planning, setting realistic attendance targets, planning for contingencies, choosing the right venue, adding value for attendees, planning audience generation and lead capture mechanics, creating a project plan, ensuring smooth execution, and following up quickly. Following these factors can help marketers run successful and lead-generating events.
2015 Event Sponsorship Proposal http://www.wnfp.org - WNFP are well on our way to hosting some awesome events linedup for 2015. Secure Your Sponsorship and Become a Partner with WNFP in Generating Professional Relationships & Building New Business.
2015 Event Sponsorship Proposal http://www.wnfp.org - WNFP are well on our way to hosting some awesome events linedup for 2015. Secure Your Sponsorship and Become a Partner with WNFP in Generating Professional Relationships & Building New Business.
If your company needs to submit a Event Planning Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WuUvOf
If you are planning to start a new dropshipping business, the first thing you will need is a business plan. Use our sample Del Bird - Dropshipping Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new dropshipping business, spend as much time as you can reading through some examples of transportation-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Del Bird - Dropshipping Business Plan for you to get a good idea about how a perfect dropshipping business plan should look like and what details you will need to include in your stunning business plan.
Pre And Post Nuptial Event Proposal Powerpoint PresentationSlideTeam
A wedding day is the biggest day of people’s lives that marks the beginning of a new journey. It is a union of two souls who pledge to be together in miserable and happy times. The day is celebrated with close family and friends who bless the new couples with abundant happiness and prosperity. For many, a wedding is a worthwhile investment as it is a once-in-a-lifetime event. However, the most difficult part is to find a wedding planner who looks after all the pre and post nuptial arrangements and understands your requirements. Thus, if you are into event management then our Pre And Post Nuptial Event Proposal PowerPoint Presentation template is all you require to make a stunning proposal for your clients. Offer your professional services and customized packages for in this visually-engaging cover letter. Promise to add a personal and emotional touch to each wedding function while focusing on the couple's personality. With the help of attractive color schemes and bullet points, list down the table of contents to add a professional charm to the proposal. Identify the client's needs and explain your project context and discuss ways of how the wedding can be a great success. Take the assistance of our wedding event PPT template to make a list of all the services you provide for weddings like wedding decor, catering, entertainment, choreography, transportation, photography, venue, hotels, and invitation cards. Create a checklist to note down all the items required in a wedding ceremony. Utilize our expertly-designed marriage ceremony PowerPoint slideshow to present your additional offerings such as bridal and entourage bouquet, wedding bands, floral arrangement, bridal beauty, bouquet, cakes, invitation, and table cards. Showcase client testimonials and company details to prove your worth using our wedlock ceremony PPT design. Inform about all the terms and conditions by depicting a statement of work and contract to eliminate any doubts and confusion. https://bit.ly/33EChg1
If your company needs to submit a Wedding Planning Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3s8G3cN
This first half of the slides cover a proven approach to event management. The second half of the slides look at supporting a creative approach to event management. The deck supports new ideas to make every event more dynamic and memorable.
Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.
If your company needs to submit a Event Planning Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WuUvOf
If you are planning to start a new dropshipping business, the first thing you will need is a business plan. Use our sample Del Bird - Dropshipping Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new dropshipping business, spend as much time as you can reading through some examples of transportation-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Del Bird - Dropshipping Business Plan for you to get a good idea about how a perfect dropshipping business plan should look like and what details you will need to include in your stunning business plan.
Pre And Post Nuptial Event Proposal Powerpoint PresentationSlideTeam
A wedding day is the biggest day of people’s lives that marks the beginning of a new journey. It is a union of two souls who pledge to be together in miserable and happy times. The day is celebrated with close family and friends who bless the new couples with abundant happiness and prosperity. For many, a wedding is a worthwhile investment as it is a once-in-a-lifetime event. However, the most difficult part is to find a wedding planner who looks after all the pre and post nuptial arrangements and understands your requirements. Thus, if you are into event management then our Pre And Post Nuptial Event Proposal PowerPoint Presentation template is all you require to make a stunning proposal for your clients. Offer your professional services and customized packages for in this visually-engaging cover letter. Promise to add a personal and emotional touch to each wedding function while focusing on the couple's personality. With the help of attractive color schemes and bullet points, list down the table of contents to add a professional charm to the proposal. Identify the client's needs and explain your project context and discuss ways of how the wedding can be a great success. Take the assistance of our wedding event PPT template to make a list of all the services you provide for weddings like wedding decor, catering, entertainment, choreography, transportation, photography, venue, hotels, and invitation cards. Create a checklist to note down all the items required in a wedding ceremony. Utilize our expertly-designed marriage ceremony PowerPoint slideshow to present your additional offerings such as bridal and entourage bouquet, wedding bands, floral arrangement, bridal beauty, bouquet, cakes, invitation, and table cards. Showcase client testimonials and company details to prove your worth using our wedlock ceremony PPT design. Inform about all the terms and conditions by depicting a statement of work and contract to eliminate any doubts and confusion. https://bit.ly/33EChg1
If your company needs to submit a Wedding Planning Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3s8G3cN
This first half of the slides cover a proven approach to event management. The second half of the slides look at supporting a creative approach to event management. The deck supports new ideas to make every event more dynamic and memorable.
Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.
Start with a plan! This presentation is an effective event management plan I created after conducting a 6 month assessment of one company's event management processes. It includes evaluation, SWOT and a suggested solution of a cloud based project management software.
Here you can find 21 ways to boost your event or conference. Cyriel has a lot of experience as Master of Interaction and loves to share his knowledge and experience in some very practical ways to inspire, engage and wake up your audience. Enjoy!
Stacey Ruth of Actio Marketing (@actiomarketing) on how to create more effective event marketing campaigns. Presented at PYM LIVE Atlanta 2012 on March 1. #yaypym For more information on PYM LIVE Events, visit: http://planyourmeetings.com/events.
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In 2013, Eventbrite processed one billion dollars from one million events across 187 countries. They know all about the good, the bad, and the ugly when it comes to event marketing.
In this webinar we covered how to:
- Drive registrations with content
- Optimise the registration process
- Use social to increase engagement
- Generate awareness post-event
Marketing plan of event management corporationapichek
This Presentation Basically Provides Information Regarding Marketing Plan of a event management corp Named A5. It also tries to cover almost all aspect that a company before going for planning must cover
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.
Planning and Preparation covering:
SWOT analysis & audit
What is a marketing plan & how can it help you?
Marketing plan types & getting started
Elements of a digital marketing strategy
SMART goals
Breaking goals down
Content marketing timeline
Social Media Scheduling & CRM
Pricing Clarity
Pareto 80:20 Rule
Pricing Offer
Maximizing personal roi at trade shows and conventionsOnline
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Calculated Risk: A risk that has been given thoughtful consideration and for which the potential costs and potential benefits have been weighed and considered. Dedication: Selfless devotion to a purpose, cause or project. Feedback: A reaction or response to a particular process or activity. Perseverance: Steadily pursuing a course of action or a purpose in spite of difficulties, obstacles, or discouragement. Reward: Benefit resulting from some event or action. Risk: Exposure to a chance of loss or damage.
Portfolio of digital marketing projects related to content creation, social media marketing, social media advertising, email marketing, and marketing analytics.
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
Digital Marketing in Canada, an IntroductionAlex Rascanu
Alex Rascanu delivered the "Digital Marketing in Canada, an Introduction" presentation on March 15, 2014 at the Summit 2014 conference, organized by the Rotman Commerce Marketing Association in Toronto. More details about the presentation: http://www.alexrascanu.com/digital-marketing-canada-introduction
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.
Entreprenureship - The Business Planning ProcessUkwuaniBarnabas
The most important benefit of writing a business plan is all of the learning that accompanies the process. You basically learn to Identify your concept, research the concept and glean a perfect understanding of the industry to which you belong, your competitors and your customers.
It helps you relate with the deep understanding of your Business Model and its drivers
Having grasped all of the information from the process, it helps entrepreneurs to communicate the business opportunity to potential investors / various stakeholders in the most articulate manner. This is a proper guide for understanding business planning.
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4. Q. Why choose events for lead gen?
A. The quality of a lead correlates with the
effort exerted to interact with your
company.
5. Q. Why choose events for lead gen?
i.e. convince someone to take a day out
of the office for your event and there’s
every likelihood they will be a warmer
sales lead.
7. Set objectives, plan your goals, identify your target audiences, plan and
execute
your
communications
tactics,
develop
your
registration
infrastructure, define delegate management process, find a venue,
determine budget, brief agencies, research topic area, create your agenda,
invite speakers, create marketing email, define sponsor / exhibitor
involvement, sell sponsorships, organise media partnerships, research
competitive events (third party and competitors), organise audio visual, build
event microsite, prepare presentation template, brief telemarketing agency,
broadcast marketing emails, send direct mail piece, brief your sales
managers, create running order sheet, prepare master slide deck, audience
generation progress check, organise speaker rehearsals, conduct site visits,
book catering (don’t forget the tasting session), create delegate packs, order
speaker gifts and giveaways, confirmation calls to registrants, organise
shipping and logistics, book hotel rooms for executives, print name badges,
manage cost control, organise lead capture, brief sales teams for follow-up...
9. Q. How do you ensure success in our
event marketing?
10. A. Follow Klaxon’s guide to the ten
critical factors (CSFs) for success in
running successful lead generating
events.
11. CSF 1. Allow enough time
Start planning at least 16
weeks in advance of the event
start date
12. CSF 1. Allow enough time
You can organise a successful
event in less time. However be
prepared to spend more time
and money.
13. CSF 2. Set realistic attendance targets
If you build it they will
come, is not a good
plan for event
marketers…
14. CSF 2. Set realistic attendance targets
Think through your audience
generation carefully.
How large is your contact
database?
Where are your contacts in the
buying cycle?
How much budget do you have
to work with third parties?
15. Be prepared to…
1. Run a series of smaller events to
build your audience
2. Aggressively market to your existing
contact data
3. Spend your budget on data or third
party campaigns
16. CSF 3. Plan a contingency
Events are generally not a
cheap marketing tactic.
Factor in the following...
18. Watch out for the black holes
of event marketing: those
unplanned costs that dent
your budget.
Image courtesy of http://spacepicturesz.blogspot.co.uk/
19. Things can and will go wrong,
so plan for this in advance.
Build a contingency into your
budget. 10% works well.
Image courtesy of http://spacepicturesz.blogspot.co.uk/
20. CSF 4. Choose the right venue
A good venue is vital for a smooth running
event on the day. Not only that, but also for
securing an audience. Consider…
22. CSF 5. Add Value
Don’t run an event about your product
or service. Instead think about what
your target audience wants to learn
about, or the challenges they need to
overcome.
23. CSF 5. Add Value
The more value you add, the better the
engagement with your audience.
= warmer sales leads
24. CSF 6. Plan your Audience Generation
You need a range of marketing
communications tactics throughout your
production cycle. Think about an
integrated mix and measure each tactics’
effectiveness. Consider…
31. CSF 7. Create a Project Plan
Write a project management timeline at the
outset. Set tasks against realistic deadlines and
define the “critical path” i.e. the order in which
tasks should be completed.
33. CSF 8. Plan Lead Capture Mechanics
There are plenty of
opportunities for
capturing leads or
building intelligence
around your attendees.
34. CSF 8. Plan Lead Capture Mechanics
For example:
prize draws
competitions
pre-arranged sales meetings
speed networking
technical demos
name badge scanning
Exhibition booths .
35. CSF 9. Smooth Execution
A smooth execution on the day requires
proper planning and a well briefed team. A
good bit of luck wouldn’t go amiss too.
36. CSF 9. Smooth Execution
Prepare a Running Order Sheet – a briefing for
all of your team on who needs to do what and
when – be precise. And we mean military
precise e.g. 0900: registration opens…
Talk your team through this and answer any
questions before the day of the event.
37. CSF 10. Follow-up Quickly
Your follow-up strategy is crucial. Prioritise
your leads and feed them them into your
sales pipeline. Speed is important.
38. CSF 10. Follow-up Quickly
At the very least send an email with:
a link to the presentations and copies of any
hand outs
links to your social profiles
a call to action to move them along the sales
funnel
39. And finally, celebrate your success. Event
marketing is not an easy road, but it is an
essential part of any b2b marketers tool kit.
40. For help or advice with your event
marketing project, get in touch with
Klaxon. One of our team of event
marketing experts will be happy to
help.
In the next 30-40 minutes I hope you will pick up these key learningsFirst of all, we’re going to look at the basics right. What is Pinterest, what can you do with it, who’s using it already in B2B?Then we’ll look at a simple checklist to help you assess if Pinterest is right for your business. Starting with whether or not you have a social media policy in place.We’ll follow that up with some ideas for how to integrate Pinterest in to your mix and some ideas for measurement. Last but not least we’ll cover the copyright and IP issues associated with Pinterest. Massive caveat here, my lawyer insists I tell you I’m not a lawyer and cannot give legal advice. However, you can reach him on…. Hold on, surely I need an affiliate link or something in there.
In the next 30-40 minutes I hope you will pick up these key learningsFirst of all, we’re going to look at the basics right. What is Pinterest, what can you do with it, who’s using it already in B2B?Then we’ll look at a simple checklist to help you assess if Pinterest is right for your business. Starting with whether or not you have a social media policy in place.We’ll follow that up with some ideas for how to integrate Pinterest in to your mix and some ideas for measurement. Last but not least we’ll cover the copyright and IP issues associated with Pinterest. Massive caveat here, my lawyer insists I tell you I’m not a lawyer and cannot give legal advice. However, you can reach him on…. Hold on, surely I need an affiliate link or something in there.