PostRank monitors social media engagement with online content in real-time across multiple platforms. It tracks over 15 million daily social interactions and uses this data to provide analytics and reports to publishers and brands to understand influence and reach. PostRank recommends using URL-based monitoring rather than keyword searches to more precisely track relevant conversations and map how content spreads across the social web. This allows brands to better understand their own and competitors' content performance and identify influencers and growth opportunities.
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
This presentation gives an overview of the social networking website Twitter and how to use it as a marketing tool. It features Twitter stats, ad products, analytics and best practices.
When it comes to how our stakeholders seek and share information, we live in a noisy and multilateral world. And, with widespread content shock, campaigns have little chance of rising above the din unless they are wildly compelling and targeted.
That’s why every communications program must be built on three pillars: informed by data, crafted with passion, distributed with precision.
Communications and PR campaigns must begin with deep human insights.
This eBook explores how to use data to build relevant narratives; create activations that excite; find the most important channels in which to place and amplify them; and to ensure content is found by the people who matter most.
Read on for data types and sources, and real-world use cases, for the four primary insights categories we believe should be considered.
Embracing the Power of Social Media for Broadcast Business InsightCognizant
Media and entertainment companies can maximize their programming content by integrating a broadcasting-focused intelligence program with consistent use of social measurement and analysis tools.
In business, the Listening Gap includes all the different ways we fail to listen to the customer to understand their needs and wants. Research is a way to overcome the listening gap. In this presentation, I look at social media as a way to engage in “service failure detection & service failure recovery.” This presentation focuses on what is the listening gap, monitoring by using social media, customer decision journey, how to analyze how a company is listening, and tools companies use to listen. The modern art exhibit the Listening Post by Mark Hansen and Ben Rubin on display at the London Science museum is showcased to discuss how people communicate on the Internet and further analysis pulls it all together to show that today we are in a new age where ordinary people can communicate in extraordinary ways - it's up to company's to listen to their customers to find out how to satisfy wants and needs.
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
This presentation gives an overview of the social networking website Twitter and how to use it as a marketing tool. It features Twitter stats, ad products, analytics and best practices.
When it comes to how our stakeholders seek and share information, we live in a noisy and multilateral world. And, with widespread content shock, campaigns have little chance of rising above the din unless they are wildly compelling and targeted.
That’s why every communications program must be built on three pillars: informed by data, crafted with passion, distributed with precision.
Communications and PR campaigns must begin with deep human insights.
This eBook explores how to use data to build relevant narratives; create activations that excite; find the most important channels in which to place and amplify them; and to ensure content is found by the people who matter most.
Read on for data types and sources, and real-world use cases, for the four primary insights categories we believe should be considered.
Embracing the Power of Social Media for Broadcast Business InsightCognizant
Media and entertainment companies can maximize their programming content by integrating a broadcasting-focused intelligence program with consistent use of social measurement and analysis tools.
In business, the Listening Gap includes all the different ways we fail to listen to the customer to understand their needs and wants. Research is a way to overcome the listening gap. In this presentation, I look at social media as a way to engage in “service failure detection & service failure recovery.” This presentation focuses on what is the listening gap, monitoring by using social media, customer decision journey, how to analyze how a company is listening, and tools companies use to listen. The modern art exhibit the Listening Post by Mark Hansen and Ben Rubin on display at the London Science museum is showcased to discuss how people communicate on the Internet and further analysis pulls it all together to show that today we are in a new age where ordinary people can communicate in extraordinary ways - it's up to company's to listen to their customers to find out how to satisfy wants and needs.
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
Communitech Community Management P2P Presentation: Building Influencer Relati...PostRank Inc.
Presentation on Building Influencer Relationships from Communitech's Community Management Peer 2 Peer Group get together, April 18, 2011.
Notes: http://www.slideshare.net/postrank/communitech-community-management-p2p-presentation-influencers-notes
This presentation covers the principles of using online social networks or social media marketing engagement to help with health promotion. This presentation is aimed at NHS health promotion, communication and PR Managers. Call us on 01482 223866 or visit www.eskimosoup.co.uk for a free two hour workshop.
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Conquer the Algorithm and Feed Your Brand in 2024:
Tired of social media feeling like a bottomless pit for your content?
Ready to cook up a feast of engagement and watch your audience devour it?
"Lessons in Social Media Marketing 2024" is your ultimate recipe book for building a mouthwatering online presence that leaves users craving more. Get ready to:
Master the algorithm's secret spices: ️ Unlock the key ingredients to organic reach and skyrocket your visibility.
Craft content that sizzles: Write sizzling captions, design drool-worthy visuals, and create stories that keep them coming back for seconds.
Build communities that connect: ❤️ Cultivate a loyal following who are hungry for your brand's unique flavor.
Turn followers into customers: Convert your audience into raving fans and watch your sales sizzle.
It's time to ditch the bland social media blandness and serve up a feast of success! In this ebook, you'll find:
Actionable strategies for every platform: From TikTok's trendy bites to Instagram's photogenic plates, we've got the recipe for every taste.
Expert tips and tricks: Learn from the masters and watch your social media skills level up like a seasoned chef.
Real-world case studies: Get inspired by brands who have mastered the art of social media marketing and replicate their success.
Bonus content: Templates, checklists, and more to keep your kitchen (a.k.a. social media strategy) running smoothly.
So, grab your apron and get ready to cook up a storm! This book is your passport to social media stardom, where your brand is the main course and engagement is the dessert.
Ready to take your first bite? Dive into "Lessons in Social Media Marketing 2024" and feast on success!
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
Analysis to Engagement: Demystifying the Digital Communications LandscapeGina Luttrell, PhD
Powerpoint from the Syracuse University and W2O webinar. Join the W2O Group and the S.I. Newhouse School of Public Communications for a free webinar as we discuss today’s trends and insights surrounding social media in the digital age.
The pressure is on for social media managers to juggle multiple social media strategies and platforms simultaneously, advance tactics, and measure performance. So, how do you know if your initiatives are driving business goals? Join W2O principal Gary Grates and Dr. Gina Luttrell from the executive education program at the Newhouse School to learn the best methods to measure your organizations social media strategy.
Social media research of the future is here right nowThinkNow Research
As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns. In this place, millions of people capture life’s rawest and rarest moments in photos and live stream putting a face and story to issues our products are anxious to provide for, our services delighted to solve.
7. PostRank Inc. monitors and collects social engagement events with
online content in real-time across the web. PostRank gathers where and
when stories generate comments, bookmarks, tweets, and other forms of
interaction from a host of social hubs. Publishers and people interested in
their content can then use PostRank analysis to gauge influence and reach
with audiences.
Based in Waterloo, Ontario, PostRank offers a collection of Industry Reports
for customers who are interested in monthly content and engagement
data for specific industry verticals. These reports are important to those
who understand the value of social engagement and want to enable more
effective engagement with their customers and audiences. PostRank also
offers Custom Reporting solutions and Data Services APIs to further explore
and understand how and where audiences are engaging with relevant
stories across a variety of social hubs.
For more information visit:
http://data.postrank.com
Contact Us:
Peter Frisella, Business Development
E: peter@postrank.com
P: (519) 514-0064 x223
A: 505-180 King Street South
Waterloo, ON N2J 1P8
INTELLIGENCE FROM THE SOCIAL WEB