This document provides tips for using Twitter for job searching. It recommends creating a powerful profile, gaining followers, using hashtags and search to find job leads, and viewing Twitter as a way to build relationships and establish an online personal brand. The document also lists Twitter statistics, discusses using lists to follow groups and experts in your industry, and provides contact information for Melissa Martin, a job search and social media specialist.

1. Melissa C. Martin
KEYS Job Centre Kingston, ON www.keys.ca
613-546-5559

2. Agenda
5 secrets to use Twitter:
 1. Create a powerful profile
 2. Gain an audience (followers) in days
 3. Whet your appetite with Twitter applications
 4. Use hashtags to start a global conversation
 5. Search strategically to land job leads in REAL
time and penetrate the hidden job market
(c)

3. Who is Melissa Martin?
 Bilingual job search/social media specialist
 Military to civilian employment coach; mental health
 ebook author, How to use social media in your job
search
 Approved job search expert on www.careerealism.com
 Global network of associates
 MELISSA’S TWITTER WEBINAR
http://www.careerealism.com/how-use-twitter-
job-search/

4. Statistic+s
Twitter: +517,000,000 M users worldwide
 110 million tweets daily, according to sprout social (2011)
 30 million active users
 5700- 143,199 tweets per second!
 1 billion Tweets weekly!
 NETWORKING
INFORMATION GATHERING/SHARING
MARKETING YOUR BRAND
 FIND influential CONTACTS

5. The POWER of social media
 “The ability to connect relationships through SOCIAL MEDIA may be
the GREATEST job search accelerator of the last 50 years.”
(CareerRocketeer.com)
 "Twitter’s going to become more and more valuable as
a job-hunting tool because you can build up a job-
search network in an afternoon… and anywhere
there’s a place for lots of people to network and talk
and share interests.” Rodney Rumford, Twitter as a
Business Tool.
(c) MelissaCMartin

6. Twitter is the BUZZZZZZ!!!
 “ Job hunting is a highly dynamic , very active ,
LIGHTNING FAST endeavour.”
Lee Hect Harrison
(c) MelissaCMartin

7. Social media-what’s the
buzz?
 Relationship building is global
 Recruiters are turning to SM. Establishes
candidate’s online personal brand
 Penetrates the hidden job market
 7/10 jobs found through networking
 “Human connections get you work much more
than the "database query" of searching job
listings,” Dave Taylor
 People would much rather work with people who
their friends know and trust.”
(c) MelissaCMartin

8. Things to consider before using
social media
 Do you have a job search plan or strategy already?
 WHY do you want to use social media?
 How will you know that SM is working? (i.e. job leads,
contacts, advice?)
 Are you prepared to use SM as a value-added resource?
 How does social media fit in with your job search
strategy?
 How much time are you willing to devote to social
media?
(c) MelissaCMartin

9. WHO’s who of Twitter
 Subject matter experts/ppl of influence
 Career/ job search experts
 CEO’s
 Top-level executives
 Hiring managers
 Recruiters
 Employers
 Fortune 500 companieslink Twitter to their blogs
(c) MelissaCMartin

10. Twitter = “social proof| !
Twitter can provide "social
proof" of your professional
activities and accomplishments.
Or not.” Susan P. Joyce
@JobHuntOrg
(c) military2civilianemployment.com

11. What is a brand?
(c) MelissaCMartin

12. Create your brand
 What sets you apart from others?
 What value do you offer employers?
 How are you memorable and unique?
 What have you been know for (expertise) in your field
OR what do you want to be known for?
 Brainstorm 5 accomplishments
 Brainstorm problems you solved at a former or current
employer
 Look at yourself as a winning BRAND
© c) MelissaCMartin

13. SOCIAL MEDIA as a PERSONAL BRANDING TOOL
 Use SM as a personal brand for job seekers to:
 Present ourselves (authentic & memorable)
 Build RELATIONSHIPS (online & offline)
 Establish a digital online presence on the internet
 job seekers strategically
 Increase chances of getting the job
 Portray yourself as an SME (subject matter expert) by
exchanging awesome content on Twitter
(c) MelissaCMartin

14. Secret # 1: Create a powerful profile
 Identify your personal brand first
 Place your most important keywords in your bio 1st
 Your Twitter Web address Use the “More Info URL:”
field in your Twitter
 Go to settings and connect your Twitter account to
your LinkedIn Profile, blog, about me site, VisualCV,
etc.
 Don’t make your Twitter account private!
(c) MelissaCMartin

15. Twitter - Micro-blog – 140 characters

16. Twitter: 140 Character Micro Blog
C MelissaCMartin

17. Twitter page
(c) Careercoachingbyphone.com

18. Choose a Twitter plan
• Decide on audience
 Choose industry hashtags #
 Position yourself as thought leader/subject expert
 Decide on what/when you want to tweet
 Follow companies and dream employers
 Tweet with value in mind
 Engage to start conversations will help you get a job.

19. How can job seekers find a job on
Twitter?
 Tweet like an expert
 Hashtags are your ally
 Connect with recruiters and hiring managers
 Build a relevant network
 Start a “hire me” campaign
 Build and cultivate relationships offline
 Establish a (professional) brand

20. Twitter=140 character résumé
(c) MelissaCMartin

21. lists
(c) MelissaCMartin

22. Groups to follow
http://careersherpa.net/80-must-
follow-twitter-accounts-2014/
Twitter lists (Tlists+ subject)
ex: #jobhuntchat
#hiring
#resumes
#careercollective
@CareerAdvice

23. Contact Details
Twitter: @melissacmartin
@mmartin@keys.ca
613-546-5559 x 264