This document proposes a sales promotion project for Pining's Watermelon Wholesale and Retail Store to increase sales. The project will involve sampling, giving out free fishnet bags, distributing coupons for discounts, and offering rebates to creditors. It outlines a budget of 2,700 pesos and evaluation methods to assess if sales increased and customers were attracted during the promotional period between November and May. The goal is to make the store the top watermelon distributor in Southern Luzon and continually grow its customer base and sales.