This document discusses 11 marketing predictions and trends that may transform businesses: 1. Companies should start fresh with strategic planning to consider emerging trends, benchmark against competitors, test new ideas, and analyze customer data. 2. Businesses need to evolve their organization structures to include new roles like a customer service liaison, social media evangelist, content curator, and data evangelist. 3. Marketers can turn "big data" into "smart data" by leveraging existing customer databases and technology, appending it with social data to gain insights into audiences and better target customers.