SlideShare a Scribd company logo
How Promotional Products
Help Your Business Succeed
A Promotional Product is…
A item that promotes
your Company,
Corporate image,
Event, and/or Brand
Also Known As…
Advertising Specialties
Promotional Items
Swag/Schwag
Branded Gifts
Branded Items
Branded Merchandise
Promotional Gifts
Advertising Merchandise
Promotional Products Can:
1. Increase Your Recall Rate
2. Increase Repeat Exposure
3. Extend your Reach
4. Increase Tradeshow Traffic
5. Decrease Advertising Costs
6. Benefit Direct Marketing
Recall Rate
42% more people
recall an advertisers
name when using
promotional products vs.
print ads
amabaltimore.org
Repeat Exposure
When an Ad stops running
on TV/print medium,
the impression stops
Repeat Exposure
Promotional Products
Never
stop collecting impressions
Repeat Exposure Cont’d
If a Promotional
Product like a polo
shirt is used once a
week, it generates 52
impressions/yr!
Extended Reach
Promotional
Products act
as walking
billboards
Tradeshow Benefits
Trade-show Traffic
will increase by an
average of 176%
for booths who give
out promo products
ppai.org
?
Tradeshow Benefits
Of those who receive a promo product:
71% will remember the company name
76% will have a favorable attitude toward the company
ppai.org
Cost Effective
Cost Per Impression is drastically less than that of traditional advertising
As of 2014 avg cost per impression for promotional
marketing is $00.006 – 6 tenths of a cent!
asicentral.com
Direct Marketing Made Better
Using promotional products
as an incentive to respond
produces 4x more
responses than a sales letter
does
amabaltimore.org
We can help you succeed
Our expert staff excel in advising and designing promotional products
that integrate into your company’s strategy to compliment your goals.
High Quality
Visually Appealing
Budget Friendly
Relevant to your
audience
Save your company time and money - For Free
Our Free CustomStore allows businesses to effortlessly access and order their
Promotional Products and other Business Materials – Anywhere, Anytime –
Increase Productivity
Lower Costs
Control your Brand
Cut Waste
For more information about using promotional items to
help your business succeed:
Call us anytime at 800-549-2922
Or email us at inquire@theanswercompany.com

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How promotional products help businesses succeed

  • 1. How Promotional Products Help Your Business Succeed
  • 2. A Promotional Product is… A item that promotes your Company, Corporate image, Event, and/or Brand
  • 3. Also Known As… Advertising Specialties Promotional Items Swag/Schwag Branded Gifts Branded Items Branded Merchandise Promotional Gifts Advertising Merchandise
  • 4. Promotional Products Can: 1. Increase Your Recall Rate 2. Increase Repeat Exposure 3. Extend your Reach 4. Increase Tradeshow Traffic 5. Decrease Advertising Costs 6. Benefit Direct Marketing
  • 5. Recall Rate 42% more people recall an advertisers name when using promotional products vs. print ads amabaltimore.org
  • 6. Repeat Exposure When an Ad stops running on TV/print medium, the impression stops
  • 8. Repeat Exposure Cont’d If a Promotional Product like a polo shirt is used once a week, it generates 52 impressions/yr!
  • 10. Tradeshow Benefits Trade-show Traffic will increase by an average of 176% for booths who give out promo products ppai.org
  • 11. ? Tradeshow Benefits Of those who receive a promo product: 71% will remember the company name 76% will have a favorable attitude toward the company ppai.org
  • 12. Cost Effective Cost Per Impression is drastically less than that of traditional advertising As of 2014 avg cost per impression for promotional marketing is $00.006 – 6 tenths of a cent! asicentral.com
  • 13. Direct Marketing Made Better Using promotional products as an incentive to respond produces 4x more responses than a sales letter does amabaltimore.org
  • 14. We can help you succeed Our expert staff excel in advising and designing promotional products that integrate into your company’s strategy to compliment your goals. High Quality Visually Appealing Budget Friendly Relevant to your audience
  • 15. Save your company time and money - For Free Our Free CustomStore allows businesses to effortlessly access and order their Promotional Products and other Business Materials – Anywhere, Anytime – Increase Productivity Lower Costs Control your Brand Cut Waste
  • 16. For more information about using promotional items to help your business succeed: Call us anytime at 800-549-2922 Or email us at inquire@theanswercompany.com

Editor's Notes

  1. ligature
  2. Add picture
  3. Might want to add credit to frame Just above the blue, very small – smaller than the print promote succeed
  4. Our expert staff can advise you Get more uniqueness to what the answer company is Whole point opposed other options is the great customer service Bullet points are fine, not really into the main hook, needs to be How the answer company can help – shout the benefits
  5. New Headline and Subhead Sell it fast