This document discusses how promotional products can help businesses succeed. It outlines several benefits of promotional products, including increasing recall and recognition rates, providing repeated exposure over time as the products are used, extending the reach of a company's branding as the products act as mobile advertisements, and increasing trade show traffic. Promotional products are also described as being more cost-effective than traditional advertising methods due to their very low cost per impression. The document concludes by offering the services of the company to help design and provide promotional products that align with a business's goals and strategy.