The power promotional products have in your marketing plan.

1. The Power of Promotional Products
Promotional Products Have A High Recall Rate
Compared To Other Advertising Mediums
27%
54%
76%
0%
20%
40%
60%
80%
Banner Ads
Print & TV Ads
Promotional
Products
• The recall rate for
promotional products
is 50% higher
because promotional
products are useful,
long-lasting and
appreciated.
• Promotional
products deliver an
emotive response
connected directly to
your brand.

2. The Power of Promotional Products
• Promotional Products Provide Long-
Lasting/Repeat Exposure
– 73% of recipients use the promotional
product they received at least once a
week
– 45% of recipients use the promotional
product they received at least once daily
• Promotional Products Enhance Your
Company Image
– 76% of respondents have a more favorable
attitude towards the company that gives
them the promotional product
Source: Georgia Southern University Study
Promotional Products are useful, long-lasting and appreciated.