The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon ...Kimberly Krause Berg
The easiest way to increase web site conversions is by paying attention to content details that answer these questions - Who, Where, What, Why, When and How. This works for search engines and people. It's free to do. No need to mess with source code. Motivate. Inspire. Gain Trust. Show off your gems. Optimize for people and search engines will notice.
Is Your Blog Design Killing Your Visitor Traffic?Adria Richards
I presented this at Blogalicious 2010 in Miami to highlight best practices for creating a site that people want to visit and return to. During the session, I did live site reviews and provided feedback on how attendees could improve their sites
Design begins before you design - WordPress track - PHXDW 2014John Gough
If you're doing it right, web design doesn't start with UI. You need to start with some hard questions about "Why", "Who", and "How."
It might be uncomfortable the first few times you do it, but if you stick to the process, you can prevent sad surprises that come when your clients/stakeholders don't get what they thought they were building.
How to develop a successful consumer personalisation strategy | Digital confe...CharityComms
Vimal Patel, commercial director, FARM Digital
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon ...Kimberly Krause Berg
The easiest way to increase web site conversions is by paying attention to content details that answer these questions - Who, Where, What, Why, When and How. This works for search engines and people. It's free to do. No need to mess with source code. Motivate. Inspire. Gain Trust. Show off your gems. Optimize for people and search engines will notice.
Is Your Blog Design Killing Your Visitor Traffic?Adria Richards
I presented this at Blogalicious 2010 in Miami to highlight best practices for creating a site that people want to visit and return to. During the session, I did live site reviews and provided feedback on how attendees could improve their sites
Design begins before you design - WordPress track - PHXDW 2014John Gough
If you're doing it right, web design doesn't start with UI. You need to start with some hard questions about "Why", "Who", and "How."
It might be uncomfortable the first few times you do it, but if you stick to the process, you can prevent sad surprises that come when your clients/stakeholders don't get what they thought they were building.
How to develop a successful consumer personalisation strategy | Digital confe...CharityComms
Vimal Patel, commercial director, FARM Digital
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Whether you're trying to kick start a side business selling succulents or looking to share your passion for food, you need to be online. Learn what you need to do to make your website a success and what type of infrastructure you will need to take your website from personal hobby to earning consistent passive income. Everyone has something they're passionate about. What is your passion?
It is very important to understand SEO before you embark on Paid advertising and PayPerClick (PPC) campaigns. The presentation helps you if:
- You struggle with the understanding SEO?
- You wonder how SEO affects your business and your site?
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
http://www.pointit.com - This presentation examines why Facebook matters for business (or does it?). You'll learn the basics of Facebook advertising, get a walk-through on a case study, and learn how to handle reporting.
Conversational email masterclass by exceed.aiBilly Attar
Looking to get more people to respond to your emails?
Learn how to write emails that start conversations at scale in the first Masterclass on writing Conversational Emails!
What we cover:
how to scale 1:1 communications
how to write conversational emails - with proven copy examples
to create campaigns that convert using conversational email
how to design the perfect workflow that incorporates conversational emails
In our latest edition of Masters of Marketing, Website Coordinator Steven Gibbons discussed what landing pages are and how to use them effectively to generate more conversions and leads for your insurance agency.
Meeting professionals and event marketers are asked to deliver high-impactful, experiential events, but in developing these events, one key element is often overlooked: the spatial experience. Yet, how the space is designed supports better learning, listening, networking and collaborating. You can achieve your meeting objectives by using insights to design custom event spaces that inspire engagement and action.
Our special guests, from Steelcase Inc., with more than 100 years of research on how people work, will teach you how designing spatial settings, based on research and insights, can transform your next event and create higher levels of participant engagement.
In our webinar we will explore how:
• Experiences arise at the intersection of people, process and place.
• People select and configure spatial settings which match their intended use.
• Spaces can be designed/staged to optimize participant preferences as well as organizer’s objectives.
• Research insights, effectively translated into design principles, can create powerful, purposeful events.
Sara Fraser, Director of Business Development at EnVeritas Group, tries to ease concerns about conducting analytics by breaking down an excellent way to view it and actually put analytics into action. #MMI2013
3 Steps, we understand our customer needs and strive to excel in what we do, that is, Driving our Customers towards Success. A beautiful and dynamic website is a necessary tool to a successful business. We will conceptualize, conceive and create a website which will effectively mirror the true character of your business.
John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.
Digital Dialogues -- Scott Clark of Buzzmaven and Bill Dotson of WebMedley gives tips and tactics about lead generation on the web. This series is managed by the Lexington Advertising Club in Lexington KY.
Learn how to measure success for Blogging Your Brand. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.
http://www.internetmarketingninjas.com/ Jim Boykin, CEO of Internet Marketing Ninjas, on how content authors can influence rankings and what role co-citation plays in that
Whether you're trying to kick start a side business selling succulents or looking to share your passion for food, you need to be online. Learn what you need to do to make your website a success and what type of infrastructure you will need to take your website from personal hobby to earning consistent passive income. Everyone has something they're passionate about. What is your passion?
It is very important to understand SEO before you embark on Paid advertising and PayPerClick (PPC) campaigns. The presentation helps you if:
- You struggle with the understanding SEO?
- You wonder how SEO affects your business and your site?
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
http://www.pointit.com - This presentation examines why Facebook matters for business (or does it?). You'll learn the basics of Facebook advertising, get a walk-through on a case study, and learn how to handle reporting.
Conversational email masterclass by exceed.aiBilly Attar
Looking to get more people to respond to your emails?
Learn how to write emails that start conversations at scale in the first Masterclass on writing Conversational Emails!
What we cover:
how to scale 1:1 communications
how to write conversational emails - with proven copy examples
to create campaigns that convert using conversational email
how to design the perfect workflow that incorporates conversational emails
In our latest edition of Masters of Marketing, Website Coordinator Steven Gibbons discussed what landing pages are and how to use them effectively to generate more conversions and leads for your insurance agency.
Meeting professionals and event marketers are asked to deliver high-impactful, experiential events, but in developing these events, one key element is often overlooked: the spatial experience. Yet, how the space is designed supports better learning, listening, networking and collaborating. You can achieve your meeting objectives by using insights to design custom event spaces that inspire engagement and action.
Our special guests, from Steelcase Inc., with more than 100 years of research on how people work, will teach you how designing spatial settings, based on research and insights, can transform your next event and create higher levels of participant engagement.
In our webinar we will explore how:
• Experiences arise at the intersection of people, process and place.
• People select and configure spatial settings which match their intended use.
• Spaces can be designed/staged to optimize participant preferences as well as organizer’s objectives.
• Research insights, effectively translated into design principles, can create powerful, purposeful events.
Sara Fraser, Director of Business Development at EnVeritas Group, tries to ease concerns about conducting analytics by breaking down an excellent way to view it and actually put analytics into action. #MMI2013
3 Steps, we understand our customer needs and strive to excel in what we do, that is, Driving our Customers towards Success. A beautiful and dynamic website is a necessary tool to a successful business. We will conceptualize, conceive and create a website which will effectively mirror the true character of your business.
John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.
Digital Dialogues -- Scott Clark of Buzzmaven and Bill Dotson of WebMedley gives tips and tactics about lead generation on the web. This series is managed by the Lexington Advertising Club in Lexington KY.
Learn how to measure success for Blogging Your Brand. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.
http://www.internetmarketingninjas.com/ Jim Boykin, CEO of Internet Marketing Ninjas, on how content authors can influence rankings and what role co-citation plays in that
Jen Van Iderstyne Marketing Manager
of Internet Marketing Ninjas on link building: Links should come as a bonus. They don't need to be your ultimate goal!
Four tips to monitor and analyze your content marketing ROI using Google Analytics and beyond. Presented by Bonnie Stefanick, Director of Consulting at internet Marketing Ninjas
Search marketing tactics for startups @ Barcelona startup week 2017Teodora Curelciuc
Launching a start-up is a massive endeavour and in today’s online world search marketing is crucial for the success of any project. From understanding your prospects and how they search online, to defining your unique selling proposition and planning out a measurement framework, this is an essential toolbox that will set your business up for success.
Teodora Curelciuc and Hampus Hansson share their expertise based on insights from Vistaprint's large audience of micro business owners and startup founders.
Why SEO Matters: How To Build and Strengthen Your Most Profitable Online ChannelEdge Multimedia
There's this humble Organic Search Channel out there that often gets little attention and few resources…yet, more often than not, it is a business's greatest source of leads and conversions.
PRESENTATION GOALS
ONE: That you'll gain an understanding of why SEO matters to your business.
TWO: To learn how to begin every campaign with the end in mind by setting and measuring your goals.
THREE: To equip you with actionable insights as to how to make your businesses better at attracting, serving and retaining more relevant customers through your On-Page SEO and Inbound Marketing.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Web Design Trends & Best Practices (by Blueliner Marketing CEO, Arman Rousta)Arman Rousta
This is a presentation that I have prepared for the DMA (Direct Marketing Association) twice. This updated version was presented as a webinar for Blueliner Marketing. I demonstrate best practices in web design by giving screencast tours of websites.
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This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.