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Mobile User Experience

ASUT Member Apéro, March 7th 2012
Zühlke Engineering, Dr. Thomas Memmel




                                        Folie 1
                                        29. Februar 2012




                                        Dr. Thomas Memmel

                                        © Zühlke 2012
Mobile User Experience
Nomobophobia?


•     Disease of people
      frightened of being without their mobile
•     Demand for 100% ubiquitous computing
•     Mobile as central device
•     Question for consumers is on which
      platform(s) will they organize their lives
•     The decision for a mobile platform
      is a life-changing one




Mobile User Experience | Dr. Thomas Memmel         29. Februar 2012   Folie 2   © Zühlke 2012
Mobile User Experience
Facts & Figures



       2011 the overall internet data traffic was 8 times the internet
                                                       traffic of 2000.

          In the next 5 years, x18 to x26 growth of mobile data
                                 projected. Mobile is the driver.

            All-IP. More than 10bn devices will be connected to
                                               internet in 2016.

      M2M will connect your fridge, microwave etc. to the internet.
                     More than 2.3bn m2m connections in 2016.

                                                           Folie 3        © Zühlke 2012
Mobile User Experience
Mobile World Congress 2012



               mPayment

                         mBanking

                               mHealth

                                 mCommerce                                mExperience

                               mCloud

                         mSecurity

               m2m

Mobile User Experience | Dr. Thomas Memmel   29. Februar 2012   Folie 4        © Zühlke 2012
Mobile User Experience
mPayment & mBanking




                              Over 2.5bn people in developing countries
                              are unbanked but have mobiles.


                                      mPayment with NFC and apps. The mobile
                                      will replace physical wallets soon.


                              Future growth market. For the broad rollout,
                              open systems are important .



Mobile User Experience | Dr. Thomas Memmel                         29. Februar 2012   Folie 5   © Zühlke 2012
mCommerce & mCloud



                       The mobile will be the place where more & more consumers
                                                 will finish the shopping experience

                                 Companies have to provide a seamless multi-channel
                                                 shopping experience to customers

                      Consumers want to have choice of channels. If you don’t
                                   offer the choice, they go somewhere else


                                             Multi-channel is implemented with cloud services


Mobile User Experience | Dr. Thomas Memmel                            29. Februar 2012   Folie 6   © Zühlke 2012
Mobile User Experience
mHealth




                                    New medical devices communicating with
                                    tablets and smartphones



                                             Remote health checkups and monitoring



                                    Reduce healthcare costs due to less on-site
                                    checkups at the hospital


Mobile User Experience | Dr. Thomas Memmel                              29. Februar 2012   Folie 7   © Zühlke 2012
Mobile User Experience
Determines mobile innovation and life




               A user-friendly UI is a core asset of mobile services.



         Apps of all kind must be simple, fancy and easy-to-use


      Apps and services must be integrated smoothly and user-
                   friendly. Otherwise they will be abandoned.

         When people move to the mobile cloud services, a loss of
               connectivity would mean a cut-off from digital life.

                                             29. Februar 2012   Folie 8   © Zühlke 2012
Mobile User Experience
Everything, everywhere




                Ubiquitous                                                     Cloud                       Big Data
                 Mobile                                                       Services
                Computing

Mobile Engineering | Dr. Thomas Memmel, Competence Center Client Technology          18. Januar 2012   Folie 9   © Zühlke 2012
Mobile Engineering @ Zühlke
Your Partner for Enterprise Mobility and UX


  Holistic Approach in
                                               Domain
  Engineering Mobile and Multi-               Expertise                   Integration
  Channel Applications, e.g.                                                 (e2e)

  •      Technology (Hard-/Software)
                                                                                                Security
  •      User Experience &                  User
         Requirements Engineering        Experience         Mobile & Multi-
                                                          Channel Engineering
  •      Innovation
  •      Business Processes                                                                                Native
                                                                                                           Apps
  •      Security
                                                                                        Innovation
                                                      HTML5/Cross
  •      Integration                                    -Platform

  •      Project Management
Mobile Engineering | Dr. Thomas Memmel                24. November 2011      Folie 10           © Zühlke 2012
Thank you!
Contact Information


                                                                   •       Dr. Thomas Memmel
                                                                   •       Zühlke Engineering AG, Schlieren (Zürich)

                                                                   •       Business Unit Manager «Java Integration & Channels»
                                                                   •       Manager Competence Centre Client Technology
                                                                   •       Mobile User Experience Evangelist


                                                                   •       http://www.xing.com/profile/Thomas_Memmel




Project Managment with Usability Engineering Methods | Dr. Thomas Memmel                       7. February 2012   Folie 11   © Zühlke 2012
About Zühlke

   Company Information




                                             Folie 12
                                             29. Februar 2012




                                             Dr. Thomas Memmel

Mobile User Experience | Dr. Thomas Memmel   © Zühlke 2012
What does it take to settle thousands
of transactions per second?
An idea more. And Zühlke.




An idea more. And Zühlke.          4. March 2011   Folie 13   © Zühlke 2012
What does it take to diagnose defects
before they occur?
An idea more. And Zühlke.




An idea more. And Zühlke.         4. March 2011   Folie 14   © Zühlke 2012
What does it take for thousands of
people to regain clear sight?
An idea more. And Zühlke.




An idea more. And Zühlke.            4. March 2011   Folie 15   © Zühlke 2012
Software Solutions, Product Innovation
and Management Consulting




An idea more. And Zühlke.         4. March 2011   Folie 16   © Zühlke 2012
Software Solutions, Product Innovation
and Management Consulting

                            •   Over 7000 projects to our credit
                            •   Turnover 70 Mio. CHF (2010)
                            •   400 Employees (end 2010)
                            •   In Austria, Germany, Switzerland
                                and in the United Kingdom
                            •   Foundation 1968, now owned by
                                a management team
 Zühlke advises,
                            •   ISO 9001 und 13485 certificated
 develops and
 integrates to
 efficiently deliver
 solutions of the
 highest quality.

An idea more. And Zühlke.                             4. March 2011   Folie 17   © Zühlke 2012
Our Teams




An idea more. And Zühlke.   4. March 2011   Folie 18   © Zühlke 2012
Our Offer


                                Management Consulting
 Consulting                 •
                            •   Technology Consulting & Methods
                            •   Team Training

                                Software Solutions
 Development                •
                            •   Product Development



                                Enterprise Integration
 Integration                •
                            •   Methodical Modular principle &
                                Best Practices




An idea more. And Zühlke.                             4. March 2011   Folie 19   © Zühlke 2012
An idea more. And Zühlke.


                            Value Added
                            •   Bespoke, innovative solutions

                            Outstanding Achievement
                            •   Motivated, highly qualified employees
                            •   State-of-the-art methods and processes

 Zühlke enables its
                            Integrity
 customers to
 successfully               •   We take responsibility seriously
 implement their
 ideas.


An idea more. And Zühlke.                              4. March 2011   Folie 20   © Zühlke 2012

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Mobile User Experience

  • 1. Mobile User Experience ASUT Member Apéro, March 7th 2012 Zühlke Engineering, Dr. Thomas Memmel Folie 1 29. Februar 2012 Dr. Thomas Memmel © Zühlke 2012
  • 2. Mobile User Experience Nomobophobia? • Disease of people frightened of being without their mobile • Demand for 100% ubiquitous computing • Mobile as central device • Question for consumers is on which platform(s) will they organize their lives • The decision for a mobile platform is a life-changing one Mobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 2 © Zühlke 2012
  • 3. Mobile User Experience Facts & Figures 2011 the overall internet data traffic was 8 times the internet traffic of 2000. In the next 5 years, x18 to x26 growth of mobile data projected. Mobile is the driver. All-IP. More than 10bn devices will be connected to internet in 2016. M2M will connect your fridge, microwave etc. to the internet. More than 2.3bn m2m connections in 2016. Folie 3 © Zühlke 2012
  • 4. Mobile User Experience Mobile World Congress 2012 mPayment mBanking mHealth mCommerce mExperience mCloud mSecurity m2m Mobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 4 © Zühlke 2012
  • 5. Mobile User Experience mPayment & mBanking Over 2.5bn people in developing countries are unbanked but have mobiles. mPayment with NFC and apps. The mobile will replace physical wallets soon. Future growth market. For the broad rollout, open systems are important . Mobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 5 © Zühlke 2012
  • 6. mCommerce & mCloud The mobile will be the place where more & more consumers will finish the shopping experience Companies have to provide a seamless multi-channel shopping experience to customers Consumers want to have choice of channels. If you don’t offer the choice, they go somewhere else Multi-channel is implemented with cloud services Mobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 6 © Zühlke 2012
  • 7. Mobile User Experience mHealth New medical devices communicating with tablets and smartphones Remote health checkups and monitoring Reduce healthcare costs due to less on-site checkups at the hospital Mobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 7 © Zühlke 2012
  • 8. Mobile User Experience Determines mobile innovation and life A user-friendly UI is a core asset of mobile services. Apps of all kind must be simple, fancy and easy-to-use Apps and services must be integrated smoothly and user- friendly. Otherwise they will be abandoned. When people move to the mobile cloud services, a loss of connectivity would mean a cut-off from digital life. 29. Februar 2012 Folie 8 © Zühlke 2012
  • 9. Mobile User Experience Everything, everywhere Ubiquitous Cloud Big Data Mobile Services Computing Mobile Engineering | Dr. Thomas Memmel, Competence Center Client Technology 18. Januar 2012 Folie 9 © Zühlke 2012
  • 10. Mobile Engineering @ Zühlke Your Partner for Enterprise Mobility and UX Holistic Approach in Domain Engineering Mobile and Multi- Expertise Integration Channel Applications, e.g. (e2e) • Technology (Hard-/Software) Security • User Experience & User Requirements Engineering Experience Mobile & Multi- Channel Engineering • Innovation • Business Processes Native Apps • Security Innovation HTML5/Cross • Integration -Platform • Project Management Mobile Engineering | Dr. Thomas Memmel 24. November 2011 Folie 10 © Zühlke 2012
  • 11. Thank you! Contact Information • Dr. Thomas Memmel • Zühlke Engineering AG, Schlieren (Zürich) • Business Unit Manager «Java Integration & Channels» • Manager Competence Centre Client Technology • Mobile User Experience Evangelist • http://www.xing.com/profile/Thomas_Memmel Project Managment with Usability Engineering Methods | Dr. Thomas Memmel 7. February 2012 Folie 11 © Zühlke 2012
  • 12. About Zühlke Company Information Folie 12 29. Februar 2012 Dr. Thomas Memmel Mobile User Experience | Dr. Thomas Memmel © Zühlke 2012
  • 13. What does it take to settle thousands of transactions per second? An idea more. And Zühlke. An idea more. And Zühlke. 4. March 2011 Folie 13 © Zühlke 2012
  • 14. What does it take to diagnose defects before they occur? An idea more. And Zühlke. An idea more. And Zühlke. 4. March 2011 Folie 14 © Zühlke 2012
  • 15. What does it take for thousands of people to regain clear sight? An idea more. And Zühlke. An idea more. And Zühlke. 4. March 2011 Folie 15 © Zühlke 2012
  • 16. Software Solutions, Product Innovation and Management Consulting An idea more. And Zühlke. 4. March 2011 Folie 16 © Zühlke 2012
  • 17. Software Solutions, Product Innovation and Management Consulting • Over 7000 projects to our credit • Turnover 70 Mio. CHF (2010) • 400 Employees (end 2010) • In Austria, Germany, Switzerland and in the United Kingdom • Foundation 1968, now owned by a management team Zühlke advises, • ISO 9001 und 13485 certificated develops and integrates to efficiently deliver solutions of the highest quality. An idea more. And Zühlke. 4. March 2011 Folie 17 © Zühlke 2012
  • 18. Our Teams An idea more. And Zühlke. 4. March 2011 Folie 18 © Zühlke 2012
  • 19. Our Offer Management Consulting Consulting • • Technology Consulting & Methods • Team Training Software Solutions Development • • Product Development Enterprise Integration Integration • • Methodical Modular principle & Best Practices An idea more. And Zühlke. 4. March 2011 Folie 19 © Zühlke 2012
  • 20. An idea more. And Zühlke. Value Added • Bespoke, innovative solutions Outstanding Achievement • Motivated, highly qualified employees • State-of-the-art methods and processes Zühlke enables its Integrity customers to successfully • We take responsibility seriously implement their ideas. An idea more. And Zühlke. 4. March 2011 Folie 20 © Zühlke 2012