1) The document discusses trends in mobile technology and user experience, including the growth of mobile internet usage and the rise of mobile-first platforms and applications. 2) Key areas of focus in mobile include mPayment, mBanking, mHealth, mCommerce, and mCloud services, which allow remote access to services through mobile devices. 3) A seamless, user-friendly mobile experience is essential as mobile becomes the central device for organizing consumers' digital lives and accessing services everywhere.

1. Mobile User Experience
ASUT Member Apéro, March 7th 2012
Zühlke Engineering, Dr. Thomas Memmel
Folie 1
29. Februar 2012
Dr. Thomas Memmel
© Zühlke 2012

2. Mobile User Experience
Nomobophobia?
• Disease of people
frightened of being without their mobile
• Demand for 100% ubiquitous computing
• Mobile as central device
• Question for consumers is on which
platform(s) will they organize their lives
• The decision for a mobile platform
is a life-changing one
Mobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 2 © Zühlke 2012

3. Mobile User Experience
Facts & Figures
2011 the overall internet data traffic was 8 times the internet
traffic of 2000.
In the next 5 years, x18 to x26 growth of mobile data
projected. Mobile is the driver.
All-IP. More than 10bn devices will be connected to
internet in 2016.
M2M will connect your fridge, microwave etc. to the internet.
More than 2.3bn m2m connections in 2016.
Folie 3 © Zühlke 2012

4. Mobile User Experience
Mobile World Congress 2012
mPayment
mBanking
mHealth
mCommerce mExperience
mCloud
mSecurity
m2m
Mobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 4 © Zühlke 2012

5. Mobile User Experience
mPayment & mBanking
Over 2.5bn people in developing countries
are unbanked but have mobiles.
mPayment with NFC and apps. The mobile
will replace physical wallets soon.
Future growth market. For the broad rollout,
open systems are important .
Mobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 5 © Zühlke 2012

6. mCommerce & mCloud
The mobile will be the place where more & more consumers
will finish the shopping experience
Companies have to provide a seamless multi-channel
shopping experience to customers
Consumers want to have choice of channels. If you don’t
offer the choice, they go somewhere else
Multi-channel is implemented with cloud services
Mobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 6 © Zühlke 2012

7. Mobile User Experience
mHealth
New medical devices communicating with
tablets and smartphones
Remote health checkups and monitoring
Reduce healthcare costs due to less on-site
checkups at the hospital
Mobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 7 © Zühlke 2012

8. Mobile User Experience
Determines mobile innovation and life
A user-friendly UI is a core asset of mobile services.
Apps of all kind must be simple, fancy and easy-to-use
Apps and services must be integrated smoothly and user-
friendly. Otherwise they will be abandoned.
When people move to the mobile cloud services, a loss of
connectivity would mean a cut-off from digital life.
29. Februar 2012 Folie 8 © Zühlke 2012

9. Mobile User Experience
Everything, everywhere
Ubiquitous Cloud Big Data
Mobile Services
Computing
Mobile Engineering | Dr. Thomas Memmel, Competence Center Client Technology 18. Januar 2012 Folie 9 © Zühlke 2012

10. Mobile Engineering @ Zühlke
Your Partner for Enterprise Mobility and UX
Holistic Approach in
Domain
Engineering Mobile and Multi- Expertise Integration
Channel Applications, e.g. (e2e)
• Technology (Hard-/Software)
Security
• User Experience & User
Requirements Engineering Experience Mobile & Multi-
Channel Engineering
• Innovation
• Business Processes Native
Apps
• Security
Innovation
HTML5/Cross
• Integration -Platform
• Project Management
Mobile Engineering | Dr. Thomas Memmel 24. November 2011 Folie 10 © Zühlke 2012

11. Thank you!
Contact Information
• Dr. Thomas Memmel
• Zühlke Engineering AG, Schlieren (Zürich)
• Business Unit Manager «Java Integration & Channels»
• Manager Competence Centre Client Technology
• Mobile User Experience Evangelist
• http://www.xing.com/profile/Thomas_Memmel
Project Managment with Usability Engineering Methods | Dr. Thomas Memmel 7. February 2012 Folie 11 © Zühlke 2012

12. About Zühlke
Company Information
Folie 12
29. Februar 2012
Dr. Thomas Memmel
Mobile User Experience | Dr. Thomas Memmel © Zühlke 2012

13. What does it take to settle thousands
of transactions per second?
An idea more. And Zühlke.
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14. What does it take to diagnose defects
before they occur?
An idea more. And Zühlke.
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15. What does it take for thousands of
people to regain clear sight?
An idea more. And Zühlke.
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16. Software Solutions, Product Innovation
and Management Consulting
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17. Software Solutions, Product Innovation
and Management Consulting
• Over 7000 projects to our credit
• Turnover 70 Mio. CHF (2010)
• 400 Employees (end 2010)
• In Austria, Germany, Switzerland
and in the United Kingdom
• Foundation 1968, now owned by
a management team
Zühlke advises,
• ISO 9001 und 13485 certificated
develops and
integrates to
efficiently deliver
solutions of the
highest quality.
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18. Our Teams
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19. Our Offer
Management Consulting
Consulting •
• Technology Consulting & Methods
• Team Training
Software Solutions
Development •
• Product Development
Enterprise Integration
Integration •
• Methodical Modular principle &
Best Practices
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20. An idea more. And Zühlke.
Value Added
• Bespoke, innovative solutions
Outstanding Achievement
• Motivated, highly qualified employees
• State-of-the-art methods and processes
Zühlke enables its
Integrity
customers to
successfully • We take responsibility seriously
implement their
ideas.
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