How my media product represents particular social groups
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This document analyzes how a media product represents a particular social group through its use of props, costumes, locations, lighting, language, camera angles, body language, and attitudes portrayed. Specifically, it represents a group that enjoys folk or indie music, valuing musical talent, nature, relaxation, inclusion, and equality over appearances. Images aim to portray the audience as laid-back, casual, happy, and friendly. The target audience is stereotyped as mainly young adults who attend music events and value music highly in their lives.
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How my media product represents particular social groups
This document analyzes how a media product represents particular social groups through its use of props, costumes, locations, lighting, language, camera angles, body language, and attitudes portrayed. The product aims to represent a laid-back audience that values musical talent and enjoys relaxing outdoors. Images show casual, friendly interactions and a serious focus on music to portray the importance of talent to this audience. The target audience is stereotyped as young, music-focused people who attend many events and have a laid-back, unstressed attitude towards life.
How my media product represents particular social groups
This document analyzes how a media product represents particular social groups through its use of props, costumes, locations, lighting, language, camera angles, body language, and attitudes portrayed. It examines these various visual and textual elements in the product and determines that they convey an audience that is friendly, laid back, relaxed, values music and talent above all else, and does not conform to societal expectations. It acknowledges that in representing this target audience, it may have reinforced stereotypes of them being young, attending music events, prioritizing music over other responsibilities, and using drugs.
Pop, Club and HipHop Genre conventions
This document discusses common conventions in music video genres such as pop, hip-hop, and club music videos. Pop videos typically feature fashionable characters representing the artist's star image in bright colors that follow current trends, with high key lighting and filters to enhance the environment. Hip-hop videos often contain expensive props like cars and jewelry, focus on attractive artists in a club setting with low camera angles and close-ups synced to the song's beat. Club music videos depict themes of love and relationships through clubbing scenes of attractive individuals drinking and dancing without a clear narrative.
Andrew Huang slideshow
This document provides an analysis of Andrew Huang's musical style and target market. It describes his music as alternative pop with a catchy hook and beat, similar to bands like The Naked and Famous. His target market is described as teenagers through elderly and his music is meant to have an easy listening style. The document also discusses how he will be marketed through social media in a simple, low-budget style to match his musical ideals of simplicity.
How We Chose Our Majors
The document discusses the Music Business/Management concentration within the Arts, Entertainment and Media Management major from the perspectives of two students, Angelica and Diana. They describe discovering their passion and interest in the music industry which led them to choose this major, and discuss their positive experiences so far taking major-related classes at Columbia College where they are gaining real-world skills and networking opportunities.
Taylor swift American Musician
Taylor Swift is an American singer and songwriter known for her top-selling albums and authentic songwriting about love and heartbreak. She began her career in country music at age 14 and has since won numerous music awards. Swift is extremely skilled at using social media to engage with her massive fan base of over 150 million followers. She shares personal photos and insights into her life while promoting her music in a fun, relatable way. In contrast to many celebrities who court controversy, Swift maintains a wholesome public image and serves as a positive role model through her transparent use of social media.
Evnt7053 event pitch
This document outlines a plan for a music-themed event to help international postgraduate students adapt to a new university environment. The event aims to create a welcoming atmosphere, reduce anxiety, and help students develop stress-relieving habits. It will feature music performances, exhibitions about music, social areas, and opportunities to try different instruments. The goal is to provide socializing and relationship building through the universal language of music.
Who would be the audience for my media project?
The document describes the target audience for a magazine as the technical middle class. This group is prosperous but lacks social and cultural capital, and is socially isolated and culturally apathetic. The magazine aims to appeal to this group by being affordable and featuring a serious photo that could relate to their class. The target audience enjoys chart/hip-hop/rap music, common fashion trends, leisure activities like Sunday football, and buys cost-effective products for enjoyment like clothes, music magazines, and concert tickets. Their hobbies include listening to music, dancing, skateboarding, sports, and going to clubs and festivals.
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How my media product represents particular social groups
This document analyzes how a media product represents particular social groups through its use of props, costumes, locations, lighting, language, camera angles, body language, and attitudes portrayed. The product aims to represent a laid-back audience that values musical talent and enjoys relaxing outdoors. Images show casual, friendly interactions and a serious focus on music to portray the importance of talent to this audience. The target audience is stereotyped as young, music-focused people who attend many events and have a laid-back, unstressed attitude towards life.
How my media product represents particular social groups
This document analyzes how a media product represents particular social groups through its use of props, costumes, locations, lighting, language, camera angles, body language, and attitudes portrayed. It examines these various visual and textual elements in the product and determines that they convey an audience that is friendly, laid back, relaxed, values music and talent above all else, and does not conform to societal expectations. It acknowledges that in representing this target audience, it may have reinforced stereotypes of them being young, attending music events, prioritizing music over other responsibilities, and using drugs.
Pop, Club and HipHop Genre conventions
This document discusses common conventions in music video genres such as pop, hip-hop, and club music videos. Pop videos typically feature fashionable characters representing the artist's star image in bright colors that follow current trends, with high key lighting and filters to enhance the environment. Hip-hop videos often contain expensive props like cars and jewelry, focus on attractive artists in a club setting with low camera angles and close-ups synced to the song's beat. Club music videos depict themes of love and relationships through clubbing scenes of attractive individuals drinking and dancing without a clear narrative.
Andrew Huang slideshow
This document provides an analysis of Andrew Huang's musical style and target market. It describes his music as alternative pop with a catchy hook and beat, similar to bands like The Naked and Famous. His target market is described as teenagers through elderly and his music is meant to have an easy listening style. The document also discusses how he will be marketed through social media in a simple, low-budget style to match his musical ideals of simplicity.
How We Chose Our Majors
The document discusses the Music Business/Management concentration within the Arts, Entertainment and Media Management major from the perspectives of two students, Angelica and Diana. They describe discovering their passion and interest in the music industry which led them to choose this major, and discuss their positive experiences so far taking major-related classes at Columbia College where they are gaining real-world skills and networking opportunities.
Taylor swift American Musician
Taylor Swift is an American singer and songwriter known for her top-selling albums and authentic songwriting about love and heartbreak. She began her career in country music at age 14 and has since won numerous music awards. Swift is extremely skilled at using social media to engage with her massive fan base of over 150 million followers. She shares personal photos and insights into her life while promoting her music in a fun, relatable way. In contrast to many celebrities who court controversy, Swift maintains a wholesome public image and serves as a positive role model through her transparent use of social media.
Evnt7053 event pitch
This document outlines a plan for a music-themed event to help international postgraduate students adapt to a new university environment. The event aims to create a welcoming atmosphere, reduce anxiety, and help students develop stress-relieving habits. It will feature music performances, exhibitions about music, social areas, and opportunities to try different instruments. The goal is to provide socializing and relationship building through the universal language of music.
Who would be the audience for my media project?
The document describes the target audience for a magazine as the technical middle class. This group is prosperous but lacks social and cultural capital, and is socially isolated and culturally apathetic. The magazine aims to appeal to this group by being affordable and featuring a serious photo that could relate to their class. The target audience enjoys chart/hip-hop/rap music, common fashion trends, leisure activities like Sunday football, and buys cost-effective products for enjoyment like clothes, music magazines, and concert tickets. Their hobbies include listening to music, dancing, skateboarding, sports, and going to clubs and festivals.
Question 2 - Genre
The document summarizes the genre, codes, and conventions of a pop music video the author created. It establishes the genre through an upbeat song, fast editing, youthful characters, and focus on the artist. While some conventions like teenagers and trends were followed, others like alcohol/drugs and overt sexuality were avoided. The mise-en-scene uses bright colors and art supplies to set a fun tone. Generic elements like the ideal relationship and attractive actors will appeal to the target audience. Feminist theory of the "male gaze" does not apply as the female is not sexualized.
Question 2 audience
The target audience for the music production is 16-20 year olds who enjoy mainstream music. The producer chose this audience because they can relate through shared music preferences and easily find others in the target group for feedback.
The production will appeal to the target audience as the upbeat song and romantic love story between characters will provide escapism and a mood boost. The familiar pop music conventions will make the audience comfortable.
The target audience will gain uses and gratifications like escapism from immersing in the relationship between characters, and their mood may be boosted by the upbeat song. The catchy song will stay in their heads after viewing.
Ed sheeran
Ed Sheeran targets indie music fans, particularly through digital distribution of his music globally. His down-to-earth persona and relatable lyrics about young experiences appeal to fans seeking social interaction and personal identity. As an indie artist, he dresses casually and performs with an acoustic guitar. While represented seriously, he does not take himself too seriously. Digital media and global appeal have been important to his success, with his label effectively promoting him worldwide.
Research summary
This document summarizes conventions for pop music videos. It notes that they typically feature props like alcohol and accessories, fashionable outfits, and are shot at parties. Videos usually have upbeat music, links between lyrics and visuals, and last 4 minutes. Technical elements include fast pacing to match the music, and close-ups of artists. The target audience is youth aged 14-22 interested in fashion. To appeal to them, videos should be 3-4 minutes with conventions like fashion, fast editing, young cast, and focus on partying or relationships.
Music magazine shots analysis
The document analyzes a music photo taken for a magazine spread. It shows a portrait photograph of two people in a studio. The long shot captures both people straight on against a plain white background. One person is looking at the camera while the other looks away, promoting an edgy indie aesthetic.
Music magazine shots analysis
The photograph was taken in a music studio for a magazine spread and shows a portrait of two people. It is a mid-long shot that captures the two people straight on with a plain white background. One person is holding an acoustic guitar and the other a microphone, suggesting their roles in the musical duo. The image promotes an edgy indie band style through the subjects' positioning and clothing.
Subculture hippie
The hippie subculture emerged in the 1960s and was known for their long hair, colorful clothing, advocacy of peace, love, and respect for the environment. They rejected conventional social norms and values, and were interested in rock music, hallucinogenic drugs, and environmental and social causes. Their fashion and culture had a significant influence on art, music, and expressions of freedom and individuality during that era.
Welcome to our pitch
The document proposes a music video idea about a girl who has had her heart broken and visits places she went to with her ex-boyfriend to help move on from the relationship. The video would feature the girl at various summer locations in black and white that transition to color. It discusses themes of summer, love, and independence as well as production elements like costumes, lighting, and special effects to convey the story and emotions.
Question 2
The magazine represents teenagers aged 16-30 who enjoy dance music. It focuses on this target audience and does not include content for other social groups. The target audience is typically portrayed as crazy, fun, and lively dance music fans or alternatively as moody, anti-social trouble makers. The magazine aims to provide an alternative representation that focuses more on the happy and lively aspects of being a teenager rather than negative stereotypes.
Cultural Probe Research
This document outlines a cultural probe packet designed to gather information from participants. The packet includes maps where participants mark places they go, a color sketch where they choose a color to reflect their day, and morning/evening video memos about their day. Four participants completed the packet. The results were analyzed and interviews conducted. Key findings include introverts being more affected by environment and using unique color meanings, while extroverts are less affected and use general color meanings. Travel patterns and stress/relaxation activities were also uncovered.
Question 4 and 5
This document provides information about the target audience for a magazine focused on indie and rock music. The target audience is 15-30 year old students and young adults who are white, have secondary/higher education, and a small annual income. Most have part time jobs. The magazine will feature artists that reflect the styles and interests of this aspirational, exploratory audience. Photos of artists will look natural with natural lighting to make them relatable. A mix of male and female artists on the cover and inside will appeal to both genders.
Question 2
The magazine targets 18-25 year-olds who enjoy house music events like clubs and festivals. Both males and females are depicted happily dancing together to the music in photos, showing the mixed-gender social group is united by their shared interest in house music. Males are portrayed as chilled and non-violent, while females also enjoy popular DJ performances and socializing with both men and women in the scene.
Nea research task
The document discusses conventions and techniques used in music videos, particularly for love songs. It provides information on symbolic and technical techniques, how the audience relates to conventions, and how the video fits the lyrics and song. It also discusses common elements of love song music videos like attractive subjects, idealized relationships, locations, close-ups, and cuts that fit the tempo. Finally, it analyzes different types of narratives, performances, and mixtures of the two in music videos.
Questionnaire 13 oct
This document contains questions about music preferences, expectations for a music video, and descriptions of a hypothetical song and artist. It asks about genres of music listened to and reasons for enjoyment, what could be expected to be seen in a music video for a pop track, whether the respondent would enjoy hearing the track on the radio, what it makes them think of and feel, the preferred media platform to watch a music video, expected colors and props in the music video, and how the main artist could be imagined to look.
Audience research
The document discusses different target audiences for marketing:
1) Leading Edge Tribes are early adopters who collaborate across interests to set trends in music, publishing, and online content. They reject passive consumption and influence tastes across many segments.
2) Scenesters have replaced Hipsters as trendsetters, blending diverse fashion and music into new trends that spread rapidly. They move quickly from new to mainstream.
3) The target audience for a new magazine is 16-24 year olds, mainly girls, who enjoy discovering new music artists and fashion trends that are unique but stylish, using monochrome colors with occasional bright accents.
Questionnaire 13 oct
This document contains a survey about music preferences and expectations for a hypothetical pop music video. It asks respondents about their age, gender, preferred music genres, how much they would enjoy hearing the song on the radio, what they think of when hearing the song and how it makes them feel, the best media platform to watch a music video, what colors and props they would expect to see in the music video, and what they imagine the main artist looking like. The questions aim to better understand audiences and inform the creation of a music video that caters to their tastes.
Target audience research focus group
The document discusses target audience research for an RnB music magazine using qualitative focus groups. It profiles the typical RnB audience as 16-21 year old working class white British males and females who enjoy street dance and partying. They listen to RnB for the beats and to express their youthful personalities. The target audience would like to see interviews, new music releases, concert dates, and gossip in the magazine.
Plan for an artist
The document outlines a plan for a rap/hip-hop artist named Logan Thomas. It describes Logan as an 18 year old from East London who produces high quality music. The plan is to represent Logan as an inspirational artist who works hard and can achieve success, challenging stereotypes that London artists are only associated with grime and violence. Logan keeps up with fashion trends and has a positive outlook, though he analyzes situations deeply and writes detailed music. He aims to overcome stereotypes of young artists being inexperienced and unlikely to succeed through his dedication.
Hannah mountford - Gengahr
This document provides an analysis of the song "Bathed In Light" by the artist GENGAHR. It summarizes that the song has an alternative indie genre with slow pacing and calm instrumentation like guitars, drums, and bass contrasted with high pitch vocals. The intended audience is described as having a niche focus on teenagers and young adults exploring themes of relationships and freedom. Ideas for filming a music video for the song include shooting in an open field or beach with slow motion shots, close ups, still shots, and moving sky to capture a sense of journey, relaxation, and calmness fitting for the alternative indie genre.
Evaluation question 2
The document discusses creating a music magazine focused on hip hop to target a specific social group. Hip hop originated from African American and Latino communities in the 1970s in New York City. The target audience for the magazine would be mostly male, aged 16-24 from working class, Afro-Caribbean backgrounds who are interested in black culture, urban fashion, and artists like Eminem and 2Pac. Elements of the magazine like the cover image, article topics, and color scheme are designed to represent and appeal to this social group.
Media question 4
The target audience for the media product is males aged 17 to 25 who are interested in hip hop and alternative rap music. This age group listens to artists like The Black Eyed Peas and Eminem. While the magazine uses some masculine colors and images of males, the language is neutral and aims to appeal to both genders. The typical reader is a 17-20 year old male who enjoys hip hop music, technology like speakers and headphones, gaming, and films. He sees music as a big part of life that helps him cope, and in his free time works part-time and pursues music production as a hobby while shopping online.
Media question 4
The target audience for the media product is males aged 17-25 who are interested in hip hop and alternative rap music. This age group listens to artists like The Black Eyed Peas and Eminem. The magazine will use bolder colors and photos of males on the cover to appeal more to male readers, but the language of the articles will be neutral to also attract female readers. The profile of the target reader is a 17-20 year old male who enjoys hip hop music, technology like speakers and headphones, gaming, and films. He sees music as an important part of life and listens to help cope with challenges. In his free time, he works part time in tech support and relaxes by making music on
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Question 2 - Genre
The document summarizes the genre, codes, and conventions of a pop music video the author created. It establishes the genre through an upbeat song, fast editing, youthful characters, and focus on the artist. While some conventions like teenagers and trends were followed, others like alcohol/drugs and overt sexuality were avoided. The mise-en-scene uses bright colors and art supplies to set a fun tone. Generic elements like the ideal relationship and attractive actors will appeal to the target audience. Feminist theory of the "male gaze" does not apply as the female is not sexualized.
Question 2 audience
The target audience for the music production is 16-20 year olds who enjoy mainstream music. The producer chose this audience because they can relate through shared music preferences and easily find others in the target group for feedback.
The production will appeal to the target audience as the upbeat song and romantic love story between characters will provide escapism and a mood boost. The familiar pop music conventions will make the audience comfortable.
The target audience will gain uses and gratifications like escapism from immersing in the relationship between characters, and their mood may be boosted by the upbeat song. The catchy song will stay in their heads after viewing.
Ed sheeran
Ed Sheeran targets indie music fans, particularly through digital distribution of his music globally. His down-to-earth persona and relatable lyrics about young experiences appeal to fans seeking social interaction and personal identity. As an indie artist, he dresses casually and performs with an acoustic guitar. While represented seriously, he does not take himself too seriously. Digital media and global appeal have been important to his success, with his label effectively promoting him worldwide.
Research summary
This document summarizes conventions for pop music videos. It notes that they typically feature props like alcohol and accessories, fashionable outfits, and are shot at parties. Videos usually have upbeat music, links between lyrics and visuals, and last 4 minutes. Technical elements include fast pacing to match the music, and close-ups of artists. The target audience is youth aged 14-22 interested in fashion. To appeal to them, videos should be 3-4 minutes with conventions like fashion, fast editing, young cast, and focus on partying or relationships.
Music magazine shots analysis
The document analyzes a music photo taken for a magazine spread. It shows a portrait photograph of two people in a studio. The long shot captures both people straight on against a plain white background. One person is looking at the camera while the other looks away, promoting an edgy indie aesthetic.
Music magazine shots analysis
The photograph was taken in a music studio for a magazine spread and shows a portrait of two people. It is a mid-long shot that captures the two people straight on with a plain white background. One person is holding an acoustic guitar and the other a microphone, suggesting their roles in the musical duo. The image promotes an edgy indie band style through the subjects' positioning and clothing.
Subculture hippie
The hippie subculture emerged in the 1960s and was known for their long hair, colorful clothing, advocacy of peace, love, and respect for the environment. They rejected conventional social norms and values, and were interested in rock music, hallucinogenic drugs, and environmental and social causes. Their fashion and culture had a significant influence on art, music, and expressions of freedom and individuality during that era.
Welcome to our pitch
The document proposes a music video idea about a girl who has had her heart broken and visits places she went to with her ex-boyfriend to help move on from the relationship. The video would feature the girl at various summer locations in black and white that transition to color. It discusses themes of summer, love, and independence as well as production elements like costumes, lighting, and special effects to convey the story and emotions.
Question 2
The magazine represents teenagers aged 16-30 who enjoy dance music. It focuses on this target audience and does not include content for other social groups. The target audience is typically portrayed as crazy, fun, and lively dance music fans or alternatively as moody, anti-social trouble makers. The magazine aims to provide an alternative representation that focuses more on the happy and lively aspects of being a teenager rather than negative stereotypes.
Cultural Probe Research
This document outlines a cultural probe packet designed to gather information from participants. The packet includes maps where participants mark places they go, a color sketch where they choose a color to reflect their day, and morning/evening video memos about their day. Four participants completed the packet. The results were analyzed and interviews conducted. Key findings include introverts being more affected by environment and using unique color meanings, while extroverts are less affected and use general color meanings. Travel patterns and stress/relaxation activities were also uncovered.
Question 4 and 5
This document provides information about the target audience for a magazine focused on indie and rock music. The target audience is 15-30 year old students and young adults who are white, have secondary/higher education, and a small annual income. Most have part time jobs. The magazine will feature artists that reflect the styles and interests of this aspirational, exploratory audience. Photos of artists will look natural with natural lighting to make them relatable. A mix of male and female artists on the cover and inside will appeal to both genders.
Question 2
The magazine targets 18-25 year-olds who enjoy house music events like clubs and festivals. Both males and females are depicted happily dancing together to the music in photos, showing the mixed-gender social group is united by their shared interest in house music. Males are portrayed as chilled and non-violent, while females also enjoy popular DJ performances and socializing with both men and women in the scene.
Nea research task
The document discusses conventions and techniques used in music videos, particularly for love songs. It provides information on symbolic and technical techniques, how the audience relates to conventions, and how the video fits the lyrics and song. It also discusses common elements of love song music videos like attractive subjects, idealized relationships, locations, close-ups, and cuts that fit the tempo. Finally, it analyzes different types of narratives, performances, and mixtures of the two in music videos.
Questionnaire 13 oct
This document contains questions about music preferences, expectations for a music video, and descriptions of a hypothetical song and artist. It asks about genres of music listened to and reasons for enjoyment, what could be expected to be seen in a music video for a pop track, whether the respondent would enjoy hearing the track on the radio, what it makes them think of and feel, the preferred media platform to watch a music video, expected colors and props in the music video, and how the main artist could be imagined to look.
Audience research
The document discusses different target audiences for marketing:
1) Leading Edge Tribes are early adopters who collaborate across interests to set trends in music, publishing, and online content. They reject passive consumption and influence tastes across many segments.
2) Scenesters have replaced Hipsters as trendsetters, blending diverse fashion and music into new trends that spread rapidly. They move quickly from new to mainstream.
3) The target audience for a new magazine is 16-24 year olds, mainly girls, who enjoy discovering new music artists and fashion trends that are unique but stylish, using monochrome colors with occasional bright accents.
Questionnaire 13 oct
This document contains a survey about music preferences and expectations for a hypothetical pop music video. It asks respondents about their age, gender, preferred music genres, how much they would enjoy hearing the song on the radio, what they think of when hearing the song and how it makes them feel, the best media platform to watch a music video, what colors and props they would expect to see in the music video, and what they imagine the main artist looking like. The questions aim to better understand audiences and inform the creation of a music video that caters to their tastes.
Target audience research focus group
The document discusses target audience research for an RnB music magazine using qualitative focus groups. It profiles the typical RnB audience as 16-21 year old working class white British males and females who enjoy street dance and partying. They listen to RnB for the beats and to express their youthful personalities. The target audience would like to see interviews, new music releases, concert dates, and gossip in the magazine.
Plan for an artist
The document outlines a plan for a rap/hip-hop artist named Logan Thomas. It describes Logan as an 18 year old from East London who produces high quality music. The plan is to represent Logan as an inspirational artist who works hard and can achieve success, challenging stereotypes that London artists are only associated with grime and violence. Logan keeps up with fashion trends and has a positive outlook, though he analyzes situations deeply and writes detailed music. He aims to overcome stereotypes of young artists being inexperienced and unlikely to succeed through his dedication.
Hannah mountford - Gengahr
This document provides an analysis of the song "Bathed In Light" by the artist GENGAHR. It summarizes that the song has an alternative indie genre with slow pacing and calm instrumentation like guitars, drums, and bass contrasted with high pitch vocals. The intended audience is described as having a niche focus on teenagers and young adults exploring themes of relationships and freedom. Ideas for filming a music video for the song include shooting in an open field or beach with slow motion shots, close ups, still shots, and moving sky to capture a sense of journey, relaxation, and calmness fitting for the alternative indie genre.
Evaluation question 2
The document discusses creating a music magazine focused on hip hop to target a specific social group. Hip hop originated from African American and Latino communities in the 1970s in New York City. The target audience for the magazine would be mostly male, aged 16-24 from working class, Afro-Caribbean backgrounds who are interested in black culture, urban fashion, and artists like Eminem and 2Pac. Elements of the magazine like the cover image, article topics, and color scheme are designed to represent and appeal to this social group.
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Media question 4
The target audience for the media product is males aged 17 to 25 who are interested in hip hop and alternative rap music. This age group listens to artists like The Black Eyed Peas and Eminem. While the magazine uses some masculine colors and images of males, the language is neutral and aims to appeal to both genders. The typical reader is a 17-20 year old male who enjoys hip hop music, technology like speakers and headphones, gaming, and films. He sees music as a big part of life that helps him cope, and in his free time works part-time and pursues music production as a hobby while shopping online.
Media question 4
The target audience for the media product is males aged 17-25 who are interested in hip hop and alternative rap music. This age group listens to artists like The Black Eyed Peas and Eminem. The magazine will use bolder colors and photos of males on the cover to appeal more to male readers, but the language of the articles will be neutral to also attract female readers. The profile of the target reader is a 17-20 year old male who enjoys hip hop music, technology like speakers and headphones, gaming, and films. He sees music as an important part of life and listens to help cope with challenges. In his free time, he works part time in tech support and relaxes by making music on
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NME is a music magazine that focuses on indie rock music and targets teenagers and adults interested in less mainstream music artists. The magazine uses distinctive fonts, colors, and imagery to stand out and convey its brand identity as focused on indie rock. Red, black and white are prominently used to seem loud and lively like a rock band. Photos show artists in unique clothing to portray them as trying to stand out from the mainstream.
Audience research
This document summarizes the stereotypical profile of indie rock audiences. It describes them as typically being white males between 16-24 years old from working or middle class backgrounds with interests in music, concerts, festivals, and smoking. Their style is described as baggy dark clothing sometimes with neon colors, vintage styles, dyed hair, sunglasses, and over-the-shoulder bags. They are said to listen to and watch music videos daily and define themselves through their musical tastes and individual styles.
The Influence of Music.
The document discusses the influence of music on personality, exercise, and teenage behavior. It reports on studies finding connections between music genres and personality traits, how listening to music can help people exercise for longer by distracting from fatigue signals, and the effects certain music can have on mood and behavior in teenagers.
The pitch
The document outlines plans for a new music magazine called "Wave" focused on indie and alternative music genres. Key details include:
- The magazine will focus on indie/alternative genres which were popular in a survey but receive less coverage than other genres like rock.
- It will be published monthly to allow sufficient time to gather content about these less mainstream genres.
- The cover price will be £3 to be affordable but ensure quality content.
- The target readership is ages 15-30 who enjoy relaxing to or being energized by this style of music.
Genre research
Genres help differentiate between different styles of music and help audiences recognize elements they may like. Genres also help music industries organize and sell music to consumers. House music originated in Chicago in the late 1970s-early 1980s and targeted the gay community to unite people through dance. It became popular in the UK in the late 1980s due to clubbing scenes in Ibiza and younger generations wanting new music. House music uses synths, funk, and soul for a darker, minimalist sound compared to disco and is one of the easiest genres to combine with others to create new sounds.
Question 4 social groups represented
This magazine represents teenagers and young adults aged 15-23 who enjoy indie and alternative music. It portrays the typical fans of this genre as males with long hair and facial hair who wear checked tops and denim jackets, drawing on stereotypes of indie musicians as influences. The artists featured are represented as moody with serious expressions, seen as fashionable and mature role models by fans. Pictures of an artist playing instruments show the positive and lively side of musicians, challenging stereotypes of this demographic as anti-social.
Treatment 2
The proposed music video treatment tells the story of a rebellious teenage girl who argues with her strict parents and runs away from home. It will follow her through a night of partying with friends that involves drinking, drugs, and risky behavior. The narrative culminates with the main character overdosing in a park at sunrise, alluding to the song's title "Kamikaze" which refers to suicidal crashing. The video aims to portray a typical teenage rebellion story through fast-paced editing and transitions between locations like a house, theme park, club, and park to match the upbeat pop song.
The pitch
The document summarizes key details about launching a new music magazine called "Wave" focused on indie/alternative music. It outlines that the magazine will be published monthly, cost £3, and target readers ages 15-30 who enjoy discovering new bands. Key elements covered include the magazine's mission to spotlight indie music, its simple font and color scheme, and providing subscribers with music-related discounts.
Pitch
The document discusses plans for a music video and album cover for the band Alt-J. It chooses the song "Breezeblocks" which tells a story of an abusive relationship. Research found the target audience is ages 16-25 who prefer alternative music. Two characters, Thom and Autumn, are introduced who fit the target profile. Locations of a house and woods are selected - the house tells the relationship story and woods is for a chase scene. The album design folds out unconventionally and features lyrics. The music video follows the female character through close-ups and a chase, using techniques to show emotion and vulnerability while the band performs. It ends on her cliffhanging expression.
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A student named Naomi Phillips wrote a letter to Sony Music Entertainment requesting permission to use the MKTO song "Classic" in a non-profit music video for their media class that would only be seen by teachers and students at their school. They assured Sony that the video would not include any offensive content toward the record company. They asked Sony to respond if there were any issues with their request, otherwise they intended to proceed with making the video.
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The photos rely mainly on how the models are dressed and posed, with some props like a tent. However, the background setting is not ideal as there are houses visible and no festival stages. To better suit the music genre target audience, the photos will be edited to remove houses from the background and crop tighter to focus on the models and props that would be recognized at music festivals.
Photoshoot one
The document summarizes a photo shoot for a magazine. The photos of the main model will be used for the central image on the front cover and are intended to portray the genre of music featured in the magazine, such as through the model's poses and clothing. This is meant to increase interest from the target audience by clearly representing the music genre.
Photoshoot 3
The photographer summarized the second photoshoot of their main model for a music magazine. Wide shots of the model by a guitar will likely be used for the front cover, while medium shots of her holding the guitar could feature inside. Some background editing may be needed using cloning tools to make settings like brick walls appear more appropriate for the genre. Final photos were taken between trees and on a bench holding the guitar to allow flexibility in layout.
Thought shower based on chosen audience
The document discusses the competition and target audience for a new music magazine. The main competitors are other music magazines like MOJO and NME that focus on similar genres like indie and indie rock. While pop music magazines appeal to younger teenagers, the new magazine aims at an older demographic from 15+. To attract a similar audience, the magazine will emulate the color schemes and layouts of competitors like MOJO and NME but distinguish itself by covering a wider range of lesser-known artists.
Results of questionnaire
- A questionnaire was completed by 20 respondents about their music interests and magazine reading habits. The majority of respondents were aged 31-40, female, and had hobbies or interests. Most read magazines occasionally or once a month and their favorite music genres included pop, rock, and indie. Respondents were willing to pay up to £3 for a music magazine and looked for interviews, photos, and information about bands in genres they liked. Design elements to avoid included too many bright colors, fonts, or advertisements.
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How my media product represents particular social groups
- 1. C HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?
- 2. Props used • Acoustic guitar- More relaxed music, quite simple, only 1-2 elements in songs-They enjoy proper talent, and people who can play instruments rather than just sing.
- 3. Costumes • Patterns/red lips- can be quite rock genred sometimes, and aren't always about softer, gentler music. • -Blouse/wavy hair- softer, happy, relaxed, gentle, friendly. Not gender specific- not sexist genre, more respectful • Face/leg paint shows that the audience don’t usually conform to what’s acceptable in society- do what makes them happy
- 4. Location Forest- This shows they enjoy the outdoors, has connotations of being quite relaxed, happy, and chilled out. Brick wall- This shows they can also get rougher and have a tougher personality sometimes
- 5. Lighting • Natural lighting- quite relaxed, laid back, not too planned.-Like nature • Artificial lighting- not too harsh- softer people, friendly, approachable, not scary or intimidating
- 6. Language use • Not too posh and no jargon like in classical • Not extremely laid back- no slang like in pop • Anyone can read and understand it, so it's inclusive • Inclusive audience- friendly, nice, genuine, equals.
- 7. Camera angle • Mid-shot- equal, not superior/inferior to anyone, especially the music artists, like to feel valued/important • High-angled shot- Look down on each other. • Over-the-shoulder- with friends, friendly, includes people • Long-shot- Able to see guitar- Need proof of musical talent, good music has high importance to the audience.
- 8. Body language/Model position• Main model: Leaning forwards and looking down camera lense- coming towards the audience. Audience like to feel valued and acknowledged by artist. Serious face- Shows she takes music seriously and not like a joke which shows that this is important to the audience linking to how musical talent is important to the audience. Leaning on tree/ sat on bench with guitar- casual, laid-back, friendly, not too posed or vain, looks aren't important but musical talent is. • 'Naomi': Smiling- friendly people- not scary or intimidating, happy. • 'Festival people': Sat talking- casual, not too uptight, laid back, relaxed, don't care cameras are there. Looking at phone- memories are valued, important.
- 9. Attitude portrayed by my product • Images portray the attitude that the audience are equals, and laid back and have quite a chilled out attitude, like hippies, not too stressed out or worried about life, and are quite happy and friendly. Language used portrays the audience as friendly as it is inclusive and portrays music as very important as it is mainly focused around that topic.
- 10. Stereotype of my target audience • Mainly teenagers/young adults, attend many music events, music has a high importance to them, very few other things are important (laid back, not stressed "get a job, hippie.")usually get along quite well with each other, drugs. • I have conformed to this stereotype. • A music magazine with a similar genre to my own magazine is NME.
- 11. The age of my audience has been targeted as there isn’t too much of a strict or plain and simple layout, like there would be for an older audience e.g. a classical music magazine, but there is some sort of layout and it isn’t too messy like it would be for a younger audience e.g. a pop magazine. The gender of my audience has been targeted as none of the colours used are gender specific meaning that it can appeal to a wider audience of all genders rather than just one in particular.