The document discusses how mobile-social media is changing how brands connect with consumers. It notes that mobile social network usage will more than double between 2010 and 2015. It also discusses that location-based check-in services have surged in popularity but aren't mainstream yet. The document features speakers from companies like 360i, TextualAds, MocoSpace, eMarketer, and Nokia discussing trends in mobile-social media and how marketers can leverage these channels.