This document discusses digital trends for 2011 and how they are changing consumer behaviors and purchase journeys. It notes that mobile devices are becoming the primary way people access the internet, social networks now influence online and offline purchases, and content is fragmenting across various digital platforms. The trends are pushing brands to adopt a more open approach where they foster online communities, engage in dialogue with consumers, and co-create brands with them.
When the next 3 billion join social mediaHootsuite
Thanks to the proliferation of mobile devices and projects like Facebook’s Internet.org, access to the social web is expanding rapidly. Another 3 billion people will be able to get online by the end of 2018. This SXSW 2016 panel is all about how they’ll change social media—and be changed by it.
This document presents We Are Social’s in-depth analysis of the numbers and trends contained in its two huge new studies of the global digital landscape: Digital in 2016 (which you can find at http://bit.ly/DSM2016DI) and the 2016 Digital Yearbook (which you can find at http://bit.ly/DSM2016YB).
An introduction to changes in travel and shopping behaviour, driven by widespread mobile and social adoption. Includes case studies on Burt's Bees (O2O marketing triggered by changes in weather), Starbuck China (social gifting), and Maersk shipping (content marketing).
Talk by Napoleon Biggs, presented to Puratos Group at the launch of their Asian Development Centre in Hong Kong on Wednesday 1st March, 2017
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...Kepios
People all over the world have integrated connected tech into their everyday lives, but marketers still seem to struggle to integrate their digital marketing activities into broader activities. This first episode of Forward Thinking offers simple advice for brands and marketers who'd like to build more integrated digital marketing activities.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
When the next 3 billion join social mediaHootsuite
Thanks to the proliferation of mobile devices and projects like Facebook’s Internet.org, access to the social web is expanding rapidly. Another 3 billion people will be able to get online by the end of 2018. This SXSW 2016 panel is all about how they’ll change social media—and be changed by it.
This document presents We Are Social’s in-depth analysis of the numbers and trends contained in its two huge new studies of the global digital landscape: Digital in 2016 (which you can find at http://bit.ly/DSM2016DI) and the 2016 Digital Yearbook (which you can find at http://bit.ly/DSM2016YB).
An introduction to changes in travel and shopping behaviour, driven by widespread mobile and social adoption. Includes case studies on Burt's Bees (O2O marketing triggered by changes in weather), Starbuck China (social gifting), and Maersk shipping (content marketing).
Talk by Napoleon Biggs, presented to Puratos Group at the launch of their Asian Development Centre in Hong Kong on Wednesday 1st March, 2017
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...Kepios
People all over the world have integrated connected tech into their everyday lives, but marketers still seem to struggle to integrate their digital marketing activities into broader activities. This first episode of Forward Thinking offers simple advice for brands and marketers who'd like to build more integrated digital marketing activities.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
Global Internet / Digital / Online users / consumers from Brazil, Russia, India, China and Indonesia including growth patterns and trends in internet and mobile growth.
Inspiring Marketing Episode 1: The Rise of MessengersKepios
These are the slides for Inspiring Marketing Episode 0001: The Rise of Messengers. You can watch the full video as an embed within this presentation.
Messengers are a recent addition to marketers' toolkits, but they've already changed the rules of social media marketing. This video explores messengers' dramatic rise, and offers advice for marketers who want to make best use of them.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Middle East, North Africa and Turkey in 2014. Packed with more than 140 slides covering 20 key countries around the region, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
Digital 2014 Global Overview (January 2014)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
RadiumOne State of Mobile Acquisition ReportRadiumOne
The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest “State of Mobile Acquisition” report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
Continuing our series of reports on Digital, Social and Mobile use around the world, this report explores the connected landscape in India in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMIN15
The main numbers, statistics and trend analysis of Runet (russian segment of the Internet), which describe its fundamental features, concerning Digital Marketing field.
Key headlines and highlights from our Digital 2021 Global Overview Report, with a closer look at some of this year's key trends, including: evolving search behaviours, social media audience overlaps, and changing audience demographics.
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
The Open Imperative: Kelly Mooney's presentation at ExactTarget Connections U...Resource/Ammirati
Kelly Mooney presents at ExactTarget's Connections User Conference
New behaviors - creating, sharing, influencing - forever blur the roles of producer and consumer, celebrity and average citizen, authority figure and long tail tastemaker. The magnitude of change is significant and a radical imperative emerges: open up or risk losing relevance with your customers. In this session, Kelly will discuss the strategic framework from her book, The Open Brand, through illustrations on how to embrace these changes and amplify the power of the digital channel through On-demand, Personal, Engaging, and Networked experiences. Are you O.P.E.N. to the possibilities?
These are the slides from my Keynote at the the Lexis Nexis 2011 Practice Management Annual Conference, which was held in Orlando, Florida (See: http://www.lexisnexis.com/pmac2011/).
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
Global Internet / Digital / Online users / consumers from Brazil, Russia, India, China and Indonesia including growth patterns and trends in internet and mobile growth.
Inspiring Marketing Episode 1: The Rise of MessengersKepios
These are the slides for Inspiring Marketing Episode 0001: The Rise of Messengers. You can watch the full video as an embed within this presentation.
Messengers are a recent addition to marketers' toolkits, but they've already changed the rules of social media marketing. This video explores messengers' dramatic rise, and offers advice for marketers who want to make best use of them.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Middle East, North Africa and Turkey in 2014. Packed with more than 140 slides covering 20 key countries around the region, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
Digital 2014 Global Overview (January 2014)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
RadiumOne State of Mobile Acquisition ReportRadiumOne
The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest “State of Mobile Acquisition” report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
Continuing our series of reports on Digital, Social and Mobile use around the world, this report explores the connected landscape in India in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMIN15
The main numbers, statistics and trend analysis of Runet (russian segment of the Internet), which describe its fundamental features, concerning Digital Marketing field.
Key headlines and highlights from our Digital 2021 Global Overview Report, with a closer look at some of this year's key trends, including: evolving search behaviours, social media audience overlaps, and changing audience demographics.
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
The Open Imperative: Kelly Mooney's presentation at ExactTarget Connections U...Resource/Ammirati
Kelly Mooney presents at ExactTarget's Connections User Conference
New behaviors - creating, sharing, influencing - forever blur the roles of producer and consumer, celebrity and average citizen, authority figure and long tail tastemaker. The magnitude of change is significant and a radical imperative emerges: open up or risk losing relevance with your customers. In this session, Kelly will discuss the strategic framework from her book, The Open Brand, through illustrations on how to embrace these changes and amplify the power of the digital channel through On-demand, Personal, Engaging, and Networked experiences. Are you O.P.E.N. to the possibilities?
These are the slides from my Keynote at the the Lexis Nexis 2011 Practice Management Annual Conference, which was held in Orlando, Florida (See: http://www.lexisnexis.com/pmac2011/).
A high level view of the social media sphere. How are trends, key technologies, and startups shaping the internet. Also discuss the role that mobile devices and gaming consoles are playing in enabling these technologies. Branded Entertainment, Produce Placement, and various other monetization techniques are discussed in the end.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Digitz-Digital Trends Report-December 2015Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
What is New Media vs. Old Media? This presentation gives you the basic understanding of why and how brands are using new media to reach the influencers in their segment.
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleKimberly-Clark
Learn how to effectively use the mobile internet and build a brand presence that will inform your consumer with critical information at the time and location that they need it. Microsoft and Ansible will lay a solid groundwork for mobile web, then discuss the Microsoft Office launch case study. You will learn:
> Fundamentals of the mobile web
> How marketing can support a mobile web initiative
> Tips/guideline from Microsoft Office’s launch experience
> View of the future from both Microsoft and Ansible
Similar to The OPEN Brand: Digital Trends for 2011 (20)
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
Then Life Happened: Millennials Out of Their Formative Years and Into The Fire. Our latest millennials research from September 2014 uses archetypes to help unfold this complex generation. To learn more, check out our infographic here: http://www.slideshare.net/ResourceInteractive/millenials-info-bheff2
www.resource.com
Beyond the Shelf - The Power of Intelligent PackagingResource/Ammirati
As the line between physical and digital continues to erode, brands have the opportunity to re-examine the concept of packaging. Where does it start and stop? What could intelligent packaging tell you if it knew more about you? Could it learn or morph its form and content based on its location? Resource/Ammirati CTO Dan Shust examines the possibilities as we enter the era of the digital die line.
What's Now and Next in Retail is a preview of the latest trends in in-store innovation, an excerpt from our popular Digital Trends Report. From iBeacon-enabled LED light fixtures to virtual reality-powered showroom experiences, this primer offers a glimpse of the current state of in-store retail innovation.
It’s the most wonderful time of the year for gadget lovers. If sweaters, wallets and cheese logs aren’t your idea of a happy holiday, this curated list of top tech toys for 2014 compiled by Resource/Ammirati Chief Technology Officer Dan Shust and Chief Creative Officer Dennis Bajec is the ultimate wish list for you.
For the fifth year in a row, we’ve created our version of Oprah’s Favorite Things called BajecShustmas and presented our list to a standing room only crowd at Resource/Ammirati. When we first started compiling the list in 2009, there were much fewer tech gadgets on the market. Today, innovators on Kickstarter and a host of other sites are launching products for every room in the home, your car and even your body.
Happy holidays!
Resource/Ammirati, unveiled a provocative analysis of the most studied but potentially least understood generation in U.S. history—millennials. Results show the complex, paradoxical group are statistically more likely to identify as Heros, Creators, Lovers and Explorers, as defined by Carl Jung.
Resource has studied the ever-evolving consumer and the cultural, media and technological landscape shaping their behavior for more than 15 years. This annual digital trends report helps us anticipate and explore ways to create more immersive and impactful experiences to build brands and accelerate growth.
The emergence of tablets and smartphones has drastically changed the digital landscape. Our answer to changing consumer behavior is Responsive Experience Design.
Digital marketing for brands has drastically changed and the multi-touchpoint, online consumer experience is starting to merge with its offline counterpart.
As technologies emerge and consumer behaviors alter with each new trend, we want to help you focus in on the mobile trends that will have maximum impact for brands in 2012.
We will dive deep into the rapid adoption of tablets by consumers, how consumers use tablets in comparison to other digital devices, and how brands should design digital experiences for tablets.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
When stars align: studies in data quality, knowledge graphs, and machine lear...
The OPEN Brand: Digital Trends for 2011
1. The Open BrandDigital Trends for 2011 KELLY MOONEY CEO, RESOURCE INTERACTIVE AUTHOR, THE OPEN BRAND COPYRIGHT 2011 RESOURCE INTERACTIVE. PROPRIETARY AND CONFIDENTIAL.
2.
3.
4.
5. What’s changing? 1 How we get information 2 How we engage with one another (and brands) 3 How we make purchases
6. 2OO8: 130 million on Facebook —Inside Facebook, December 2008 500,000 tweets per quarterwere posted at the end of 2007. —Twitdir Americans spent more than 4.5 hours per month on smartphones.—M:Metrics, May 2008
7. 2O1O: 500+ million on Facebook. —Facebook Pressroom, Feb 2011 Twitter hits 50 million tweets a day. —Mashable, Feb 2011 American spent 3 hours a day using mobile phones to access the internet, use social networks, and work on their finances. —Rudder Finn, Feb 2010 4.5 million Foursquare users are “checking in” at locations around the world. —Foursquare Blog, Nov 2010
8. ECOMMERCE WEB SOCIAL WEB (Re)Searching, Shopping, Self-servicing Creating, Sharing, Influencing Consumer behaviors are evolving…
9. The web influences nearly 5O% of offline sales Offline Sales 50% TOTAL SALES (millions) Total Online Impact 48% 47% 45% 42% Offline Sales Influenced by Online 38% Online Sales 2007 2008 2009 2010 2011 2012 Source: Jupiter/Forrester US Online Retail Forecast, 2007 - 2012
10. Traditional purchase journey TRADITIONAL BEHAVIORS SIGN UP FOR LOYALTY CARD LOOK AT A CATALOG CONTACT CUSTOMER SERVICE SEE AN AD RECEIVE A MAILER CALL 1-800 VISIT A STORE CONSULT SALES REP LINEAR • PREDICTABLE • BRAND-CONTROLLED
11. New purchase journey ECOMMERCE BEHAVIORS SOCIAL WEB BEHAVIORS PERUSE FAV BLOGGERS’ POSTS SIGN UP FOR LOYALTY CARD USE COMPARISON TOOLS LOOK AT A CATALOG CONTACT CUSTOMER SERVICE SEE AN AD RECEIVE A MAILER CALL 1-800 VISIT A STORE CONSULT SALES REP CHECK CRAIGS- LIST FOR RESALE OPTIONS ASK QUESTION VIA LIVE CHAT SEARCH FOR A PRODUCT WATCH YOUTUBE VIDEO SIGN UP FOR EMAIL SHOP FROM FRIENDS’ LEMONADE STAND BROWSE WEB SITE POST REVIEW, UPLOAD PIC READ AND RATE REVIEW VISIT A STORE LINK FROM FRIEND’S FACEBOOK BROWSE TAG CLOUDS LINK FROM FRIEND’S FACEBOOK TRACK PURCHASE REVIEW FAQS CREATE TAGS NON-LINEAR • MULTICHANNEL • DIGITAL-FIRST
12. WORLDVIEW OF A CLOSED BRAND Targets Consumers Monologue Awareness Push Guarded Communications Created by Marketers Brand Management
13. WORLDVIEW OF A CLOSED BRAND WORLDVIEW OF AN OPEN BRAND Fosters Communities Targets Consumers Dialogue Monologue Awareness Engagement Pull Push Guarded Communications Transparent Communications Co-created with Consumers Created by Marketers Brand Management Brand Stewardship
14. Get O.P.E.N. Engaging Personal NETWORKED ON-DEMAND
15. Get O.P.E.N. Engaging Personal NETWORKED ON-DEMAND Participation Belonging Immersion Entertainment Inspiration Self-expression Ego gratification Portability Community Meaningful Efficiency Ease Control Findability Instantaneousness Acknowledgement Dialog Customization Privilege Popularity
16. Get O.P.E.N. Engaging Personal NETWORKED ON-DEMAND Conversion/Sales Awareness/Acquisition Awareness/Trial Retention/Loyalty
23. REAL-TIME WEB ECOMMERCE WEB SOCIAL WEB (Re)Searching, Shopping, Self-servicing Feeding, Discovering, Layering Creating, Sharing, Influencing Consumer behaviors are evolving…
24. New purchase journey ECOMMERCE BEHAVIORS SOCIAL WEB BEHAVIORS REAL-TIME WEB BEHAVIORS PERUSE FAV BLOGGERS’ POSTS GET UP TO THE MINUTE REVIEWS SIGN UP FOR LOYALTY CARD USE COMPARISON TOOLS LOOK AT A CATALOG CONTACT CUSTOMER SERVICE SEE AN AD RECEIVE A MAILER CALL 1-800 VISIT A STORE CONSULT SALES REP CHECK CRAIGS- LIST FOR RESALE OPTIONS INVITE FRIENDS TO CO-SHOP NOW FOLLOW A PRODUCT ASK QUESTION VIA LIVE CHAT SEARCH FOR A PRODUCT WATCH YOUTUBE VIDEO SAY THANKS WITH TWIT PAY GIFT SIGN UP FOR EMAIL “LIKE” A PRODUCT FOR LATER OR FEEDBACK SHOP FROM FRIENDS’ LEMONADE STAND FOLLOW THE BRAND ON TWITTER BROWSE WEB SITE RESPOND TO CAN’T RESIST TWITTER AD SEARCH NETWORK FOR BEST REVIEWS BUY VIA MOBILE OR FACEBOOK POST REVIEW, UPLOAD PIC DISCOVER WHAT PEOPLE ARE BUYING NOW READ AND RATE REVIEW VISIT A STORE GET GEO-TARGTED OFFER ON PHONE LINK FROM FRIEND’S FACEBOOK BROWSE TAG CLOUDS REPLENISH VIA PHONE LINK FROM FRIEND’S FACEBOOK TRACK PURCHASE REVIEW FAQS STREAM PURCHASE EXPERIENCE ASK FRIENDS FOR INSTANT FEEDBACK CREATE TAGS SNAP QR CODE FOR MORE INFO NON-LINEAR • MULTICHANNEL • DIGITAL-FIRST
28. Mobile: The New PC By 2O13, mobile phones will overtake PCsas the most common Web access device worldwide. Data: Gartner 2O1O
29. Mobile: The New PC There have been 73.5 million iPhones soldand there are over 317,OOO appsin the App Store withover 7 billion apps sold(2OO per second). Data: MobileCrunch - October, 2010 | MobClix | Apple - November, 2010
30. Mobile: The New PC eBay Windows Mobile 7 Target iPhone App Sephora iPhone App Whole Foods Recipes for iPhone Amazon Android App
31. Mobile: The New PC Sherwin-Williams ColorSnap™ iPhone App Sherwin-Williams ColorSnap™ BlackBerry App
32. Mobile: The New PC Apple has sold more than 7 million iPads.There are over 4O,OOO iPad specific apps and over 1 million downloads on the first day of availability. Data: NYT - October, 2010 | Apple - November, 2010 | CNBC - May 3rd, 2010
36. It’s Better with Friends We expect in the first 24 hours alone we’re going to serve 1 billion buttonson the web.” Mark Zuckerberg, Facebook Founder – April 22, 2O1O “
37. It’s Better with Friends Almost 65 millionFacebook users things daily. Data: All Facebook, July, 2010
38. It’s Better with Friends More than two million websiteshave integrated with Facebook, including over 8O of comScore’s U.S. Top 1OO websites Data: Mashable - May, 2010
39. It’s Better with Friends http://www.youtube.com/watch?v=Ed5vJeaEuzA
40. It’s Better with Friends Levi’s Friends Store Victoria’s Secret PINK Pandora Your Amazon Facebook Page
42. Atomized & Distributed This year, savvy CMOs will utilize digital platforms in new ways to make their brands an integral and integrated part of their customers’ everyday lives. Data: SODA Digital Outlook, 2010
43. Atomized & Distributed In the most radical future, content will come to consumers– rather than them chasing it – prepare to fragment your corporate website & let it distribute to the social web. Data: Forrester, The Future of the Social Web - April, 2009
49. The Digital Looking Glass In December 2OO9, Google Goggles was launched, bringing image recognition-based searchto millions of Android mobile devices. Data: Google
50. The Digital Looking Glass http://www.youtube.com/watch?v=bq-hXD33vXs&feature=relmfu
51. The Digital Looking Glass Red Laser Google Goggles Allure The Weather Channel Whole Foods
53. The Digital Looking Glass There were over 1 million mobile AR app downloads in 2OO9. That number is expected to rise to 4OO million by 2O14. Data: Juniper Research
56. 2O16: Smart phones are the primary enabler of consumer shopping engagements — Nielsen, June 2010 Tablet computers will out sell desktops in the US — Forrester, August 2010 Mobile payment transactions in the U.S. will reach $56.7B — MarketResearch.com, August 2010
58. Digital enables an always on, O.P.E.N. brand CAMPAIGN CAMPAIGN CAMPAIGN CONTENT SYNDICATION BRAND WEB SITES OUTBOUND COMM SOCIAL MEDIA ONLINE ADVERTISING eRETAILERS SEARCH MOBILE GAMING CONTENT, CONVERSATION, COMMERCE
59. How O.P.E.N. is your brand? Do you make it easy to learn about and purchase your products? Do you personalize experiences? Do you compel people to spend time with your brands? Do you enable the fans to share ideas and influence your brand?