The document provides profiles and ideas from several marketing experts. It discusses six ideas that economic developers can utilize:
1. Identifying digital ambassadors in a region to share and promote content.
2. Reusing valuable content in multiple ways to maximize its impact.
3. Using data to measure marketing effectiveness and make data-driven decisions.
4. Creating engaging infographics to present information that can be easily shared.
5. Understanding website visitors through analytics to tailor content and targeting.
6. Developing original marketing ideas tailored to each economic developer's unique needs and region.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
What: An online survey with panel participants
Who: White-collar participants own a smart phone
When: Data collected from July 14 to July 24, 2017
Where: Results are shown for France only (n=1,012)
Trending: Slides that have the note below in the bottom right were tested against last waves data for significant
changes, the arrows denote a significant change. Slides that have this note but no arrows mean there were no
differences.
Statistical testing: Statistical differences are shown at the 95% confidence level.
Note: Data was weighted to match the proportion of technology industry workers from last wave.
Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
Social Influence Marketing presentation given at SXSW 2008 in Austin, TX. Themed Going Social Now it discussed how brands can play in the social media space
In the current business landscape, a lot of marketing activities tend to focus on awareness and acquisition, but current customers still need to be attended. And that’s where Social Media comes in. In this webinar, we discuss how Social is opening new dimensions to loyalty and is fertile ground to make a difference and engage with valuable customers.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
What: An online survey with panel participants
Who: White-collar participants own a smart phone
When: Data collected from July 14 to July 24, 2017
Where: Results are shown for France only (n=1,012)
Trending: Slides that have the note below in the bottom right were tested against last waves data for significant
changes, the arrows denote a significant change. Slides that have this note but no arrows mean there were no
differences.
Statistical testing: Statistical differences are shown at the 95% confidence level.
Note: Data was weighted to match the proportion of technology industry workers from last wave.
Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
Social Influence Marketing presentation given at SXSW 2008 in Austin, TX. Themed Going Social Now it discussed how brands can play in the social media space
In the current business landscape, a lot of marketing activities tend to focus on awareness and acquisition, but current customers still need to be attended. And that’s where Social Media comes in. In this webinar, we discuss how Social is opening new dimensions to loyalty and is fertile ground to make a difference and engage with valuable customers.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automation can definitely be a good thing--even in this era of bespoke customer service. But there are right ways to do it and lots of wrong ways. How can you make sure to stay mindful and true to your mission while automating parts of your business that require it? How do you know what to automate and which tools to use? Which data should you listen to, and which should you ignore?
In this webinar, learn from our experts:
-How to listen to the data, but not be bound by it
-How to use automation to your advantage without letting it cloud your goals
-Strategies for better data management, automation or not
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
A GUIDE TO SURVIVING A FICTION INFUSED FUTUREMiel Van Opstal
Keynote on the future of marketing in an era where virtual worlds and physically enhanced realities define a consumer's identity by matching behavioral observations and contextual
data to turn them into a profile built out of statistical correlations.
This new reality requires marketers, brands and companies to design for always-on, continuous and assistive engagement. The consumer journey must be rebuilt.
The official Ogilvy Key Digital Trends for 2018. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley.
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
This is the deck that we presented at SxSW this year. My (firm) position was that social media strategy is something that every planner/strategist needs to know.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
The report published by Fundraising Technology News (Progressive Media Group), focuses on how technology has allowed fundraising to operate through a myriad of channels.
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automation can definitely be a good thing--even in this era of bespoke customer service. But there are right ways to do it and lots of wrong ways. How can you make sure to stay mindful and true to your mission while automating parts of your business that require it? How do you know what to automate and which tools to use? Which data should you listen to, and which should you ignore?
In this webinar, learn from our experts:
-How to listen to the data, but not be bound by it
-How to use automation to your advantage without letting it cloud your goals
-Strategies for better data management, automation or not
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
A GUIDE TO SURVIVING A FICTION INFUSED FUTUREMiel Van Opstal
Keynote on the future of marketing in an era where virtual worlds and physically enhanced realities define a consumer's identity by matching behavioral observations and contextual
data to turn them into a profile built out of statistical correlations.
This new reality requires marketers, brands and companies to design for always-on, continuous and assistive engagement. The consumer journey must be rebuilt.
The official Ogilvy Key Digital Trends for 2018. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley.
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
This is the deck that we presented at SxSW this year. My (firm) position was that social media strategy is something that every planner/strategist needs to know.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
The report published by Fundraising Technology News (Progressive Media Group), focuses on how technology has allowed fundraising to operate through a myriad of channels.
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
In September 2009, the International Economic Development Council (IEDC) and Development Counsellors International partnered to survey how social media is being used in economic development. This presentation shows our findings.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
10 Key Trends for Economic Development Websites in 2016-2017GIS Planning
What are the top ED website trends heading in to 2017? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
*Tracking website visitors
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
Sometimes a brand works in the “real world” but fails when online. In this digital age, companies are more concerned than ever how their brand translates online. The digital world is vast and today’s customers are getting younger, more tech-savvy, and informed. Selling a product to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity. In this session, you’ll learn tips to create better digital branding which will improve your customer acquisition.
Key Takeaways:
* Learn how to properly build a digital brand
* Learn how to leverage mico-moments on social media to increase visibility
* Learn how the shift in consumer behavior impacts your content strategy
* Learn strategies for creating content that social media algorithms actually like.
* Understand why it’s no longer about products and services, it's about brands.
* Learn how to shift from being transactional to experiential
A look at what performance based marketing is all about and how real estate giants can leverage digital going forward. Here's Aji Issac Mathew's, CEO of TechShu, presentation from Digital Success for Real Estate event in Kolkata.
What Big Data Means for PR and Why It Matters to UsMSL
Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it?
What marketing research needs to know about brand building in a digital ageJoel Rubinson
Presented to Toronto audience for MRIA Netgain 2015 conference. Digital, social, mobile creating marketing disruption triple play that marketing research is out of synch with
The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.
Practical advice for measuring, analyzing, and reporting on your nonprofit's ...Sarah M Worthy
Presented as part of ESCHouston.org's 2014 seminars and workshops programming. Get started with the first steps towards becoming a nonprofit data scientist! This guide introduces you to KPIs, ROI, and Data Analysis with Google Analytics for nonprofits. You'll find links to in-depth resources from Google Analytics experts, case studies, and the wonderful Beth Kanter!
2020 Foresight: 10 Key Trends for Economic Development WebsitesGIS Planning
What are the top ED website trends heading in 2020? Will your organization be up to date, or will you fall behind? Join GIS Planning VP of Marketing, Alissa Sklar, Ph.D. and Golden Shovel CEO, Aaron Brossoit, for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
*VR video and augmented reality
* Visualizing data
*Tracking data about your data
Building a customized entrepreneurial superhubGIS Planning
Today, a multitude of new jobs are being created by startups and small businesses. Now, more than ever, community leaders need to bring supportive and effective entrepreneurial programs, education, and events to enable the success of startups and attract talent to their cities. An entrepreneurial superhub is a way to facilitate startups, educate new founders, embolden the curious, and foster collaboration. Guest presenters Anthony & Andrea Margida, co-founders of TechGrit, review the following in this webinar (video available here: https://vimeo.com/294662307 )
• Learn how to bring a successful, fundable startup strategy to your community.
• Understand the elements of an entrepreneurial super-hub and how they create synergies that enhance outcomes.
• Determine what you need to do to leverage your community’s strengths and talents to make it all happen.
10 Key Trends for Economic Development Websites for 2018-19GIS Planning
What are the top ED website trends heading in to 2019? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
Design trends
Strategies for engagement
Microsites
Interactive and dynamic features
Visualizing data
Tracking website visitors
10 Key Trends in Economic Development Websites for 2017-18GIS Planning
What are the top ED website trends heading into 2018? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
* Video
*Tracking website visitors
Agile Strategy: A How-To Guide for Building and Nurturing Industry ClustersGIS Planning
Like attracts like. Success breeds success. Industry clusters are a boon to economic developers because of their magnetic effect on other businesses in the same sector, and the supply chain. But what do you do if you don't happen to be fortunate to already have a biotech, food processing or aerospace corridor in your community? According to guest presenter Ed Morrison, director of Agile Strategy, you go out and build one.
Morrison refers to his method as "strategic doing," accelerating network development in an intentional and disciplined way. This is different than the "analysis paralysis" methods of the past. It forms collaborations quickly by "linking and leveraging" assets across the network.
In this webinar, he discusses how to build regional innovation clusters, spaces where companies that share a similar competitive space decide to form a network, develop a strategic agenda to address common issues, and make anchor investments. This includes:
*Shifting the conversation towards collaboration
*Protocol for quickly building networks
*Developing a strategic, active agenda
*Managing this complex strategy with simple rules
*Identify different stages that clusters move through
Our countdown of top ED website trends of 2016 is in! Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning Director of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
10 Key Trends for Economic Development Websites in 2016GIS Planning
Our predictions for top ED website trends of 2016 are in! Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning Director of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more:
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
Moneyball Economic Development for Business Location Decisions and Local Busi...GIS Planning
How do you beat competitors that have more money and big name talent? Most economic development organizations don't have the budget that the larger ones have but they still have to compete against them. They can't beat them by out-spending them but the can beat them by being smarter through data.
In this webinar you will learn moneyball strategies for:
Business attraction and site selection
Local business assistance, company expansion, and entrepreneurial support.
Billy Beane’s famous Moneyball data strategy lead the A’s baseball team to beat bigger and supposedly better teams. How can you beat all of your competition with an economic development Moneyball strategy? And how do you help your local businesses make smarter decisions than their competitors? By breaking the rules, tossing out ineffective tradition, and using big data to set your organization on the path to taking your unfair competitive advantage to crush competitors. Learn how to play to win. More at http://www.GISplanning.com and http://www.SizeUpLBI.com
Learn some fresh approaches to place marketing for your economic development organization. Alissa Sklar, Ph.D., GIS Planning's director of marketing, outlines five effective ways to effectively communicate the advantages of expanding or relocating to your region. Tips include social media strategies, successful messaging ideas and creative use of industry and work force data.
For more information, visit http://www.gisplanning.com/
Not Silicon Valley: Entrepreneurship, EverywhereGIS Planning
Can a strong entrepreneurial ecosystem exist outside the core hotbeds of venture activity, such as San Francisco, New York City or Boston? As more cities and regions attempt to understand the key ingredients to generating new high-growth jobs and venture activity, the most successful entrepreneur-focused strategies remind us that entrepreneurship comes in many shapes and sizes. This panel features economic developers and thought leaders with experience in supporting every kind of aspiring business - from the second-stage company to the Main Street storefront to the home-based microenterprise. Learn new ideas on how to provide the right combination of assets and services to build an entrepreneurial environment with a universal focus and comprehensive results.
What you will learn:
• How to support multiple types of entrepreneurs and identify the value that each brings to your community
• Ideas for building an entrepreneurship strategy based on your community's unique characteristics
• Proven techniques for addressing the most important needs of small businesses at different stages in their development
Moderator: Maria Meyers, Director, University of Missouri-Kansas City Innovation Center, Network Builder, US SourceLink, Kansas City, MO
Speakers:
• Charlie Brock, President and CEO, Launch Tennessee, Nashville, TN
• Mark Hays, Market Intelligence Expert, SizeUp for Local Business Intelligence (LBI), San Francisco, CA
• Nathan Kurtz, Manager in Entrepreneurship, Ewing Marion Kauffman Foundation, Kansas City, MO
• Christian Saublens, Director, European Association of Development Agencies (EURADA), Brussels, Belgium
Harness Power of Storytelling for Economic Development MarketingGIS Planning
Storytelling is the oldest way to communicate important information - and arguably the most effective. Used properly, the power of a well-told narrative is quickly understood and long remembered. This free 30-minute webinar outline five easy ways to work storytelling techniques into place marketing. Presented by Alissa Sklar, Ph.D., the focus will be on learning how to craft interesting, appropriate and informative messages about your location for purposes of investment attraction and business retention.
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
The 10 MUSTS of Economic Development DataGIS Planning
As an economic development organization, you are committed to sharing critical data about your community so site selectors and businesses can make investment decisions. But what kind of data do you need, and how can you ensure it's presented in useful ways for your investment prospects? This recording of a recent webinar will outline the 10 "musts" for presenting your data effectively. Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.
Chambers of Commerce and the Never Ending Tech RevolutionGIS Planning
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
Five Steps to Create a Digital Economic Development OrganizationGIS Planning
Economic Development Organizations have created strong physical organizations including their staff, programs, and physical office. But today EDOs must be digital organizations that provide services, programs, and value online. This presentation discusses the five steps necessary to create an effective and successful economic development online organization.
Topics include changes in how economic development is occurring, naming, digital identity, discovery marketing, sales, business applications, and globalization.
Leveraging the Internet for Economic DevelopmentGIS Planning
This MidAmerica Economic Development Council (MAEDC) Competitiveness Conference session from December of 2003 brought together leading innovators implementing new GIS technology to foster economic development and business attraction/expansion in their communities. Speakers included:
Harry Bumgarner, Director of Strategic Partnerships, Dayton Development Coalition
Patty Heagel, Economic Development Director, Sioux City
Mike Heaton, Marketing Programs Manager, Cinergy PSI (Now, Duke Energy)
Stephen Maduli-Williams, Executive Director, Chicago Community Ventures
Anatalio Ubalde, Chief Operating Officer, GIS Planning
Next Generation Economic Development Marketing Is Already HereGIS Planning
This talk about the next generation of economic development marketing was presented as a session at the International Economic Development Council's 2005 Annual Conference in Chicago, Illinois. The presentation was given by Anatalio Ubalde of GIS Planning. The session provided statistics about the changing context of corporate site selection and the ways that economic developers are responding with online services.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. Andy Levine – At Work
President/Chief Creative Officer,
DCI
• Joined DCI in 1991
• Directed growth in DCI’s team
and service offerings
• A knack for creative thinking
3. Andy – At Play
• Competed in eleven
marathons (next one is
in Philadelphia on
November 18th)
• Moved to the “Jersey
Shore” in June 2011
(but doesn’t know
“Snooki” or “The
Situation”)
4. Anya Codack – At Work
• Founder & CEO at
Yfactor since 1997
• Passionate about
making an economic
impact through smart,
creative marketing
5. Anya – At Play
• Abstract Artist
• Tri-athlete & cyclist
• Mom of 3
6. Anatalio Ubalade – At Work
CEO & Co-Founder - GIS Planning,
ZoomProspector.com, & SizeUp
• ZoomProspector Enterprise
software in 43 states serving
13,000+ cities.
• More current economic
development clients than any
other service provider. 150+
• 3 books about economic
development
7. Anatalio – At Play
• 24 time USA Master’s
Diving National
Champion & All-
American;
2 silver medals in 2010
Master’s World
Championships
8. Six Ideas That You Can Steal
I. The Rise of the Digital Ambassadors (Andy)
II. Write Once, Spin Often (Anya)
III.Data Marketing (Anatalio)
IV. An Infographic is Worth a Thousand Data Points
(Andy)
V. Unmask Your Website Visitors (Anya)
VI. Not what you were expecting (Anatalio)
9. Idea #1
THE RISE OF THE
DIGITAL AMBASSADORS
• Identify individuals who are passionate
about your region and have large social
media followings
• Provide content that can easily be
shared
• Give them incentive to be active
• Measure and report back the success
10.
11. Welcome to the new USA TODAY.
News to Share…
Top cities for technology start-ups
By Jefferson Graham, USA TODAY
Denver: The Mile High City and nearby Boulder have been start-up
magnets for years, thanks to Internet household names such as
Mapquest (acquired by AOL in 2000) and photo-sharing site
Photobucket, the second-most-visited online photo site. Boulder-
based incubator TechStars takes on 50 companies a year and has
an $80 million fund for start-ups, while Foundry Group invests up to
$225 million.
"We're not Silicon Valley and never will be," says TechStars CEO
David Cohen. "We're only 100,000 people, but the activity per capita
is enormous."
12.
13.
14.
15.
16.
17.
18.
19.
20. Idea #2
Write Once, Spin Often
• Creating content takes
time and resources
• Re-using content in many
different ways increases ROI:
• Increase number of people that see it, click,
link back, read more
• Maximizes time & money spent on content
creation
29. Idea #3: Data Marketing
USING DATA TO MAKE MY POINT
• How can I convince you of the value of data if I
don’t use data to show you?
30. #1: EDOs don’t
benchmark their marketing
% of Economic Developers
Benchmarking Criterion Rating Criterion as Most
Important
No formal benchmarking 20%
Company locations 19%
Leads generated 17%
Awareness/recall of your organization 11%
Change of perception about community 8%
Site visits 6%
Internet/website traffic 5%
Number of businesses contacted 3%
RFPs sent to you 2%
Other 2%
Media coverage/mentions 2%
Phone calls or e-mails to your organization 2%
Proposals given 2%
Source: Economic Development Marketing by Ubalde & Simundza. 2013
31.
32. “The new model in our office is: if you can't track it,
don't do it. With e-newsletters we can see who opens
it, which links they click on, how long they stay on the
article, if they forward it to someone else, etc. Same
goes for our website content.”
– Jonathan Bittner, Director, Anchorage EDC
34. Idea #3: Data Marketing
Marketing is connected to the sale
35. Idea #3: Data Marketing
Measuring is a good idea because it
delivers something amazing:
Actionable information.
Do what works. Stop doing what fails.
44. Idea #3: Data Marketing
3 Economic Development Examples
1. Data to find the right prospects
2. Data to understand your prospects
3. Marketing Data to get prospects
45. Idea #3: Data Marketing
1. Data to find the right prospects
46. Idea #3: Data Marketing
2. Data to understand your prospects
Confidential Confidential
How valuable would it be to know what your
prospects want, if you have it, and what to
provide if you don’t?
47. Idea #3: Data Marketing
3. Marketing Data to get prospects
try examples at http://www.gisplanning.com
48. Idea #4
AN INFOGRAPHIC IS WORTH A
THOUSAND DATA POINTS
• Presents information in an engaging and
easy-to-understand format (take a lesson
from USA Today)
• Provides valuable content that can easily be
shared
54. THREE REASONS TO USE INFOGRAPHICS
1. Presents information in an engaging and
easy-to-digest format
2. Shareable
3. Cool, fun & entertaining
55. Idea #5
Unmask Your Website Visitors
• Standard analytics measure quantity –
not quality of web traffic
• Know who visits your website:
• Close gap between
web visit and inquiry
• Tailor your content
• Be smarter with your marketing dollars
56.
57.
58.
59. Idea #6 No, seriously.
I don’t want to
share. Get your
own marketing
idea.
61. Idea #6: Get your own idea
Maslow’s Hierarchy of Needs
Self-actualization – personal
growth and fulfillment
Esteem needs –
achievement, status, responsibility, reputatio
n
Belongingness and Love needs –
family, affection, relationships, work group, etc.
Safety needs
– protection, security, order, law, limits, stability, etc.
Biological and Physiological needs
– basic life needs – food, drink, shelter, warmth, sex, sleep, etc.
63. Idea #6: Get your own idea
Radical innovation changes our profession
Innovator “Best” Practice Radical idea
DCI Advertise. Reach and Don’t advertise. Third party
Frequency. endorsement through
media placement is what
matters.
Whittaker Associates Target industries Use math to target likely
businesses.
GIS Planning Hoard (broker) information Give valuable data away so
so businesses will come to businesses will convince
you and you will convince themselves to invest
them.
Littleton, CO Recruit businesses. Use Grow businesses. No
incentives. incentives.
Richard Florida Focus on businesses Focus on creative
professionals
Rebecca Ryan Focus: Today’s leaders. Focus: Tomorrow’s leaders.
Job first. Location second. Location first. Job second.
64. Idea #6: Get your own idea
In praise of heretics
All their ideas
were considered
heresy at the
time.
Now all are
recognized as
model practices
that continue to
push the cutting
edge.
65. Idea #6: Get your own idea
You won’t be popular at 1st, 2nd, or 3rd…
“First they ignore you, then
they laugh at you, then they
fight you, then you win.”
- Mahatma Gandhi
67. Idea #6: Get your own idea
How are you going to stand out?
• There’s a lot of
competition out there.
• This is really hard, so
most people won’t do
it. That’s your
opportunity.
• You are the marketing
solution you’ve been
waiting for.
68. I pity the fool that doesn’t take the
A-Team’s Economic Development Marketing
Advice.
Thank you…
Andy Levine Anya Codack Anatalio Ubalde
andy.levine@aboutdci.com Email ubalde@gisplanning.com
Create a landing page where people can sign up that ties into a specific brand for your ambassadors. Use a software like Social Toaster: It’s a widget that links to your website and allows ambassadors to register their personalFacebook, Twitter, and LinkedIn accounts to share content. I’ll give you an example of how it works.
Next, you send an email out to all your ambassadors.
It then automatically populates their networks
First, you need to publish, relevant copy on your website. This article repurposes the fact that USA Today recently ranked Denver/Boulder as a top 10 City for tech startups. The EDC leads with that, but then also interviews tech companies in the region to find out why they are in Colorado.
Using a software program such as Social Toaster, you can track how many ambassadors you have (Denver has 115); many visits are coming back to your website. The most popular links that your ambassadors are sharing, the ones that bring people back to your site
Ambassadors whose links are getting the most clicks
Andrew Hudson who is a CEO in Denver
Links information/reporting
There is not as much consensus among EDOs as to how to benchmark their marketing efforts. When we asked EDOs how they benchmark their marketing back in 2007, many people wrote in the “Other” choice to say that they did not benchmark their marketing programs at all. We made that its own option this time around, and unfortunately, but perhaps not surprisingly, the top rated benchmarking strategy was “no formal benchmarking”, shared by 20% of EDOs. An essential part of improving performance is measuring performance, so one in five EDOs are missing this key step of successful marketing.
Jonathan Bittner from the Anchorage Economic Development Corporation provides some suggestion. “The new model in our office is: if you can't track it, don't do it”, he says. “With e-newsletters we can see who opens it, which links they click on, how long they stay on the article, if they forward it to someone else, etc. Same goes for our website content. The only thing I can measure when I send out a print piece is what time it's picked up by the postal service and how much it costs me to send it out.”Jonathan Bittner, http://www.linkedin.com/groupItem?view=&gid=1785140&type=member&item=88674347, January 15, 2012
Media has fragmented, and the traditional marketing funnel is more like a bowl of spaghetti. Proactive, megaphone messages can get lost in the shuffle, or easily tuned out by customers. Especially in ED, where the target audience is so narrow, focusing on inbound marketing is a better way to promote. Create smart, HELPFUL content and put it in places and formats will it will be found. Google’sground-breaking Zero Moment of Truth research (zeromomentoftruth.com) found that we are moving to the era of self-serve information. In 2010 people consumed 5.3 pieces of information before making a purchase. Just one year later, it was 10.4 pieces of information. A separate study found that B2B buyers want at least 60% of their questions answered before they talk to a real person.
Media has fragmented, and the traditional marketing funnel is more like a bowl of spaghetti. Proactive, megaphone messages can get lost in the shuffle, or easily tuned out by customers. Especially in ED, where the target audience is so narrow, focusing on inbound marketing is a better way to promote. Create smart, HELPFUL content and put it in places and formats will it will be found. Google’sground-breaking Zero Moment of Truth research (zeromomentoftruth.com) found that we are moving to the era of self-serve information. In 2010 people consumed 5.3 pieces of information before making a purchase. Just one year later, it was 10.4 pieces of information. A separate study found that B2B buyers want at least 60% of their questions answered before they talk to a real person.
Media has fragmented, and the traditional marketing funnel is more like a bowl of spaghetti. Proactive, megaphone messages can get lost in the shuffle, or easily tuned out by customers. Especially in ED, where the target audience is so narrow, focusing on inbound marketing is a better way to promote. Create smart, HELPFUL content and put it in places and formats will it will be found. Google’sground-breaking Zero Moment of Truth research (zeromomentoftruth.com) found that we are moving to the era of self-serve information. In 2010 people consumed 5.3 pieces of information before making a purchase. Just one year later, it was 10.4 pieces of information. A separate study found that B2B buyers want at least 60% of their questions answered before they talk to a real person.
Media has fragmented, and the traditional marketing funnel is more like a bowl of spaghetti. Proactive, megaphone messages can get lost in the shuffle, or easily tuned out by customers. Especially in ED, where the target audience is so narrow, focusing on inbound marketing is a better way to promote. Create smart, HELPFUL content and put it in places and formats will it will be found. Google’sground-breaking Zero Moment of Truth research (zeromomentoftruth.com) found that we are moving to the era of self-serve information. In 2010 people consumed 5.3 pieces of information before making a purchase. Just one year later, it was 10.4 pieces of information. A separate study found that B2B buyers want at least 60% of their questions answered before they talk to a real person.
Media has fragmented, and the traditional marketing funnel is more like a bowl of spaghetti. Proactive, megaphone messages can get lost in the shuffle, or easily tuned out by customers. Especially in ED, where the target audience is so narrow, focusing on inbound marketing is a better way to promote. Create smart, HELPFUL content and put it in places and formats will it will be found. Google’sground-breaking Zero Moment of Truth research (zeromomentoftruth.com) found that we are moving to the era of self-serve information. In 2010 people consumed 5.3 pieces of information before making a purchase. Just one year later, it was 10.4 pieces of information. A separate study found that B2B buyers want at least 60% of their questions answered before they talk to a real person.