Social media can be a powerful knowledge sharing tool for organizations like IFAD. It allows two-way communication through user generated content on platforms like blogs, Facebook, Twitter, YouTube, and SlideShare. IFAD uses these channels to share information on rural development and agriculture, engage audiences, and amplify its work. For example, IFAD's social media reporting of events reaches hundreds of thousands of people and facilitates real-time interaction on issues like smallholder farming.

1. Social media: knowledge sharing tool

2. Pillars of social media Contribution User generated content Collaboration Community Participation Harness power of crowd = Open social network

3. Social media a tool to amplify IFAD’s work Listen and give Engage in real time interaction Involve and participate

4. Facebook More than 500 million active users Daily, 50% users log on to Facebook Average user has 130 friends People spend over 700 billion minutes per month on Facebook More than 200 million active users access Facebook through mobile devices

5. Twitter 200 million users 500,000 new users per day - ranging from heads of states & govt to 13-year-old 65 million tweets a day 65% Twitter users are over 35 years

6. Blogs

7. Videos In 2010 700 billion video viewed 13 million hours of video uploaded 2 billion videos watch every day 20 million videos uploaded to Facebook per month 186 videos watched every month by avg viewer

9. Facebookhttp://www.facebook.com/pages/ifad/107399332627995?v=wall

10. Twitterhttp://www.twitter.com/ifadnews

11. YouTubehttp://ifad.blip.tv

13. Why blog? Replace BTOs by blogs Integrate photos, videos and powerpoints in one single place: a blogpost Keep colleagues informed of your activities Join the IFAD bloggers community

14. Why does IFAD have a Facebook page? New way of reaching out & communicating Share rural development & agriculture related info Engage with younger generations Host virtual chats Answers queries Listen to chatter http://www.facebook.com/pages/ifad/107399332627995?v=wall

15. What is the value of Twitter for IFAD? Share IFAD messages and news instantly Share rural development & agriculture related info Report live from events and missions Host virtual chats & engage in conversation Listen to chatter http://www.twitter.com/ifadnews

16. Bonding with other development actors: IFAD tweets going viral Helen Clark: UNDP administrator tweeting one of the Rural Poverty Report video testimonials

17. Tweeting about smallholder farming at a major event such as World Economic Forum Bonding with other development actors: IFAD tweets going viral

18. Bonding with other development actors: IFAD tweets going viral We Can End Poverty, a prominent poverty reduction organization, tweeting about joint FAO, IFAD, ILO gender publication

20. Corporate documentaries broadcast on BBC, CNN

21. Documentaries produced by projects

22. Interviews

23. Video news releases

24. Public service announcementshttp://ifad.blip.tv http://www.youtube.com/user/IFADTV

25. Why has IFAD adopted social reporting? Mix of journalism, facilitation and social media Knowledge sharing method Allows people not present in the room to follow an event or activity

26. Social reporting from events: some examples

27. Social reporting from events: some examples

28. Impact of social reporting: Rural Poverty Report launch: 6-7 Dec 467,166 people reached via Twitter Blogposts read by 943 people Facebook entries shared with more than 8550 people Videos viewed by over 1250 people Hosted two virtual chats on Facebook and Twitter

29. Impact of social reporting: Smallholder agriculture conference 190,000 people reached via Twitter Engaging interaction on Facebook, fan question posed during sessions Three blogposts, including an interview with Sir Gordon Conwayhttp://ifad-un.blogspot.com/search/label/ndsa

30. Become a social media citizen

31. Join the IFAD social reporting team Now that you’ve “seen” the value of social media: Join the IFAD blogger and Twitter team Contribute to IFAD’s Facebook page Report live from your missions and event You’re just an email away. Send an email to Roxanna Samii (r.samii@ifad.org)

32. And remember the 10 commandments of social media Thou Shalt Blog (like crazy). Thou Shalt Create Profiles (everywhere). Thou Shalt Upload Photos (lots of them). Thou Shalt Upload Videos (all you can find). Thou Shalt Podcast (often). Thou Shalt Set Alerts (immediately). Thou Shalt Comment (on a multitude of blogs). Thou Shalt Get Connected (with everyone). Thou Shalt Explore Social Media (30 minutes per week). Thou Shalt Be Creative (go forth and create creatively)! Source: Fast Company at: http://bit.ly/VxXPB

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34. Social media: knowledge sharing tool