This document provides guidance on developing an effective voicemail strategy for prospecting. It discusses understanding the prospect's perspective and why prospects often do not call back. It also considers whether to leave a voicemail message or not. The document then provides examples of different types of voicemail messages focusing on value points, pain points, name drops, and products. It concludes with a voicemail follow up email template.

1. Chapter 19 – Voicemail Strategy

2. Prospect Gatekeeper Voicemail

3. Voicemail Tips
Creating Your Voicemail Messages
Voicemail Message Examples

4. Understand the Prospect
Prospects are often away from their desks
Get a lot of voicemails from salespeople
Will not listen to many of their messages
Prospects do not call salespeople back

5. Six Reasons Why Prospects Do Not Call Back
1. The prospect is too busy to return the call.
2. The prospect is not interested (yet).
3. The prospect has a certain level of ego.
4. The prospect assumes the salesperson will call back again.
5. The prospect intends to call the salesperson back but forgets to.
6. The prospect does not listen to the message.

6. To leave a message or not leave
a message?
That is the question.

7. Benefits to DNLVM
1. It takes time to leave voicemail messages
2. That time can be saved to make more dials
3. You can call the prospect back more often when you don’t leave a message

8. When to Leave Voicemail Messages
LVM
DNLVM DNLVM DNLVM DNLVM LVM
DNLVM DNLVM DNLVM DNLVM
1 Week
No Calls
1 Week 1 Week

9. Focus on the Right Goal

10. Change Your Expectations

11. Do Not Ask the Prospect
to Call You Back

12. Send a Voicemail Follow-Up Email

13. Voicemail Tips
Creating Your Voicemail Messages
Voicemail Message Examples

14. Product Selling Consultative Selling
Company
Product
Features
Benefits
Goal: Get Customers
Value
Pain Points
Questions
Product
Company
Name Drop
Goal: Starting Conversations

15. VALUE POINTS
• Increase the revenue generated through their
website
• improve website conversion rates
• Increase website traffic
TARGET BUYER
• Small businesses
PAIN POINTS
• Need to generate more revenue through the website
• Website visitors are not converting to customers
• There is a need to increase website traffic
PAIN QUESTIONS
• How important is it to get more revenue out of your
website traffic?
• How important is it for you to improve your website
conversion rates?
• Do you need to increase website traffic and visitors?
CURRENT STATE
• Do you currently have someone that can make changes to your website?
• Are you currently working with a web design agency?
• How happy are you with person working on your website?
• When was the last time you refreshed your website?
• How much traffic are you currently getting to your website?
• What CMS platform is your website built on?
• When was the last time you considered redoing your website?
• How many different websites do you currently have?
• Are you the person to that makes decisions regarding your website?
NAME DROP
• We worked with an accounting firm and helped them to
do a complete refresh of their corporate website.
• This helped to improve how they told the story of what
they do and the services they provide to website
visitors.
• After only 6 months, they increased the number of
leads that they were generating through their website
by over 500% and increase their overall revenue by
20%.
PRODUCT
• Web design services
FEATURES
• Design and build websites
• Graphic design
• Copywriting
DIFFERENTIATION
• We only work with
accountants
• We use AI to develop the
optimum website layout
• We guarantee results
COMPANY FACTS
• Won design awards 5 years
• In business for 30 years
• Woman owned business

16. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP PRODUCT
Building Blocks

17. Voicemail Message
Topics
PRODUCT
NAME DROP
VALUE
POINTS
PAIN POINTS

18. Voicemail Tips
Creating Your Voicemail Messages
Voicemail Message Examples

19. Voicemail Message
Hello [Prospect Name], this is [Your Name] calling from [Your Company].
The reason for my call is that we help small businesses to:
(Share 1 to 3 benefits)
• Increase the revenue generated through their website
• improve website conversion rates
• Increase website traffic
I don’t know if you want to improve those areas and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.
VALUE
POINTS

20. Voicemail Message
Hello [Prospect Name], this is [Your Name] calling from [Your Company].
The reason for my call is that we help small businesses with the challenges of:
(Share 1 to 3 pain points)
• Need to generate more revenue through the website
• Website visitors are not converting to customers
• There is a need to increase website traffic
I don’t know if you are concerned about those areas and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.
PAIN POINTS

21. Voicemail Message
Hello [Prospect Name], this is [Your Name] and I am with [Your Company].
The reason for my call is that we worked with an accounting firm and helped to improve how they told the
story of what they do and the services they provide to website visitors.
After only 6 months, they increased the number of leads that they were generating through their website by
over 500% and increase their overall revenue by 20%.
I don't know if we can help you in the same way and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.
NAME DROP

22. Voicemail Message
Hello [Prospect Name], this is [Your Name] and I am with [Your Company].
The reason for my call is that we provide website design services and that includes:
• Design and build websites
• Graphic design
• Copywriting
Some ways that we differ are:
• We only work with accountants
• We use AI to develop the optimum website layout
• We guarantee results
I don't know if you are a good fit with what we provide and that is why I am reaching out.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number Again].
Thank you and I look forward to talking with you soon.
PRODUCT

23. VALUE
POINTS
Voicemail Follow-Up Email
Subject Line: Following Up My Voicemail - [Your Company]
Hello [Contact First Name],
As I mentioned in a voicemail I just left you, we help small businesses to:
• Increase the revenue generated through their website
• improve website conversion rates
• Increase website traffic
I don't know if you want to improve those areas and that is why I am reaching out.
Are you available for a brief 15 to 20-minute meeting where I can share some examples of how we have
helped other small businesses to generate more leads through their website?
Best Regards,

24. PAIN POINTS
Voicemail Follow-Up Email
Subject Line: Following Up My Voicemail - [Your Company]
Hello [Contact First Name],
As I mentioned in a voicemail I just left you, we help small businesses with the challenges of:
• Need to generate more revenue through the website
• Website visitors are not converting to customers
• There is a need to increase website traffic
I don't know if you are concerned about any of those areas and that is why I am reaching out.
Are you available for a brief 15 to 20-minute meeting where I can share some examples of how we have
helped other small businesses to generate more leads through their website?
Best Regards,

25. NAME DROP
Voicemail Follow-Up Email
Subject Line: Following Up My Voicemail - [Your Company]
Hello [Contact First Name],
As I mentioned in a voicemail I just left you, we worked with an accounting firm and helped them to do a
complete refresh of their website.
This helped to improve how they told the story of what they do and the services they provide to website
visitors.
After only 6 months, they increased the number of leads that they were generating through their website by
over 500% and increase their overall revenue by 20%.
Are you available for a brief 15 to 20-minute meeting where I can share some examples of how we have
helped other small businesses to generate more leads through their website?
Best Regards,

26. PRODUCT
Voicemail Follow-Up Email
Subject Line: Following Up My Voicemail - [Your Company]
Hello [Contact First Name],
As I mentioned in a voicemail I just left you, we provide website design services and that includes:
• Design and build websites
• Graphic design
• Copywriting
Some ways we differ from other options out there are:
• We only work with accountants
• We use AI to develop the optimum website layout
• We guarantee results
Are you available for a brief 15 to 20-minute meeting where I can share some examples of how we have
helped other small businesses to generate more leads through their website?

27. Week 1: Introduction to SMART (Chapters 1 - 2)
Week 2: Consultative Selling (Chapters 3)
Week 3: Building Your Consultative Sales Message (Chapters 4 - 9)
Week 4: Creating Sales Scripts, Emails, Voicemails, and Objection Responses (Chapters 10 - 15)
Week 5: Managing the Sales Process (Chapter 16)
Week 6: Cold Calling (Chapter 17)
Week 7: Email Prospecting (Chapter 18)
Week 8: Voicemail Strategy (Chapter 19)
Week 9: Getting into New Accounts (Chapter 20)
Week 10: Dealing with Objections (Chapter 21)
Week 11: Getting Around Gatekeepers (Chapter 22)
Week 12: Qualifying the Prospect (Chapter 23)
Week 13: Closing (Chapter 24)
Week 14: Networking (Chapter 25)
Week 15: Prospecting on LinkedIn (Chapter 26)
Week 16: Improving Mental Strength (Chapter 27)

28. Please
Like
Comment
Share
Subscribe
Thank You!!!

29. Follow Us
@salesscripter / @sales_halper
@salesscripter / @michael_halper
@salesscripter
www.linkedin.com/in/mhalper/
@michael_halper
@michael_halper and Sales Tips Club

30. SMART
Sales
System
S
M
A
R
T
ales
essaging
nd
esponse
actics

31. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

32. Get your copy here
https://www.amazon.com/dp/0578615762

33. www.salesscripter.com