Hashtags are metadata tags used on social networks by placing the # symbol in front of a word or phrase. Hashtags show the popularity of a topic over time and are coded by social media algorithms. They allow users to connect with like-minded people and support causes. Key principles of hashtags include discussing topics, expressing ideas, sharing experiences, and creating trends to appear in searches and grow participation. The document provides tips on using hashtags, such as only using one or two at a time to avoid spamming, using memorable words, and promoting hashtags by repeating them. Hashtags are also useful for journalists as a content source and for live reporting. Geo-tagging and social bookmarking are also discussed. An assignment is

1. #HashTag
Dr Nithin Kalorth
Bennett University, India
nithinkalorth@gmail.com

2. Defintion
A hashtag is a type of metadata tag used
on social networks by placing the number
sign or pound sign # usually in front of a
word or unspaced phrase in a message

4. HashTag = Trending
• Hashtag shows the popularity of a topic at a given time.
• Social Media platforms codes hashtag friendly algorithms.
• Hashtag communities becoming powerful.
• To connect with like-minded people.
• To support or express solidarity for a cause.
• A tool of online marketing and advertising.

5. Key Principles of Hashtag
• Discuss Topics
• Express Ideas
• Share Experience
• Create Trends
• Appearance on Search Engine
• Grow Participation

6. Some Questions??
• Did you use any Hashtag?
• Did you click on any Hashtag?
• Did you search Hashtag?
• Did you create any Hashtag?
• Any Hashtag experience to share?

7. Use only One or Two Hashtag
at a Time
Spamming will create backhash.

8. Use Memorable words and
phrases
It is useful for recollecting.

9. Promote Hashtag
Repeat hashtag on post, comment, and while sharing.

10. Hashtag for Journalism
• Content Source for journalist
• Shared Journalism
• Voices from different spectrum
• Crisis and Conflict Reporting
• Live Reporting and Blogging
• Content Promotion

11. Geo-Tagging
• Tagging a geographical place with your post.
• Meta data for photograph and video.

12. Social Bookmarking
• Social bookmarking is an online service which allows
users to add, annotate, edit, and share bookmarks of
web documents.
• Ex: Delicious, Pinterest, Digg.

13. Assignment
• Post different content (text, photo, video, audio) on your social media platforms
(Facebook, Twitter, Instagram and LinkedIn)
• Use hashtag ( #LearningByDoing ) and ( #BUTSM)
• The best post will be featured in TSM official FB page.
• Popular visible post on each platform will be awarded.
• Deadline: 14 Feb 2018; 8:00 PM