For startups, storytelling is a crucial part of their ability to connect with different target audiences. This presentation looks at the history of storytelling, why it's important, and how and where to do it.
For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.
Tell your brand story (visually) via SOCIAL MEDIA by Cylde PHX Startup Week
The document discusses how brands can tell their story visually through social media. It emphasizes that consumers have short attention spans, around 6-8 seconds, so brands need to experiment with visual storytelling using any form of digital media. It provides tips for brands on social media storytelling, such as being passionate, inspiring action, making the audience care and want to share the story, keeping things simple, prototyping ideas quickly, and telling a single story or presentation as an ongoing social series to be efficient.
For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.
We are a 9-year-old branding and marketing agency that helps clients build their brands through creative solutions. We create reasons for customers to buy our clients' products and services. Whether a business is established or a startup, we can help it reach new heights through branding, advertising, digital media, and event strategies. Our creativity comes from years of experience developing unique ideas to engage customers and promote growth.
This document provides an overview of an advertising and creative writing class. It outlines expectations such as attending weekly, checking the online course site regularly, and doing assigned readings and writings. Students will learn about verbal identity, storytelling, and developing their portfolio. They will study great writers and observe people to inform their work. The first assignments are to write about observations from people watching and to select a portfolio campaign to further develop or a new beverage brief to work on.
Enhance the impact of your marketing spend by developing an inspirational selling point and integrate PR, advertising & digital and focus on the influencers and first followers.
This document provides guidance on developing a genuine mission statement that comes from the heart. It emphasizes that a true mission should be exciting and stick with you no matter what obstacles arise. It prompts the reader to reflect on why they are in their line of work, what problem they want to solve with their product or idea, and how trends in technology, economics and culture present opportunities for their mission to make a difference. The overall message is that an authentic mission statement is grounded in one's motivations and driven by a desire to create positive change.
For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.
Tell your brand story (visually) via SOCIAL MEDIA by Cylde PHX Startup Week
The document discusses how brands can tell their story visually through social media. It emphasizes that consumers have short attention spans, around 6-8 seconds, so brands need to experiment with visual storytelling using any form of digital media. It provides tips for brands on social media storytelling, such as being passionate, inspiring action, making the audience care and want to share the story, keeping things simple, prototyping ideas quickly, and telling a single story or presentation as an ongoing social series to be efficient.
For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.
We are a 9-year-old branding and marketing agency that helps clients build their brands through creative solutions. We create reasons for customers to buy our clients' products and services. Whether a business is established or a startup, we can help it reach new heights through branding, advertising, digital media, and event strategies. Our creativity comes from years of experience developing unique ideas to engage customers and promote growth.
This document provides an overview of an advertising and creative writing class. It outlines expectations such as attending weekly, checking the online course site regularly, and doing assigned readings and writings. Students will learn about verbal identity, storytelling, and developing their portfolio. They will study great writers and observe people to inform their work. The first assignments are to write about observations from people watching and to select a portfolio campaign to further develop or a new beverage brief to work on.
Enhance the impact of your marketing spend by developing an inspirational selling point and integrate PR, advertising & digital and focus on the influencers and first followers.
This document provides guidance on developing a genuine mission statement that comes from the heart. It emphasizes that a true mission should be exciting and stick with you no matter what obstacles arise. It prompts the reader to reflect on why they are in their line of work, what problem they want to solve with their product or idea, and how trends in technology, economics and culture present opportunities for their mission to make a difference. The overall message is that an authentic mission statement is grounded in one's motivations and driven by a desire to create positive change.
Some useful tips to help you with your branding and marketing, from the godfather of advertising, David Ogilvy. Are you ready to take his advice? Of course you are!
When bad brands happen to good startups.Gary Backaus
This document discusses how startups can develop strong brands with personality to connect with customers. It notes that while short pitches may work for things like accelerators, talking to customers requires more substance. The document examines great startup brands like Warby Parker and Mailchimp that have embraced personality and gained customer advocates as a result. It acknowledges developing this kind of brand success is difficult but offers to share ways for startups to harness their own brand personalities through the talk.
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2LoudStory
Unlocking the core concepts of storytelling can help entrepreneurs win the heart of their audience and stick there for a long time. This presentation was made at the LoudStory Startup League meetup in Paris.
Watch the video on Youtube.com/loudstory and join the movement on meetup.com
Connect to www.loudstory.com for more content on storytelling for startups
An introduction to storytelling for entrepreneurs - Loud Story Startup League #1LoudStory
What storytelling is, how it works and how to use it in your everyday startup life. Some of the basic building blocks of compelling narratives and a case study on Warby Parker.
Connect to www.loudstory.com for more content on storytelling for startups.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
This document discusses how a branding agency helps clients convey the right message and story with their brand symbols and logo. It notes that ancient civilizations used symbols to communicate ideas and businesses now capitalize on symbols to articulate their brand to the world. The agency asks clients if their current brand is sending the intended message and offers to have a conversation to create an impactful logo and brand that conveys the client's personality and vision through meaningful symbols.
The document discusses developing an effective website strategy, including defining the brand, researching competitors, developing quality content to attract users, and utilizing paid advertising to further promote the site and drive conversions. It stresses the importance of properly establishing a online presence and branding through a thoughtful strategy rather than just creating a site without a plan to attract users and customers.
Ambassadors Assemble! Making Your Community Your Brand's SuperheroNick Westergaard
This document discusses how to leverage employees, customers, and other brand ambassadors as "superheroes" to promote your brand. It suggests looking beyond your company walls to identify these ambassadors, who are already promoting your brand through their actions and online presence. By uniting these ambassadors around a cause that matches your community's values, you can build a collaborative network to help your brand grow and achieve its mission in a fun, inclusive way. However, the focus should be on helping others rather than just sales.
Punching above your weight in professional services 18 march 2020Ben Leonard
Our provocation… smaller professional services brands are inhibiting their growth potential by behaving like their corporate counterparts
The opportunity… embrace challenger brand thinking to find a differentiated positioning and bigger voice in your market
We’ve shared approaches, models and case studies that we’ve successfully used to help businesses thrive through more powerful marketing
This presentation takes a closer look at what ad agencies consider “good” advertising, how they interpret “concept,” and why the web designer's notion of “proof of concept” is completely nonsensical in the world of advertising. I examine some successful campaigns and some award-winning campaigns -- these are not necessarily the same thing -- and explain why these are admired by so-called “creatives” at ad agencies. I also explore why advertising creatives despise web types in general and usability folks in particular. You’ll discover why stuff that “works” on screen doesn’t work in print ads -- and vice versa. And I dispel some of the popular myths about advertising, such as “all advertising is good advertising.”
This document provides steps for developing an effective story marketing strategy. It outlines 3 steps: 1) creating a brand story stand to increase message reach and reduce costs, 2) mapping the brand hero story by identifying the niche, ideal client, and how the business assists clients, and 3) using a core story formula based on the hero's journey phases to create brand loyalty and ambassadors. It then shares the author's personal story of entrepreneurial success and challenges to illustrate how developing an authentic personal brand story can empower others.
From Learn About Web conference in November ’08. 45 minute keynote presentation on how the web allows small businesses to recapture the “main street USA” style of marketing and doing business.
The document discusses the challenges that Starbucks faced as it grew from a small startup into a hugely successful global brand. It notes that as Starbucks focused on growing revenues and profits to please Wall Street, it lost some of its original focus on delivering unexpected experiences for customers. However, the document also expresses optimism that Starbucks could tap back into its cultural roots and past values as it works to reinvent itself and transform its approach.
A brand is defined as a person's gut feeling about a product, service, or company. It is a promise to customers and is built through interactions and experiences that create positive feelings. Building an authentic and relevant brand requires aligning all customer touchpoints to consistently deliver the brand promise and create experiences people want to share with others. The strongest brands stay true to who they say they are by focusing on relationships over transactions.
How to create strong businesses & brilliant brands Rosie Scott
The document provides a framework for entrepreneurs to build strong businesses and brands. It discusses 5 key areas or "bricks" to focus on: 1) Good information and data to make decisions, 2) Strong cash flow management, 3) Quality professional support, 4) Managing investors well, and 5) Scalable supply chains. It also stresses the importance of building a great team, continually developing skills, and having mentors. Finally, it emphasizes bringing brand stories to life through distinctive names, packaging, and marketing to stand out from competitors.
This document discusses how businesses can increase their online visibility and revenue by being found for relevant search terms, highlighting that people are constantly searching online every day for what companies are selling. It claims that a company can help businesses get found online naturally for logical search terms, which will make their phone ring more and boost revenue, with satisfaction guaranteed.
How to Use Twitter for Marketing & ConnectionJulia Campbell
With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small.
If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry.
I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.
The Creative Rule of Writing Ad Copy That ConvertsBannersnack
Writing ad copy has always been a hard task, so there are a few things you should consider before starting this process.
Here you can find the infographic version of this Slideshare Presentation: http://bit.ly/lbs_icc
Some useful tips to help you with your branding and marketing, from the godfather of advertising, David Ogilvy. Are you ready to take his advice? Of course you are!
When bad brands happen to good startups.Gary Backaus
This document discusses how startups can develop strong brands with personality to connect with customers. It notes that while short pitches may work for things like accelerators, talking to customers requires more substance. The document examines great startup brands like Warby Parker and Mailchimp that have embraced personality and gained customer advocates as a result. It acknowledges developing this kind of brand success is difficult but offers to share ways for startups to harness their own brand personalities through the talk.
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2LoudStory
Unlocking the core concepts of storytelling can help entrepreneurs win the heart of their audience and stick there for a long time. This presentation was made at the LoudStory Startup League meetup in Paris.
Watch the video on Youtube.com/loudstory and join the movement on meetup.com
Connect to www.loudstory.com for more content on storytelling for startups
An introduction to storytelling for entrepreneurs - Loud Story Startup League #1LoudStory
What storytelling is, how it works and how to use it in your everyday startup life. Some of the basic building blocks of compelling narratives and a case study on Warby Parker.
Connect to www.loudstory.com for more content on storytelling for startups.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
This document discusses how a branding agency helps clients convey the right message and story with their brand symbols and logo. It notes that ancient civilizations used symbols to communicate ideas and businesses now capitalize on symbols to articulate their brand to the world. The agency asks clients if their current brand is sending the intended message and offers to have a conversation to create an impactful logo and brand that conveys the client's personality and vision through meaningful symbols.
The document discusses developing an effective website strategy, including defining the brand, researching competitors, developing quality content to attract users, and utilizing paid advertising to further promote the site and drive conversions. It stresses the importance of properly establishing a online presence and branding through a thoughtful strategy rather than just creating a site without a plan to attract users and customers.
Ambassadors Assemble! Making Your Community Your Brand's SuperheroNick Westergaard
This document discusses how to leverage employees, customers, and other brand ambassadors as "superheroes" to promote your brand. It suggests looking beyond your company walls to identify these ambassadors, who are already promoting your brand through their actions and online presence. By uniting these ambassadors around a cause that matches your community's values, you can build a collaborative network to help your brand grow and achieve its mission in a fun, inclusive way. However, the focus should be on helping others rather than just sales.
Punching above your weight in professional services 18 march 2020Ben Leonard
Our provocation… smaller professional services brands are inhibiting their growth potential by behaving like their corporate counterparts
The opportunity… embrace challenger brand thinking to find a differentiated positioning and bigger voice in your market
We’ve shared approaches, models and case studies that we’ve successfully used to help businesses thrive through more powerful marketing
This presentation takes a closer look at what ad agencies consider “good” advertising, how they interpret “concept,” and why the web designer's notion of “proof of concept” is completely nonsensical in the world of advertising. I examine some successful campaigns and some award-winning campaigns -- these are not necessarily the same thing -- and explain why these are admired by so-called “creatives” at ad agencies. I also explore why advertising creatives despise web types in general and usability folks in particular. You’ll discover why stuff that “works” on screen doesn’t work in print ads -- and vice versa. And I dispel some of the popular myths about advertising, such as “all advertising is good advertising.”
This document provides steps for developing an effective story marketing strategy. It outlines 3 steps: 1) creating a brand story stand to increase message reach and reduce costs, 2) mapping the brand hero story by identifying the niche, ideal client, and how the business assists clients, and 3) using a core story formula based on the hero's journey phases to create brand loyalty and ambassadors. It then shares the author's personal story of entrepreneurial success and challenges to illustrate how developing an authentic personal brand story can empower others.
From Learn About Web conference in November ’08. 45 minute keynote presentation on how the web allows small businesses to recapture the “main street USA” style of marketing and doing business.
The document discusses the challenges that Starbucks faced as it grew from a small startup into a hugely successful global brand. It notes that as Starbucks focused on growing revenues and profits to please Wall Street, it lost some of its original focus on delivering unexpected experiences for customers. However, the document also expresses optimism that Starbucks could tap back into its cultural roots and past values as it works to reinvent itself and transform its approach.
A brand is defined as a person's gut feeling about a product, service, or company. It is a promise to customers and is built through interactions and experiences that create positive feelings. Building an authentic and relevant brand requires aligning all customer touchpoints to consistently deliver the brand promise and create experiences people want to share with others. The strongest brands stay true to who they say they are by focusing on relationships over transactions.
How to create strong businesses & brilliant brands Rosie Scott
The document provides a framework for entrepreneurs to build strong businesses and brands. It discusses 5 key areas or "bricks" to focus on: 1) Good information and data to make decisions, 2) Strong cash flow management, 3) Quality professional support, 4) Managing investors well, and 5) Scalable supply chains. It also stresses the importance of building a great team, continually developing skills, and having mentors. Finally, it emphasizes bringing brand stories to life through distinctive names, packaging, and marketing to stand out from competitors.
This document discusses how businesses can increase their online visibility and revenue by being found for relevant search terms, highlighting that people are constantly searching online every day for what companies are selling. It claims that a company can help businesses get found online naturally for logical search terms, which will make their phone ring more and boost revenue, with satisfaction guaranteed.
How to Use Twitter for Marketing & ConnectionJulia Campbell
With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small.
If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry.
I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.
The Creative Rule of Writing Ad Copy That ConvertsBannersnack
Writing ad copy has always been a hard task, so there are a few things you should consider before starting this process.
Here you can find the infographic version of this Slideshare Presentation: http://bit.ly/lbs_icc
Tell your brand story (visually) using Social MediaIdeas Collide Inc
"Brands will need to experiment with just about any form of digital, VISUAL storytelling as the competition for attention time only gets fiercer." Ideas Collide's Matthew Clyde explains how to stand out to the crowd at Phoenix Startup Week.
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...Krista Neher
Krista Neher (www.KristaNeher.com) author of Visual Social Media Marketing (www.VisualSocialMediaMarketing.com) shares this presentation how how visuals can enhance marketing for businesses.
Discover how Pinterest, Instagram, Infographics and Images can transform your business online.
To help you understand the underlying mechanisms that go into the creation of a compelling visual ad, check out this presentation to have a great visual imagery that is attractive, interesting, important for the audiences and most important – converts.
The 2012 Channel Preference Survey found that while email is still the preferred channel for promotional messages, people are open to receiving messages through multiple channels and devices. 77% of respondents preferred email for promotional messages, but most people are willing to receive some messages through other channels like mobile apps or social media. The trend is moving towards using multiple channels to reach customers on an increasing number of internet-connected devices.
Sharability, Conversation, Interactivity...these are just a few of the characteristics of good YouTube creative. Read through all 10, and look up the examples referenced in support of each, to understand what works on the world's largest video platform.
This document provides tips for startups on using storytelling and lists several writing resources that can help with storytelling. It recommends being aware of your audience when storytelling and provides a list of 7 books and guides that cover topics like rules for writers, style, and strategies that can help improve writing skills and storytelling abilities. The document was written by L.A. Lorek and shared on their website Silicon Hills News.
Social media accounts for twenty-seven percent of all time spent online, so to say that they are an effective marketing resource would be an understatement. Furthermore, pictures obtain far more interaction than posts with simple text. The combination of these two resources make Pinterest and Instagram valuable assets to real estate professionals to connect with consumers. Erica Campbell, real estate social media extraordinaire, explains the best practices of using these social sites for growing your business in this NAR 2013 Presentation.
This document discusses how storytelling can help startups succeed. It argues that startups need to identify a real problem consumers want solved and tell the story of how their product or service resolves that problem. It provides examples of startups that identified consumer conflicts and positioned themselves as archetypes that resolve the conflicts through their innovations. The document encourages entrepreneurs to determine the consumer need they can fulfill, frame it as a conflict, choose an archetype for their approach, and explain how their solution helps consumers achieve their goals.
Prepare a Synopsis and an Outline for Your Advocacy VideoWITNESS
The document provides guidance on writing a synopsis and outline for an advocacy video. It explains that a synopsis is a short summary that visually describes the story, while an outline lists the audiovisual elements in order to illustrate the storyline. Sample synopses and outlines are included, and considerations for different audiences are discussed. The purpose is to help video creators effectively plan what footage is needed to tell their story before beginning production.
Dreaming of a social media feed filled with great visual content? Join South Carolina social media expert Heather Heuman as she helps you discover the power of visual content marketing and how it can amplify your results. You’ll also learn actionable steps and systems that will increase your social media engagement.
Jackie Jimenez - Social Media Day Miami 2014 Presentation - Instagram and Pin...Jackie Jimenez
Jackie Jimenez, The Innovative Consultant, speaks at Social Media Day Miami 2014.
Actionable Social Media with Instagram and Pinterest: Getting a Return on Your Investment
How to Integrate Your Social Media Marketing Strategy to Convert Supporters into Sales on Your Website
Learn:
-How to drive traffic to websites through Instagram and Pinterest
-The do's and don'ts of Instagram
-Why Pinterest is a fast growing platform to drive more sales online
-The different types of campaigns already happening on social media, and why you're missing out
-Which brands are making money through Instagram and Pinterest, and how you can too
http://theinnovativeconsultant.com
Need inspiration and strategy help to use live video for your business or organization? In this presentation Heather Heuman shares specific ways you can successfully engage your audience with visual storytelling using live video.
Co se značky mohou naučit od úspěšných youtuberů (Petr Houzar, Google)Médiář
The document outlines 10 fundamentals of a creative strategy for YouTube channels: discoverability, accessibility, shareability, sustainability, targeting, consistency, interactivity, conversation, collaboration, and inspiration. Each fundamental is defined with examples of successful YouTube shows that embody that principle such as "True Facts" for inspiration and "Your Grammar Sucks" for sustainability. The document advocates designing shows around these fundamentals to build engaged audiences and long-term channel success.
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell
Storytelling has been receiving a lot of hype lately both as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible.
Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
Engaging Your Library Community Through Storytelling and Social MediaJulia Campbell
The document discusses the importance of storytelling for fundraising and marketing. It provides examples of how libraries and nonprofits can use social media to share impactful stories. Specific tips include focusing on how stories will resonate with audiences and their interests, collecting stories from patrons and staff, and sharing stories through the organization's website, blog, email newsletter and social media channels. The goal of storytelling is to inspire audiences and showcase the real people and impact of the organization's work.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
360i Idea Safari: The Hunt of the Mysterious BIG IDEA (Presented at Cannes 2012)360i
The document describes a workshop where teams will go on an "Idea Safari" to come up with ideas. The workshop leaders introduce the concept of categorizing ideas as different animals from smallest to largest: chameleon, gorilla, lion, elephant. Teams will be judged on spreading the #IdeasSafari concept online, demonstrating its principles, and registering their idea with the workshop leaders. The winning team will receive €400 to spend at a bar. The goal is for participants to leave the first day of Cannes Lions with the most shared idea.
The document describes a workshop where teams will go on an "Idea Safari" to come up with ideas. They are given a problem to solve: how to make the first workshop at Cannes Lions spread widely on social media. The teams must choose an animal (Chameleon, Gorilla, Lion, Elephant) to guide their idea. They will be judged on spreading the #IdeasSafari concept and principles, with the winning team receiving €400. The workshop aims to develop a shared language for creative ideas.
1. The document outlines steps to develop a branding and communication strategy, including identifying the audience, specifying the product, shaping the brand, and taking initial marketing actions.
2. It provides templates and questions to help with each step, such as creating a persona for the target audience, defining the product's unique selling proposition and positioning, and determining marketing activities for different stages like awareness and advocacy.
3. The overall objective is to follow a process to establish an attractive brand and effective external communication for an unnamed product or service.
Why your agency positioning (probably) sucks. And what to do about it. Boom Online Marketing
This document discusses common problems with agency positioning and provides advice on how to improve it. It notes that most agency positioning uses overused and vague clichés that do not differentiate agencies and drive down prices. It recommends that agencies should 1) define their target audience based on specific attributes, 2) have a clear sense of purpose and values, and 3) use authentic, jargon-free language. Defining the ideal client and standing for meaningful purposes can help agencies attract the right clients, say no to wrong fits, and increase win rates and prices by focusing on the right opportunities. Agencies should interview staff and clients to understand how they are uniquely valuable in order to craft effective positioning.
Brand storytelling Masterclass - John Maduforo (Futuresoft)John Maduforo
Today, many successful brands have storytelling at the core of their marketing and communication strategy because regardless what you sell, stories give your audience a reason to communicate and relate with your brand, it gives them something to believe in and if told right it gives them a sense a belonging.
While Storytelling may not always translate immediately into sales or impact your bottomline, it's an always-wining long term strategy and trust me when I say, you are always one great story away from changing the trajectory of your brand.
In this slide, I shared
What storytelling truly is (and what it's not).
Why you need to tell your story and
How to tell a great brand story that everyone loves (creating alignment between your brand, your customers and prospects)
Above the Code - TechStars Cloud - San Antonio - March 6, 2013Alan Weinkrantz
- Alan Weinkrantz is a PR expert who believes that storytelling and branded content are crucial for startups. He advises startups to think of themselves as media companies and to focus on developing compelling narratives about their missions and how they help people. Weinkrantz also stresses the importance of being authentic and putting content out widely so startups can get discovered and leverage opportunities like partnerships, funding, and eventual exits.
The article discusses social media marketing strategies and campaigns in Denver. It begins by providing context that social media is increasingly being used by top companies. While many assume social media must be done out of New York City, Denver has become a hub for innovative local, regional and national social media campaigns. Several Denver agencies discuss successful social media campaigns they have run, including campaigns for NCM Fathom, the US Hispanic Chamber of Commerce, Qwest, and Qdoba. The campaigns demonstrate how social media can be effectively used for causes, conferences, customer service, and branding when integrated with other marketing efforts. Measurement of success goes beyond just numbers to understanding future impacts.
This document provides tips for startups on using storytelling to promote their products and services. It discusses that while tech founders are experts in their solutions, they are often poor storytellers, focusing too much on technical details. Good storytelling is important to connect with potential customers, investors, and employees. The document then provides suggestions on how to develop startup stories, including finding the conflict or passion behind the idea, focusing on why it matters to consumers, and keeping the story simple and authentic.
Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position.
Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter?
If you can’t articulate why you are worth buying from...fast...investors and customers move on.
So why are "Purpose" and "Position" so important?
1) Shows customers why they should pick you over a competitor.
2) Helps you raise capital because by explaining how you can win in the marketplace.
3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.
This document provides guidance on branding and positioning from Robert Wallace of Tallwave LLC. It emphasizes that branding and messaging will become more important as competition increases for startups. The document outlines the "2 P's framework" - Purpose and Positioning. For Purpose, it recommends defining the company's mission, vision, values and brand story. For Positioning, it recommends identifying customer segments, differentiators, value propositions and developing a positioning statement, tagline and proofs to believe the value proposition. The goal is to help startups win customers' hearts and minds by clearly communicating what problem they solve and their unique benefits.
Having a great business idea is just the beginning! It's the way that idea is presented that makes a difference, attracts and intrigues people and gets that idea funded! Pitch Coach & Presentation Wizard of Silicon Alley, Gokce "GG" Gizer has helped over 250+ startups perfect their pitches and design their decks in New York, San Francisco, Toronto and Istanbul. Check out her insights and exercises to help you communicate your ideas through engaging and memorable pitches and in a visually appealing; making them more powerful!
Above the code story telling : branded content : sadara ventures - ramallahAlan Weinkrantz
This document provides an overview of a presentation on storytelling and branded content. The presentation discusses how every startup is now essentially a media company that needs to focus on storytelling, tone of voice, and developing a narrative to connect with potential customers, partners, investors and the media. It emphasizes writing like you speak to sound human and developing a mission to help others in order to get discovered and shared online. The presentation encourages attendees to think creatively about how to put their brand out there and get lucky with media coverage through wide distribution of their content.
How story telling drives corporate cultureSelin Ruby
This document discusses using corporate storytelling to manage diversity of ideas and beliefs within a company. It notes that while complete uniformity would stifle creativity, pure diversity could be catastrophic. The document recommends using stories that teach through examples to connect with employees rationally and emotionally, as stories about a company are already being shared. It provides a 4-step process for corporate storytelling: 1) stimulate potential stories, 2) search for exemplars of values, 3) recognize the best stories, and 4) inspire others through spreading the stories. Examples from Carlton-Ritz and Zappos are given that reward employees for sharing best practice stories.
How story telling drives corporate cultureSelin Ruby
This document discusses using corporate storytelling to manage diversity of ideas and beliefs within a company. It notes that while complete uniformity would stifle creativity, pure diversity could be catastrophic. The document recommends using stories that teach through examples to connect with employees rationally and emotionally, as stories about a company are already being shared. It provides a 4-step process for corporate storytelling: 1) stimulate potential actions aligned with values, 2) search for exemplary stories, 3) recognize the best stories, and 4) inspire others through spreading the stories. Examples are given of companies like Carlton-Ritz and Zappos that successfully use storytelling.
Identité visuelle et plateforme de marque : ça sert vraiment à quelque chose ?Concept Image
La plateforme de marque et l’identité visuelle sont les deux composantes clés dans la création d’une marque ou son positionnement. Elles sont indispensables pour créer une marque forte et pérenne.
Qu'est-ce qu'une plateforme de marque ? Quel est l'intérêt d'en créer une pour votre entreprise ? Pourquoi créer une identité visuelle ? Ne peut on pas se contenter d'un logo pour lancer ses supports de communication : print, web, mailing... ?
Nous vous expliquerons ce qui se cache derrière ces documents de référence, quelle est leur utilité, et comment procéder pour les mettre en place. Et partagerons avec vous quelques retours d'expérience sur ce type de projet, qui soulève souvent des questions plus larges et complexes dans l'entreprise : tout le monde est-il aligné sur la vision ? La stratégie de déveveloppement est-elle validée ? Le positionnement de l'entreprise est-il clair ? Les valeurs reflètent-elles une réalité ?
Bill Reichert, one of the most prominent venture capitalists in Silicon Valley, will discuss getting to WOW! when delivering an elevator pitch.
About the Speaker:
Bill Reichert is a partner at Pegasus Tech Ventures, managing investments in the U.S. from the Silicon Valley headquarters. He has helped manage Pegasus investments in AI, robotics, quantum computing, neuromorphics, space, and other sectors. He is also the chief evangelist for the Startup World Cup, a platform that connects and supports startup ecosystems all over the world.
Bill started his investment career as the co-founder and managing director of Garage Technology Ventures, and has served on the boards of many startups. He also has several years of experience as a serial entrepreneur and operating executive. Prior to Garage, Bill was a co-founder or senior executive in several venture-backed technology companies, including Trademark Software, The Learning Company, and Academic Systems. Earlier in his career, Bill worked at McKinsey & Company, Brown Brothers Harriman & Co., and the World Bank. He has authored many articles and delivered many speeches on entrepreneurship, venture capital, innovation, and other topics.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
The inbounder London - 2.may 2017 - Hannah Thorpe content marketing for wat...We Are Marketing
This document discusses strategies for content marketing for businesses in boring or niche industries. It recommends understanding the audience and use cases, choosing appropriate formats, representing brand values authentically, and focusing on the purpose of the content rather than trying too hard to be interesting. The key is to understand the customer's needs and perspective rather than assuming the product itself needs to be exciting.
The Inbounder - Content marketing for watching paint dry White.net
This document discusses strategies for content marketing for less interesting products and niche industries. It recommends understanding the audience and use cases, choosing an appropriate format, representing brand values authentically, and focusing on the purpose of the content rather than being too clever. The key is understanding the target audience and their needs rather than letting preconceptions of boring products prevent effective marketing.
This presentation puts the spotlight on why storytelling matters, the keys to creative compelling stores, and different approaches to making storytelling part of how marketing and sales are done.
Why Brand Positioning Matters and How to Develop ItME Consulting
Brand positioning underpins your marketing and sales. It tells prospects and customers what you do, who you serve, how you're unique, and why what you do matters.
How to Successfully Hire a Marketing Consultant or AgencyME Consulting
This document provides guidance on hiring a marketer or marketing agency. It recommends being clear about your goals for marketing and how marketing will drive growth. It also suggests identifying who will lead marketing internally and how an external marketer will be integrated. Potential partners should be identified based on expertise in areas like lead generation or specific marketing channels relevant to goals. Proposals should request clear services and timeframes to avoid scope creep, and stick to budget while ensuring the expected personnel actually work on the project.
A workshop that looks at the key elements of developing a marketing strategy: goals, target audiences, stories, channels, budgeting, measurement, and optimization. It's a look at how to creating a marketing plan for success.
It's Time to Embrace the Power of StorytellingME Consulting
This document discusses the importance of storytelling for brands and marketing. It notes that storytelling matters more than ever and that otherwise brands risk becoming irrelevant. It provides tips for effective storytelling such as taking a customer-centric view, focusing on how products improve people's lives, making the customer the star of stories, leveraging emotions, being creative, and looking for opportunities to tell stories. The key message is that everyone can tell stories and it is time for brands to embrace storytelling as a powerful marketing tool.
A workshop (including templates and frameworks) that focuses on the key areas of a marketing strategy - goals, target audiences, buyers personas, the buyer's journey, and tactical execution.
Taglines can be a challenge to create because they can serve many roles. Here is an interactive workshop that guides people through the tagline creation process by looking at their products, customers, benefits, and values. It is anchored by a "cheat sheet" that participants use during the workshop to capture potential tagline ideas.
Here's a mini-version of how to create a marketing strategy. It covers the key components: goals, target audiences, situational analysis (SWOT, marketing audit), channels and budgeting.
This presentation delivers insight into how to create a marketing strategy - everything from goals, the competitive landscape and buyer personas to the buyer's journey and measurement. It also includes interactive exercises.
An overview on the importance of storytelling, the key benefits and the ingredients for success. One of the brand examples is Airbnb, one of the best storytellers.
Marketing Strategy: Building a Roadmap for SuccessME Consulting
A marketing strategy provides structure and direction, establishes goals and expectations and provides insight about what to do and, as important, what not to do.
Without a marketing strategy, you risk traveling on a road to nowhere, and wasting time, money and resources.
The document discusses the importance of effective messaging and provides tips for developing strong messaging. It notes that messaging needs to be simple, compelling, specific, differentiated and defensible to connect with audiences. The document also cautions that startups often struggle with messaging because they focus too much on products instead of customers. It then outlines a messaging framework involving discovery, research, brainstorming, developing the message, testing it, and spreading the word. An example case study shows how one company improved its messaging by focusing on customer happiness instead of initially using the term "scrappy," which failed to resonate and created trust issues. The document stresses that strong messaging should be integrated throughout an organization.
The Art & Science of Sales: tip, tricks and toolsME Consulting
This document provides tips and tools for improving sales skills. It discusses the importance of focusing on the customer's needs rather than the salesperson's goals. Effective sales techniques include creating an elevator pitch to quickly explain your value proposition, listening more than talking to understand customers, and having useful one-page summaries and business cards to facilitate networking. The overall message is that sales requires understanding customers and making it easy for them to understand your solution.
This document promotes the importance of storytelling for businesses. It suggests that storytelling is a mindset that should be used at all times, not just when promoting products. Contact information is provided for Mark Evans, a long-time storyteller who can help with storytelling challenges through his website and social media accounts.
How do entrepreneurs and startups tell better stories to engage, educate and entertainment customers. This workshop offers insight and exercises to create stories that make a difference.
44. The Keys to Telling Great Stories
Think
story, not
product
or
features
Put
Party
yourself in
where the
the
party’s
audience’s
happening
shoes
Look for
something
different or
unique
Lascaux Caves in the Pyrenees MountainsDiscovered in 1940 by a group of French children, a series of cave paintings that date back to sometime between 15,000 and 13,000 B.C. depicted a variety of animals and one image of a human being.
38 plays, 16th century.
Jakob (1785–1863) and Wilhelm (1786–1859) Grimm were brothers who became famous for their collection of folk tales
Sleeping Beauty, Cinderella, Rumplestilkin, Little Red Riding Hood and Hansel & Gretel.
I would argue storytelling should be as important as the technology and the productIt should be embraced from the beginning
Angoss Software example – board rejected my core messaging