This document summarizes a social selling programme presented by Bert Verdonck, Mike Clark, and Naomi Johnson of Really Connect. The agenda includes an introduction, expectations, a recap of social selling and networking fundamentals. It outlines the three biggest problems in social selling as unclear goals, not knowing helpful connections, and lack of measurement. A five step success strategy is presented to define goals, identify helpful connections, use advanced search, find common connections, and ask for introductions. Advanced search techniques like Boolean operators, saved searches, and the 1st degree strategy are also covered. The document concludes with an discussion of next steps and accountability.
LinkedIn for Lawyers—Rath Young PignatelliCharmLab
95% of all Lawyers using LinkedIn for marketing, networking, introductions, finding referrals, and sharing content. But how can the legal profession leverage this social media channel to compete for new clients? What can a Law Firm do to promote and position itself online using social media? Learn how to acheive ALL STAR status for your own LinkedIn Profile and how to connect to your Company LinkedIn page.
Here's what is covered in this presentation:
OK, what is LinkedIn?
Is LinkedIn REALLY worth my time?
What do Lawyers use LinkedIn for?
Navigate to your profile... seriously! News feed versus your personal profile.
How to post content in your news feed.
What you can share that adds value?
Your personal profile: Your photo, description, share your expertise
Skills and Endorsements
Connect your profile to the Rath Young Pignatelli Company Page on LinkedIn
Get found on search—Completing your LinkedIn Profile
Be an ALL STAR on LinkedIn—your New Year’s Resolution project
How Do You Google? 4 Actions to Personal and Professional Search Engine Optim...kolbygoodman
4 Actions to Personal and Professional Search Engine Optimization. Setting up a personal or vanity URL. Using Social Networks responsibly. Why you need a LinkedIn Profile. Setting up Google Alerts.
Getting the job of your dreams, not just one that pays the bills.
Market yourself in the internet age
what differentiates you in the marketplace?
establish your personal brand
compete in the new talent marketplace.
have your own website/blog
established social network profiles,
leverage your relationships and talents
LinkedIn for Lawyers—Rath Young PignatelliCharmLab
95% of all Lawyers using LinkedIn for marketing, networking, introductions, finding referrals, and sharing content. But how can the legal profession leverage this social media channel to compete for new clients? What can a Law Firm do to promote and position itself online using social media? Learn how to acheive ALL STAR status for your own LinkedIn Profile and how to connect to your Company LinkedIn page.
Here's what is covered in this presentation:
OK, what is LinkedIn?
Is LinkedIn REALLY worth my time?
What do Lawyers use LinkedIn for?
Navigate to your profile... seriously! News feed versus your personal profile.
How to post content in your news feed.
What you can share that adds value?
Your personal profile: Your photo, description, share your expertise
Skills and Endorsements
Connect your profile to the Rath Young Pignatelli Company Page on LinkedIn
Get found on search—Completing your LinkedIn Profile
Be an ALL STAR on LinkedIn—your New Year’s Resolution project
How Do You Google? 4 Actions to Personal and Professional Search Engine Optim...kolbygoodman
4 Actions to Personal and Professional Search Engine Optimization. Setting up a personal or vanity URL. Using Social Networks responsibly. Why you need a LinkedIn Profile. Setting up Google Alerts.
Getting the job of your dreams, not just one that pays the bills.
Market yourself in the internet age
what differentiates you in the marketplace?
establish your personal brand
compete in the new talent marketplace.
have your own website/blog
established social network profiles,
leverage your relationships and talents
This year’s results delve into how recruiters are
leveraging social recruiting in addition to whether or
not they are using it. Much like marketers, recruiters
use social networks as part of a multi-channel strategy
to find leads and nurture them to hire. Just as the days
of “rented attention” and “one size fits all” campaigns
are over in the marketing and advertising worlds,
recruiters now focus on building their own talent pool
and appealing to candidates’ individual preferences.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
Global Marcoms AMA PPT: Employ LinkedIn in Your Job SearchKelly Quattlebaum
"Employ LinkedIn in Your Job Search" - Presented by Kelly Quattlebaum, President of Global Marcoms, at The 25th Annual AMA Collegiate Conference and Job Fair 2011
Thank you to the KSU Coles College of Business for inviting me to speak at Breaking Into Business: Going From College to Career. It was a pleasure meeting all of you! These are the slides I shared with you during my presentation. I hope they will assist you in your career. Best of luck!
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
Chances are you’re already on LinkedIn. How do we know this? Because the platform is home to over a third of the world’s professionals (and we know that you, our readers, are a professional bunch).
And it’s likely you already know that LinkedIn is a pretty great place to make connections with other businesses, and the people who work in them. In fact, that’s probably why you signed up in the first place.
But did you know that LinkedIn is possibly the pinnacle of platforms for certain aspects of B2B marketing?
I presented this informative session on LinkedIn to the Lake Villa District Library patrons on January 16, 2019. Topics include enhancing your professional profile, building your network of connections, which LinkedIn Groups to join as well as searching individual companies and jobs.
Degrees2Dreams empowers college students, recent grads, and college career counselors to leverage the power of social media in landing career-launching jobs. Using creative tools such as QR codes and industry focused blogs, we enable students and recent grads to stand out from the crowd and get on the radar screens of key players in their dream fields. When it's time to find a job, our graduates can pick up the phone and connect with a powerful network of big names in their field. Meanwhile, their competitors have their calls transferred to the wasteland of the HR Department. Launch your career today! Contact me: john@degrees2dreams.com or 617-688-0137.
Get a deep dive on LinkedIn search with Recruiter Lite. You'll learn new and creative approaches and search techniques to help you find more qualified candidates and get more responses.
Learn more about Recruiter Lite: http://linkd.in/1vNLXxj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...LinkedIn Europe
In the summer of 2011, Matthew Jeffery of Autodesk published two recruitment articles: "A Vision for the Future of Recruitment: Recruitment 3.0," and "Recruitment 4.0: Crowdsourcing; Gamification; Recruitment as a Profit Centre” and, “the Death of Recruitment Agencies." Their impact is still being felt throughout the industry today. A year later, what's the story? How much has been implemented by Autodesk? What has worked? What could not be implemented? And what is pure theory and will never see the light of day?
In this keynote, Jeffery will reveal the inside story. Hear about Autodesk’s use of social media, the cutting edge mobile recruitment app, new corporate careers website and disruptive recruitment marketing practices...hear the highs and the lows...the mistakes and the glory. Expect key learning’s and takeaways in a very honest, no holds barred session.
In addition, Jeffery will share an exclusive look at the conclusion of their research: "What is Recruitment 5.0: The Final Chapter of Recruitment" and conference attendees will be the first to receive a copy of this ground-breaking report.
Presentation given to the Rotary club of North Wirral UK 22/8/2011 at Heatherlands Hotel, it was first presented to the International Business Association of Phuket. in 2009 It covers the basics of Social Networking for business.
A presentation I was asked to give at the EU Trainee Career Day on June 28, 2013, explaining the key role of social media in the job search process today. Social networking sites such as LinkedIn and Twitter allow the employer to discover who you are beyond your resume, cover letter, or interview - but they also offer job seekers an opportunity to learn more about specific companies they are interested in, to connect with other employees at those companies, and stay posted on the latest job openings.
How to Implement Social Selling Strategies into your Sales Department - Assoc...Dent
How to Implement Social Selling Strategies into your Sales Department.
LinkedIn and social media have evolved the game of sales. The buyer behaviour has shifted and requires new ways of connecting and engaging with your clients and prospects...
Welcome to the world of Social Selling!
This year’s results delve into how recruiters are
leveraging social recruiting in addition to whether or
not they are using it. Much like marketers, recruiters
use social networks as part of a multi-channel strategy
to find leads and nurture them to hire. Just as the days
of “rented attention” and “one size fits all” campaigns
are over in the marketing and advertising worlds,
recruiters now focus on building their own talent pool
and appealing to candidates’ individual preferences.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
Global Marcoms AMA PPT: Employ LinkedIn in Your Job SearchKelly Quattlebaum
"Employ LinkedIn in Your Job Search" - Presented by Kelly Quattlebaum, President of Global Marcoms, at The 25th Annual AMA Collegiate Conference and Job Fair 2011
Thank you to the KSU Coles College of Business for inviting me to speak at Breaking Into Business: Going From College to Career. It was a pleasure meeting all of you! These are the slides I shared with you during my presentation. I hope they will assist you in your career. Best of luck!
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
Chances are you’re already on LinkedIn. How do we know this? Because the platform is home to over a third of the world’s professionals (and we know that you, our readers, are a professional bunch).
And it’s likely you already know that LinkedIn is a pretty great place to make connections with other businesses, and the people who work in them. In fact, that’s probably why you signed up in the first place.
But did you know that LinkedIn is possibly the pinnacle of platforms for certain aspects of B2B marketing?
I presented this informative session on LinkedIn to the Lake Villa District Library patrons on January 16, 2019. Topics include enhancing your professional profile, building your network of connections, which LinkedIn Groups to join as well as searching individual companies and jobs.
Degrees2Dreams empowers college students, recent grads, and college career counselors to leverage the power of social media in landing career-launching jobs. Using creative tools such as QR codes and industry focused blogs, we enable students and recent grads to stand out from the crowd and get on the radar screens of key players in their dream fields. When it's time to find a job, our graduates can pick up the phone and connect with a powerful network of big names in their field. Meanwhile, their competitors have their calls transferred to the wasteland of the HR Department. Launch your career today! Contact me: john@degrees2dreams.com or 617-688-0137.
Get a deep dive on LinkedIn search with Recruiter Lite. You'll learn new and creative approaches and search techniques to help you find more qualified candidates and get more responses.
Learn more about Recruiter Lite: http://linkd.in/1vNLXxj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...LinkedIn Europe
In the summer of 2011, Matthew Jeffery of Autodesk published two recruitment articles: "A Vision for the Future of Recruitment: Recruitment 3.0," and "Recruitment 4.0: Crowdsourcing; Gamification; Recruitment as a Profit Centre” and, “the Death of Recruitment Agencies." Their impact is still being felt throughout the industry today. A year later, what's the story? How much has been implemented by Autodesk? What has worked? What could not be implemented? And what is pure theory and will never see the light of day?
In this keynote, Jeffery will reveal the inside story. Hear about Autodesk’s use of social media, the cutting edge mobile recruitment app, new corporate careers website and disruptive recruitment marketing practices...hear the highs and the lows...the mistakes and the glory. Expect key learning’s and takeaways in a very honest, no holds barred session.
In addition, Jeffery will share an exclusive look at the conclusion of their research: "What is Recruitment 5.0: The Final Chapter of Recruitment" and conference attendees will be the first to receive a copy of this ground-breaking report.
Presentation given to the Rotary club of North Wirral UK 22/8/2011 at Heatherlands Hotel, it was first presented to the International Business Association of Phuket. in 2009 It covers the basics of Social Networking for business.
A presentation I was asked to give at the EU Trainee Career Day on June 28, 2013, explaining the key role of social media in the job search process today. Social networking sites such as LinkedIn and Twitter allow the employer to discover who you are beyond your resume, cover letter, or interview - but they also offer job seekers an opportunity to learn more about specific companies they are interested in, to connect with other employees at those companies, and stay posted on the latest job openings.
How to Implement Social Selling Strategies into your Sales Department - Assoc...Dent
How to Implement Social Selling Strategies into your Sales Department.
LinkedIn and social media have evolved the game of sales. The buyer behaviour has shifted and requires new ways of connecting and engaging with your clients and prospects...
Welcome to the world of Social Selling!
Social media for retirement homes: Calculating return on investment (ROI) Our Kids Media
Social media can be one of the most challenging platforms for retirement homes to measure return on investment (ROI). But it's an area you can't afford to ignore. Agnes Stawicki of Comfort Life Guide to Retirement Homes (comfortlife.ca) provides practical advice for developing a goal-based approach to measuring your social media marketing return on investment (ROI).
What you'll learn:
- Measurement tools for tracking your social media efforts
- How to set up goals
- How are Canadian retirement communities and senior care providers using social media (case studies)
- A goal-based approach to measuring ROI
Offered by Comfort Life Marketing Academy (ourkidsmedia.com/marketing/retirement-living/), a division of Comfort Life (comfortlife.ca), Canada's #1 guide and online resource to the best retirement homes and senior care options.
Social is more than a channel j boye conference workshop John Kottcamp
This is the presentation I gave last week at the J Boye Web Conference #jboye14 looking at how social data can be incorporated into and drive better digital customer experience.
Gramercy Park Consulting's 'Little Book of Social Business' is an educational ebook providing a brief overview of; 'The New Social Landscape', 'What is a Social Business', 'What is Social Business Strategy', 'What are the Benefits of Social Business' and 'What are The 7 Success Factors of Social Business Strategy’?
Enjoy the read and feel free to share :-)
Contact Gramercy Park Consulting (Simon te Brinke) via email stebrinke@gramercypark.com.au or on Twitter @gramercypark.
All quotes, text, trademarks, product names, company names and logos appearing in this booklet are the property of their respective owners.
Personalize Your Buyer's Experience Using Sales and Marketing HubSpot
66% of customers say that relevant communication from sales and marketing play a critical role in choosing a solution provider. Creating a personalized and consistent experience for buyers will help increase conversion rates and close sales. To start creating this personalized experience, leverage your social presence to interact with potential buyers and collect data. View full webinar here: http://bit.ly/1hI2gC0
Similar to How to-really-use-linked in-social recruiting programme-final-v1-handouts (20)
Personalize Your Buyer's Experience Using Sales and Marketing
How to-really-use-linked in-social recruiting programme-final-v1-handouts
1. Social Selling Programme!
Bert Verdonck, Mike Clark & Naomi Johnson!
@ReallyConnect!
company/really-connect!
groups/ReallyConnect!
reallyconnect.com!
Social Recruiting Programme - London!
world’s professionals
“! Empowering theenterprises to connectto
energise their
!
! ”!
with more companies in engaging ways!
!
Really Connect
Accessing the Webinars and Resource Centre !
!
You can login to view the webinar recordings and access course materials by
going to the resource centre
http://www.reallylinkedin.co.uk/really-linkedin-webinar-recordings - Username:
RLwebinar and Password: rlwebinar2013!
!
!
!
You can also receive additional support by joining our community: !
@ReallyConnect!
company/really-connect!
groups/ReallyLinkedIn!
More info & updates: reallyconnect.com!
1!
2. Social Selling Programme!
Agenda!
!
Introduction, Expectations & Quick Recap!
!
What is Social Selling?!
!
3 fundamental principles of (online) networking!
!
The 3 biggest problems!
!
The 5 steps success strategy!
!
Advanced search on autopilot!
!
The 1st Degree Strategy!
!
Accountability & next steps!
Why don’t people get results from training?!
!
They don’t allocate enough time after the training to implement it!
!
They get stuck on ‘the doing’ because the training was theoretical!
!
Didn’t have the depth of knowledge to ask valuable questions of the trainer!
!
Other factors in the business blocked results (offer, product, reputation)!
!
Unreasonable Expectations!
Expectations!
We won’t…!
We will…!
! Research and Test Ideas !
! Offer / Easy Next Step!
! Develop Trust !
! Work on company and personal
Branding !
! Work on Rich Media Content !
! Produce a list of highly targeted
candidates !
! Measure results !
! Offer practical step by step strategies !
! Identify areas you can outsource !
! The next steps after the search "!
!
!
Close candidates !
!
Quality of your service !
!
Reputation / Strength of Trust !
!
Sales Copy !
!
Automatic assessment !
!
Do it for you !
!
Remove the need for an intake
conversation or candidate assessment
"!
"!
!
More info & updates: reallyconnect.com!
2!
3. Social Selling Programme!
Recap!
Why LinkedIn is changing HR ...!
Agenda!
!
Introduction, Expectations & Quick Recap!
!
What is Social Selling?!
!
3 fundamental principles of (online) networking!
!
The 3 biggest problems!
!
The 5 steps success strategy!
!
Advanced search on autopilot!
!
The 1st Degree Strategy!
!
Accountability & next steps!
More info & updates: reallyconnect.com!
3!
4. Social Selling Programme!
What is Social Recruiting?!
!
! Embracing the behavioural shift that has occurred!
! Aligning your recruiting methods to match (stay in the game)!
! More than embracing new technology and social platforms!
! Use the power of employer branding!
!
“!
It’s about engaging with candidates in such a way that !
you influence a candidate’s employment decision making process
to inspire them to make your company their first choice. !
”!
Social Recruiting vs. Traditional Recruiting!
Social
Recrui,ng
Tradi,onal
Recrui,ng
Timely
Intrusive
Build
Trust
Burn
Trust
Leverage
other
staff
members
Do
it
themselves
Strong
online
presence
Poor
online
presence
Leverage
referrals
Bombard
candidates
with
intrusive
emails
Present
on
Social
Networks
Present
on
tradiAonal
media
only
Benefits of Social Recruiting (corporates)!
!
Your entire workforce become your referral base!
!
You attract the right quality of candidates!
!
The momentum you build is sustainable and highly attractive!
!
Candidates sell themselves to work for you!
!
Reduced agency fees (client of ours has saved £1M in fees)!
!
Decreased turnover of staff – as you attract the right people!
!
Overall reduced recruitment costs and increased motivation amongst
staff!!
More info & updates: reallyconnect.com!
4!
5. Social Selling Programme!
Benefits of Social Recruiting (agencies)!
!
You build relationships with the natural networks of candidates!
!
You attract the right quality of candidates!
!
You add more value to your clients in the recruitment process!
!
The momentum you build is sustainable and highly attractive!
!
Candidates sell themselves when applying for a job !
!
Increased agency fees for the services you actually want to do!
!
More loyalty – as you attract the right people!
!
Overall shift in services, focusing on more high end, specialised services!
Agenda!
!
Introduction, Expectations & Quick Recap!
!
What is Social Selling?!
!
3 fundamental principles of (online) networking!
!
The 3 biggest problems!
!
The 5 steps success strategy!
!
Advanced search on autopilot!
!
The 1st Degree Strategy!
!
Accountability & next steps!
Fundamental Principle 1!
the REAL Power is in the 2nd Degree!
!
1st Degree: everyone knows 250 people !
!
2nd Degree: those 250 know 125 = 31.250!
!
3rd Degree: 31.250 * 125 = 3.906.250 !
!
4th Degree: 3.906.250 * 125 = 488.281.250!
!
5th Degree: 488.281.250 * 125 = 61.035.156.250!
More info & updates: reallyconnect.com!
5!
6. Social Selling Programme!
Fundamental Principle 1!
the REAL Power is in the 2nd Degree!
Fundamental Principle 2!
the Networking Attitude!
!
!
Networking Attitude !
= sharing information in a reactive and proactive way !
without expecting anything immediately in return!
"
“Give and Receive”!
!
Fundamental Principle 3!
the “Know, Like & Trust” Factor!
!
!
“All things being equal people do business with !
– and refer business to – people they know, like and trust.”!
!
!
""
" ""Bob Burg (USA), Networking Expert!
!
More info & updates: reallyconnect.com!
6!
8. Social Selling Programme!
3 Biggest Problems!
!
!
?!
Not having clear goals!
Not knowing who the people in the best position are!
to help you reach those goals!
!
Not measuring activity or knowing how to!
Agenda!
!
Introduction, Expectations & Quick Recap!
!
What is Social Selling?!
!
3 fundamental principles of (online) networking!
!
The 3 biggest problems!
!
The 5 steps success strategy!
!
Advanced search on autopilot!
!
The 1st Degree Strategy!
!
Accountability & next steps!
5 Steps Success Strategy!
1. Define a specific goal!
2. Think of the people in the best position to help you reach your goal!
3. Use “Advanced Search”!
4. Look at the list for common contacts!
5. Ask the person you have the best relationship with for a Magic Mail!
More info & updates: reallyconnect.com!
8!
9. Social Selling Programme!
Magic Mail Revisited!
!
Dear #1,!
I’d like to introduced you to… "Your relationship - how we know each other "
"Why we should connect!
!
Dear #2, !
I’d like to introduced you to… "Your relationship - how we know each other "
"Why we should connect!
!
Contact Details 2#:!
!
Contact Details 1#:!
!
Closing remarks!
Title:"
Title:"
"Phone/Mob: "
"Phone/Mob: "
"Email: "
"Website:"
"LinkedIn:!
"Email: "
"Website:"
"LinkedIn:!
Agenda!
!
Introduction, Expectations & Quick Recap!
!
What is Social Selling?!
!
3 fundamental principles of (online) networking!
!
The 3 biggest problems!
!
The 5 steps success strategy!
!
Advanced search on autopilot!
!
The 1st Degree Strategy!
!
Accountability & next steps!
AND!
!
AND means that both items MUST be present!
Sales
!
MarkeAng
Use it when too many results pop up!
More info & updates: reallyconnect.com!
9!
10. Social Selling Programme!
OR!
!
OR means that either or both items will be present!
Sales
!
MarkeAng
Use it when you want more results (e.g. synonyms, plural, spelling)!
NOT!
!
NOT means that you want one and NOT the other!
Sales
!
MarkeAng
Use it when having a lot of results that have nothing to do with your topic!
(Parenthesis)!
!
(Parenthesis) means that you want to group statements:!
(Marketing OR Sales)!
(Manager OR Director OR VP)!
(Marketing OR Sales) AND (Manager OR Director OR VP)!
!
Use it with separate group(s) of keywords and get combined results!
More info & updates: reallyconnect.com!
10!
11. Social Selling Programme!
“Quotations”!
!
“Quotations” means that you want the exact phrase:!
“Looking for a new challenge”!
“Sales Director”!
“Marketing Director”!
!
“Sales Director” OR “Marketing Director” OR “Sales & Marketing Director”!
!
!
Use it with separate group(s) of keywords and get combined results!
All together now!
!
I met someone at an event, but what was his name again?!
!
Was it Adam OR Alex?!
!
Example with 50 names?!
!
What if you would have a list with 50 functions?!
!
What if you would have a list with 50 companies?!
!
What if you would combine it all?!
All together now!
!
Revisit your goal!
!
Create advanced boolean search strings in a text editor!
! Title(s)!
! Keywords!
! Companies!
!
Save the document for later updates & variations!
More info & updates: reallyconnect.com!
11!
12. Social Selling Programme!
Saved Search!
!
!
!
What if you could receive a list of candidates?!
On a weekly basis?!
3 easy steps:!
!
!
!
Step 1: Use Advanced Search!
Step 2: Finetune with Boolean operators!
Step 3: Save your search and receive a weekly alert!
!
!
!
You can have up to 3 concurrent Saved Searches!!
How to FIND people that do NOT show up!
in your LinkedIn search results?!
2 reasons!
!
People have certain skills, expertise, experiences, functions or anything
else they do NOT mention explicitly on their LinkedIn profile. !
!
People described certain skills, expertise, experiences, functions or
anything else in a slightly different way and you have not searched for
these elements in particular. !
More info & updates: reallyconnect.com!
12!
13. Social Selling Programme!
Agenda!
!
Introduction, Expectations & Quick Recap!
!
What is Social Selling?!
!
3 fundamental principles of (online) networking!
!
The 3 biggest problems!
!
The 5 steps success strategy!
!
Advanced search on autopilot!
!
The 1st Degree Strategy!
!
Accountability & next steps!
The 1st Degree Strategy – ‘step by step’!
1. Determine what kind of candidates you are looking for!
2. Determine your search query (using boolean searches)!
3. Who is already in your 1st degree that you have a trusted relationship with?!
4. If he/she has less than 100 connections browse through them and go to step 8!
5. Enter the ‘Title’ search query into your 1st degree search box (using Connections)!
6. Click on ‘Advanced Search’ – whilst in their profile!
7. Select 2nd degree only!
8. Select the industry/s, location, company/s you’re targeting !
9. Open up each profile in a new browser to identify if they match your criteria (shortcut!)!
10. Copy suitable names into your spreadsheet!
11. Send 1st degree an email containing names of possible contacts, &/OR!
12. Call 1st degree and see who on the list they can introduce you to!
13. Send 1st degree your Magic Mail draft!
14. Update spreadsheet!
15. Reply to Magic Mail(s) and book appointment(s)!
Agenda!
!
Introduction, Expectations & Quick Recap!
!
What is Social Selling?!
!
3 fundamental principles of (online) networking!
!
The 3 biggest problems!
!
The 5 steps success strategy!
!
Advanced search on autopilot!
!
Keeping score with the TOP process!
!
The 1st Degree Strategy!
!
Accountability & next steps!
More info & updates: reallyconnect.com!
13!
14. Social Selling Programme!
Accountability – what are your actions? !
Flick through your notes to identify what actions you’ll commit to taking over
the coming 3 weeks. !
Here are some others:!
!
Refine your search!
!
Update parts of your Profile or Company Page !
!
Populate your candidates spreadsheet !
!
Apply the 1st Degree Strategy!
!
Create Magic Mail templates!
!
Approach people on your leads list !
!
Schedule time in your diary to apply techniques to generate appointments !
Agenda!
!
Introduction, Expectations & Quick Recap!
!
What is Social Selling?!
!
3 fundamental principles of (online) networking!
!
The 3 biggest problems!
!
The 5 steps success strategy!
!
Advanced search on autopilot!
!
Keeping score with the TOP process!
!
The 1st Degree Strategy!
!
Accountability & next steps!
Bert Verdonck, Mike Clark & Naomi Johnson!
@ReallyConnect!
company/really-connect!
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Social Selling Programme - London!
More info & updates: reallyconnect.com!
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