Triumph: an in depth study on the marketing that goes on

4.  Jockey International
 La Senza
 Triumph International
 Mark & Spencer’s
 La Perla
 Victoria Secret
 Cotton Club
 Eres
 Enam
 Etam
 Enchante
 Boudoir London

5.  Juliet
 Libertina
 Daisy Dee
 Rupa Frankline
 Cream Creations
 Libra
 Lady Care
 Sona
 Little Lacy
 City Girl
 V.I.P Frenchie
 Betty

6.  Victoria Secret
 Jockey
 Triumph
 Hanes
 Christian Dior
 Intimo Lingerie
 Bodyline
 Gerbe
 La Senza
 Liberty

7.  V.I.P Frenchie
 Rupa Frankline
 Calvin Klein men’s
 Andrew Christian
 Champion
 Male Power
 California Muscle
 Polo Ralph Lauren
 Speedo
 Hanes
 Emporio Armani
 Tommy Hilfiger
 Nautica
 Amul – Lux cozi

8. Men Women
1. Calvin Klein Jockey International
2. Fruit of the Loom La Senza
3. Jockey Triumph International
4. Hanes La Perla
5. Rupa Frankline Victoria’s Secret
6. V.I.P Frenchie Enchante
7. Polo Ralph Lauren Boudoir London
8. Speedo Mark & Spencer’s
9. Tommy Hilfiger Hanes
10. Amul – Lux Cozi Christian Dior

10. 1886
1902
1933
Johann Gottfried Spiesshofer
and the merchant Michael
Braun

12. 1948
1960
1977

13. 1986
1990

15. 2002

17. 2008

18.  Ahmedabad
 Chennai
 Delhi
 Hyderabad
 Ludhiana
 Mumbai(Lower Parel, Ghatkopar)

19.  Available in all Central Stores
 Globus:
 Chennai
 Delhi
 Indore
 Mumbai(Bandra)
 Lifestyle:
 Ahmadabad
 Bangalore
 Chennai
 Delhi
 Gurgaon
 Jaipur
 Mumbai
 Noida, NCR
 Pune

20.  Reliance Trendz:
 Delhi
 Gujrat
 Punjab
 Shoppers Stop:
 Delhi
 Haryana
 Karnataka
 Mumbai
 Pune
 Rajasthan
 TamilNadu
 Uttarpradesh
 West Bengal

21.  WestSide:
 Ahemdabad
 Banglore
 Chennai
 Delhi
 Gurgaon
 Ghaziabad
 Hyderabad
 Indore
 Jaipur
 Jammu
 Kolkata
 Lucknow
 Ludhiana
 Mumbai
 Mysore
 Nagpur
 Nodia
 Pune
 Rajkot
 Surat
 Vadodara

22.  Ahmedabad
 Bangalore
 Bhilai
 Bhopal
 Calicut
 Cochin
 Delhi
 Dimapur
 Ernakulam
 Goa
 Guwahati
 Hyderabad
 Imphal
 Jamsedpur
 Jammu
 Kolkata
 Kottayam
 Mangalore
 Manipal
 Mumabi
 Mysore
 Shilong
 Raipur
 Trivandrum
 Tura

23.  Banglore
 Dimples
 Bhubaneshwar
 Leela’s Fashion
 Chandighar
 Tit Bits
 Chennai
 Passion Feast
 Navkaar Agency
 Coimbatore
 Fem
 Dheradhun
 LootMaar
 Madurai
 Meghayal
 Nashik
 Sunder NX Inner Line
 Pondicherry
 Angel Enterprices

30. Comfortable support, perfect
fit, convenient to use – Mamabel
nursing bras for all mothers.

31. Sloggi is the highest-selling branded brief in the world –
and it must be because of its ultra-high quality and
unique comfort. Plus many other features.

32. Discover Triumph's greatest highlights:
seductive styles combining quality fabrics for
very special occasions – glitter, glamour and elegant,
glossy satin.

33. From soft comfort for non-impact sports to maximum
support for peak athletic performance: with Tri action
bras and underwear, you're on the way to being a winner.

36. adopted a two-pronged approach to
promotions:
communications
strong branding.

37.  Promotional Schemes
 Discount Schemes : Up to 70%

39.  Bra’s Range:
 Rs. 249/- up to Rs. 2099/-
 Panty’s Range:
 Rs. 249/- up to Rs. 899/-
 Night suit Range:
 Rs. 1599/- up to Rs. 3999/-

41.  Triumph is perceived as an aspiration brand and a
fashion icon. The ultimate benefit offered to the
customer is confidence.
 Triumph is built around four strong core values:
quality, comfort, innovation and fashion.
 They give the brand a solid foundation, making it
one of the world’s most successful intimate apparel
brands.
 It enjoys number one mind share, as confirmed by a
brand-equity study.
 Triumph’s philosophy continues to be people -
centric.
 The company opposes any kind of discrimination
on the grounds of sex, nationality, race or religion.
 It is committed to observing international human-
rights statutes, both within its own product
operations and among its suppliers.

43.  Facts and Figures
Get all the important facts and figures about
the Triumph Inspiration Award, including
participation, judging criteria and prizes.
Have a read through – then let your creative
juices flow!
1. How to Participate
2. Judging Criteria
3. Grand Final Prizes

44. Who may participate?
How is the contest organized?
What happens at the Grand Final?
What are the prizes?

45. The national and international jury will judge
all entries according to the same criteria:
 Innovative and creative interpretation of the
theme, “125 Years of Celebrating Women”
 Individuality and uniqueness
 Concept
 Aesthetics
 Quality in design and execution
 Presentation

46. Prize 1: The winner will also receive
€ 15,000 prize money
Prize 2: The talented student in second
place is awarded a €10,000 cash prize.
Prize 3: The third place student receives a
cash prize of €5,000.

47.  Pearl Academy of Fashion
 WLC COLLEGE INDIA
 National Institute of Fashion Technology
 PREMLILA VITHALDAS POLYTECHNIC
 Symbiosis Institute of Design

48.  Name: Tanishtha Saha
 Nationality:
India
 Representing:
NIFT Kolkata
 Design Concept:
Bonding

50.  Name: Carolina Leone
 Nationality:
Argentina
 Representing:
Universidad de Buenos Aires
 Design Concept:
Perfect Imperfection

52.  Should decrease their product price.

53.  Good Quality Products
 Wide Range of Varieties
 Helpful employees
 Strong Brand
 Comfort
 Innovation
 Fashion

54.  Customer 1: I like to come in this store as
they have various varieties to select. But its
bit expensive though. But we get good quality
of lingerie over here and its satisfactory.