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WHY BOSE.
 Sound carries much of the emotional content
of our communication.
 Pioneer in Sound and Sound engineering.
THE COMPANY.
Bose Corporation is a privately held
organization, based in Framingham,
Massachusetts, that specializes in au...
Bose Corporation established itself by introducing
the 901® Direct/Reflecting® speaker system in
1968. With this introduct...
The company dedicates a 6,500 square
meter (70,000 square feet) building in
Framingham for research, development, and
engi...
RESEARCH FUEL’S TECHNOLOGY & SUPERIOR
TECHNOLOGY LEADS TO SUPERIOR
PERFORMANCE.!!!
Trademarked technologies
1. Tri-Port Ea...
THE STORE
In 1993 Bose opened its first store in Kittery,
Maine. Since then Bose has opened 160 stores in
the U.S. and num...
THE STORE.
 Elegantly decorated and well organized stores.
 Interiors done with bage color walls and
wooden furnishings....
PRODUCTS & DISPLAY (B2C)
 SoundDock® for iPod®
 Headphones and headsets
 Speakers
 Home theater systems
 Televisions
...
OPTIONS OF VARIATIONS
 Mainly sells products in Black & White color
 But a customer can have customized colors
also depe...
PEOPLE
 The store has well trained and well spoken
customer relationship executives who are
approachable and cater to you...
PLACE
 The store is located at prime locations in
Mumbai and spread across evenly along the
entire city
 Most of them ar...
PLACES & LOCATION
MUMBAI CITY STORES
 1 . The Bose Store, Atria Mall
 2 . The Bose Store, Phoenix Mills
 3 . The Bose Store Linking Road
...
TARGET GROUP
 Everybody. Absolutely everyone in all age
groups - especially the ones that can afford it.
 There's only one group that...
DESIGN EMERGING
 Acoustimass® Technology An industry-wide
objective of the early 1980's was the goal of
delivering big so...
ACOUSTIMASS® TECHNOLOGY
 For years, conventional speakers needed to be big in
order to give listeners full, rich sound. A...
CHALLENGE
 The idea was valid but, due to the nature of
conventional speaker design, another problem
arose: Drivers in th...
SOLUTION
 Localization meant the subwoofer had to be
placed between the two smaller high-frequency
speakers, making it cl...
LEARNING APPLIED
 As home theatre has grown in popularity, this
proven technology has met the challenge. The
original pro...
DIRECT/ REFLECTING® SPEAKER TECHNOLOGY
 From the power of a symphony to the intimacy
of an acoustic guitar, the experienc...
PRODUCTS
 SoundDock® for iPod®
The SoundDock™ 10 digital music system.
Designed with exclusive Bose® waveguide
speaker te...
HEADPHONES AND HEADSETS
 Bose headphones are a family of headphone
products sold by the Bose Corporation. The
company was...
HEADPHONES CATEGORY
 Noise Cancelling Headphones (2)
 Audio Headphones (3)
 Mobile Headsets (1)
HOME THEATRE SYSTEMS
 2 types basically 5.1 & 2.1 channel.
 With & without DVD Player
 Lifestyle® 48 DVD Entertainment ...
TELEVISIONS
 Bose launched its first ever TV, with the 46-inch
Bose VideoWave incorporating high-quality
surround-sound s...
WAVE® SOUND SYSTEMS
 Bose India has introduced its Wave music
system in the Indian market. Dressed in silver
titanium, th...
+ POINTS
 This simple-to-use device utilizes proprietary signal
processing for enhanced instrument clarity and
definition...
PRICE
 High end customers
 Marketed widely but only for people who can
afford it
 NICHE market, product, target.
PRICE RANGE
 Earphones – Rs.4950 - Rs.68000
 Wave® systems – Rs. 34000 - Rs. 74000
 Home theater systems – Rs. 1,93,000...
IMPROVEMENTS
 Price
 Promotion
 Product
PRICE
 Reduce the prices
 Target larger customers.
 More product line for all masses.
PROMOTION
 Get in a brand ambassador ( A R Rahman)
 Promote more on TV
 Sponcer or finance projects like award
functions
PRODUCT
 High level of disappointment in national &
international market
 Over priced & Under Delivered.
 Live up to th...
RIVALS
J B L
SONY
STRENGTHS
 Bose has been an industry leader in the
technology sector. They have been able to
provide products that have g...
CONSUMER SPEAK
 High end product amazing looks
 Over priced
 Under delivered
 Good service
 Not as expected.
 Very d...
BUSINESS 2 BUSINESS FOR BOSE
 Bose India is equipped to handle
complete Audio needs. They’re also geared up to
deliver co...
AREAS
 Auditorium sound
 Background music
 Conferencing facility
 PA system
 Speech Privacy Systems (or sound masking...
OFFICES
 Atmospherics of an office are critical in
determining the motivational level of the
employees which in turn effe...
FOR OFFICES
 Recommendations on appropriate acoustics
 Uniform Coverage
 Appropriate loudness levels
 Minimum controls...
AUDITORIUMS
 Auditoriums by their very nature are large
spaces designed to have large audiences enjoy
a stage performance...
SOLUTION
 Then, through even more advanced Bose
Technology -the Auditioner® Audio
Demonstration System, you can actually ...
RESTAURANTS
 In creating the right dining experience all
elements have to be synchronized to create the
right atmosphere ...
EDUCATIONAL INSTITUTIONS
 Education is changing. It is no more the era of
textbooks. As education changes so does the fac...
SHOPPING MALLS & RETAIL
 Silence isn’t GOLDEN
 Shopping Malls and Retail showrooms take a lot of planning.
With competit...
AUDIO & VIDEO SOLUTION
 Learn how you can integrate your audio and video
across applications and have a simple and easy t...
 Today is the era of optimal space utilization may it be in an office, an
educational institute or a shopping arcade. Are...
CONCLUSION
 BOSE is a brand name.
 They need to work on customer satisfaction.
 They have a good line of products which...
 Marketing needs to be done on all INDIA basis
in this country.
 Products should be for more range of people
and not onl...
FOR MORE INFORMATION OR TO
DOWNLOAD CONTACT US AT
CONTACT@THINKASCONSUMER.COM
BOSE
BOSE
BOSE
BOSE
BOSE
BOSE
BOSE
BOSE
BOSE
BOSE
BOSE
BOSE
BOSE
BOSE
BOSE
BOSE
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BOSE

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A presentation on Bose retailing and why it is one of the top brands in the home entertainment department

Published in: Retail, Business
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BOSE

  1. 1. WHY BOSE.  Sound carries much of the emotional content of our communication.  Pioneer in Sound and Sound engineering.
  2. 2. THE COMPANY. Bose Corporation is a privately held organization, based in Framingham, Massachusetts, that specializes in audio equipment. Founded in 1964 by Amar G. Bose, An automotive subsidiary at Stow, Massachusetts. With respect to sales in the U.S. for home audio retail and portable audio retail sales, Bose was ranked third for the period of November 2008 to April 2009. Bose is known for the 901 speaker series
  3. 3. Bose Corporation established itself by introducing the 901® Direct/Reflecting® speaker system in 1968. With this introduction, Bose achieved international acclaim by setting a new industry standard for lifelike sound reproduction. The list of major technologies emerging from Bose continues to grow. Award-winning products such as Lifestyle home theatre systems and the Wave® Radio/CD have reshaped conventional thinking about the relationship between an audio system’s size and complexity, and the quality of sound it produces.
  4. 4. The company dedicates a 6,500 square meter (70,000 square feet) building in Framingham for research, development, and engineering (RD&E) purposes with a minimum annual RD&E budget of $100 million. In 2004, Bose purchased an additional site from HP in Stow, Massachusetts, to house growing automotive and marketing divisions
  5. 5. RESEARCH FUEL’S TECHNOLOGY & SUPERIOR TECHNOLOGY LEADS TO SUPERIOR PERFORMANCE.!!! Trademarked technologies 1. Tri-Port Earcup Drivers 2. Acoustic Noise Cancellation 3. Acoustimass Technology 4. Acoustic Waveguide Technology 5. Direct/Reflecting Technology 6. Psychoacoustic Equalization 7. TrueSpace Technology 8. Electromagnetic Suspension System for Automobiles
  6. 6. THE STORE In 1993 Bose opened its first store in Kittery, Maine. Since then Bose has opened 160 stores in the U.S. and numerous locations worldwide. In Britain there are eight Bose stores, including one on Regent Street. Bose stores feature a 15- to 25-seat theater which has a short film that demonstrates a Lifestyle Home Entertainment System. Stores located in factory outlets discount prices on some products and sell both new and factory renewed (retested open-box) products
  7. 7. THE STORE.  Elegantly decorated and well organized stores.  Interiors done with bage color walls and wooden furnishings.  Products are easily highlighted as they are contrast in color with the interiors
  8. 8. PRODUCTS & DISPLAY (B2C)  SoundDock® for iPod®  Headphones and headsets  Speakers  Home theater systems  Televisions  Digital music solutions  Wave® systems
  9. 9. OPTIONS OF VARIATIONS  Mainly sells products in Black & White color  But a customer can have customized colors also depending on his requirements which are charged extra.
  10. 10. PEOPLE  The store has well trained and well spoken customer relationship executives who are approachable and cater to your needs.  Technical know how is up to the mark of the in store people.
  11. 11. PLACE  The store is located at prime locations in Mumbai and spread across evenly along the entire city  Most of them are located in malls and on main shopping lanes in Mumbai (bandra).
  12. 12. PLACES & LOCATION
  13. 13. MUMBAI CITY STORES  1 . The Bose Store, Atria Mall  2 . The Bose Store, Phoenix Mills  3 . The Bose Store Linking Road  4 . Bose Shop In Shop, Juhu  5 . Bose Professional Solutions Office (Andheri (E)  6 . The Bose Store, RCity Mall  7 . The Bose Service Centre (Andheri)  8 . The Bose Store, Megamall  9 . The Bose Store, Vashi  10 . The Bose Store, Inorbit Mall  11 . Bose Shop In Shop, Oberoi Mall  12 . The Bose Store, Thane
  14. 14. TARGET GROUP
  15. 15.  Everybody. Absolutely everyone in all age groups - especially the ones that can afford it.  There's only one group that Bose doesn't market to: "Audiophiles" -or audio enthusiasts.
  16. 16. DESIGN EMERGING  Acoustimass® Technology An industry-wide objective of the early 1980's was the goal of delivering big sound from small speakers. Conventional three-piece systems of the time struggled to meet this goal, but rarely delivered on the promise. The sound often came at a price, with a subwoofer that often produced audible distortion limiting its placement options.
  17. 17. ACOUSTIMASS® TECHNOLOGY  For years, conventional speakers needed to be big in order to give listeners full, rich sound. As a result, those speakers became the unsightly centrepiece of most listening areas. An early approach to this problem was to split the two large speakers into three separate pieces: one large subwoofer for low frequencies, and two smaller speakers for mid and high-frequency sound. Ideally, you would only see the smaller speakers and the subwoofer could somehow be tucked out of sight.
  18. 18. CHALLENGE  The idea was valid but, due to the nature of conventional speaker design, another problem arose: Drivers in the subwoofer would often distort due to inefficiency, creating a localizable range of sound. While this is less noticeable in a two-piece system, when a conventionally designed subwoofer produced the same audible distortion, listeners could pinpoint its location, ruining the stereo effect.
  19. 19. SOLUTION  Localization meant the subwoofer had to be placed between the two smaller high-frequency speakers, making it clearly visible and defeating the intended benefit of a versatile, three-piece speaker system. The original problem didn't go away. You just went from two large visible speakers to one large visible subwoofer.
  20. 20. LEARNING APPLIED  As home theatre has grown in popularity, this proven technology has met the challenge. The original problem of large speakers is multiplied with a home theater system. Instead of requiring just two stereo speakers, a home theater generally requires five or even six speakers in order to recreate the excitement of surround sound. Bose Virtually Invisible™ speakers combine with the latest version of our Acoustimass modules to create fuller, richer sound without a room full of bulky speakers.
  21. 21. DIRECT/ REFLECTING® SPEAKER TECHNOLOGY  From the power of a symphony to the intimacy of an acoustic guitar, the experience of a live performance is unmistakable. The challenge for Bose engineers was to re-create this listening experience in people's homes.
  22. 22. PRODUCTS  SoundDock® for iPod® The SoundDock™ 10 digital music system. Designed with exclusive Bose® waveguide speaker technology, it delivers a generous range – from the deep lows of the bass line to the soaring highs of a vocalist. The clarity of the performance is one you may never have heard before from a sound system for the iPod or iPhone. With an optional dock enjoy music from your stereo Bluetooth® music phone.
  23. 23. HEADPHONES AND HEADSETS  Bose headphones are a family of headphone products sold by the Bose Corporation. The company was a pioneer in the development of headphones that use active noise cancellation technology.
  24. 24. HEADPHONES CATEGORY  Noise Cancelling Headphones (2)  Audio Headphones (3)  Mobile Headsets (1)
  25. 25. HOME THEATRE SYSTEMS  2 types basically 5.1 & 2.1 channel.  With & without DVD Player  Lifestyle® 48 DVD Entertainment System  Lifestyle® 35 DVD Entertainment System  Lifestyle® 18 DVD Home Entertainment System  Lifestyle® V35 Home Entertainment System  Lifestyle® V25 Home Entertainment System
  26. 26. TELEVISIONS  Bose launched its first ever TV, with the 46-inch Bose VideoWave incorporating high-quality surround-sound speakers innovatively packed away behind the screen itself.  Bose reps were keen to impress upon the numerous tech journalists attending the 'Vision of Sound' VideoWave launch in Paris this week that they didn't call the new product a television, because it offers so much more
  27. 27. WAVE® SOUND SYSTEMS  Bose India has introduced its Wave music system in the Indian market. Dressed in silver titanium, the Bose Wave ensures to offer a new standard of performance, elegance, and simplicity.
  28. 28. + POINTS  This simple-to-use device utilizes proprietary signal processing for enhanced instrument clarity and definition at all listening levels. Eliminating the need of buttons, the Bose Wave music system operates on a credit-card-style remote to control all the functions. It features a slot-load CD player and a talk radio mode to balance the artificial low frequency. It also integrates a circuitry to store the setting and time of the system for up to two days without a need of a battery during a power outage. By using the proprietary Bose link technology, the Wave music system promises to effortlessly interface with other Bose products.
  29. 29. PRICE  High end customers  Marketed widely but only for people who can afford it  NICHE market, product, target.
  30. 30. PRICE RANGE  Earphones – Rs.4950 - Rs.68000  Wave® systems – Rs. 34000 - Rs. 74000  Home theater systems – Rs. 1,93,000 – Rs. 4,00,000  SoundDock® for iPod® - 44,000 onwards
  31. 31. IMPROVEMENTS  Price  Promotion  Product
  32. 32. PRICE  Reduce the prices  Target larger customers.  More product line for all masses.
  33. 33. PROMOTION  Get in a brand ambassador ( A R Rahman)  Promote more on TV  Sponcer or finance projects like award functions
  34. 34. PRODUCT  High level of disappointment in national & international market  Over priced & Under Delivered.  Live up to the expectations and the set standards  Mikes
  35. 35. RIVALS J B L SONY
  36. 36. STRENGTHS  Bose has been an industry leader in the technology sector. They have been able to provide products that have given the company such a strong brand image.  Bose has a strong brand name worldwide.
  37. 37. CONSUMER SPEAK  High end product amazing looks  Over priced  Under delivered  Good service  Not as expected.  Very delicate.
  38. 38. BUSINESS 2 BUSINESS FOR BOSE  Bose India is equipped to handle complete Audio needs. They’re also geared up to deliver complementary video and control systems to a single integrated audio- video & control system solution (AVC). They provide consulting in this arena too, irrespective of the space in question. These solutions come to you on a turnkey basis from conception, assessing and understanding your needs, designing the solution, installing it, testing to commissioning, training your team and maintaining it.
  39. 39. AREAS  Auditorium sound  Background music  Conferencing facility  PA system  Speech Privacy Systems (or sound masking systems)  Loud extended bandwidth music for bars, lounges, discotheques etc.  Speech reinforcement system for your training rooms, lecture rooms etc.  Outdoor (environmental) sound system solutions  Complex large integrated sound systems  Large venue sound like stadiums, arenas, gymnasiums, multipurpose halls etc  Multi source, multi zone systems  Cinema Sound
  40. 40. OFFICES  Atmospherics of an office are critical in determining the motivational level of the employees which in turn effects the overall performance of the organization. Increasing number of corporate are recognizing this.
  41. 41. FOR OFFICES  Recommendations on appropriate acoustics  Uniform Coverage  Appropriate loudness levels  Minimum controls (minimize the chances of an incorrect setting) thus maximizing automation  Minimum disturbance to neighboring rooms
  42. 42. AUDITORIUMS  Auditoriums by their very nature are large spaces designed to have large audiences enjoy a stage performance. These performances may vary widely in nature which means that such a space will require a sound system that not only delivers a uniform coverage across the space but is also versatile to cater to varying applications.
  43. 43. SOLUTION  Then, through even more advanced Bose Technology -the Auditioner® Audio Demonstration System, you can actually listen the sound, even if nothing of your auditorium exists except blueprints. Final installation will meet the original performance standards as demonstrated, or we will correct without charge. Guaranteed! So what if the auditorium is not built? Surprisingly, you can still hear your Bose sound system before you invest.
  44. 44. RESTAURANTS  In creating the right dining experience all elements have to be synchronized to create the right atmosphere and mood. Each detail is important whether be it touch, smell, see, hear and taste.  BOSE restaurants sound solution.
  45. 45. EDUCATIONAL INSTITUTIONS  Education is changing. It is no more the era of textbooks. As education changes so does the facility used to impart it. Now institutes are looking beyond a simple PA system and background music throughout the school. Now there are specialized areas created for specific purposes.  With e-learning, distant learning and learning exchange programs the class room set ups are undergoing a change.  A good audio system for completing a quality presentation needs a complement of good video as well.
  46. 46. SHOPPING MALLS & RETAIL  Silence isn’t GOLDEN  Shopping Malls and Retail showrooms take a lot of planning. With competition heating up in this arena creating a positive atmosphere and having the right facilities to keep your customers interested in coming back are key factors.  One key ingredient to creating the right atmosphere is Quality sound. Research proves that customers actually remain in a shopping complex or a store longer when the music is pleasing to the ears. High-performance sound gives you a competitive edge. Up until a few years ago, this kind of sound was unattainable in commercial applications. No longer.
  47. 47. AUDIO & VIDEO SOLUTION  Learn how you can integrate your audio and video across applications and have a simple and easy to use user interface to take you from one application from another.  Good presentation of an idea goes, a long way in gaining acceptability of the same. No matter, whether its education, business presentations, advertising or recreation time, for a holistic experience two elements are critical.  One, a reliable visual aid which displays your content optimally. The other is a good sound reinforcement system that makes you reach your audience effectively.
  48. 48.  Today is the era of optimal space utilization may it be in an office, an educational institute or a shopping arcade. Areas are being prepared for multiple applications e.g. an auditorium today is designed for live performances, holding movies shows, conferences.  Bose understands the challenge, & not only understand your needs well to arrive at an optimal solution to address both audio and video needs but provide an easy to use solution. With a perfect complement of control systems what BOSE deliver what is a user friendly system which is easy to use and operate. Some applications where these solutions find favour are boardrooms, conference rooms, multipurpose halls, video walls in shopping malls to name a few.
  49. 49. CONCLUSION  BOSE is a brand name.  They need to work on customer satisfaction.  They have a good line of products which have a high demand in the market.
  50. 50.  Marketing needs to be done on all INDIA basis in this country.  Products should be for more range of people and not only the higher class  More products for personal use.
  51. 51. FOR MORE INFORMATION OR TO DOWNLOAD CONTACT US AT CONTACT@THINKASCONSUMER.COM

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