Sound carries much of the emotional content
of our communication.
Pioneer in Sound and Sound engineering.
Bose Corporation is a privately held
organization, based in Framingham,
Massachusetts, that specializes in audio
equipment. Founded in 1964 by Amar G. Bose,
An automotive subsidiary at Stow, Massachusetts.
With respect to sales in the U.S. for home audio
retail and portable audio retail sales, Bose was
ranked third for the period of November 2008 to
April 2009. Bose is known for the 901 speaker
Bose Corporation established itself by introducing
the 901® Direct/Reflecting® speaker system in
1968. With this introduction, Bose achieved
international acclaim by setting a new industry
standard for lifelike sound reproduction. The list
of major technologies emerging from Bose
continues to grow. Award-winning products such
as Lifestyle home theatre systems and the
Wave® Radio/CD have reshaped conventional
thinking about the relationship between an audio
system’s size and complexity, and the quality of
sound it produces.
The company dedicates a 6,500 square
meter (70,000 square feet) building in
Framingham for research, development, and
engineering (RD&E) purposes with a
minimum annual RD&E budget of $100
million. In 2004, Bose purchased an
additional site from HP in Stow,
Massachusetts, to house growing
automotive and marketing divisions
RESEARCH FUEL’S TECHNOLOGY & SUPERIOR
TECHNOLOGY LEADS TO SUPERIOR
1. Tri-Port Earcup Drivers
2. Acoustic Noise Cancellation
3. Acoustimass Technology
4. Acoustic Waveguide Technology
5. Direct/Reflecting Technology
6. Psychoacoustic Equalization
7. TrueSpace Technology
8. Electromagnetic Suspension System for
In 1993 Bose opened its first store in Kittery,
Maine. Since then Bose has opened 160 stores in
the U.S. and numerous locations worldwide. In
Britain there are eight Bose stores, including one
on Regent Street. Bose stores feature a 15- to
25-seat theater which has a short film that
demonstrates a Lifestyle Home Entertainment
System. Stores located in factory outlets discount
prices on some products and sell both new and
factory renewed (retested open-box) products
Elegantly decorated and well organized stores.
Interiors done with bage color walls and
Products are easily highlighted as they are
contrast in color with the interiors
PRODUCTS & DISPLAY (B2C)
SoundDock® for iPod®
Headphones and headsets
Home theater systems
Digital music solutions
OPTIONS OF VARIATIONS
Mainly sells products in Black & White color
But a customer can have customized colors
also depending on his requirements which are
The store has well trained and well spoken
customer relationship executives who are
approachable and cater to your needs.
Technical know how is up to the mark of the in
The store is located at prime locations in
Mumbai and spread across evenly along the
Most of them are located in malls and on main
shopping lanes in Mumbai (bandra).
Everybody. Absolutely everyone in all age
groups - especially the ones that can afford it.
There's only one group that Bose doesn't
market to: "Audiophiles" -or audio enthusiasts.
Acoustimass® Technology An industry-wide
objective of the early 1980's was the goal of
delivering big sound from small speakers.
Conventional three-piece systems of the time
struggled to meet this goal, but rarely delivered
on the promise. The sound often came at a
price, with a subwoofer that often produced
audible distortion limiting its placement
For years, conventional speakers needed to be big in
order to give listeners full, rich sound. As a result,
those speakers became the unsightly centrepiece of
most listening areas. An early approach to this
problem was to split the two large speakers into three
separate pieces: one large subwoofer for low
frequencies, and two smaller speakers for mid and
high-frequency sound. Ideally, you would only see the
smaller speakers and the subwoofer could somehow
be tucked out of sight.
The idea was valid but, due to the nature of
conventional speaker design, another problem
arose: Drivers in the subwoofer would often
distort due to inefficiency, creating a localizable
range of sound. While this is less noticeable in
a two-piece system, when a conventionally
designed subwoofer produced the same
audible distortion, listeners could pinpoint its
location, ruining the stereo effect.
Localization meant the subwoofer had to be
placed between the two smaller high-frequency
speakers, making it clearly visible and
defeating the intended benefit of a versatile,
three-piece speaker system. The original
problem didn't go away. You just went from two
large visible speakers to one large visible
As home theatre has grown in popularity, this
proven technology has met the challenge. The
original problem of large speakers is multiplied
with a home theater system. Instead of requiring
just two stereo speakers, a home theater generally
requires five or even six speakers in order to
recreate the excitement of surround sound. Bose
Virtually Invisible™ speakers combine with the
latest version of our Acoustimass modules to
create fuller, richer sound without a room full of
DIRECT/ REFLECTING® SPEAKER TECHNOLOGY
From the power of a symphony to the intimacy
of an acoustic guitar, the experience of a live
performance is unmistakable. The challenge for
Bose engineers was to re-create this listening
experience in people's homes.
SoundDock® for iPod®
The SoundDock™ 10 digital music system.
Designed with exclusive Bose® waveguide
speaker technology, it delivers a generous range –
from the deep lows of the bass line to the soaring
highs of a vocalist. The clarity of the performance
is one you may never have heard before from a
sound system for the iPod or iPhone. With an
optional dock enjoy music from your stereo
Bluetooth® music phone.
HEADPHONES AND HEADSETS
Bose headphones are a family of headphone
products sold by the Bose Corporation. The
company was a pioneer in the development of
headphones that use active noise cancellation
HOME THEATRE SYSTEMS
2 types basically 5.1 & 2.1 channel.
With & without DVD Player
Lifestyle® 48 DVD Entertainment System
Lifestyle® 35 DVD Entertainment System
Lifestyle® 18 DVD Home Entertainment System
Lifestyle® V35 Home Entertainment System
Lifestyle® V25 Home Entertainment System
Bose launched its first ever TV, with the 46-inch
Bose VideoWave incorporating high-quality
surround-sound speakers innovatively packed
away behind the screen itself.
Bose reps were keen to impress upon the
numerous tech journalists attending the 'Vision
of Sound' VideoWave launch in Paris this week
that they didn't call the new product a
television, because it offers so much more
WAVE® SOUND SYSTEMS
Bose India has introduced its Wave music
system in the Indian market. Dressed in silver
titanium, the Bose Wave ensures to offer a new
standard of performance, elegance, and
This simple-to-use device utilizes proprietary signal
processing for enhanced instrument clarity and
definition at all listening levels. Eliminating the need of
buttons, the Bose Wave music system operates on a
credit-card-style remote to control all the functions. It
features a slot-load CD player and a talk radio mode to
balance the artificial low frequency. It also integrates a
circuitry to store the setting and time of the system for
up to two days without a need of a battery during a
power outage. By using the proprietary Bose link
technology, the Wave music system promises to
effortlessly interface with other Bose products.
High end customers
Marketed widely but only for people who can
NICHE market, product, target.
Earphones – Rs.4950 - Rs.68000
Wave® systems – Rs. 34000 - Rs. 74000
Home theater systems – Rs. 1,93,000 – Rs.
SoundDock® for iPod® - 44,000 onwards
Bose has been an industry leader in the
technology sector. They have been able to
provide products that have given the company
such a strong brand image.
Bose has a strong brand name worldwide.
High end product amazing looks
Not as expected.
BUSINESS 2 BUSINESS FOR BOSE
Bose India is equipped to handle
complete Audio needs. They’re also geared up to
deliver complementary video and control systems
to a single integrated audio- video & control
system solution (AVC). They provide consulting in
this arena too, irrespective of the space in
question. These solutions come to you on a
turnkey basis from conception, assessing and
understanding your needs, designing the solution,
installing it, testing to commissioning,
training your team and maintaining it.
Speech Privacy Systems (or sound masking systems)
Loud extended bandwidth music for bars, lounges, discotheques etc.
Speech reinforcement system for your training rooms, lecture rooms etc.
Outdoor (environmental) sound system solutions
Complex large integrated sound systems
Large venue sound like stadiums, arenas, gymnasiums, multipurpose halls
Multi source, multi zone systems
Atmospherics of an office are critical in
determining the motivational level of the
employees which in turn effects the overall
performance of the organization. Increasing
number of corporate are recognizing this.
Recommendations on appropriate acoustics
Appropriate loudness levels
Minimum controls (minimize the chances of an
incorrect setting) thus maximizing automation
Minimum disturbance to neighboring rooms
Auditoriums by their very nature are large
spaces designed to have large audiences enjoy
a stage performance. These performances may
vary widely in nature which means that such a
space will require a sound system that not only
delivers a uniform coverage across the space
but is also versatile to cater to varying
Then, through even more advanced Bose
Technology -the Auditioner® Audio
Demonstration System, you can actually listen
the sound, even if nothing of your auditorium
exists except blueprints. Final installation will
meet the original performance standards as
demonstrated, or we will correct without
charge. Guaranteed! So what if the auditorium
is not built? Surprisingly, you can still hear
your Bose sound system before you invest.
In creating the right dining experience all
elements have to be synchronized to create the
right atmosphere and mood. Each detail is
important whether be it touch, smell, see, hear
BOSE restaurants sound solution.
Education is changing. It is no more the era of
textbooks. As education changes so does the facility
used to impart it. Now institutes are looking beyond a
simple PA system and background music throughout the
school. Now there are specialized areas created for
With e-learning, distant learning and learning exchange
programs the class room set ups are undergoing a
A good audio system for completing a quality
presentation needs a complement of good video as well.
SHOPPING MALLS & RETAIL
Silence isn’t GOLDEN
Shopping Malls and Retail showrooms take a lot of planning.
With competition heating up in this arena creating a positive
atmosphere and having the right facilities to keep your
customers interested in coming back are key factors.
One key ingredient to creating the right atmosphere is
Quality sound. Research proves that customers actually
remain in a shopping complex or a store longer when the
music is pleasing to the ears. High-performance sound gives
you a competitive edge. Up until a few years ago, this kind of
sound was unattainable in commercial applications. No
AUDIO & VIDEO SOLUTION
Learn how you can integrate your audio and video
across applications and have a simple and easy to use
user interface to take you from one application from
Good presentation of an idea goes, a long way in gaining
acceptability of the same. No matter, whether its
education, business presentations, advertising or
recreation time, for a holistic experience two elements
One, a reliable visual aid which displays your content
optimally. The other is a good sound reinforcement
system that makes you reach your audience effectively.
Today is the era of optimal space utilization may it be in an office, an
educational institute or a shopping arcade. Areas are being prepared
for multiple applications e.g. an auditorium today is designed for live
performances, holding movies shows, conferences.
Bose understands the challenge, & not only understand your needs
well to arrive at an optimal solution to address both audio and video
needs but provide an easy to use solution.
With a perfect complement of control systems what BOSE deliver
what is a user friendly system which is easy to use and operate.
Some applications where these solutions find favour are boardrooms,
conference rooms, multipurpose halls, video walls in shopping malls
to name a few.
BOSE is a brand name.
They need to work on customer satisfaction.
They have a good line of products which have a
high demand in the market.
Marketing needs to be done on all INDIA basis
in this country.
Products should be for more range of people
and not only the higher class
More products for personal use.
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