This document outlines 5 modern marketing strategies that work: 1) Social media marketing by being authentic, posting products/content, and building relationships. 2) Email marketing by collecting emails and sending authentic messages with calls to action. 3) Affiliate marketing and influencer marketing where influencers promote products in exchange for commissions or free products. 4) Blogging to drive traffic, leads, establish authority and long term results. 5) SEO (search engine optimization) to increase website visibility through search engines which can be done internally or outsourced. Knowing your audience, competitors, and setting goals is also important for effective marketing strategy execution.

1. MOKSHPOPLI
5 Modern
Marketing
Strategies
That Work
BUSINESSANDMARKETING
CONSULTANT

2. Identifying the right strategies to market your business is
vital to your success. Without knowing the right marketing
techniques to fuel your growth and return a profit, it's
likely your business may be unable to stay afloat. No
matter what your budget may be there are marketing
strategies you can do today that will reach more
customers without breaking the bank. Here are the top 5
modern marketing strategies that are proven to work:

3. 1. Social MediaMokshPopli
It's no surprise especially in today's age that there are advantages of
using social media for marketing. It's a free and effective method that
serves as a way to reach your target audience and spread brand
awareness on a global scale. A few things to keep in mind when
marketing your business on social media:
Be authentic
Post your products
Create compelling images & videos
Share your story
Build relationships

4. The average person checks their email multiple times a day, which
makes it a fantastic marketing strategy. Collect the emails of your
target audience by hosting surveys, providing opt-in newsletters,
holding a giveaway and then start an email sequence. Be authentic
and transparent in your email marketing campaign and always end it
with a call to action.
2. Email Marketing

5. 3. Affiliate
Marketing &
Influencers
Introducing an affiliate
program is a powerful
marketing strategy. With so
many influencers making
their mark and influencing
their community to shop their
favorite products, its no
wonder this new age
marketing strategy provides
massive growth for
businesses big and small.
Essentially, an influencer will
help market your products in
exchange for either free
products or a percentage of
every sale they drive.

6. 4.Blogging
Helps drive traffic to your website
Converts traffic into leads
Helps establish authority
Drives long-term results
TheManyBenefits
There are so many benefits to having a blog for
your business. Blogging is a way to share your
products or services through a publishing format
that allows you to instantly and immediately reach
massive audiences. Here are the top benefits of
blogging:

7. SEO stands for search engine
optimization. It's the process of
increasing the quality and quantity of
your website traffic by increasing the
visibility of your website to users
through a search engine. SEO excludes
direct traffic visitors and paid ad
placement. If your budget allows, there
are many companies willing to take on
this form of marketing for you.
5. SEO
Moksh Popli | Business and Marketing Consultant

8. In addition to these top tips, it's very important to know
your target audience, research your competitors and
create SMART marketing goals to effectively execute your
marketing strategy.

9. Moksh Popli
MokshPopli.org
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