The student used various new media technologies throughout their music video project. They blogged about their process on their college's virtual learning environment. They used Apple Mac computers and software like Photoshop, iMovie, and InDesign to create their video and digipak. For research, they watched music videos on YouTube to determine their genre and gain inspiration. They used Google to research what a digipak was and look at magazine advertisements. For planning, their blog helped organize their ideas. For construction, they edited footage in iMovie and designed their digipak in Photoshop. They uploaded their final video to YouTube. For evaluation, they created a director's commentary in iMovie and used other technologies like PowerPoint and

1. How did you use New Media
Technologies in the research,
planning, construction and
evaluation stages?

2. Blogging...
- Throughout this project, I have been keeping track of what
I have been doing along the way. To do this, I used my
colleges VLE (Virtual Learning Environment), on the
internet, to blog about the researching, planning,
construction and evaluation of my music video.

3. Apple Macs...
Throughout my music video project, I
have continuously used Apple Mac computers and
the software on them to create my final video and
my Digipak. Throughout this slide show I will go into
more detail about the software I used on the Apple
Macs.
I found this computer difficult to use at
first as it was different to average computers that I
am used to using. However, the software available
on the Macs were incredibly helpful. Programs such
as Photoshop, iMovie, In Design etc were all vital
when producing my music video and Digipak. These
types of programs are available on Macs because of
convergence which is the joining of two media
products, for example: a computer and video
editing software.

4. When I began my
research, I couldn’t pick a
genre which I wanted to After watching copious amounts of
use, so, I watched a wide different music videos on YouTube, I
variety of different genres decided I wanted my project to be
of music videos on the based around a rock genre. YouTube
website “YouTube”. really helped me when deciding what
genre I wanted to use as it helped me
to discover what kind of music videos
I enjoyed the most. After finally
establishing what genre I was to use, I
YouTube is what we describe as continued to watch Rock videos on
Web 2.0 and is a social
networking website on which
Research YouTube so to gain further
inspiration.
users can upload, view and share
videos. A lot of user-generated To gain further ideas for my
content is uploaded onto project, I watched some user-
YouTube and people all around generated content, on YouTube,
the world are able to view it. It’s from students from other schools
a great platform for new artists & colleges. This was very helpful
and bands to get their music out as it gave me an overview of
to the public. what was expected from me.

5. As well as researching
music videos, I used the
internet to research into
my ancillary tasks. We
were required to create a
“Digipak” to coincide
with our music videos. Internet website ‘Wikipedia’ was
very helpful in helping me
To begin with, I was understand what a Digipak was. I
clueless about what a discovered that it was a
“Digipak” was, so, I used promotional package to help aid
the ‘Google’ search
engine to research what
Research… promotion of a song. I again used
Google to look at other Digipak’s to
they were and what they gain inspiration for my own work
look like. and I also discovered I had some of
my own Digipak's which I looked at.
As part of the project, we were also
briefed to design a magazine
advertisement to advertise the Digipak
and the music video. Again, Google was
my best friend in this task as I looked at a
lot of magazine advertisements from a
Rock genre using the search engine.

6. After I had researched and When deciding where to film my
decided on what I was doing for video, I again looked to YouTube to
my project, I then began to plan help me distinguish what location
how I was going to do it. At this would be suitable to film in so to
stage, my blog played an convey my chosen genre. I noticed
important role as it helped me that a lot of run-down areas were
organise all my ideas so they used in Rock videos so I then began
didn’t get all jumbled up in my to think about where I could film.
head. I used “Google Earth” to look
at areas where I could film. I
established that I was going to
Planning film in an industrial city area –
Leeds, so to connote a serious
rock genre which I intended.
I didn’t incorporate a lot of digital technologies at
the planning stage of my production as I did a lot of
planning e.g. storyboards, mind maps, sketches etc
with a good old fashioned paper and pencil, as this
was the easiest method to use at this stage.

7. Once I had established what I was The Lumix camera proved to
going to create, I began filming for be have a better video
my video. Originally, I intended to quality than the schools
use schools Panasonic cameras, video cameras, so I used this
however, on the day of filming I camera throughout my
realised that I had forgotten to project in both filming my
book out a camera from school so video and taking photos for
I used my own Lumix digital stills my Digipack.
camera.
Construction…
I had previous practice with using
iMovie and editing all my footage
After filming all my footage and
together and adding in effects so I
gathering photos for my project, I
found this easy, however, I hadn’t
constructed it all together using
had much experience using
software on the apple macs such as
Photoshop so I had to get some
iMovie and Photoshop.
help from class mates, however, I
am now a pro at using Photoshop.

8. When creating my Digipack
products, I used websites such
as “DaFont” and “1001 Free
Fonts” to acquire appropriate
fonts for my products. I
downloaded the fonts onto the
computer and I was then able to
use them on the appropriate
software.
Construction…
After I had finished the final edit
of my video, I was the required to
upload it to my blog, so to do this,
I again used YouTube to upload
my user-generated content. This
was simple however I did have to
save my video in a particular
format so upload was possible.

9. After I had finished my project, For my first question, I created a
I had to evaluate what I had directors commentary using iMovie. I
done on my internet blog. I had to use a voice recorder to record
used a number of digital me speaking about my music video, I
technologies to present my then uploaded this onto iMovie and
work in a clear, aesthetically edited it over the top of my music
pleasing way. video.
Evaluation…
For my second question, I compared
my print texts to my music video to
Also, for my second
analyse how they combined as a
question I used word cloud
product. I print screened my music
generator ‘Tagul’ to create
video at certain points and edited in
an aesthetically pleasing
MS Paint, and put them next to my
word summary.
print products to compare the two
texts.

10. For my third evaluation question, I
used iMovie yet again to create an
audience feedback video. This time,
I used one of schools Panasonic
video cameras, as I was filming at
school, I then uploaded the footage
and edited it along with titles to
show the questions I was asking my
audience clearly.
Evaluation…
For my fourth question, this here PowerPoint
presentation, I have used Microsoft PowerPoint to
display clearly how I have used media technologies
throughout my work. Also, for this question, I have
used Google search engine to look for images to put
onto this presentation and I have also used the print
screen tool.

11. Throughout this project, my understanding
of digital technologies has developed. The
variety of technologies I have used has been
vast and I now have a sound understanding of
how to use such products with ease.