The author attracted their audience for their magazine by following the results of their Survey Monkey reports. They designed the layout and genre (indie music) to appeal to 16-25 year olds. Bright colors and photos of young people were used to attract younger audiences. Free concert tickets and listings of indie artists would further target this demographic. The content page also featured images of young men and women and kept the design and colors consistent. Subscription prices were kept low to appeal to college-aged readers with limited budgets. A double page article spread with an attention-grabbing title in red text was used, as articles were found to be the most popular magazine element in the surveys.