The document discusses how the author attracted their target audience of teenagers and young adults to their magazine. They included social networks like Facebook and Twitter logos since research showed these are popular among this age group. This allows interaction between the magazine and audience and keeps the audience engaged through regular monthly updates. The author also chose to feature a model in a red dress on the cover to attract attention as red appeals to both young women and men. The red color scheme is continued throughout the magazine to create consistency. The author conducted questionnaires and interviews to find out what specifically appeals to their target audience, such as affordable pricing, inclusion of artist interviews and posters, and preferred color schemes like red, black, white and blue.