It’s clear mobile is evolving at a rapid pace. And it’s not going to slow down. People are addicted to their devices and internet usage is projected to surpass desktop usage this year.
Are you engaging your audience in mobile? Are you able to anticipate their needs and wants? Here we will discuss the core requirements of a sound mobile strategy aimed at engaging people and building relationships. You will have the chance to strengthen your clarity and focus about mobile strategy. Why? Because it will aid you in making easier and well informed decisions when optimizing brand engagement and driving brand awareness through mobile channels.
Villanova's MIS Society Meeting 4 MOBILEMarc Leprince
Villanova's MIS Society 4th meeting which goes over the What's the big deal with mobile? Why should we care? How it is changing consumer habits and how businesses are trying to adapt on the consumer front as well as at the enterprise level.
It’s clear mobile is evolving at a rapid pace. And it’s not going to slow down. People are addicted to their devices and internet usage is projected to surpass desktop usage this year.
Are you engaging your audience in mobile? Are you able to anticipate their needs and wants? Here we will discuss the core requirements of a sound mobile strategy aimed at engaging people and building relationships. You will have the chance to strengthen your clarity and focus about mobile strategy. Why? Because it will aid you in making easier and well informed decisions when optimizing brand engagement and driving brand awareness through mobile channels.
Villanova's MIS Society Meeting 4 MOBILEMarc Leprince
Villanova's MIS Society 4th meeting which goes over the What's the big deal with mobile? Why should we care? How it is changing consumer habits and how businesses are trying to adapt on the consumer front as well as at the enterprise level.
10 things that will change the online landscapeBart De Waele
10 things that will change the online landscape in 2012 - and how you can use them to improve your digital marketing.
Presentation for Digital Marketing First.
thunder::tech's president, Jason Therrien, spoke at the University of Toledo Internet Marketing Conference on Tuesday, Oct. 2, 2012. He delivered a presentation on why a mobile marketing strategy is so much more than an app.
Research in the Mobile Mindset Smartees Webinar (EST session)InSites on Stage
This is the full slidedeck of our 'Research in the Mobile Mindset' Smartees Webinar of 12 March 2013 (EST session). The main focus is on how market research can help you with your mobile marketing challenge, followed with some case studies of Kinepolis, Andres & Vodafone. Presentation by Niels Schillewaert (Managing Partner & Co-founer) & Angie Deceuninck (Business Director).
We are students of Singapore Management University. This presentation is our introduction to the Japan wiki page that we updated as part of our class (comm215: Digital Media across Asia) project. The page can be viewed at comm215.wetpaint.com/page/japan
[Webinar] Navigating Covid-19: How to effectively equip your employees to wor...Squiz
The rise of Covid-19 has added immense pressure on business leaders to accommodate for team-wide remote working. This sudden shift has led to increased concerns around productivity and subsequent impacts on the way we live and work.
Given organisations with low employee engagement scores experience 18% lower productivity and 16% lower profitability, exploring ways to maintain high engagement is crucial in these unprecedented times. (Source: Gallup)
Squiz has assembled a panel of industry leaders such as Heidi Davidson, Head of P&C, Rotor Studios (Ex-CBA, Ex-Newscorp), Juhi King, HR Technology Expert, and Richard Wells, Digital Comms Manager, Dept of NSW Customer Service to share insights and best practices on keeping remote employees engaged and connected.
In this expert panel, industry leaders will share:
- How to keep employees engaged, connected and collaborating while working remotely.
- Impacts on businesses amidst the Covid-19 pandemic and potential opportunities for the future.
- How to reduce drops in productivity by up to 25% through effectively equipping employees to work remotely.
Presentations from Appnovation's OS Accelerate Event Series. This event was held at Google's NYC headquarters with the focus on Media & Entertainment.
Sponsors include: Google, Acquia, MuleSoft, Janrain, PwC, Welsh Government, Government of New Brunswick, and Warner Music Group.
Presenters and Panelists include:
Arnold Leung - CEO at Appnovation
Wayne Relyea - Managing Director at PwC
Jamie Beckland - VP of Marketing at Janrain
Chuck Fishman - Media Entertainment & Publishing Director at Acquia
Steven Kim - Staff Program Manager at Google
Sumit Sharma - Chief API Strategist at MuleSoft
Brandon McCoy - Product Lead & Platform Strategist
Jeremy Kutner - Sr. Director Web/Mobile Strategy at Warner Music Group.
How to Envision the Digital Technology Strategy Industry LandscapeDoug Floyd
Digital technology has become a key differentiating factor and revenue driver for companies. A truly digital strategy is needed to address this changing landscape. Existing industries are being disrupted, and new industries are now emerging, based on these new digital technologies. Markets including FinTech, health technology, artificial intelligence, connected cars, Internet of Things, robotics, drones, and 3D printing are all leveraging emerging digital innovations.
Thriving in a mobile world CoreNet Orlando Leadership SeriesGina Schreck
Understanding the changing and evolving digital and mobile environment is critical to todays business leader. This presentation explored some of the trends, challenges and then ideas for working successfully in a mobile world.
Get desktop SMS right from your computer or other Moaxis enabled device! Moaxis allows you to get your text messages on your computer, tablet, TV, and gaming console.
10 things that will change the online landscapeBart De Waele
10 things that will change the online landscape in 2012 - and how you can use them to improve your digital marketing.
Presentation for Digital Marketing First.
thunder::tech's president, Jason Therrien, spoke at the University of Toledo Internet Marketing Conference on Tuesday, Oct. 2, 2012. He delivered a presentation on why a mobile marketing strategy is so much more than an app.
Research in the Mobile Mindset Smartees Webinar (EST session)InSites on Stage
This is the full slidedeck of our 'Research in the Mobile Mindset' Smartees Webinar of 12 March 2013 (EST session). The main focus is on how market research can help you with your mobile marketing challenge, followed with some case studies of Kinepolis, Andres & Vodafone. Presentation by Niels Schillewaert (Managing Partner & Co-founer) & Angie Deceuninck (Business Director).
We are students of Singapore Management University. This presentation is our introduction to the Japan wiki page that we updated as part of our class (comm215: Digital Media across Asia) project. The page can be viewed at comm215.wetpaint.com/page/japan
[Webinar] Navigating Covid-19: How to effectively equip your employees to wor...Squiz
The rise of Covid-19 has added immense pressure on business leaders to accommodate for team-wide remote working. This sudden shift has led to increased concerns around productivity and subsequent impacts on the way we live and work.
Given organisations with low employee engagement scores experience 18% lower productivity and 16% lower profitability, exploring ways to maintain high engagement is crucial in these unprecedented times. (Source: Gallup)
Squiz has assembled a panel of industry leaders such as Heidi Davidson, Head of P&C, Rotor Studios (Ex-CBA, Ex-Newscorp), Juhi King, HR Technology Expert, and Richard Wells, Digital Comms Manager, Dept of NSW Customer Service to share insights and best practices on keeping remote employees engaged and connected.
In this expert panel, industry leaders will share:
- How to keep employees engaged, connected and collaborating while working remotely.
- Impacts on businesses amidst the Covid-19 pandemic and potential opportunities for the future.
- How to reduce drops in productivity by up to 25% through effectively equipping employees to work remotely.
Presentations from Appnovation's OS Accelerate Event Series. This event was held at Google's NYC headquarters with the focus on Media & Entertainment.
Sponsors include: Google, Acquia, MuleSoft, Janrain, PwC, Welsh Government, Government of New Brunswick, and Warner Music Group.
Presenters and Panelists include:
Arnold Leung - CEO at Appnovation
Wayne Relyea - Managing Director at PwC
Jamie Beckland - VP of Marketing at Janrain
Chuck Fishman - Media Entertainment & Publishing Director at Acquia
Steven Kim - Staff Program Manager at Google
Sumit Sharma - Chief API Strategist at MuleSoft
Brandon McCoy - Product Lead & Platform Strategist
Jeremy Kutner - Sr. Director Web/Mobile Strategy at Warner Music Group.
How to Envision the Digital Technology Strategy Industry LandscapeDoug Floyd
Digital technology has become a key differentiating factor and revenue driver for companies. A truly digital strategy is needed to address this changing landscape. Existing industries are being disrupted, and new industries are now emerging, based on these new digital technologies. Markets including FinTech, health technology, artificial intelligence, connected cars, Internet of Things, robotics, drones, and 3D printing are all leveraging emerging digital innovations.
Thriving in a mobile world CoreNet Orlando Leadership SeriesGina Schreck
Understanding the changing and evolving digital and mobile environment is critical to todays business leader. This presentation explored some of the trends, challenges and then ideas for working successfully in a mobile world.
Get desktop SMS right from your computer or other Moaxis enabled device! Moaxis allows you to get your text messages on your computer, tablet, TV, and gaming console.
Bubbly is the best way to amplify & share your voice. Create short, styled audio updates for your family, friends and followers to hear.
· Personalize your voice posts with cool free filters, effects and background music
· Follow celebrities, sports stars and popular users to listen to their real voice talk about the things they care about
· Share your posts out to your Twitter followers, Facebook friends, through email or your own blog or website
· Join a global community where you can find other singers, musicians, pop-culture fans and fun people
· Send voice posts to any mobile phone. Non-smartphone users get an SMS alerting them to a new post
Bubbly is the only app that works across all phones with 40 million people already joined. Share your voice with the world.
Feeling like nowhere else.
We travel many paths every day, and seek to discover many more paths all over the world, in
order to learn and to teach. We never stopped, neither myself nor my family, whom I have the
privilege to have by my side in this project.
It is a project made up not only of hotels, but also of ambitious objectives and unstoppable
passion. Our hotels are like our home, elegant and discreet yet open and alive, made up of people
who, together with their guests, seek experiences for which it is worth undertaking a long
journey. This is our path, this desire to be Baglioni Hotels, in the intimacy of its ambiance, the
subtle refinement of suggested details, the passion of every single gesture and every step, which has today made us a great group, a small dream which has become a great reality.
Extraordinary Photos From LAURENT SCHWEBEL.
Sad loss of this extremely special photographer. French photographer Laurent Schwebel, 52 years old, was stabbed and killed, and his camera robbed while hewas taking pictures in Buenos Aires. A naturalist photographer, he was born in 1959 in the Alsace region of eastern France and killed on February 8, 2012, in Plaza San Martin, Retiro, Buenos Aires. He worked as a geologist, naturalist and photographer for a French travel agency specializing in travel naturalists. Attached are some very interesting photos.
Lin Yutang (Lín Yǔtāng, 林语堂), 1895-1976, was a renowned Chinese philosopher, philologist, translator, political spokesperson, inventor, novelist and interpreter of Chinese culture for Western readers.
His struggle to accommodate his cultural heritage of Confucianism, Taoism and Chinese folklore with his Christian properly basic beliefs lasted almost a half-a-century.
Ironically, during this period, while he became the darling of American readers, his writing suffered condemnation in China for his anti-communist stance.
Following the demise of Deng Xiaoping’s influence in the mid-1990s, Lin has once again become popular in China including the production of a 44 episode television series in Hong Kong based on his novel Moment in Peking.
Lin’s books, The Importance of Living and From Pagan to Christian bear witness to his faith dilemma whilst his speeches on ‘The Chinese Cultural Heritage’, ‘Materialism As a Faith’ and ‘Chinese Humanism and the Modern World’ impart a wisdom forgotten by both Eastern and Western cultures in their race to embrace materialist values.
This paper focuses on these three speeches to give insight into the impact of religion on one prominent East Asian person without making assumptions about the effect of religion on East Asia as a whole.
Product Camp Presentation by Samantha Yorke - June 2013IAB Australia
Acting CEO/Director of Regulator Affairs, Samantha Yorke presented at Product Camp Sydney in June 2013 on the topic 'Future Trends in Digital Advertising'. Emerging trends were highlighted, which will have a direct impact on marketing and advertising strategies including Omnichannel, Singularity and Multiscreen Behaviours.
Check us out if you are interested to learn more about emerging trends in digital advertising and how marketers can seize these new engaging opportunities.
Mobile learning encapsulates
all the training tools adapted to smartphones and tablets, whether in terms of their content, form, technology, teaching or learning methods.
Mediamonks De rol van mobiel in de hedendaagse reclame (MARCOM14)MARCOM2014
De rol van mobiel in de hedendaagse reclame.
Mediamonks heeft al talloze reclame prijzen op haar naam staan. Nu met het explosieve mobiele gebruik laten zij zien wat de rol is van mobiel in de hedendaagse reclame. MediaMonks is een creative digital productie bureau en we werken exclusief voor Reclame bureau’s om digitale campagnes te produceren.
Findings from Shared Intelligence / ASCEL libraries, children and digital res...Ben Lee
Presentation by Shared Intelligence about the findings of their research for ASCEL into children's use of digital technology and the implications for public libraries
BT On The Productivity Puzzle in CollaborationLeon Benjamin
Leon Benjamin, Sei Mani's co-founder contributes to its strategic partner BT' and its perspective on the value of collaboration in the enterprise.
As a concept, mobile and flexible working is nothing new and the idea of where people work has widened to pretty much anywhere. The issue is no longer ‘where’ people work, the question we’re now asking is ‘how’ people work.
Improving The Customer Experience: Leveraging Data for Cross-Device StrategiesMediaPost
Programmatic advertising has long offered the promise to advertisers of buying audiences rather than publisher site placement, but until recently when a consumer engaged with a brand through a different device, they appeared as a different consumer. As cross device data sets become richer, programmatic solutions can further improve the consumer experience by consistently reaching the right audience with the right message, regardless of the device they are using. If media planners and campaign managers can now stop thinking in media and device silos, we can start to truly leverage the power of data to identify who, when and where to deliver the brand’s messaging across all screens as part of a holistic strategy for audience engagement.
UNICEF Digital Strategy | Mobile Social Trends for 2015Jim Rosenberg
Global Digital Trends for 2015
and UNICEF’s Digital Strategy
presented at Dialogkonferansen 2014, Strømstad Sweden @JimRosenberg
Other modern technologies at age 20; imagine how far we’ll go with the consumer-facing internet.
Social media is your embassy; a good website is your home country.
Steady, consistent content is essential to engagement.
Owned content > Facebook’s algorithms.
The big picture is comprised of many, many details.
The perfect tweet or flawless video takes time, effort, and money.
People are your greatest asset – your own colleagues, as well as the people you serve.
“People want to be a part of something bigger than themselves.” #H2H by @BryanKramer
If your clients sense you’re open and engaged, they’ll be that way, too. Same goes for your staff.
Principles for Digital Strategy at UNICEF
Digital enables transparency and accountability.
To the online audience, we are one UNICEF with many facets.
We work in a multilingual world. Our content and engagement must reflect that.
Content and engagement efforts should include people with low- or no- internet connectivity.
All products and services should be mobile-first and multiplatform.
Our product approach is agile.
Open standards are at the heart of what we do.
We’ll measure and test our efforts, using data to inform content and engagement choices.
Conversations > Campaigns.
Global frame, local action. Take a global message that national markets/teams can adapt. Messages and calls to action should be easily tailored and localized by language, country.
Have one integrated editorial calendar. Media, marketing, web, social, offline, visuals.
Team: balance all-rounders with deep expertise.
Do fewer things better.
Find the storyteller in the elevator.
Search engines, e-commerce and media websites as well as advertisers often serve content customized to the location of the user. This research project uses snapshots from national Google domains and search queries in different languages to portray attitudes towards mobile technologies. We specifically focus on the debate about children’s screen time, how much and what kinds are helpful or beneficial, and beyond what point it becomes damaging. In our research we aimed at contrasting nationally grounded cultural views of mobile devices in three different countries: France, Germany and the United States. One striking result were the stark differences between screen time recommendations. We also found differences in how screen time is portrayed in the media, and how it is depicted on Wikipedia.
Similar to How creativity online is shaping consumer and advertiser interactions by Nick Hugh at ICEEFEST 2013 (20)
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
7. Each digital device has its moment during the day
0%
5%
10%
15%
20%
25%
30%
35%
Night Time 1-
3am
Early Morning
4-6am
Morning 7-9am Late morning
10am-12am
Early Afternoon
1pm-3pm
Afternoon 4-
6pm
Early Evening 7-
9pm
Late Evening
10-12pm
%ofInteractions
Day in the Life of Device Usage - Weekday
Desktop Mobile Tablet
Base (number of check-ins): Desktop & Laptop 436 / Smartphone & Mobile 1544
8. • 63% vs 17% smartphone penetration
• 12.9 hours per week on the mobile
• Fast + Easy + Impulsive
Fuente: 2012 IAB Europe Mediascope Spain Report
TECHNOLOGY IN YOUR HANDS
17. Embrace the Technology
Unlock your inner geek and hire some young people…2
Be Integrated
Use your eco-system3
Its happening so lead the pack!4
The Time is Now
It’s OK to be a little scared, but get on with it!1
26. Flickr is home to eight
billion of the world’s
photos. It’s a global
community of people
who come to
discover, share and
celebrate
photography.
Flickr is the eyes of
the world.
Source: Internal Data, February 2013
32. User Data Powers Personalized Experiences
Yahoo!hasradically overhauled ourpersonalization engine
• Explicit and implicit personal data
• Click behavior across the network
• Social graph signals
• Declared interests
• And much more
Hello, my name is Nick Hugh and …Firstly, thank you for inviting me Romaniaand having the pleasure of trying to keep you entertained for the next 30 minutes! So, why am I onstage today? Well, I’m lucky enough to work for a business that engages with 189M consumers in this region. In Romania 10 mil UUs are online from which Yahoo reaches 9.5 M Uus / , creating a canvas that attracts almost all the major advertisers in the country.So I should be able to give you a little perspective and insight into how the world of the consumer and the advertiser interact in the digital world, and importantly how creativity is facilitating this interaction across multiple devices and how we do it at Yahoo. What I am not going to do is give you the big Yahoo sell. However, as I only have 30 minutes, I am going to double-down on one area of the digital world that Yahoo is majorly focused on, especially so following the arrival of our new CEO Marissa Mayer, and that is creativity on the small screen.
We all know what a huge opportunity the mobile web offers us as marketers, and I’m not going to bore you with stats on usage and how the youth are embracing it like never before, especially to an audience I suspect has at least a smartphone and tablet in their hands right now.
So I should be able to give you a little perspective and insight into how the world of the consumer and the advertiser interact in the digital world, and importantly how creativity is facilitating this interaction. I would like to wager that almost everyone in this room has a presentation from 10 years ago on marketing on mobile devices, and yet only now has the time come to fully engage with consumers that it seems quite daunting and challenging...
And it’s daunting for good reason, we’ve been spoilt with ever larger, higher resolution canvases across the spectrum of media - outdoor, cinema, TV, “traditional” online, they’ve all got bigger and better and more defined.Well I’m here to tell you small is back, for some of us that’s a good thing, but for marketers it is a massive challenge.
It’s also daunting because there are so many different screen sizes, devices, operating systems and technologies.As marketers we have to unlock the inner geek in us. We have to embrace technology and data. (We also have embrace the youth. We have to hire a load of youngsters – you know the sort – really tight jeans – top buttons done up, crazy hair! They understand this world you need them!?)
And we have to do all this because consumers expect consistency across all platforms, we are, wait for it... in the hyper-media worldNo, I didn’t make up this phrase last night over a bottle of xxxx whilst watching return of the jedi. This is a term coined by the clever chaps over at IAB UK and Econsultancy. It describes the way consumers expect all forms of content, including advertising, to be linked, regardless of the platform or device. Your seeing this already with Apple and their iCloud – its designed to allow you to put down and pick up secondary devices and continue your interaction seamlessly. Advertising needs to do this as well.
Each digital device has its moment during the day- according to when, what and where the user accesses the digital space
A couple of statsonEuropeangenrealmobileusage and Romania specificallySource:2012 IAB EuropeMediascope Romania ReportTechnology in yourhands!
I’m glad to say it’s not all doom and gloomFirstly, this ridiculously fast-paced, digital evolution keeps us all employed, every time a new device rears its head we should rejoice – a ha, added complexity, I need more budget and more people...Secondly, help is at hand – many digital media businesses, Yahoo included, are offering solutions that enable advertisers to deliver engagement simply across all screens. It is by no means perfect, but the snowball has started rolling and it is getting bigger and the results show consumers are engagingThirdly, there are some very smart people in our industry and they are producing some great, great work. Here are some examples
Let’s start with the simple. An Alfa Romeo campaign in Italy. Effective and impactful and across multiple screens. A seamless, consistent experience across all devicesAlthough the mobile display canvas is small, it is clean and more often the only ad on the page and in a prominent positionClick-through rates reflect this. The mobile ads that my team run see a 4x click-through rate when compared to the PC. Need other industry stats
Here is a slightly more advanced campaign from EON, an energy company in the UK that uses the XXX technology of the device to deliver a simple, engaging ad with a twist, or a shake... As I mentioned unlocking the geek in you and embracing the opportunities of the medium is key – it enables you to engage with consumers in a way you couldn’t before
This next example does exactly that. Produced by BBDO in XXXwhatcountry?XXXfor Bradesco, it is a great example of using the iPad “swipe” to deliver some fantastic creative and make car insurance interesting. If you think back 10 years ago when this would only have been a magazine ad with a static picture of wrecked car, we have come a long way and we have so much more opportunity
The small screen is also a huge opportunity to interact with other media, it complements so many advertising experiences and offers functionality that was previously unattainableCheck out this ad from Adidas Spiel on ecommerce and mobile usage
And the 3rd example I have comes from Chevy – it takes the second screen to the next level and leverages it as the “interaction tool” as its supports TV activity.
Proportion using TV and radio whilst using mobile in Romania vs Europe67% of the Romanians watch TV whilst surfing the Internet on mobile which is above the European average of 49%. Considering the fact that mobile experience is very personal and more engaging than the TV, the statistics prove that in Romania TV is running in the background whist the user is engaged in surfing the internet on the mobile device. The same analogy applies for the radio vs mobile, where 35% of the Romanians listen to the radio while they’re surfing on their mobile, above the European average of 30%.
2m users in RO
It starts with habits. If we go back two millennia, this guy got it right. Our habits share two important traits. They are incredibly powerful and they are intensely personal. Translating this to the digital sphere, our daily habits are unique to us in terms of what we like, how we use it, when we use, for how long, on what device. Personalisation is about leveraging these signals and reflecting the consumers given back an experience that is right for them across both the paid and unpaid content media. The Web is already a central part of our core daily habits. We communicate on social platforms or email.We use the internet to get our news, weather, sports scores and gossip.We search and share information that’s important to us. Our challenge is to take those habits, and then entertain, inspire and engage the consumers.
With mobile devices – both smartphone and tablets – the gaps in usage have closed. Today, consumers no longer have to access one single device and one point in time. Our mobile devices and their widespread capabilities have changed the way we access and interact with technology. Our tech usage is now a seamless experience. It’s not that we’re using everything all of the time, but that we pretty much always can, and most of us really do at least carry around our smartphone most all hours of the day.As the world’s largest digital publisher, Yahoo! sits at the center of your digital daily habits.In fact, all of the top 12 daily online habits of internet users, from reading local and world news, to email with family and friends, to checking sports scores or searching the web, can we done from Yahoo!. Our commitment to the world is to make these Daily Habits more inspiring and entertaining.
When we settle into work we continue to catch up on the news, and to squeeze in last nights entertainment updates as we go about our busy day at the office.
When it comes to email, you’ve told us you want 3 main things- You want it to be fast - You want it to be easy. - You want it to be available anywhere you are. There are no folders, no buttons, no tabs - just you and your mail - and you can easily flip through it like a magazine.We've designed Yahoo! Mail to take full advantage of the tablet making reading your email faster, easier and just a little bit more fun.
By the time we get home, get dinner on the table, and put the kids to bed, we’re exhausted. But, we still have time to share some photos from the weekend on Flickr. These are our daily habits. Yahoo! has been at the heart of them from the beginning and will continue to make sure they are inspiring and entertaining.
80 million users , 80.000 million picturesMore than 3,5 million pictures are uploaded every dayOne of the most actives communities about photography: More than 1,5 million groups300 million photos have geographic tagsMore than 200 million photos have Creative Commons license.Flickr users have access and can add comments to hundreds of thousand Public Heritage public photograph archives such as: NASA, White House, British Royal House… through The Commons license.
3 Facts about Flickr - More capacity: one terabyte of space- App android: Before we have it only for Iphone, now we incorporate Android- New design/ interface Today, we’re thrilled to take Flickr even further with a beautiful, completely re-imagined experience that puts photos front and center. So we’re also giving our Flickr users one terabyte of space — for free. That’s enough for a lifetime of photos — more than 500,000 original, full-resolution, pixel-perfect, brilliant photos.Iphone is the most popular camera of Flickr!
From the Weather app to Flickr App to our enhancements to Mail and Homepage, all of these exciting changes show Marissa in action and our commitment to transforming our products. And, these product enhancements are just the beginning – the Weather app is beautiful, but is just the start of how we are making daily habits more inspiring and entertaining – when it comes to getting LOCAL information (a top 12 daily habit online). These are not just changes, but gateways into how we will continue to deliver on our vision.
We give maximum attention to our user’s experience and therefore personalizing it is Key.
Data is a key piece of the puzzle that enables us to deliver on our vision. It is at the foundation of everything we do – and ultimately will transform experiences on the web. Here’s how it works: a user’s profile is used to stack rank pieces of content, from Yahoo! and across the web, to serve up a web experience that is as unique as each user. These are the types of data at the core of this user profile:- Granular personal data, - Social signals and Facebook Likes, - Explicit and implicit interests, - Click data across the entire Yahoo network, …and more – so we can deliver truly personalized experiences: the right content, and the right advertising to the right user – at the right time.
SO yes, we need to adapt our content to different screens and operational systems, creating apps for our users and creating platforms opened to out third parties, like livestandWe’re not only creating for the multiple devices, but we unite them.In closing, while we have a lot of work to do, the future for Yahoo! is incredibly bright. Our extraordinary global reach, and unique content position will allow us to build transformative products and compelling content that will be indispensable to people’s daily lives. Our products will change how people learn, share, and communicate. We will innovate, inspire, and entertain.We believe Yahoo!’s best days lie ahead. We intend to do great things, and we intend to win.
Yahoo! recently has announced the acquisition of Tumblr, #2 social site for cumulative time spent, behind Facebook.Tumblr will support Yahoo! incorporating young users of any site at scale and complement us with new tools for content creation and publishing.
What´s Tumblr in numbers? - 105 million different blogs- 300 million monthly unique visitors- 120.000 signups every day- 900 posts per second- 24 billion minutes spent/month For Europe, that means that Tumblr and Yahoo! combined reach will be increased by 11%, so we´ll be able to impact 156.4 million users ( ComScore).