SlideShare a Scribd company logo

How content strategy and design intersect

•
•
Elle Geraghty
Elle Geraghty

I shared three stories about how content strategy and design interact at the September 2016 Sydney Ladies that UX meetup.

1 of 20
Download to read offline
www.ellegeraghty.com @ellengeraghty THE INTERSECTION OF DESIGN AND CONTENT STRATEGY THREE STORIES …
ELLE GERAGHTY - CONTENT STRATEGIST ▸ @ellengeraghty ▸ www.ellegeraghty.com.au ▸ www.sydneycontentstrategy.com ▸ www.uxbookclubsydney.com
CONTENT STRATEGY DESIGN
CONTENT STRATEGY DESIGN
BUT WHAT IS CONTENT STATEGY?
CONTENT STRATEGY DESIGN
CONTENT STRATEGY DESIGN
STORY1: JUST THE THREE OF US
STORY2: BATTLE OF THE CENTURY
STORY3: OUT FOR THE COUNT
OUTCOMES ▸ Clarity ▸ Confidence ▸ $$$ ▸ Time ▸ Delight
SKILLS ▸ Systems thinking ▸ Project management ▸ Awesome communication ▸ Empathy ▸ Curiosity ▸ Persistance ▸ Big picture thinking
ACTIVITIES/ DELIVERABLES ▸ IA ▸ Auditing / mapping ▸ Interviewing and testing ▸ Workshops ▸ Coaching and sales ▸ Frameworks ▸ Customer journey maps and personas
CONTENT STRATEGY AND DESIGN NATURALLY OVERLAP AND COMPLIMENT EACH OTHER
CONTENT STRATEGY DESIGN
CONTENT STRATEGY DESIGN
ELLE GERAGHTY - CONTENT STRATEGIST ▸ @ellengeraghty ▸ www.ellegeraghty.com.au ▸ www.sydneycontentstrategy.com ▸ www.uxbookclubsydney.com
BOOKS ▸ Kristina Halvorson - Content strategy for the web  ▸ Donna Spencer - Card sorting: Designing usable categories ▸ Sara Wachter-Boettcher - Content everywhere ▸ Erin Kissane - The elements of content strategy ▸ Peter Morville and Louis Rosenfeld - Information architecture for the world wide web ▸ Karen McCrane - Content Strategy for mobile ▸ Janice (Ginny) Redish - Letting go of the words ▸ Colleen Jones - Clout: The art and science of influential web content ▸ Anne Handley and CC Chapman - Content rules ▸ Patrick Lynch and Sarah Horton - Web style guide ▸ Ann Rockley - Managing enterprise content  ▸ Richard Sheffield - The web content strategist’s bible ▸ David Weinberger - Everything is miscellaneous ▸ George Lakoff - Women, fire and dangerous things
OTHER RESOURCES ▸ Confab ▸ CSForum ▸ www.ellegeraghty.com ▸ http://www.jonathoncolman.org/ 2013/02/04/content-strategy- resources/ ▸ http://alistapart.com/topic/content- strategy ▸ https://plus.google.com/u/0/ communities/ 102017350063545266641

Recommended

Introducing the Content Canvas
Introducing the Content Canvas Introducing the Content Canvas
Introducing the Content Canvas
Elle Geraghty
 
Content strategy by stealth
Content strategy by stealthContent strategy by stealth
Content strategy by stealth
Kate Thomas
 
Content and strategy- Information Energy
Content and strategy- Information EnergyContent and strategy- Information Energy
Content and strategy- Information EnergyKate Thomas
 
Content modelling: Making content smarter
Content modelling: Making content smarterContent modelling: Making content smarter
Content modelling: Making content smarter
Angus Gordon
 
Better Together: Content Strategy and Design #CSFORUM16
Better Together: Content Strategy and Design #CSFORUM16Better Together: Content Strategy and Design #CSFORUM16
Better Together: Content Strategy and Design #CSFORUM16
Rebekah Baggs
 
Content & Design: How a Lean team rebuilt BNZ's website
Content & Design: How a Lean team rebuilt BNZ's websiteContent & Design: How a Lean team rebuilt BNZ's website
Content & Design: How a Lean team rebuilt BNZ's website
Michelle Anderson
 
How to approach UX design across different cultures
How to approach UX design across different culturesHow to approach UX design across different cultures
How to approach UX design across different cultures
Jenny Shen
 
Darwin - Innovation Strategy & Design Studio - Background & Offerings -
Darwin - Innovation Strategy & Design Studio - Background & Offerings -Darwin - Innovation Strategy & Design Studio - Background & Offerings -
Darwin - Innovation Strategy & Design Studio - Background & Offerings -
Darwin
 

Recommended

Introducing the Content Canvas
Introducing the Content Canvas Introducing the Content Canvas
Introducing the Content Canvas
Elle Geraghty
 
Content strategy by stealth
Content strategy by stealthContent strategy by stealth
Content strategy by stealth
Kate Thomas
 
Content and strategy- Information Energy
Content and strategy- Information EnergyContent and strategy- Information Energy
Content and strategy- Information EnergyKate Thomas
 
Content modelling: Making content smarter
Content modelling: Making content smarterContent modelling: Making content smarter
Content modelling: Making content smarter
Angus Gordon
 
Better Together: Content Strategy and Design #CSFORUM16
Better Together: Content Strategy and Design #CSFORUM16Better Together: Content Strategy and Design #CSFORUM16
Better Together: Content Strategy and Design #CSFORUM16
Rebekah Baggs
 
Content & Design: How a Lean team rebuilt BNZ's website
Content & Design: How a Lean team rebuilt BNZ's websiteContent & Design: How a Lean team rebuilt BNZ's website
Content & Design: How a Lean team rebuilt BNZ's website
Michelle Anderson
 
How to approach UX design across different cultures
How to approach UX design across different culturesHow to approach UX design across different cultures
How to approach UX design across different cultures
Jenny Shen
 
Darwin - Innovation Strategy & Design Studio - Background & Offerings -
Darwin - Innovation Strategy & Design Studio - Background & Offerings -Darwin - Innovation Strategy & Design Studio - Background & Offerings -
Darwin - Innovation Strategy & Design Studio - Background & Offerings -
Darwin
 
Developing your brand november 2016
Developing your brand november 2016Developing your brand november 2016
Developing your brand november 2016
Peter Henry Business Advisor
 
Design Strategy
Design StrategyDesign Strategy
Design Strategy
kaarenhanson
 
Uncommon Design Strategy
Uncommon Design StrategyUncommon Design Strategy
Uncommon Design Strategy
Uncommon
 
How to Create a Product Strategy
How to Create a Product StrategyHow to Create a Product Strategy
How to Create a Product Strategy
Aurelius
 
Design Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New CultureDesign Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New Culture
Payam Shalchian
 
Strategic design tools - patterns, frameworks and principles
Strategic design tools - patterns, frameworks and principlesStrategic design tools - patterns, frameworks and principles
Strategic design tools - patterns, frameworks and principles
oli shaw
 
Branding strategies
Branding strategiesBranding strategies
Branding strategies
Taslima Mujawar
 
Brand strategy deck design
Brand strategy deck designBrand strategy deck design
Brand strategy deck design
Ishita Biswas
 
Design and-social-impact
Design and-social-impactDesign and-social-impact
Design and-social-impact
Carol Hoffmann
 
Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13
Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13
Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13
Our Social Times
 
Multi Format Content Strategy: Making Your Assets Go As Far As Possible
Multi Format Content Strategy: Making Your Assets Go As Far As PossibleMulti Format Content Strategy: Making Your Assets Go As Far As Possible
Multi Format Content Strategy: Making Your Assets Go As Far As PossibleJames Carson
 
Design Strategy
Design StrategyDesign Strategy
Design Strategy
Anton Breman
 
Design Strategy: How information Can Drive Your Designs Decisions To Success
Design Strategy: How information Can Drive Your Designs Decisions To SuccessDesign Strategy: How information Can Drive Your Designs Decisions To Success
Design Strategy: How information Can Drive Your Designs Decisions To Success
Sara Cannon
 
Developing a Brand Strategy
Developing a Brand StrategyDeveloping a Brand Strategy
Developing a Brand Strategy
Lipman Hearne Inc.
 
50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing 50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing
NewsCred
 
10 Content strategy visuals that changed the world
10 Content strategy visuals that changed the world10 Content strategy visuals that changed the world
10 Content strategy visuals that changed the world
Sue Davis
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content Strategy
Jonathon Colman
 
Design Strategy Template - Sivaprasath Selvaraj
Design Strategy Template - Sivaprasath SelvarajDesign Strategy Template - Sivaprasath Selvaraj
Design Strategy Template - Sivaprasath SelvarajSivaprasath Selvaraj
 
The 9 Criteria for Brand Essence (TM)
The 9 Criteria for Brand Essence (TM)The 9 Criteria for Brand Essence (TM)
The 9 Criteria for Brand Essence (TM)
Kirk Phillips
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
coolstuff
 
Innovation Tools & Processes | 2016
Innovation Tools & Processes | 2016Innovation Tools & Processes | 2016
Innovation Tools & Processes | 2016
Patrick Collings
 
Tried & tested ways to make your event more share-worthy
Tried & tested ways to make your event more share-worthyTried & tested ways to make your event more share-worthy
Tried & tested ways to make your event more share-worthy
Aisha Kellaway
 

More Related Content

Viewers also liked

Developing your brand november 2016
Developing your brand november 2016Developing your brand november 2016
Developing your brand november 2016
Peter Henry Business Advisor
 
Design Strategy
Design StrategyDesign Strategy
Design Strategy
kaarenhanson
 
Uncommon Design Strategy
Uncommon Design StrategyUncommon Design Strategy
Uncommon Design Strategy
Uncommon
 
How to Create a Product Strategy
How to Create a Product StrategyHow to Create a Product Strategy
How to Create a Product Strategy
Aurelius
 
Design Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New CultureDesign Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New Culture
Payam Shalchian
 
Strategic design tools - patterns, frameworks and principles
Strategic design tools - patterns, frameworks and principlesStrategic design tools - patterns, frameworks and principles
Strategic design tools - patterns, frameworks and principles
oli shaw
 
Branding strategies
Branding strategiesBranding strategies
Branding strategies
Taslima Mujawar
 
Brand strategy deck design
Brand strategy deck designBrand strategy deck design
Brand strategy deck design
Ishita Biswas
 
Design and-social-impact
Design and-social-impactDesign and-social-impact
Design and-social-impact
Carol Hoffmann
 
Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13
Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13
Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13
Our Social Times
 
Multi Format Content Strategy: Making Your Assets Go As Far As Possible
Multi Format Content Strategy: Making Your Assets Go As Far As PossibleMulti Format Content Strategy: Making Your Assets Go As Far As Possible
Multi Format Content Strategy: Making Your Assets Go As Far As PossibleJames Carson
 
Design Strategy
Design StrategyDesign Strategy
Design Strategy
Anton Breman
 
Design Strategy: How information Can Drive Your Designs Decisions To Success
Design Strategy: How information Can Drive Your Designs Decisions To SuccessDesign Strategy: How information Can Drive Your Designs Decisions To Success
Design Strategy: How information Can Drive Your Designs Decisions To Success
Sara Cannon
 
Developing a Brand Strategy
Developing a Brand StrategyDeveloping a Brand Strategy
Developing a Brand Strategy
Lipman Hearne Inc.
 
50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing 50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing
NewsCred
 
10 Content strategy visuals that changed the world
10 Content strategy visuals that changed the world10 Content strategy visuals that changed the world
10 Content strategy visuals that changed the world
Sue Davis
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content Strategy
Jonathon Colman
 
Design Strategy Template - Sivaprasath Selvaraj
Design Strategy Template - Sivaprasath SelvarajDesign Strategy Template - Sivaprasath Selvaraj
Design Strategy Template - Sivaprasath SelvarajSivaprasath Selvaraj
 
The 9 Criteria for Brand Essence (TM)
The 9 Criteria for Brand Essence (TM)The 9 Criteria for Brand Essence (TM)
The 9 Criteria for Brand Essence (TM)
Kirk Phillips
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
coolstuff
 

Viewers also liked (20)

Developing your brand november 2016
Developing your brand november 2016Developing your brand november 2016
Developing your brand november 2016
 
Design Strategy
Design StrategyDesign Strategy
Design Strategy
 
Uncommon Design Strategy
Uncommon Design StrategyUncommon Design Strategy
Uncommon Design Strategy
 
How to Create a Product Strategy
How to Create a Product StrategyHow to Create a Product Strategy
How to Create a Product Strategy
 
Design Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New CultureDesign Strategy: The Rise of a New Culture
Design Strategy: The Rise of a New Culture
 
Strategic design tools - patterns, frameworks and principles
Strategic design tools - patterns, frameworks and principlesStrategic design tools - patterns, frameworks and principles
Strategic design tools - patterns, frameworks and principles
 
Branding strategies
Branding strategiesBranding strategies
Branding strategies
 
Brand strategy deck design
Brand strategy deck designBrand strategy deck design
Brand strategy deck design
 
Design and-social-impact
Design and-social-impactDesign and-social-impact
Design and-social-impact
 
Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13
Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13
Doug Kessler - Avoiding Crap - Succeeding at Content Marketing smm13
 
Multi Format Content Strategy: Making Your Assets Go As Far As Possible
Multi Format Content Strategy: Making Your Assets Go As Far As PossibleMulti Format Content Strategy: Making Your Assets Go As Far As Possible
Multi Format Content Strategy: Making Your Assets Go As Far As Possible
 
Design Strategy
Design StrategyDesign Strategy
Design Strategy
 
Design Strategy: How information Can Drive Your Designs Decisions To Success
Design Strategy: How information Can Drive Your Designs Decisions To SuccessDesign Strategy: How information Can Drive Your Designs Decisions To Success
Design Strategy: How information Can Drive Your Designs Decisions To Success
 
Developing a Brand Strategy
Developing a Brand StrategyDeveloping a Brand Strategy
Developing a Brand Strategy
 
50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing 50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing
 
10 Content strategy visuals that changed the world
10 Content strategy visuals that changed the world10 Content strategy visuals that changed the world
10 Content strategy visuals that changed the world
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content Strategy
 
Design Strategy Template - Sivaprasath Selvaraj
Design Strategy Template - Sivaprasath SelvarajDesign Strategy Template - Sivaprasath Selvaraj
Design Strategy Template - Sivaprasath Selvaraj
 
The 9 Criteria for Brand Essence (TM)
The 9 Criteria for Brand Essence (TM)The 9 Criteria for Brand Essence (TM)
The 9 Criteria for Brand Essence (TM)
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 

Similar to How content strategy and design intersect

Innovation Tools & Processes | 2016
Innovation Tools & Processes | 2016Innovation Tools & Processes | 2016
Innovation Tools & Processes | 2016
Patrick Collings
 
Tried & tested ways to make your event more share-worthy
Tried & tested ways to make your event more share-worthyTried & tested ways to make your event more share-worthy
Tried & tested ways to make your event more share-worthy
Aisha Kellaway
 
Innovation Theories & Models | 2016
Innovation Theories & Models | 2016Innovation Theories & Models | 2016
Innovation Theories & Models | 2016
Patrick Collings
 
Going from Good to Great with Concept Testing
Going from Good to Great with Concept TestingGoing from Good to Great with Concept Testing
Going from Good to Great with Concept Testing
Atlassian
 
Agile: Why it Works, How it Works, and How to Adopt it
Agile: Why it Works, How it Works, and How to Adopt itAgile: Why it Works, How it Works, and How to Adopt it
Agile: Why it Works, How it Works, and How to Adopt it
andywalters
 
Google Presentation
Google PresentationGoogle Presentation
Google Presentation
Ali-Productionz
 
Google Presentation
Google PresentationGoogle Presentation
Google Presentation
Ali-Productionz
 
Future of Design Research: 5 Key Themes (Part 1)
Future of Design Research: 5 Key Themes (Part 1)Future of Design Research: 5 Key Themes (Part 1)
Future of Design Research: 5 Key Themes (Part 1)
Andrew Brown
 
Ducks and design thinking
Ducks and design thinkingDucks and design thinking
Ducks and design thinking
Square Holes
 
Finding Blue Oceans: Lessons from Technology
Finding Blue Oceans: Lessons from TechnologyFinding Blue Oceans: Lessons from Technology
Finding Blue Oceans: Lessons from Technology
Matt Baxter
 
Empathy in the enterprise
Empathy in the enterpriseEmpathy in the enterprise
Empathy in the enterprise
Dani Nordin
 
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...
Jonny Schneider
 
Ux Australia 2016
Ux Australia 2016Ux Australia 2016
Ux Australia 2016
Amir Ansari
 
BGES 202 - The Set Designer, The Storyteller, Innovation Tournament 2021-04-09
BGES 202 - The Set Designer, The Storyteller, Innovation Tournament 2021-04-09BGES 202 - The Set Designer, The Storyteller, Innovation Tournament 2021-04-09
BGES 202 - The Set Designer, The Storyteller, Innovation Tournament 2021-04-09
Kenny Eliason
 
Design Thinking for KM Strategy & Roadmapping
Design Thinking for KM Strategy & RoadmappingDesign Thinking for KM Strategy & Roadmapping
Design Thinking for KM Strategy & Roadmapping
Enterprise Knowledge
 
Mission Possible: Stakeholder Alignment
Mission Possible: Stakeholder AlignmentMission Possible: Stakeholder Alignment
Mission Possible: Stakeholder Alignment
Kristina Halvorson
 
UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...
UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...
UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...
UX STRAT
 
Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...
Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...
Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...
Mad*Pow
 
Developing Content For Every Stage Of The Buyer LifeCycle
Developing Content For Every Stage Of The Buyer LifeCycleDeveloping Content For Every Stage Of The Buyer LifeCycle
Developing Content For Every Stage Of The Buyer LifeCycle
G3 Communications
 
How to become a data scientist in 6 months
How to become a data scientist in 6 monthsHow to become a data scientist in 6 months
How to become a data scientist in 6 months
Tetiana Ivanova
 

Similar to How content strategy and design intersect (20)

Innovation Tools & Processes | 2016
Innovation Tools & Processes | 2016Innovation Tools & Processes | 2016
Innovation Tools & Processes | 2016
 
Tried & tested ways to make your event more share-worthy
Tried & tested ways to make your event more share-worthyTried & tested ways to make your event more share-worthy
Tried & tested ways to make your event more share-worthy
 
Innovation Theories & Models | 2016
Innovation Theories & Models | 2016Innovation Theories & Models | 2016
Innovation Theories & Models | 2016
 
Going from Good to Great with Concept Testing
Going from Good to Great with Concept TestingGoing from Good to Great with Concept Testing
Going from Good to Great with Concept Testing
 
Agile: Why it Works, How it Works, and How to Adopt it
Agile: Why it Works, How it Works, and How to Adopt itAgile: Why it Works, How it Works, and How to Adopt it
Agile: Why it Works, How it Works, and How to Adopt it
 
Google Presentation
Google PresentationGoogle Presentation
Google Presentation
 
Google Presentation
Google PresentationGoogle Presentation
Google Presentation
 
Future of Design Research: 5 Key Themes (Part 1)
Future of Design Research: 5 Key Themes (Part 1)Future of Design Research: 5 Key Themes (Part 1)
Future of Design Research: 5 Key Themes (Part 1)
 
Ducks and design thinking
Ducks and design thinkingDucks and design thinking
Ducks and design thinking
 
Finding Blue Oceans: Lessons from Technology
Finding Blue Oceans: Lessons from TechnologyFinding Blue Oceans: Lessons from Technology
Finding Blue Oceans: Lessons from Technology
 
Empathy in the enterprise
Empathy in the enterpriseEmpathy in the enterprise
Empathy in the enterprise
 
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...
 
Ux Australia 2016
Ux Australia 2016Ux Australia 2016
Ux Australia 2016
 
BGES 202 - The Set Designer, The Storyteller, Innovation Tournament 2021-04-09
BGES 202 - The Set Designer, The Storyteller, Innovation Tournament 2021-04-09BGES 202 - The Set Designer, The Storyteller, Innovation Tournament 2021-04-09
BGES 202 - The Set Designer, The Storyteller, Innovation Tournament 2021-04-09
 
Design Thinking for KM Strategy & Roadmapping
Design Thinking for KM Strategy & RoadmappingDesign Thinking for KM Strategy & Roadmapping
Design Thinking for KM Strategy & Roadmapping
 
Mission Possible: Stakeholder Alignment
Mission Possible: Stakeholder AlignmentMission Possible: Stakeholder Alignment
Mission Possible: Stakeholder Alignment
 
UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...
UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...
UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...
 
Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...
Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...
Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...
 
Developing Content For Every Stage Of The Buyer LifeCycle
Developing Content For Every Stage Of The Buyer LifeCycleDeveloping Content For Every Stage Of The Buyer LifeCycle
Developing Content For Every Stage Of The Buyer LifeCycle
 
How to become a data scientist in 6 months
How to become a data scientist in 6 monthsHow to become a data scientist in 6 months
How to become a data scientist in 6 months
 

More from Elle Geraghty

Using categorisation systems to choose the best IA approach - 2023.pdf
Using categorisation systems to choose the best IA approach - 2023.pdfUsing categorisation systems to choose the best IA approach - 2023.pdf
Using categorisation systems to choose the best IA approach - 2023.pdf
Elle Geraghty
 
Three reasons why IA is hard to get right - elle geraghty content strategy - ...
Three reasons why IA is hard to get right - elle geraghty content strategy - ...Three reasons why IA is hard to get right - elle geraghty content strategy - ...
Three reasons why IA is hard to get right - elle geraghty content strategy - ...
Elle Geraghty
 
ChatGPT - What works and what doesn't
ChatGPT - What works and what doesn'tChatGPT - What works and what doesn't
ChatGPT - What works and what doesn't
Elle Geraghty
 
How to measure content better
How to measure content betterHow to measure content better
How to measure content better
Elle Geraghty
 
Utterly content 2023 - Web content capabilities.pdf
Utterly content 2023 - Web content capabilities.pdfUtterly content 2023 - Web content capabilities.pdf
Utterly content 2023 - Web content capabilities.pdf
Elle Geraghty
 
AI and content strategy - Elle Geraghty Content Strategy.pdf
AI and content strategy - Elle Geraghty Content Strategy.pdfAI and content strategy - Elle Geraghty Content Strategy.pdf
AI and content strategy - Elle Geraghty Content Strategy.pdf
Elle Geraghty
 
Intro to IA - write the docs - nov 19
Intro to IA - write the docs - nov 19Intro to IA - write the docs - nov 19
Intro to IA - write the docs - nov 19
Elle Geraghty
 
Elle Geraghty UX Australia 2019 - 7 big content problems
Elle Geraghty UX Australia 2019 - 7 big content problemsElle Geraghty UX Australia 2019 - 7 big content problems
Elle Geraghty UX Australia 2019 - 7 big content problems
Elle Geraghty
 
IXDA - Why content matters
IXDA - Why content mattersIXDA - Why content matters
IXDA - Why content matters
Elle Geraghty
 
Intro to information architecture - content strategy meetup - june18
Intro to information architecture - content strategy meetup - june18 Intro to information architecture - content strategy meetup - june18
Intro to information architecture - content strategy meetup - june18
Elle Geraghty
 
Introduction to information architecture - Elle Geraghty
Introduction to information architecture - Elle GeraghtyIntroduction to information architecture - Elle Geraghty
Introduction to information architecture - Elle Geraghty
Elle Geraghty
 
International ux research - the highs and lows
International ux research - the highs and lowsInternational ux research - the highs and lows
International ux research - the highs and lows
Elle Geraghty
 
Imagine your way to better empathy
Imagine your way to better empathyImagine your way to better empathy
Imagine your way to better empathy
Elle Geraghty
 
Ultimate qualities of a content strategist and designer
Ultimate qualities of a content strategist and designerUltimate qualities of a content strategist and designer
Ultimate qualities of a content strategist and designer
Elle Geraghty
 
Don't let the cat eat the baby's face
Don't let the cat eat the baby's faceDon't let the cat eat the baby's face
Don't let the cat eat the baby's face
Elle Geraghty
 

More from Elle Geraghty (15)

Using categorisation systems to choose the best IA approach - 2023.pdf
Using categorisation systems to choose the best IA approach - 2023.pdfUsing categorisation systems to choose the best IA approach - 2023.pdf
Using categorisation systems to choose the best IA approach - 2023.pdf
 
Three reasons why IA is hard to get right - elle geraghty content strategy - ...
Three reasons why IA is hard to get right - elle geraghty content strategy - ...Three reasons why IA is hard to get right - elle geraghty content strategy - ...
Three reasons why IA is hard to get right - elle geraghty content strategy - ...
 
ChatGPT - What works and what doesn't
ChatGPT - What works and what doesn'tChatGPT - What works and what doesn't
ChatGPT - What works and what doesn't
 
How to measure content better
How to measure content betterHow to measure content better
How to measure content better
 
Utterly content 2023 - Web content capabilities.pdf
Utterly content 2023 - Web content capabilities.pdfUtterly content 2023 - Web content capabilities.pdf
Utterly content 2023 - Web content capabilities.pdf
 
AI and content strategy - Elle Geraghty Content Strategy.pdf
AI and content strategy - Elle Geraghty Content Strategy.pdfAI and content strategy - Elle Geraghty Content Strategy.pdf
AI and content strategy - Elle Geraghty Content Strategy.pdf
 
Intro to IA - write the docs - nov 19
Intro to IA - write the docs - nov 19Intro to IA - write the docs - nov 19
Intro to IA - write the docs - nov 19
 
Elle Geraghty UX Australia 2019 - 7 big content problems
Elle Geraghty UX Australia 2019 - 7 big content problemsElle Geraghty UX Australia 2019 - 7 big content problems
Elle Geraghty UX Australia 2019 - 7 big content problems
 
IXDA - Why content matters
IXDA - Why content mattersIXDA - Why content matters
IXDA - Why content matters
 
Intro to information architecture - content strategy meetup - june18
Intro to information architecture - content strategy meetup - june18 Intro to information architecture - content strategy meetup - june18
Intro to information architecture - content strategy meetup - june18
 
Introduction to information architecture - Elle Geraghty
Introduction to information architecture - Elle GeraghtyIntroduction to information architecture - Elle Geraghty
Introduction to information architecture - Elle Geraghty
 
International ux research - the highs and lows
International ux research - the highs and lowsInternational ux research - the highs and lows
International ux research - the highs and lows
 
Imagine your way to better empathy
Imagine your way to better empathyImagine your way to better empathy
Imagine your way to better empathy
 
Ultimate qualities of a content strategist and designer
Ultimate qualities of a content strategist and designerUltimate qualities of a content strategist and designer
Ultimate qualities of a content strategist and designer
 
Don't let the cat eat the baby's face
Don't let the cat eat the baby's faceDon't let the cat eat the baby's face
Don't let the cat eat the baby's face
 

Recently uploaded

Latest trends in computer networking.pptx
Latest trends in computer networking.pptxLatest trends in computer networking.pptx
Latest trends in computer networking.pptx
JungkooksNonexistent
 
Internet of Things in Manufacturing: Revolutionizing Efficiency & Quality | C...
Internet of Things in Manufacturing: Revolutionizing Efficiency & Quality | C...Internet of Things in Manufacturing: Revolutionizing Efficiency & Quality | C...
Internet of Things in Manufacturing: Revolutionizing Efficiency & Quality | C...
CIOWomenMagazine
 
guildmasters guide to ravnica Dungeons & Dragons 5...
guildmasters guide to ravnica Dungeons & Dragons 5...guildmasters guide to ravnica Dungeons & Dragons 5...
guildmasters guide to ravnica Dungeons & Dragons 5...
Rogerio Filho
 
Comptia N+ Standard Networking lesson guide
Comptia N+ Standard Networking lesson guideComptia N+ Standard Networking lesson guide
Comptia N+ Standard Networking lesson guide
GTProductions1
 
JAVIER LASA-EXPERIENCIA digital 1986-2024.pdf
JAVIER LASA-EXPERIENCIA digital 1986-2024.pdfJAVIER LASA-EXPERIENCIA digital 1986-2024.pdf
JAVIER LASA-EXPERIENCIA digital 1986-2024.pdf
Javier Lasa
 
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024
APNIC
 
The+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptxThe+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptx
laozhuseo02
 
How to Use Contact Form 7 Like a Pro.pptx
How to Use Contact Form 7 Like a Pro.pptxHow to Use Contact Form 7 Like a Pro.pptx
How to Use Contact Form 7 Like a Pro.pptx
Gal Baras
 
一比一原版(LBS毕业证)伦敦商学院毕业证成绩单专业办理
一比一原版(LBS毕业证)伦敦商学院毕业证成绩单专业办理一比一原版(LBS毕业证)伦敦商学院毕业证成绩单专业办理
一比一原版(LBS毕业证)伦敦商学院毕业证成绩单专业办理
eutxy
 
History+of+E-commerce+Development+in+China-www.cfye-commerce.shop
History+of+E-commerce+Development+in+China-www.cfye-commerce.shopHistory+of+E-commerce+Development+in+China-www.cfye-commerce.shop
History+of+E-commerce+Development+in+China-www.cfye-commerce.shop
laozhuseo02
 
一比一原版(CSU毕业证)加利福尼亚州立大学毕业证成绩单专业办理
一比一原版(CSU毕业证)加利福尼亚州立大学毕业证成绩单专业办理一比一原版(CSU毕业证)加利福尼亚州立大学毕业证成绩单专业办理
一比一原版(CSU毕业证)加利福尼亚州立大学毕业证成绩单专业办理
ufdana
 
一比一原版(SLU毕业证)圣路易斯大学毕业证成绩单专业办理
一比一原版(SLU毕业证)圣路易斯大学毕业证成绩单专业办理一比一原版(SLU毕业证)圣路易斯大学毕业证成绩单专业办理
一比一原版(SLU毕业证)圣路易斯大学毕业证成绩单专业办理
keoku
 
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptx
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptx
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptx
Brad Spiegel Macon GA
 
This 7-second Brain Wave Ritual Attracts Money To You.!
This 7-second Brain Wave Ritual Attracts Money To You.!This 7-second Brain Wave Ritual Attracts Money To You.!
This 7-second Brain Wave Ritual Attracts Money To You.!
nirahealhty
 
test test test test testtest test testtest test testtest test testtest test ...
test test test test testtest test testtest test testtest test testtest test ...test test test test testtest test testtest test testtest test testtest test ...
test test test test testtest test testtest test testtest test testtest test ...
Arif0071
 
Italy Agriculture Equipment Market Outlook to 2027
Italy Agriculture Equipment Market Outlook to 2027Italy Agriculture Equipment Market Outlook to 2027
Italy Agriculture Equipment Market Outlook to 2027
harveenkaur52
 
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
3ipehhoa
 
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfMeet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Florence Consulting
 
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
3ipehhoa
 
1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
3ipehhoa
 

Recently uploaded (20)

Latest trends in computer networking.pptx
Latest trends in computer networking.pptxLatest trends in computer networking.pptx
Latest trends in computer networking.pptx
 
Internet of Things in Manufacturing: Revolutionizing Efficiency & Quality | C...
Internet of Things in Manufacturing: Revolutionizing Efficiency & Quality | C...Internet of Things in Manufacturing: Revolutionizing Efficiency & Quality | C...
Internet of Things in Manufacturing: Revolutionizing Efficiency & Quality | C...
 
guildmasters guide to ravnica Dungeons & Dragons 5...
guildmasters guide to ravnica Dungeons & Dragons 5...guildmasters guide to ravnica Dungeons & Dragons 5...
guildmasters guide to ravnica Dungeons & Dragons 5...
 
Comptia N+ Standard Networking lesson guide
Comptia N+ Standard Networking lesson guideComptia N+ Standard Networking lesson guide
Comptia N+ Standard Networking lesson guide
 
JAVIER LASA-EXPERIENCIA digital 1986-2024.pdf
JAVIER LASA-EXPERIENCIA digital 1986-2024.pdfJAVIER LASA-EXPERIENCIA digital 1986-2024.pdf
JAVIER LASA-EXPERIENCIA digital 1986-2024.pdf
 
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024
 
The+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptxThe+Prospects+of+E-Commerce+in+China.pptx
The+Prospects+of+E-Commerce+in+China.pptx
 
How to Use Contact Form 7 Like a Pro.pptx
How to Use Contact Form 7 Like a Pro.pptxHow to Use Contact Form 7 Like a Pro.pptx
How to Use Contact Form 7 Like a Pro.pptx
 
一比一原版(LBS毕业证)伦敦商学院毕业证成绩单专业办理
一比一原版(LBS毕业证)伦敦商学院毕业证成绩单专业办理一比一原版(LBS毕业证)伦敦商学院毕业证成绩单专业办理
一比一原版(LBS毕业证)伦敦商学院毕业证成绩单专业办理
 
History+of+E-commerce+Development+in+China-www.cfye-commerce.shop
History+of+E-commerce+Development+in+China-www.cfye-commerce.shopHistory+of+E-commerce+Development+in+China-www.cfye-commerce.shop
History+of+E-commerce+Development+in+China-www.cfye-commerce.shop
 
一比一原版(CSU毕业证)加利福尼亚州立大学毕业证成绩单专业办理
一比一原版(CSU毕业证)加利福尼亚州立大学毕业证成绩单专业办理一比一原版(CSU毕业证)加利福尼亚州立大学毕业证成绩单专业办理
一比一原版(CSU毕业证)加利福尼亚州立大学毕业证成绩单专业办理
 
一比一原版(SLU毕业证)圣路易斯大学毕业证成绩单专业办理
一比一原版(SLU毕业证)圣路易斯大学毕业证成绩单专业办理一比一原版(SLU毕业证)圣路易斯大学毕业证成绩单专业办理
一比一原版(SLU毕业证)圣路易斯大学毕业证成绩单专业办理
 
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptx
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptx
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptx
 
This 7-second Brain Wave Ritual Attracts Money To You.!
This 7-second Brain Wave Ritual Attracts Money To You.!This 7-second Brain Wave Ritual Attracts Money To You.!
This 7-second Brain Wave Ritual Attracts Money To You.!
 
test test test test testtest test testtest test testtest test testtest test ...
test test test test testtest test testtest test testtest test testtest test ...test test test test testtest test testtest test testtest test testtest test ...
test test test test testtest test testtest test testtest test testtest test ...
 
Italy Agriculture Equipment Market Outlook to 2027
Italy Agriculture Equipment Market Outlook to 2027Italy Agriculture Equipment Market Outlook to 2027
Italy Agriculture Equipment Market Outlook to 2027
 
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样
 
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfMeet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
 
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
急速办(bedfordhire毕业证书)英国贝德福特大学毕业证成绩单原版一模一样
 
1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
1比1复刻(bath毕业证书)英国巴斯大学毕业证学位证原版一模一样
 

How content strategy and design intersect