Oh my gosh - the hype about ChatGPT is massive. Let's look at five examples of ChatGPT in use and evaluate whether it is actually a good solution. This talk outlines the risks, limitations and potential of the tool. ChatGPT works well in some content contexts but very poorly in others.

1. CHATGPT
www.ellegeraghty.com
WHAT WORKS,
WHAT DOESN'T

2. Radio producer
BA comms
ABC radio
Project manager
MA, information and knowledge management
NSW Government
Guide Dogs
Amnesty International
Qantas
HBF insurance
Woolworths
Art Gallery NSW
ASIC
IAG
First Australians Capital
Sydney University
City of Sydney
Australian Museum
Atlassian
NSW Government
Federal Government
Sydney Living Museums
Virgin Mobile
Foxtel
Chartered Accountants
AU NZ
CoreLogic
Hollard
Content strategist
Dip, graphic design
Grad cert, artificial intelligence
HELLO,
I’M ELLE
2

3. WHAT WORKS AND
WHAT DOESN’T?

4. REMINDER OF WHAT
CHATGPT IS

5. 5
ARE YOU
USING
CHATGPT?

6. 6
ChatGPT as a
diagnostic
2/
Where to get
further guidance
3/
Five
applications
of ChatGPT
1/ AGENDA

7. 7

8. 8
CHATGPT
IS FUN!

9. 9
CHATGPT
IS EASY
TO USE

10. 10
CHAT GPT
HAS FEW
BARRIERS
TO ENTRY

11. 11
WRITE
SOCIAL
MEDIA SNIPPETS
1

12. 12

13. 13

14. 14

15. 15
THIS COULD
WORK FOR MUM
AND DAD SOCIAL
ACTIVITIES

16. 16
WRITE
A SCAM
PROMPT
2

17. 17

18. 18

19. 19
CHAT GPT
WON’T
COOPERATE BUT
I’M SURE YOU
COULD HACK IT

20. 20

21. 21
THE WAY CHAT
GPT HANDLES
TONE IS
INTERESTING …

22. 22
WRITE A
SCRIPT
3

23. 23

24. 24

25. 25
CHAT GPT IS PRETTY
GOOD AT WRITING A
INTRO SCRIPT FOR A
HIGH PROFILE GUEST

26. 26
REDUCE
CONTENT
4

27. 27
Can this be reduced
and made more
succinct?

28. 28

29. 29

30. 30

31. 31
CHATGPT
IS NOT
GOOD AT
REDUCING
CONTENT

32. 32
5
REPURPOSING
CONTENT

33. 33
5
SEO
DESCRIPTIONS

34. 34

35. 35

36. 36

37. 37

38. 38

39. 39

40. 40
CHATGPT
CAN DO A
PRETTY
GOOD JOB AT
SUMMARISING
CONTENT

41. 41
/WHAT IS THE
PURPOSE
AND VALUE OF
CONTENT?/
YOUR USE OF CHATGPT
WILL HELP YOU ANSWER AN
IMPORTANT QUESTION

42. CONTENT PURPOSE QUADRANT
Action
Shopify
ATO website
Reddit
Local Government website
Bait
TikTok
Free Spotify
Commercial TV news
Gmail
Product promotion email
Influencer post
Radio add
Search engine marketing
Promotion
Product
XBOX game pass
Skillshare
Apple News
Netflix

43. 43
CONTENT QUALITY
AND VOLUME -
CONTINUIUM
Spam/ scam texts
Social media fodder
SEO descriptions
Emotive scripts
Reducing content
Original high value content
Not effective Effective

44. RISKS

45. X
X
RISKS
1. Bias
2. Transparency
3. Workforce disruptions
4. Deepfakes
5. Security
6. Community blowback
7. Plagiarism
8. Customer information
privacy
9. IP leakage

46. 46
PROMT
ENGINEERING
IS EVERYTHING

47. 47
SKILLS
AND JOBS

48. 48
Where
does Chat
GPT ROCK!
1. Low-value content
creation
2. Repeatable content
creation
3. Mass content creation
4. In conjunction with other
tools (also con)
5. Ideation and
brainstorming
6. Research
7. low literacy assistance

49. 49
Where
does Chat
GPT fall
down
1. High-risk content
2. High-value content
3. Culturally sensitive
content
4. Complex content
5. Expert content
6. Credible content
7. In conjunction with other
tools (also pro)

50. 50

51. 51
POLICIES, GUIDES AND
LEGISLATION

52. X
X
Policy &
guidance
1. digital.govt.nz
2. NZ privacy commissioner
3. AU fed gov - consultation
4. Office of NSW Chief data
scientist
5. ABC AI policy
6. CSIRO AI policy
7. Stripe case study
8. Morgan Stanley study

53. 53

54. CHATGPT
www.ellegeraghty.com
WHAT WORKS,
WHAT DOESN'T