The document discusses two personas - the set designer and the storyteller. The set designer focuses on improving work settings and making adjustments for privacy and collaboration needs. The storyteller sparks action, transmits values, fosters collaboration, and relates to help lead people into the future. Storytelling is discussed as an important tool for teams, as it builds credibility, unleashes emotions to help teams bond, and gives permission to explore topics while also swaying viewpoints and creating heroes through vocabulary changes. Teams are asked to provide a rough draft story for their innovation tournament idea.