The document discusses how content strategy can help harness the energy of content in the digital world. It describes how content has become more complex and energetic since the rise of smartphones and apps. Content strategy provides the framework to plan, organize and manage content through analysis, requirements gathering, editorial calendars, governance, content models, budgets, and technology. This helps channel content's energy by taking a strategic approach to formats, topics, sourcing, distribution and more. The role of content strategists is to create this overarching framework through tools like gap analyses, content plans, style guides and editorial schedules.
What to do when you're hired to do a content strategy... and no one knows what you do? Go stealth!
When I went dark, I created one-page cheat sheets to help my client. These are available here - http://bit.ly/2dN2lLB. Feel free to use :)
Content & Design: How a Lean team rebuilt BNZ's websiteMichelle Anderson
My CSForum 2016 talk on how good things happen when design and content people work together - and even better things can happen when you throw Lean UX into the mix.
Taking strategy and making it understandable and visible can be really hard - especially in an agile product build environment. The content canvas is a tactic to make strategy more accessible. Learn what it looks like and how it can be applied.
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
Content strategy: beyond the wireframe - a workshop for UX designers and researchers..
Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition?
Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow – how it’s commissioned, created, measured and maintained – talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house.
Sophie Dennis
Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.
Juliet Richardson
Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.
As content professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your plate.
Drawing from her experience as a “content therapist,” Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.
In content strategy, it can be a huge struggle getting everyone working from the same playbook. Why are we creating this content? Who is it for? Who is accountable for its success? To get to stakeholder alignment, we don’t need to rely solely on our persuasive powers. There are tools that can help groups set individual agendas aside and focus on building shared standards and strategy. Kristina shares her own methods for getting people on the same page in any project or team setting.
Presented at An Event Apart in Denver, December 2017
What to do when you're hired to do a content strategy... and no one knows what you do? Go stealth!
When I went dark, I created one-page cheat sheets to help my client. These are available here - http://bit.ly/2dN2lLB. Feel free to use :)
Content & Design: How a Lean team rebuilt BNZ's websiteMichelle Anderson
My CSForum 2016 talk on how good things happen when design and content people work together - and even better things can happen when you throw Lean UX into the mix.
Taking strategy and making it understandable and visible can be really hard - especially in an agile product build environment. The content canvas is a tactic to make strategy more accessible. Learn what it looks like and how it can be applied.
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
Content strategy: beyond the wireframe - a workshop for UX designers and researchers..
Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition?
Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow – how it’s commissioned, created, measured and maintained – talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house.
Sophie Dennis
Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.
Juliet Richardson
Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.
As content professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your plate.
Drawing from her experience as a “content therapist,” Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.
In content strategy, it can be a huge struggle getting everyone working from the same playbook. Why are we creating this content? Who is it for? Who is accountable for its success? To get to stakeholder alignment, we don’t need to rely solely on our persuasive powers. There are tools that can help groups set individual agendas aside and focus on building shared standards and strategy. Kristina shares her own methods for getting people on the same page in any project or team setting.
Presented at An Event Apart in Denver, December 2017
CS Forum 2016: Content people and marketing people. It's complicated.Max Johns
How do ‘pure marketers’ think about content, and how do ‘pure content people’ think about marketing? The content strategists at CS Forum 2016 (Melbourne) heard about the prejudices, the sad truths, and the misunderstandings that can cause conflict. And they heard it from someone that’s been on both sides of the fence.
"The Self-Directed Strategist: Building a Practice and Managing Organizationa...Blend Interactive
There are two big parts to content strategy: the people, and the process. But there's a third one that presents some of the industry's biggest struggles: managing the space between people and process—especially in an organization that is new to content strategy. In this talk, we will discuss managing expectations, projects, and people—within small teams, among changing organizations, and with new clients.
#digpen V - Designing Content: or how web designers can stop worrying and lea...Sophie Dennis
At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.
Compelling content needs a strategy, and content strategy needs governance in order for it to "stick." Learn about content governance and the opportunities and challenges it presents for organizations. Guest lecture for University of Washington content strategy course
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...Blend Interactive
We all want to create useful, usable content—and we want to deliver that content to the right users. But how do we know what works? And how do we use these insights to inform and adapt our content strategy? What does success look like?
Join us as we relate content goals to relevant and meaningful success metrics in order to quantitatively assess the quality of our web content and the efficacy of our content strategy. Say hello to positive change on the web!
Join us and learn to:
Translate strategic business objectives into measurable content goals
Find the right metrics for the right goals (and how to avoid misleading metrics
Measure and adapt your content strategy
Effectively present analytics data to engage content stakeholders and inform their work on the web
Configure Google Analytics to support your measurement plan
Rick Allen has worked on the web his entire career to help shape communications and content strategy. Rick is co-founder of Meet Content, an online resource aiming to empower higher education to create and sustain web content that works. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.
Gc let's put some strategy in our content strategy - van ue may 2019Content Strategy Inc.
Vancouver Experience Meetup Group (VanUE) presenation, May 2019. Learn how to make sure that your content strategy is strategic, by following a strategic canvas framework.
I’m sorry I haven’t a clue...Clever ways to get more from colleagues who don’...Sticky Content
See Catherine Toole's recent presentation from the B2B Marketing Conference 2014: I’m sorry I haven’t a clue. Clever ways to get more from colleagues who don’t get content.
You’re in b2b marketing. It’s a complex product. It’s a complex sales cycle. You’re expected to generate leads, deepen relationships and increase conversions through content. But very few people in the company ‘get’ content. They want tactical stuff. They want to go viral. They want results. But the investment isn’t there; neither is the understanding. Not to mention the dearth of resource and original ideas…
But wait – there is light at the end of this tunnel (and leads to be put in your funnel). Find out how to revolutionise your internal content culture, gamify idea generation and get everyone actively behind your content strategy.
Popular speaker Catherine Toole is the founder and chairman of Sticky Content, now part of the Press Association. She also leads content strategy and UX copywriting seminars for Econsultancy and at Jakob Nielsen’s Usability Weeks around the world.
The most effective interventions focus not only on individual target behaviors, but also on the needs, perspectives and motivational quality of the people who will use them. When we design behavior change interventions, we focus on providing information at the right time, in the right place, for the right person… and that requires a content strategy. In this webinar, Marli Mesibov will provide examples and guidelines for crafting a content strategy specific to behavior change.
We all know how important it is to manage content through its lifecycle. Streamlined and efficient content teams do this by articulating content processes to make sure that everyone involved, from stakeholders to subject matter experts to content creators, have a shared understanding of the work being done.
As a senior strategist with Content Strategy Inc., Blaine has facilitated workshops with numerous companies from different sectors to help them discover the processes that will improve how they work with content.
In this presentation, Blaine shares the suite of common process models for each phase of the life cycle that can be used by any company in any industry sector. He'll articulate the differences, and explain why they exist.
“The Five Meetings You Meet in Web Design” by Kevin Hoffman (Now What? Confer...Blend Interactive
Web site building techniques are always changing, but the meetings supporting that work sadly haven’t changed much at all. At the core of every meeting is a group of human brains, and against the breakneck pace of iPhone model releases those brains have not evolved in the slightest. Better meeting design for web professionals addresses this constraint. Every web design organization has a core curriculum of five types of meeting goals: getting started, checking in, presenting, exploring, and the big finish. Each of the five meetings have classic mistakes, unique opportunities, best executions, and remote work implications. Kevin will explore how each of the five meetings is an opportunity to do your best work, with plenty of examples you can start using right away.
From the 2016 Now What? Conference: www.nowwhatconference.com
Next Level Collaboration: The Future of Content and Design by Rebekah Cancino...Blend Interactive
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration. For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable inspiration you can use to unite your team and workflow, too.
This talk will show you:
* What it takes to make effective collaboration possible
* How you can play a key role in creating the cross-discipline teams of tomorrow
* Practical tips you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
From the 2016 Now What? Conference: www.nowwhatconference.com
Defining the content strategy is the easy part. But how do you actually make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance.
In this introductory workshop, we’ll use group discussions and debates, thought-provoking exercises, and real-world client stories to build your knowledge and awareness of content governance.
Here’s what you’ll learn:
How to identify where your organization fits in the content maturity model, and how to progress
Different options for content governance within an organization
The five pillars on which you need to build your content governance
How to advocate and influence for content governance changes
The steps to take to get you started towards better governance
Training: The Missing Element of Content GovernanceRick Allen
When we think about content governance, we tend to consider roles, responsibilities, workflow, and documentation. But there’s an element to content governance that is equally important and often overlooked: training.
Fundamentally, content governance requires educating everyone involved in the publishing process—including content planning, creation, editing, publishing, and measurement. All this while considering numerous publishing channels and communication goals. To be successful, content relies on a cultural support for governance with active sharing and learning.
Building a content governance culture means we all need to be teachers—and students.
• Learn to assess content governance readiness, including existing expertise and knowledge gaps.
• Find out how to strengthen your content governance plan by making good use of staff resources.
• See how to create a scalable content governance training model.
• Discover how to foster a content culture and empower content contributors to do great work.
Content strategy for information professionals: slides from LIKELauren Pope
My slides from a talk/workshop I did for London Information and Knowledge Exchange (LIKE). LIKE is a community for information and knowledge professionals, and I went along to talk about content strategy and go through some exercises to help the attendees see how they could use it in their roles.
Legal services organizations produce a lot of content, and have an opportunity to create and manage it strategically. Having sound content strategy practices, supported with governance, is key to making their content more successful in educating consumers to solve their legal problems.
Content Governance: Planning for success throughout the content life cycleChris Mickens
Content governance allows organizations to determine priorities, assign responsibility, and establish detailed guidelines for creating and managing consistent, high quality web content. Sure, it’s not the sexiest thing in the world, but a well thought out content governance plan provides a solid foundation for achieving short and long-term content goals while maintaining a smooth editorial workflow.
This presentation will examine how a content governance plan provides guidance at every stage of the content life cycle including:
Planning
Development
Revision
Distribution
Management and Archiving
We’ll wrap up with a look at some useful Drupal modules and WordPress plugins that help streamline the content management workflow.
Why content marketing needs content strategyLauren Pope
My slides from the Content Marketing Show, 8th November 2013.
In my talk, I explain the difference between content strategy and content marketing, and look at the elements of content strategy and how they can help improve your content.
Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...Mad*Pow
Gain good insights into how to gauge your organization’s readiness for design and the ability to analyze your organization’s culture and use it to make meaningful decisions about change efforts and much more!
Staying Fit During Your 8-Hour Work WeekPatrick Moran
In this brief presentation, fitness expert, Patrick Moran includes new research and studies to help explain the importance of using standing desks as opposed to sitting down throughout the typical 8-hour work week. Patrick Moran is a lifelong athlete and fitness leader from Alexandria, VA. He holds a Bachelor’s of Arts in Political Science from Yale University.
CS Forum 2016: Content people and marketing people. It's complicated.Max Johns
How do ‘pure marketers’ think about content, and how do ‘pure content people’ think about marketing? The content strategists at CS Forum 2016 (Melbourne) heard about the prejudices, the sad truths, and the misunderstandings that can cause conflict. And they heard it from someone that’s been on both sides of the fence.
"The Self-Directed Strategist: Building a Practice and Managing Organizationa...Blend Interactive
There are two big parts to content strategy: the people, and the process. But there's a third one that presents some of the industry's biggest struggles: managing the space between people and process—especially in an organization that is new to content strategy. In this talk, we will discuss managing expectations, projects, and people—within small teams, among changing organizations, and with new clients.
#digpen V - Designing Content: or how web designers can stop worrying and lea...Sophie Dennis
At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.
Compelling content needs a strategy, and content strategy needs governance in order for it to "stick." Learn about content governance and the opportunities and challenges it presents for organizations. Guest lecture for University of Washington content strategy course
Content Measurement and Analytics: Making Positive Change on the Web by Rick ...Blend Interactive
We all want to create useful, usable content—and we want to deliver that content to the right users. But how do we know what works? And how do we use these insights to inform and adapt our content strategy? What does success look like?
Join us as we relate content goals to relevant and meaningful success metrics in order to quantitatively assess the quality of our web content and the efficacy of our content strategy. Say hello to positive change on the web!
Join us and learn to:
Translate strategic business objectives into measurable content goals
Find the right metrics for the right goals (and how to avoid misleading metrics
Measure and adapt your content strategy
Effectively present analytics data to engage content stakeholders and inform their work on the web
Configure Google Analytics to support your measurement plan
Rick Allen has worked on the web his entire career to help shape communications and content strategy. Rick is co-founder of Meet Content, an online resource aiming to empower higher education to create and sustain web content that works. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.
Gc let's put some strategy in our content strategy - van ue may 2019Content Strategy Inc.
Vancouver Experience Meetup Group (VanUE) presenation, May 2019. Learn how to make sure that your content strategy is strategic, by following a strategic canvas framework.
I’m sorry I haven’t a clue...Clever ways to get more from colleagues who don’...Sticky Content
See Catherine Toole's recent presentation from the B2B Marketing Conference 2014: I’m sorry I haven’t a clue. Clever ways to get more from colleagues who don’t get content.
You’re in b2b marketing. It’s a complex product. It’s a complex sales cycle. You’re expected to generate leads, deepen relationships and increase conversions through content. But very few people in the company ‘get’ content. They want tactical stuff. They want to go viral. They want results. But the investment isn’t there; neither is the understanding. Not to mention the dearth of resource and original ideas…
But wait – there is light at the end of this tunnel (and leads to be put in your funnel). Find out how to revolutionise your internal content culture, gamify idea generation and get everyone actively behind your content strategy.
Popular speaker Catherine Toole is the founder and chairman of Sticky Content, now part of the Press Association. She also leads content strategy and UX copywriting seminars for Econsultancy and at Jakob Nielsen’s Usability Weeks around the world.
The most effective interventions focus not only on individual target behaviors, but also on the needs, perspectives and motivational quality of the people who will use them. When we design behavior change interventions, we focus on providing information at the right time, in the right place, for the right person… and that requires a content strategy. In this webinar, Marli Mesibov will provide examples and guidelines for crafting a content strategy specific to behavior change.
We all know how important it is to manage content through its lifecycle. Streamlined and efficient content teams do this by articulating content processes to make sure that everyone involved, from stakeholders to subject matter experts to content creators, have a shared understanding of the work being done.
As a senior strategist with Content Strategy Inc., Blaine has facilitated workshops with numerous companies from different sectors to help them discover the processes that will improve how they work with content.
In this presentation, Blaine shares the suite of common process models for each phase of the life cycle that can be used by any company in any industry sector. He'll articulate the differences, and explain why they exist.
“The Five Meetings You Meet in Web Design” by Kevin Hoffman (Now What? Confer...Blend Interactive
Web site building techniques are always changing, but the meetings supporting that work sadly haven’t changed much at all. At the core of every meeting is a group of human brains, and against the breakneck pace of iPhone model releases those brains have not evolved in the slightest. Better meeting design for web professionals addresses this constraint. Every web design organization has a core curriculum of five types of meeting goals: getting started, checking in, presenting, exploring, and the big finish. Each of the five meetings have classic mistakes, unique opportunities, best executions, and remote work implications. Kevin will explore how each of the five meetings is an opportunity to do your best work, with plenty of examples you can start using right away.
From the 2016 Now What? Conference: www.nowwhatconference.com
Next Level Collaboration: The Future of Content and Design by Rebekah Cancino...Blend Interactive
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration. For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable inspiration you can use to unite your team and workflow, too.
This talk will show you:
* What it takes to make effective collaboration possible
* How you can play a key role in creating the cross-discipline teams of tomorrow
* Practical tips you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
From the 2016 Now What? Conference: www.nowwhatconference.com
Defining the content strategy is the easy part. But how do you actually make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance.
In this introductory workshop, we’ll use group discussions and debates, thought-provoking exercises, and real-world client stories to build your knowledge and awareness of content governance.
Here’s what you’ll learn:
How to identify where your organization fits in the content maturity model, and how to progress
Different options for content governance within an organization
The five pillars on which you need to build your content governance
How to advocate and influence for content governance changes
The steps to take to get you started towards better governance
Training: The Missing Element of Content GovernanceRick Allen
When we think about content governance, we tend to consider roles, responsibilities, workflow, and documentation. But there’s an element to content governance that is equally important and often overlooked: training.
Fundamentally, content governance requires educating everyone involved in the publishing process—including content planning, creation, editing, publishing, and measurement. All this while considering numerous publishing channels and communication goals. To be successful, content relies on a cultural support for governance with active sharing and learning.
Building a content governance culture means we all need to be teachers—and students.
• Learn to assess content governance readiness, including existing expertise and knowledge gaps.
• Find out how to strengthen your content governance plan by making good use of staff resources.
• See how to create a scalable content governance training model.
• Discover how to foster a content culture and empower content contributors to do great work.
Content strategy for information professionals: slides from LIKELauren Pope
My slides from a talk/workshop I did for London Information and Knowledge Exchange (LIKE). LIKE is a community for information and knowledge professionals, and I went along to talk about content strategy and go through some exercises to help the attendees see how they could use it in their roles.
Legal services organizations produce a lot of content, and have an opportunity to create and manage it strategically. Having sound content strategy practices, supported with governance, is key to making their content more successful in educating consumers to solve their legal problems.
Content Governance: Planning for success throughout the content life cycleChris Mickens
Content governance allows organizations to determine priorities, assign responsibility, and establish detailed guidelines for creating and managing consistent, high quality web content. Sure, it’s not the sexiest thing in the world, but a well thought out content governance plan provides a solid foundation for achieving short and long-term content goals while maintaining a smooth editorial workflow.
This presentation will examine how a content governance plan provides guidance at every stage of the content life cycle including:
Planning
Development
Revision
Distribution
Management and Archiving
We’ll wrap up with a look at some useful Drupal modules and WordPress plugins that help streamline the content management workflow.
Why content marketing needs content strategyLauren Pope
My slides from the Content Marketing Show, 8th November 2013.
In my talk, I explain the difference between content strategy and content marketing, and look at the elements of content strategy and how they can help improve your content.
Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...Mad*Pow
Gain good insights into how to gauge your organization’s readiness for design and the ability to analyze your organization’s culture and use it to make meaningful decisions about change efforts and much more!
Staying Fit During Your 8-Hour Work WeekPatrick Moran
In this brief presentation, fitness expert, Patrick Moran includes new research and studies to help explain the importance of using standing desks as opposed to sitting down throughout the typical 8-hour work week. Patrick Moran is a lifelong athlete and fitness leader from Alexandria, VA. He holds a Bachelor’s of Arts in Political Science from Yale University.
Mit FABIS greifen die Anwender standortunabhängig auf das CRM im Vertriebssystem zu. Echtzeit-Kommunikation und Datenaustausch mit der Zentrale vereinfachen dezentrale Zusammenarbeit. Weitere Software-Installationen ersparen sie sich: Alle Mitarbeiter greifen bequem über einen Standard-Browser auf das CRM-Modul im Vertriebssystem zu. Für international aufgestellte Unternehmen ermöglicht das internationalisierte System einen lokal angepassten Roll-Out.
Oft kritisiert aber auch oft bewundert: Vertriebsmethoden und Umsätze im Strukturvertrieb. Strukturvertriebe machen negative Schlagzeilen als Drückerkolonne liefern aber gleichzeitig als Umsatzmaschinerie beachtliche Vertriebserfolge. Hier die Vorteile im Strukturvertrieb:
Slides from the talk Token vs Cookies at Devoxx Morocco 2015.
Introduction of Json Web Token JWT and comparison with (classic) Cookie handling.
Find the demo project used during of this talk on github: https://github.com/madmas/TokenVsCookies
20,000 pages and counting: Content strategy for large collectionJonathan Roper
Websites with massive page counts are a jungle. The rules and practices you use on a 120 page website don’t really work when you are facing 20,000 pages.
This practical session looks at how to approach big websites in order to improve user experience, content quality and content marketing.
Based on his experience across different content projects at large government and educational websites, Jonathan shares how he guided clients through their own particular sea of content in order to transform their online user experience.
10 steps to salvation: Creating digital governance that worksKate Thomas
For organisations to succeed in the digital age, they need to adopt new frameworks and ways of working. The key to doing this is to dust off and turn inside-out existing governance frameworks, reinvigorating them with more nimble ways of working. Governance is no longer a separate policy or individual decision maker. It is everyone working in digital. It is every digital touch point and policy. It is the digital strategy, the customer strategy, the media strategy, the KPI framework, analytics, and SEO.
Twenty-first century governance is the supportive mesh of digital success.
Presented 01 Oct 2014 at Confab Europe Barcelona
http://confabevents.com/events/europe/program/10-steps-to-salvation-creating-digital-governance-that-works
This is a modern STP plant at Nashik Maharashtra. This introductory presentation is meant for medical and other students, organised by PSM/ComMed depts.
De ravissante Tine Embrechts heeft een bvba opgericht. Het wijst op nieuwe plannen voor de toekomt.
Eén van de doelstellingen van de nieuwe vennootschap is ‘het zoeken van acteurs voor film, televisie en theater’.
De firma van haar partner Guga Baul bevindt zich in Oostende.
Masterclass on the integration of service design and content strategy given at the Service Design Global Conference 2016 in Amsterdam.
Learn how to apply content strategy to customer journeys, enriching one of the best-known service design deliverables with critically important new layers.
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
We will then turn our attention to the design, review and implementation of social content design, how it differs from the popular view of content marketing and the different types and formats people create, share and interact with.
Infusionsoft Socially Enabled Internal Communication ProposalKimberle Morrison
We're growing and needed a more effective and scalable way to communicate internally. This presentation outlines our process and the rationale behind how and why we decided to go with a socially enabled system for communication and collaboration
Many organizations have long term employees retiring and find themselves needing to be competitive to fill key roles. Schools are teaching new ways of working that include working as part of a team, and using Agile methods.
In this one hour webinar we will explore how hiring practices and working environments need to change in order to attract and retain top talent in today's competitive market.
Loras College 2014 Business Analytics Symposium | Gebhard Rainer: Building a ...Cartegraph
We are data rich and information poor--many companies have lived through the same challenges. We used to look at data in standard form and try to justify why things did not go the way they were planned and forecasted. We performed "autopsies on dead bodies but never brought them back to life, instead of finding a remedy for cure to deal with the future!"
Now we analyze data from multiple sources, establish patterns and cross references and then work on predictable models to allow Strategic Planning with a high degree of insight and proactive priority setting.
It's a mind shift and mind-set change that has taken a hold of the company and is pervasive down to the lowest level of planning. Constant change is what challenges us to continuously question our own models and improve in order to manage our business successfully.
For more information on the Loras College 2014 Business Analytics Symposium, the Loras College MBA in Business Analytics or the Loras College Business Analytics Certificate visit www.loras.edu/mba or www.loras.edu/bigdata.
Similar to Content and strategy- Information Energy (20)
Loras College 2014 Business Analytics Symposium | Gebhard Rainer: Building a ...
Content and strategy- Information Energy
1. The energy of content:
harnessing its power using strategy
Kate Thomas
Information Energy, 8-9 June 2016, Utrecht
2. Content is the currency of digital
Literally – sites and apps need content
to make money
Figuratively – without content, digital is
a sad, grey place
3.
4.
5.
6.
7.
8.
9. More than currency, content is
digital’s who, what, why and when
No one would disagree with this.
Everyone knows content is important
But why is it so hard?
Because content is the
energetic lifeforce of digital.
10.
11.
12.
13.
14. Taking this approach creates order,
harmony, satisfaction, a positive
atmosphere where people can
prosper
Get it wrong, and progress and
possibility is hamstrung. The world is
chaotic, inefficient, frustrating and
sad
15. Energy defined:
“Energy can be transformed into
another sort of energy.
Energy has always existed in one form
or another.
It cannot be created and it cannot be
destroyed.”
Stored energy is called
potential energy
Moving energy is called
kinetic energy
16. So think about content in this way:
• Evergreen content is stored energy, energy that sits there fulfilling a quiet role
of a potential <something>
• Or the more eye-catching, moving energy of well written headlines, pull quotes,
compelling images, news items… that creates kinetic energy
17. Energy buzzes around content all the time.
• It can overwhelm people and
organisations
• Cognitive frameworks (plus systems
and processes) aren’t used to
thinking beyond the present and
immediate future
• The (almost) palpable frustrations
where people can’t see a way out of
their fog of confusion
But it’s also the
positive energy that
fizzes when a project
finally gets its legs and
things are coming
together
18. Why content strategy?
What qualifies content
strategists?
Lots of people do content these days:
• (content) marketing
• SEO
• copywriters
• project managers
• account managers
• designers
19. To answer that, let’s step back in time.
Content wasn’t always this energetic or complex
Prior to 2007 and the iPhone, digital existed – for most people – on a desktop or
big laptop
• No apps
• No portability (as we know it now)
• No mobile (at scale)
There were big screens, limited interaction, no (well, not much) transactional content
22. In 2006…
• Publishing to a website =
book/magazine publishing – one
thing was published at one time
• No always-on publishing – people
weren’t connected 24/7
• Content’s energy was contained in a
‘page’
• It was a singular object, controlled
by the publisher
• It wasn’t designed for ease of re-use
(exception here of tech publishing)
23. We controlled the message -
the content.
But not the medium:
In 2006…
• Web content used to be done in good
faith
• Web editors, content managers, editor
- we were the experts
• We understood publishing, how
people read, how the message
needed to be structured for maximum
effect
• IT / tech team owned this
(and often still does)
• then IA / UX took the
spotlight
Then in Feb 2011, a certain
search engine updated
their algorithm.
24.
25. Content strategy =
business strategy
The digital energy genie is out of
the bottle
• We need more than our
good word to justify our
actions
• Content is too expensive
and important to not be
managed properly
26. Content strategy: the framework that delivers energy for digital
Planning
• analysis
• requirements
gathering
• editorial
calendars
Systems
• governance
• content models
• content plans
• translation
frameworks
Resources
• people
• content
• budgets
Technology
• paper
• spreadsheets
• software
• hardware
27. So why content strategy and not:
• (content) marketing
• SEO
• copywriters
• project managers
• account managers
• designers
Because strategy.
Because:
• planning
• systems
• resources
• technology
29. Create a gap analysis, post-team brainstorm
to identify opportunities to leapfrog
competitors, top-performing content (via site
data) and requirements.
Then, we look at the competitive landscape to understand
benchmarks and how we can set them.
We try to understand organizational pain points and readiness and users’ online
behaviour, needs, frustrations etc.
What informs a holistic content strategy?
Begin development phase
Stakeholder interviews
User research
Competitive audit
Content audit
Next, we evaluate current content for quality or begin to
gather the raw material for scripts, articles, video,
and/or copy creation.
Content strategy
Develop a content strategy that makes
recommendations around formats, topics,
sourcing, distribution, delivery
mechanisms, tagging, etc.
Gap analysis
1
2
3
4
5
35. Use content strategy to channel content’s energy
• Content is here to stay
• Content strategies are diversifying
• Content should be discoverable and operate at scale
• Success requires long-term thinking
Good morning
Thank you Wim for inviting me to speak.
And to Paolo and Eva for your talks.
OK… Let’s talk about content and why you need strategy to manage it.
e.g. we have eBay that has shifted millions of pounds out of the retail economy into personal pockets.
But also figuratively…
Buzzfeed - a favourite internet time sink where we can be frivolous and procrastinate
With quizzes and celebrity gossip that means we don’t have to do what we really should be doing…
But not without content.
More seriously, we can&apos;t understand what&apos;s going on in the world, or learn.
More seriously, we can&apos;t understand what&apos;s going on in the world, or learn.
And we can&apos;t get by.
To open a bank account or do online banking
To sign up for a gas or electricity accountTo apply for a visa, organise grocery deliveries, buy an airline ticket…
Everything today is presumed to be happening online. And if it’s happening online, it’s happening with content.
And we can&apos;t get by.
To open a bank account or do online banking
To sign up for a gas or electricity accountTo apply for a visa, organise grocery deliveries, buy an airline ticket…
Everything today is presumed to be happening online. And if it’s happening online, it’s happening with content.
Why is every content project unique? Why do I have a job called content strategist?
Why can’t people work out their own content? Why are they all singularly challenging?
Why is it so rare that a client is on top of their content?
Because content is the energetic life force of digital.
And just like energy, if left uncontrolled, it&apos;s inefficient, expensive, and hamstrings and frustrates people and progress.
Let’s take a look at real energy and see what parallels we can learn for the energy of digital
This is energy out of control and unchecked. A bushfire in Australia – very destructive, very powerful and impossible to contain. It’s an extreme example of uncontrolled energy.
[bushfire image http://www.blacksaturdaybushfires.com.au/wp-content/uploads/2012/11/Black-Saturday-Bushfire.png]
Less sensationally, energy can often just be wasted.
In an average house, particularly in the UK, unless specific preventative steps are taken, energy seeps out of the ceiling, walls and floor, resulting in increased energy use and higher bills.
So what’s a better way to manage energy - to keep it under control?
[house - http://archinspections.com/nj-home-inspection-helpful-home-owner-information/nj-reduce-home-energy-bills/]
Getting it right first takes planning. Every government has an energy policy.
This is a press release about the UK government’s vision for the UK’s energy system.
https://www.gov.uk/government/news/new-direction-for-uk-energy-policy
Second, it needs systems and resources, infrastructure.
(Solar panels, such as these in Nevada, would be part of an overall energy plan or strategy.)
[solar panels https://en.wikipedia.org/wiki/Solar_power_in_Nevada]
Third, energy needs smart technology. Energy crises loom on the horizon and threaten our wellbeing.
We need to be smart about the tech we use.
So for something to happen when we flick a light switch, we need:
Policy
Resources and infrastructure
Smart technology
With energy - we&apos;re warm, well fed, able to function after the sun’s gone down.
Without it... well.
[energy efficient globes http://www.energysavingtrust.org.uk/domestic/energy-efficient-lighting]
As content strategists, if we recognize content as energy,
it gives us a framework we can use to guide clients
out of their digital confusion.
There is sometimes the (almost) tangible energy in the meeting room of frustration and impotence when discussing a client’s content problems and it feels like there’s no way out. Problems seem insurmountable, the content can’t be tamed. This energy feels so real it’s as if you can almost reach out and grab it.
On the right, more positively, there’s also the energy that buzzes when things go right.
How are we going to make the most of this energy?
Why, with content strategy of course!
Why content strategy... let&apos;s step back in time.
Mobiles did exist - but we used them to make calls.
Thanks to the Web Archive, we can see exactly how the Internet looked 10 years ago.
Blocks, squares, no fluidity to the interface or experience. no swiping.
John Lewis’s site is a print brochure transformed onto the web - there’s no immediately obvious way to buy from the website.
On second glance however, there is - but it’s a bit subtle. The top right nav has Your orders and Checkout. Web design circa 2006 isn’t about making it easy to transact; people had to click through several pages first. Amazon’s one-click purchase feels a long way from this page.
And Direct.gov, the precursor to Gov.uk is all about the links.
This is on its way to being user centred; the language and labels largely reflect people and their needs, not government departments.
But the content hierarchy is flat - all information is equally important
Our judgement, expertise gave us the authority we needed.
Many of the web editors from 2006 are the content strategists of today
The days of low quality content - content that helped SEO, but not the user - were over.
[source: http://thekingmaker.me/google-algorithm-change-timeline/]
Content is being treated as the star it always was.
Happily, over the past few years publishing hurdles have tumbled, boundaries between tech and ux and content are dissolving and suddenly content, at last, is being treated as the star it always was.
[Hollywood walk of fame image http://disney.wikia.com/wiki/Hollywood_Walk_of_Fame]
And like any energy, to do its job it needs planning, systems, resources, technology
Competition is tight - we have other disciplines nipping at our heels. These all have a vested interest in content
Why content strategy?
Because we work on the entire content lifecycle by designing the systems that help harness the energy of content.
And we do that via deliverables and artifacts. Let’s take a closer look at these now.
A content strategy – normally a PPT presentation. The culmination of research, insight, knowledge that tells us:
The new vision
Recommendations for current content
How to achieve a new structured approach that will work today
What standards and practices are needed to deliver content
First, you start with interviews and user research - what is the problem you&apos;re trying to solve
Next - competitor review. Who&apos;s doing this well? Or badly? Doing this helps make a stronger case
Third - what content exists? Not just their website, but the whole digital ecosystem
Fourth - gap analysis. What&apos;s missing. By this point, you can start to spot the holes
Last but not least - the actual strategy, where you bring these four things together, tie them with your expertise and start making recommendations
This is an example of a plan to track page-level content changes during a site overhaul.
The mechanism to make page-level decisions about what has to happen to each piece of content.
Columns J to O indicate intersection with related projects. Columns P to V indicate where a page is part of a user journey.
Column AA is a link to the related content brief for that page. In this project, briefs were managed using JIRA, the issue and project tracking tool.
On the left, a calendar showing activity for one quarter in five specific areas:
Information architecture changes
Design and component issues/updates
Content hygiene e.g. broken links
SEO
Content creation
On the right, the editorial calendar for CMS Wire for Jan-Aug 2016 showing the themes they’ll cover each month.
And a copy template, reflecting structured content fields that will be mapped to the templates in the CMS.
The cover sheet links through to related and supporting content.
These deliverables - and others - are used at different points in a content strategy process/project. To maximise effectiveness, they need to relate and link e.g. by using the same field names, file naming convention etc
Two resources I know of.
Both full of helpful advice and practical tools