How CBS Interactive Uses Search, Social Media & PR for Triple Digit Returns

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Smx West 2014 Session #Smx #21D - Big Company/Big Brand Success Case Studiespresentation How Cbs Interactive Used Search, Social Meda & Pr For Triple Digit Returns By David Mcclellan @Hesdave Of Cbs Interactive

Marketing

March 12, 2014
David McClellan
How We Got Triple Digit Returns
and How You Can Too
@HesDave
#SMX | #SMX #21D

David McClellan
Sr. SEO Analyst
CBS Interactive
david.mcclellan.sd@gmail.com
@hesdave
#SMX | #SMX #21D

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How CBS Interactive Uses Search, Social Media & PR for Triple Digit Returns

1. March 12, 2014 David McClellan How We Got Triple Digit Returns and How You Can Too @HesDave #SMX | #SMX #21D

2. 2 Big Brand Success Case Studies 2

3. 3 tl;dr: Good Planning is Everything

4. 44

5. 5 Big Brand Success Case Studies 5 » Editorial » Products » PR » Social » BU’s/Partners » Editorial You should be integrated within everything going on

6. 6 Big Brand Success Case Studies 6 – Should include stakeholders – Discuss all strategies from each BU

7. 7 Big Brand Success Case Studies 7 •Partner Data •Postmortems •Analytics •Competitive Analysis •Rank Tracking and KW Research •Knowledge Graph Trends •Current Events and Google Trends

8. 8 What Your Strategy Should Include

9. 9 Big Brand Success Case Studies 9

10. 10 Big Brand Success Case Studies 10 •Coordination with PR & Social •Targeted Pages Built and Optimized •Internal Linking •Scalable Link Building/Outreach

11. 11 Big Brand Success Case Studies 11 •Coordination with PR & Social •Targeted Pages Built and Optimized •Internal Linking •Scalable Link Building/Outreach

12. 1212 Know When to Outsource

13. 13 Big Brand Success Case Studies 13

14. 1414

15. 1515

16. 16 Big Brand Success Case Studies 16

17. 17 Big Brand Success Case Studies 17

18. 1818

19. David McClellan Sr. SEO Analyst CBS Interactive david.mcclellan.sd@gmail.com @hesdave #SMX | #SMX #21D