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How Can Organizational
Design Practices Shape our
KM Work?
Mary Lou Theobald
Gannett Co., Inc.
April 4, 2019
Welcome
Meet my organization
Change is among us
Meet the Intersection of OD and KM
This Photo by Unknown Author is licensed under
Collaborative Tools as
a Catalyst for
Organizational Change
 Catalyst vs. Champion
 Gannett’s use case
Strategic Considerations
What does this mean for KM?
 In the way we do our work and the end product
 Doing our work
 Are we considering new technologies – Experimenting along the
way/Taking on the big and bold
 Are we working across teams? – Collaborating early and often
 The end product
 The people side – Considering the end user
 How do you present your content?
 Menu driven vs. Workflow
Project Management Approach
to Documents and Training
 Applying Project Management to Documentation Projects
 The Spreadsheet
 How do you do your work?
 What is the first thing you do when you login each day?
 Walk me through your day.
 What things are weekly activities?
 Monthly? Annual?
 Phases of PM – Gap analysis, testing, etc.
 Structure your content the way people work
Why Words Matter
The words we use
to talk about our
work creates an
image for people.
Does it convey
what we want it
to?
User
 What words
come to mind?
 Who is the
user?
This Photo by Unknown Author is licensed under CC BY-NC-ND
User
Adoption
 What words come to
mind?
Adopt
Difference?
User
Engagement
 Lean forward
 Motivated
 Social
Engagement
Knowledge
This Photo by Unknown Author is licensed under CC BY-SA-NC
Management
This Photo by Unknown Author is licensed under CC BY-NC-ND
Knowledge Management
Knowledge Enablement?
Km vs. kM
What’s the most
important Knowledge or
Management?
Credit to Dr. Mark Addleson, George Mason
University, Retired
When to Follow
and When to Lead
 A story about Japanese Sidewalks
 Two concepts
• Follow the path of your users
and build sidewalks behind
• Make a strategic path for your
organization
• Main Street of Kyoto Develops into Pedestrian-Centric Space:
https://www.japanfs.org/en/news/archives/news_id035326.html
Content with Mergers
and Acquisitions
 Be thoughtful about how you
merge content.
 Keep the analogy of the zipper in
mind.
KM SHOWCASE 2019 - How Can Organizational Design Practices Shape our KM Work?
KM SHOWCASE 2019 - How Can Organizational Design Practices Shape our KM Work?
KM SHOWCASE 2019 - How Can Organizational Design Practices Shape our KM Work?

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KM SHOWCASE 2019 - How Can Organizational Design Practices Shape our KM Work?

Editor's Notes

  1. Collateral for Gannett’s reimagining work initiative