The document discusses online journalism and how the JISC CETIS organization is approaching it. It covers the changing nature of online journalism, with immediacy and larger audiences. This has implications for control, privacy, and reflection. JISC CETIS aims to surface debate, provide analysis, and reach different audiences through blogging and RSS feeds. Issues around control, responsibility, and skills are discussed. Developing a strategic communications approach is suggested.

1. Online journalism – the JISC CETIS approach Sarah Holyfield and Christina Smart

2. Interesting times! World of online journalism How JISC CETIS is approaching it Where next? What it means for JISC?

3. JISC CETIS – Centre for Educational Technology and Interoperability Standards JISC Innovation Support Centre for UK Higher and Post-16 Education sectors. provides strategic advice to JISC supports its development programmes represents the sector on standards bodies works with the community to facilitate the use of educational technologies. community activities and events, working groups provides educational technology news, features, information and resources through its website.. http://jisc.cetis.ac.uk /

5. The world of online journalism Patterns and changes - Crafting pieces vs more immediate broadcasts Twitter, Youtube etc Who’s the journalist? people doing their own Baghdad blogger Mumbai bombings Commons select committee last week How is the profession responding?

12. Some consequences… sometimes unintended… Feedback/response patterns Changing dynamics Traditional method – letters to editor, phone calls Now.. emails, twitters – Interpreting this? Mob rule? Control Immediacy – no controls on what goes out Privacy and boundaries Eg employers looking at applicants’ and employees’ Facebook pages

13. Audience attention Much larger audiences online throughout the day - often at work! The experience - Empowerment ? Feel connected and absorbed Overload ? Confidence? fear of exposure? A distraction! Where’s the more considered reflection? What does it all mean???

14. Communications - for a distributed audience - from a distributed workplace Informal Dynamic, but hard to control Lively, useful, responsive, risky More likely to be opinion – no time for reflection Personal Formal/corporate – Boundaries and control? What’s public and what’s internal? Confidentiality Accountability? Information vs opinion? Rigidity?

15. Educational context – same issues? Teaching? spontanaiety vs rigidity – assessment? Institution? IS deptartments? – eg web 2.0 vs vle? Courses? Content? Processes? Students? Facebook? Implications? Role of JISC?

16. JISC CETIS and journalism Initially 1 fte dedicated journalist/editor Our aims - Surface debate Provide comment and analysis Report on meetings Reach a range of audiences Innovate …. Approach Get everyone writing Co-ordinate activities Use range of channels Provide a dynamic response and more considered analysis Explore providing a backchannel - value added – eg people who are tuning in from elsewhere Liaise with other JISC communications activities Lots of tensions as already described….

17. Rss via editorial process Comms inputs to JISC CETIS front page Project directory JISC Programme Manager’s blogs JISC Cetis staff blogs

18. A tool for administering and managing feeds

19. … sources and tags….

20. What’s happened -

22. From immediate to more reflective -

25. Making it possible – Editorial role – selection, commissioning, steering, facilitating Channels, feeds (e.g. email lists, newsletter) Editorial tools Dedicated Time Support Understanding the Audience Who they are? What are they comfortable with? What are they after? A strategic approach

26. What we’re doing now Updating – no time to relax! Analysing feedback New tools? widgets to personalise your feeds? Twitter – egs for work - #jiscbids, #cetis08 backchannels – representing these on website? Etc! – how to keep up? New topics and better tagging and search facilities Navigation Tagging – structure vs folksonomy? Resources and archiving Access to useful materials

27. Issues Control? Corporate vs individual? Collective responsibility vs freedom ? Liability and accountability? Bureaucratic control vs creativity? Tone? Volume vs quality? Publish when you have something to say? Skills Confidence Audience? Discuss!

29. Developing a strategy for communications and dissemination? What do you want to achieve? Audience Message Tools and activities Resources Timescales Monitoring/evaluation http://www.odi.org.uk/Rapid/Tools/Toolkits/Communication/Communications_strategy.html