SlideShare a Scribd company logo
AI & Cross Selling
WINNE
R
Jonathan McCarthy
Cognitive Scientist
Price Performance ratio doubles every 18 months
1. Drive more Revenue
from Cross Selling
AI Cross Selling Platform
What is Dynamic
Cross Selling?
▪ Algorithmically
generated product
sets
▪ Real time refresh
based on data, stock
& behaviour
Does it Work?
▪ 30,000 SKUs
▪ 250,000 bundles
▪ 3,000 daily changes
▪ +14% Revenue Uplift
▪ Neural networking
▪ Individual experience
▪ Designing for voice
AI Get the Look
2. Drive more ROI from Content
“Book before Monday”
More effective than “50% Off”
“The AI took away all of the bullsh*t.
We are no longer led by human ego or human bias but by
numbers and results.”
Virgin Holidays
3. Targeting Based on Emotion
@srisharm
▪ Index emotion
▪ Emotional
‘lookalikes’
▪ Emotionally similar
consumers &
moments
Emotional
targeting
“AI is more important than fire”
Sunda Pichai, Google CEO
Thank You
WINNE
R

More Related Content

What's hot

MIMA Monthly August 2015 - "Predictive Analytics" - Jeff Marcoux, Microsoft
MIMA Monthly August 2015 - "Predictive Analytics" - Jeff Marcoux, MicrosoftMIMA Monthly August 2015 - "Predictive Analytics" - Jeff Marcoux, Microsoft
MIMA Monthly August 2015 - "Predictive Analytics" - Jeff Marcoux, Microsoft
Minnesota Interactive Marketing Association
 
How You Will Measure Success in 2018
How You Will Measure Success in 2018How You Will Measure Success in 2018
How You Will Measure Success in 2018
Paine Publishing
 
Introducing the Claritics Social Intelligence Suite
Introducing the Claritics Social Intelligence SuiteIntroducing the Claritics Social Intelligence Suite
Introducing the Claritics Social Intelligence Suite
Joan D'Angelis
 
Focus On The Customer
Focus On The CustomerFocus On The Customer
Focus On The Customer
Sagittarius
 
Get Your Marketing Noticed Now – And Get Real Results!
Get Your Marketing Noticed Now – And Get Real Results!Get Your Marketing Noticed Now – And Get Real Results!
Get Your Marketing Noticed Now – And Get Real Results!
Marketing CoPilot - Marie Wiese
 
Google Analytics: The Very Basics - M2Con Digital Marketing Conference
Google Analytics: The Very Basics - M2Con Digital Marketing ConferenceGoogle Analytics: The Very Basics - M2Con Digital Marketing Conference
Google Analytics: The Very Basics - M2Con Digital Marketing Conference
Mannix Marketing, Inc.
 
How to effectively report on social media
How to effectively report on social mediaHow to effectively report on social media
How to effectively report on social media
Sally Hawkesford
 
Social Storytelling
Social StorytellingSocial Storytelling
Social Storytelling
Tai Tran
 
Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, S...
Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, S...Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, S...
Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, S...
Stepps
 
What is EventNinja?
What is EventNinja?What is EventNinja?
What is EventNinja?
EventNinja
 
Embrace the future gaelle bertrand
Embrace the future gaelle bertrandEmbrace the future gaelle bertrand
Embrace the future gaelle bertrand
Ray Poynter
 
Kiehl's India Social Media Case Study
Kiehl's India Social Media Case StudyKiehl's India Social Media Case Study
Kiehl's India Social Media Case Study
MindShift Interactive
 
Making Digital Marketing Pay
Making Digital Marketing PayMaking Digital Marketing Pay
Making Digital Marketing Pay
Chris Lunn
 
Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...
Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...
Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...
TrackMaven
 
Good data not big data
Good data not big data Good data not big data
Good data not big data Jessica Ezeogu
 
MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...
MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...
MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...
Matthew Kay
 
Taming Your Data Dragan: How to Cure Your Data Addictions and Get the Insight...
Taming Your Data Dragan: How to Cure Your Data Addictions and Get the Insight...Taming Your Data Dragan: How to Cure Your Data Addictions and Get the Insight...
Taming Your Data Dragan: How to Cure Your Data Addictions and Get the Insight...
Paine Publishing
 
Digital marketing 3.0
Digital marketing 3.0Digital marketing 3.0
Digital marketing 3.0
Dwi Putro
 
PRSA Seminar, 10/17/10
PRSA Seminar, 10/17/10PRSA Seminar, 10/17/10
PRSA Seminar, 10/17/10
Paul Gillin
 

What's hot (20)

MIMA Monthly August 2015 - "Predictive Analytics" - Jeff Marcoux, Microsoft
MIMA Monthly August 2015 - "Predictive Analytics" - Jeff Marcoux, MicrosoftMIMA Monthly August 2015 - "Predictive Analytics" - Jeff Marcoux, Microsoft
MIMA Monthly August 2015 - "Predictive Analytics" - Jeff Marcoux, Microsoft
 
How You Will Measure Success in 2018
How You Will Measure Success in 2018How You Will Measure Success in 2018
How You Will Measure Success in 2018
 
Introducing the Claritics Social Intelligence Suite
Introducing the Claritics Social Intelligence SuiteIntroducing the Claritics Social Intelligence Suite
Introducing the Claritics Social Intelligence Suite
 
Focus On The Customer
Focus On The CustomerFocus On The Customer
Focus On The Customer
 
Get Your Marketing Noticed Now – And Get Real Results!
Get Your Marketing Noticed Now – And Get Real Results!Get Your Marketing Noticed Now – And Get Real Results!
Get Your Marketing Noticed Now – And Get Real Results!
 
Google Analytics: The Very Basics - M2Con Digital Marketing Conference
Google Analytics: The Very Basics - M2Con Digital Marketing ConferenceGoogle Analytics: The Very Basics - M2Con Digital Marketing Conference
Google Analytics: The Very Basics - M2Con Digital Marketing Conference
 
Conor egan
Conor eganConor egan
Conor egan
 
How to effectively report on social media
How to effectively report on social mediaHow to effectively report on social media
How to effectively report on social media
 
Social Storytelling
Social StorytellingSocial Storytelling
Social Storytelling
 
Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, S...
Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, S...Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, S...
Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, S...
 
What is EventNinja?
What is EventNinja?What is EventNinja?
What is EventNinja?
 
Embrace the future gaelle bertrand
Embrace the future gaelle bertrandEmbrace the future gaelle bertrand
Embrace the future gaelle bertrand
 
Kiehl's India Social Media Case Study
Kiehl's India Social Media Case StudyKiehl's India Social Media Case Study
Kiehl's India Social Media Case Study
 
Making Digital Marketing Pay
Making Digital Marketing PayMaking Digital Marketing Pay
Making Digital Marketing Pay
 
Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...
Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...
Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...
 
Good data not big data
Good data not big data Good data not big data
Good data not big data
 
MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...
MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...
MKGO - Using Data, Automation & Predictive Analytics to Stay Ahead of Your Co...
 
Taming Your Data Dragan: How to Cure Your Data Addictions and Get the Insight...
Taming Your Data Dragan: How to Cure Your Data Addictions and Get the Insight...Taming Your Data Dragan: How to Cure Your Data Addictions and Get the Insight...
Taming Your Data Dragan: How to Cure Your Data Addictions and Get the Insight...
 
Digital marketing 3.0
Digital marketing 3.0Digital marketing 3.0
Digital marketing 3.0
 
PRSA Seminar, 10/17/10
PRSA Seminar, 10/17/10PRSA Seminar, 10/17/10
PRSA Seminar, 10/17/10
 

Similar to How AI & Cross Selling Can Drive Bigger Baskets

Smart Cow Marketing Feature Presentation
Smart Cow Marketing Feature PresentationSmart Cow Marketing Feature Presentation
Smart Cow Marketing Feature Presentation
Smart cow marketing
 
"Customer- Centric AI: Personalising Product Experiences" by Apoorva Gudla, E...
"Customer- Centric AI: Personalising Product Experiences" by Apoorva Gudla, E..."Customer- Centric AI: Personalising Product Experiences" by Apoorva Gudla, E...
"Customer- Centric AI: Personalising Product Experiences" by Apoorva Gudla, E...
ISPMAIndia
 
Taking Out The Guesswork: the importance of analytics, hosted by Sitecore
Taking Out The Guesswork: the importance of analytics, hosted by SitecoreTaking Out The Guesswork: the importance of analytics, hosted by Sitecore
Taking Out The Guesswork: the importance of analytics, hosted by Sitecore
Sitecore
 
Becoming Data Driven.. with Analytics!
Becoming Data Driven.. with Analytics!Becoming Data Driven.. with Analytics!
Becoming Data Driven.. with Analytics!
NUS-ISS
 
Estudio34 InAppEvent - How to Reach Your App Promotion KPIs with Google
Estudio34 InAppEvent - How to Reach Your App Promotion KPIs with GoogleEstudio34 InAppEvent - How to Reach Your App Promotion KPIs with Google
Estudio34 InAppEvent - How to Reach Your App Promotion KPIs with Google
William Renedo
 
CoffeeClub_Ninja Metrics 2014
CoffeeClub_Ninja Metrics 2014CoffeeClub_Ninja Metrics 2014
CoffeeClub_Ninja Metrics 2014
StartupAlliance
 
The Future of Sales Prospecting
 The Future of Sales Prospecting The Future of Sales Prospecting
The Future of Sales Prospecting
Tenbound
 
Revolt Breakfast Club with Google about Mobile marketing
Revolt Breakfast Club with Google about Mobile marketingRevolt Breakfast Club with Google about Mobile marketing
Revolt Breakfast Club with Google about Mobile marketing
Revolt Agency
 
Data Informed Practices
Data Informed Practices Data Informed Practices
Data Informed Practices
Jublia
 
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)
Data Driven Innovation
 
How Artificial Intelligence will change sales?
How Artificial Intelligence will change sales?How Artificial Intelligence will change sales?
How Artificial Intelligence will change sales?
Peter Schlecht
 
Digital Marketing Skills That Your Team May Not Have
Digital Marketing Skills That Your Team May Not HaveDigital Marketing Skills That Your Team May Not Have
Digital Marketing Skills That Your Team May Not Have
Digital Orks Tech
 
Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller
Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller
Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller
LinkedIn Sales Solutions
 
Digital Marketing Masterclass TIAS Executive Master Marketing
Digital Marketing Masterclass TIAS Executive Master MarketingDigital Marketing Masterclass TIAS Executive Master Marketing
Digital Marketing Masterclass TIAS Executive Master Marketing
robineffing
 
Social Media Marketing: Beyond Likes, Shares, and Cat Photos - Praval Singh, ...
Social Media Marketing: Beyond Likes, Shares, and Cat Photos - Praval Singh, ...Social Media Marketing: Beyond Likes, Shares, and Cat Photos - Praval Singh, ...
Social Media Marketing: Beyond Likes, Shares, and Cat Photos - Praval Singh, ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Do's and Don'ts of Data Driven Marketing
Do's and Don'ts of Data Driven MarketingDo's and Don'ts of Data Driven Marketing
Do's and Don'ts of Data Driven MarketingSparkPost
 
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...
G3 Communications
 
World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...
Stickyeyes
 

Similar to How AI & Cross Selling Can Drive Bigger Baskets (20)

Smart Cow Marketing Feature Presentation
Smart Cow Marketing Feature PresentationSmart Cow Marketing Feature Presentation
Smart Cow Marketing Feature Presentation
 
"Customer- Centric AI: Personalising Product Experiences" by Apoorva Gudla, E...
"Customer- Centric AI: Personalising Product Experiences" by Apoorva Gudla, E..."Customer- Centric AI: Personalising Product Experiences" by Apoorva Gudla, E...
"Customer- Centric AI: Personalising Product Experiences" by Apoorva Gudla, E...
 
Taking Out The Guesswork: the importance of analytics, hosted by Sitecore
Taking Out The Guesswork: the importance of analytics, hosted by SitecoreTaking Out The Guesswork: the importance of analytics, hosted by Sitecore
Taking Out The Guesswork: the importance of analytics, hosted by Sitecore
 
Becoming Data Driven.. with Analytics!
Becoming Data Driven.. with Analytics!Becoming Data Driven.. with Analytics!
Becoming Data Driven.. with Analytics!
 
Estudio34 InAppEvent - How to Reach Your App Promotion KPIs with Google
Estudio34 InAppEvent - How to Reach Your App Promotion KPIs with GoogleEstudio34 InAppEvent - How to Reach Your App Promotion KPIs with Google
Estudio34 InAppEvent - How to Reach Your App Promotion KPIs with Google
 
CoffeeClub_Ninja Metrics 2014
CoffeeClub_Ninja Metrics 2014CoffeeClub_Ninja Metrics 2014
CoffeeClub_Ninja Metrics 2014
 
The Future of Sales Prospecting
 The Future of Sales Prospecting The Future of Sales Prospecting
The Future of Sales Prospecting
 
Revolt Breakfast Club with Google about Mobile marketing
Revolt Breakfast Club with Google about Mobile marketingRevolt Breakfast Club with Google about Mobile marketing
Revolt Breakfast Club with Google about Mobile marketing
 
Data Informed Practices
Data Informed Practices Data Informed Practices
Data Informed Practices
 
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)
How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)
 
How Artificial Intelligence will change sales?
How Artificial Intelligence will change sales?How Artificial Intelligence will change sales?
How Artificial Intelligence will change sales?
 
Digital Marketing Skills That Your Team May Not Have
Digital Marketing Skills That Your Team May Not HaveDigital Marketing Skills That Your Team May Not Have
Digital Marketing Skills That Your Team May Not Have
 
Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller
Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller
Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller
 
Digital Marketing Masterclass TIAS Executive Master Marketing
Digital Marketing Masterclass TIAS Executive Master MarketingDigital Marketing Masterclass TIAS Executive Master Marketing
Digital Marketing Masterclass TIAS Executive Master Marketing
 
MMCC2015PPT Final
MMCC2015PPT FinalMMCC2015PPT Final
MMCC2015PPT Final
 
Social Media Marketing: Beyond Likes, Shares, and Cat Photos - Praval Singh, ...
Social Media Marketing: Beyond Likes, Shares, and Cat Photos - Praval Singh, ...Social Media Marketing: Beyond Likes, Shares, and Cat Photos - Praval Singh, ...
Social Media Marketing: Beyond Likes, Shares, and Cat Photos - Praval Singh, ...
 
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
 
Do's and Don'ts of Data Driven Marketing
Do's and Don'ts of Data Driven MarketingDo's and Don'ts of Data Driven Marketing
Do's and Don'ts of Data Driven Marketing
 
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...
 
World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...
 

More from Affiliate Summit

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
Affiliate Summit
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
Affiliate Summit
 
How to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyHow to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business Strategy
Affiliate Summit
 
The Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueThe Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce Revenue
Affiliate Summit
 
Utilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsUtilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer Campaigns
Affiliate Summit
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
Affiliate Summit
 
Intro to SEO
Intro to SEOIntro to SEO
Intro to SEO
Affiliate Summit
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
Affiliate Summit
 
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Affiliate Summit
 
How to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoHow to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using Video
Affiliate Summit
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
Affiliate Summit
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
Affiliate Summit
 
Conversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersConversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code Partners
Affiliate Summit
 
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Affiliate Summit
 
Get That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingGet That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate Marketing
Affiliate Summit
 
Facebook Advertising Overview
Facebook Advertising OverviewFacebook Advertising Overview
Facebook Advertising Overview
Affiliate Summit
 
California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?
Affiliate Summit
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for Bloggers
Affiliate Summit
 
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnThe 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
Affiliate Summit
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
Affiliate Summit
 

More from Affiliate Summit (20)

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
How to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyHow to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business Strategy
 
The Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueThe Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce Revenue
 
Utilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsUtilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer Campaigns
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
Intro to SEO
Intro to SEOIntro to SEO
Intro to SEO
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
 
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
 
How to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoHow to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using Video
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
 
Conversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersConversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code Partners
 
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
 
Get That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingGet That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate Marketing
 
Facebook Advertising Overview
Facebook Advertising OverviewFacebook Advertising Overview
Facebook Advertising Overview
 
California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for Bloggers
 
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnThe 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
 

Recently uploaded

FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
narasimhamurthyh4
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdfBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
daothibichhang1
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
LuanWise
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Lviv Startup Club
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 

Recently uploaded (20)

FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdfBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 

How AI & Cross Selling Can Drive Bigger Baskets

Editor's Notes

  1. future idea: change to rotating slide with quotes
  2. why did they do it?
  3. why did they do it?
  4. why did they do it?
  5. Google Assistant - Voice or Conversational Commerce Show of hands - how many of you have seen the video of google assistant booking a hairdresser? Deepmind have really nailed text to voice with a human quality voice + recognition
  6. but in conversational commerce, here’s Google’s play a user buys something in google assistant it gets added to their shopping list on google express if they don’t buy, it shows in sponsored ads in google shopping - remarketing so again, google have seen this wide open opportunity. said another way, consumer problem, in voice/conversational commerce and their core technology to solve this is AI. in their assistant and within their google shopping algorithms So if we ask the question, what will AI bring for performance marketing? The simple answer is
  7. quotes such as ‘results beyond imagination’
  8. We know retailers are very poor at cross selling We know that what retailers really want is bigger aov and lifetime value. We are using AI and specifically neural networking to solve this and we are trying to do that for retailers on-site, in-marketing and in-store
  9. the nexus is this - what amazon shows on every product page product bundling drives 8% rev equating to 14 B /yr
  10. Find what they want quickly without leaving the page Configure it - size and colour Buy We use 25 sub modals of neural networking to do this Individualised - personalisation and discounting Designing for a world without screens - voice
  11. Our platform is for on-site but also in marketing Here we’re helping Bareminerals take 2 bites of the cherry - exposure for a single product but also a bundled product
  12. Our platform is for on-site but also in marketing Here we’re helping Bareminerals take 2 bites of the cherry - exposure for a single product but also a bundled product
  13. quotes such as ‘results beyond imagination’
  14. The focus on one problem - how to make headlines more effective in email marketing driven by AI NLP experts work with several brands there’s one aff business there - wowcher
  15. Virgin holidays made the assumption that a discount in the headline (economic value) was more powerful that anything else for years Actually the emotional driver of urgency (pain or pleasure biggest motivators) was more powerful. And you can read what Virgin Hols said
  16. Really interesting experts in natural language processing ie reading text and understanding meaning
  17. one of their first solutions was for listed companies to be able to automate report writing based on analysing market data. which is really cool.
  18. Now, they are looking at areas of automating descriptions for products for ecommerce. if you go to automatedinsights.com gallery you can actually see the NLP in practice taking effectively product feeds and converting them into text descriptions. Saving hundreds of thousands in copy writing fresh content and improving roe from it Effectively using NLP and a little text to automate rich descriptions.
  19. one of my favourite areas of AI is an area known as emotional AI or more accurately affective computing
  20. This is the annual Gartner Hype Cyle It shows us where a new innovation is in the cycle from idea through to mainstream use Affective Computing is still 5 years + away but super interesting and used in some cases https://datafloq.com/read/2016-hype-cycle-emerging-technologies-about-data/2243
  21. never mind is a game that responds to bio feedback. in this case, it reacts via your webcam to your emotions. if you get stressed, the game gets harder. if you relax, it gets easier
  22. in a more commercial context. a market leading company is Affectiva. They have analysed over 6m faces across the globe
  23. you remember this campaign ? well before it went viral, Evian predicted that it would go viral Affectiva have a product called Affdex which was used to study spontaneous facial reaction of 2600 faces to 40 viral ads in social media. Their model then predicted this Evian campaign would go viral. Pretty cool
  24. Likewise the technology can be used to analyse facial responses in outdoor media campaigns to change what is presented based on the person’s mood. So a holiday if the person is looking tired out. Although i think this is a bit too minority report
  25. So where’s this going and how will this be relevant for us in performance marketing so how many of you use google adwords? well i expect we’ll be emotionally targeting customers in google adwords the signal of your emotional state will come from google assistant and how you sound and what you say there will be an index of emotion lookalikes just as we have interest based lookalikes which means we can target based on emotional state and let’s be honest, why buy because of how we feel. not because of features of a product i just think this is the most incredible field happy / sad , excited / unexcited target people who are sad with weekend ideas or sunshine ideas
  26. AI is going to power everything it’s up to us in our businesses to identify opportunities or problems we see and look to technologies such as AI to create solutions that are market leading question is where is the opportunity or problem that you see and how can AI be used to solve it …to make you more money, save cost or drive innovation Thank you
  27. future idea: change to rotating slide with quotes