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crystal
The first virtual advisor for
digital marketing.
You know what to expect
from your current
digital marketing tool.
crystal — Introduction
crystal — Introduction
Some interesting, orderly
data, a few time-saving
features.
crystal — Introduction
That’s ok,
but have you ever wondered
what could be next?
crystal — Introduction
Your digital marketing is time-consuming,
hard to understand and costly. Your team
relies on separate, expensive tools to
manage data, content, campaigns and
other activities.
Your web and social data is raw and making sense of it
requires highly skilled resources. You know what to do but
you could do more with some extra help and time.
Today So what’s next?
You make better digital marketing
decisions with a smart, all-in-one platform
which turns your web and social data into
actionable insights.
This saves you time and budget on daily data analysis,
content and campaign creation and management, helping
both experts and less experienced team members manage
your projects quickly.
crystal — Introduction
crystal is the first virtual advisor for
digital marketing, helping you take the
next step in your strategy.
Powered by Artificial Intelligence, it gives you smarter
insights on your digital presence by answering
questions about your web and social data.
While you talk or write to the advisor, crystal’s
analytics and management tools help you optimize
your web efforts.
Available on Desktop, iOS & Android
In 6 languages: En, Es, De, Fr, Bp, It
crystal — Advisor
Helpful Intelligent
Timely Mobile
Quick
Improves your digital performance Gives you smart insights
Keeps you updated on changes Is available anywhere
Answers in real time
The crystal advisor
The core of crystal changes the way you do
digital marketing by suggesting which actions
to take. Ask it any question about how your
brands and projects’ web and social presence
are doing and it will answer back with insightful,
predictive KPIs and insights.
Don’t search for insights, ask for them.
crystal — Advisor
Talk to the crystal advisor naturally, just as you
would with a colleague.
Ask it if your follower base is growing, if there are more visits to your
website, what type of content you should post, and much more.
crystal — Advisor
Great technology powering a smart tool
crystal is built around a custom Artificial Intelligence turning digital
marketing in the most insightful experience yet.
Natural Language Processing Deep Learning
Fast Data Retrieval
Improves your digital performance Self-learning from your data
For real-time feedback
crystal — Features
Campaign automation
Team collaboration
Listening & social CRM
Smart content publisher Digital reports
Predictive analytics
Optimize your investment
Get everyone on board
Make people-centered sales
Post at the right time Share results instantly
Know what’s next
A fresh way to manage digital marketing
crystal’s features help you achieve daily excellence in the easiest way.
crystal — Campaign automation
Campaign automation
The smartest way to boost your advertising is an
Artificial Intelligence powered campaign manager
working independently on meeting your targets.
•	 Create and publish multi-channel advertising in one go
•	 Monitor and benchmark campaigns against each other
•	 Set crystal to manage campaigns on your behalf
Web channels
Facebook & Instagram | Twitter | Google AdWords
CPLC 0,70 €
Cost per app click 0,62 €
Cost per profile follower 0,78 €
Cost per result 0,25 €
founder.io
Around the Hub in a day
Total Schedule
Nov 16, 2016 6:49pm – Ongoing
crystal — Smart publisher
Smart publisher
•	 Create and schedule your multichannel social content
•	 Let crystal calculate your own best time to publish
•	 Keep track of your content plan in calendar view
The crystal publisher knows when your followers engage
with your content, empowering you to publish when it’s
best for your channels.
Web channels
Facebook | Twitter | YouTube | LinkedIn
crystal — Predictive analytics
Predictive analytics
•	 Brand new, user-centered, no-vanity insights
•	 Metrics tell you what content you need to publish next
•	 Gather KPIs on your one-click custom dashboard
The new way to view your data is to have it turned into
actionable insights with unseen KPIs, enabling you to
truly understand your digital situation.
Web channels
Facebook | Instagram | Twitter | YouTube | Linkedin | Google Analytics
crystal — Listening & social CRM
Listening & social CRM
Brand Awareness
Monitoring
Social Customer
Relationship Management
Sentiment
Analysis
Lead Auto-discovery &
Classification
Social
Listening
•	 Monitor social conversations around your brands
•	 Trace real-time opportunities
•	 Keep your lead list updated in real time
•	 Convert your most engaged followers
crystal helps you stay close to your digital audience and
turn them into customers at the right time.
Web channels
Facebook | Twitter | Instagram | LinkedIn
crystal — Digital reports
Digital reports
•	 Drag, drop and edit data when you need
•	 Snapshot your KPI status any time you like
•	 Share instantly with your teams and clients
A revolution in report making, crystal digital reports take
literally seconds to make with ready-made metric cards
and a slide-free structure.
crystal — Team collaboration
Team collaboration
•	 Enable different roles on each project
•	 Send one-click team invitations
•	 Onboard clients without asking for credentials
crystal’s teamwork tool takes task management time
out of project time with instant multi-team member
addition and custom client role.
crystal — Process
Three steps and you’re in
Log in Connect Ask
crystal — Advantages
300% time saved
40% more insights
70% easier team sharing
35% better organic reach
crystal — Comparison
crystal
average tool
cost per user
user experience
completeness
AI features
speed
customisation You deserve easy data
crystal reduces the distance between you and
your data, with such a smooth overall experience
that you’ll forget the platform is even there.
Did we mention our unlimited user plan?
crystal — Subscribers
They wondered what’s next and went for it.
crystal — Pricing
crystal premium
•	 Up to 20 brands
•	 Unlimited followers
•	 Advisor
•	 Campaign automation
•	 Smart publishing
•	 Predictive analytics
•	 Listening
•	 Social CRM
•	 Digital reports
•	 Team collaboration
•	 Unlimited users
Subscribing to the crystal Premium plan gives
professionals, marketers and Companies
access to game-changing features.
€ 99 / brand per month
crystal — Pricing
crystal enterprise
•	 20+ brands
•	 Tailor-made Artificial Intelligence advisor
•	 Additional channels
•	 Custom KPIs and analytics
•	 Sentiment analysis
•	 More teams
•	 Unlimited users
crystal can be customised to meet specific
enterprise needs. It includes all Premium
features and tailor-made additions such as:
Custom price*
*Based on request
Take your step towards what’s next.
Discuss your crystal plan with us.
business@crystal.io
Second floor, Unit F
Via Daniele Manin 3
20121, Milan, Italy
Milan London
73 Lancaster Close
13-15 St. Petersburgh Place
W2 4JZ, London, United Kingdom crystal.io

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How AI will impact Web and Social Media Intelligence - Uljan Sharka (Crystal.io)

  • 1. crystal The first virtual advisor for digital marketing.
  • 2. You know what to expect from your current digital marketing tool. crystal — Introduction
  • 3. crystal — Introduction Some interesting, orderly data, a few time-saving features.
  • 4. crystal — Introduction That’s ok, but have you ever wondered what could be next?
  • 5. crystal — Introduction Your digital marketing is time-consuming, hard to understand and costly. Your team relies on separate, expensive tools to manage data, content, campaigns and other activities. Your web and social data is raw and making sense of it requires highly skilled resources. You know what to do but you could do more with some extra help and time. Today So what’s next? You make better digital marketing decisions with a smart, all-in-one platform which turns your web and social data into actionable insights. This saves you time and budget on daily data analysis, content and campaign creation and management, helping both experts and less experienced team members manage your projects quickly.
  • 6. crystal — Introduction crystal is the first virtual advisor for digital marketing, helping you take the next step in your strategy. Powered by Artificial Intelligence, it gives you smarter insights on your digital presence by answering questions about your web and social data. While you talk or write to the advisor, crystal’s analytics and management tools help you optimize your web efforts. Available on Desktop, iOS & Android In 6 languages: En, Es, De, Fr, Bp, It
  • 7. crystal — Advisor Helpful Intelligent Timely Mobile Quick Improves your digital performance Gives you smart insights Keeps you updated on changes Is available anywhere Answers in real time The crystal advisor The core of crystal changes the way you do digital marketing by suggesting which actions to take. Ask it any question about how your brands and projects’ web and social presence are doing and it will answer back with insightful, predictive KPIs and insights. Don’t search for insights, ask for them.
  • 8. crystal — Advisor Talk to the crystal advisor naturally, just as you would with a colleague. Ask it if your follower base is growing, if there are more visits to your website, what type of content you should post, and much more.
  • 9. crystal — Advisor Great technology powering a smart tool crystal is built around a custom Artificial Intelligence turning digital marketing in the most insightful experience yet. Natural Language Processing Deep Learning Fast Data Retrieval Improves your digital performance Self-learning from your data For real-time feedback
  • 10. crystal — Features Campaign automation Team collaboration Listening & social CRM Smart content publisher Digital reports Predictive analytics Optimize your investment Get everyone on board Make people-centered sales Post at the right time Share results instantly Know what’s next A fresh way to manage digital marketing crystal’s features help you achieve daily excellence in the easiest way.
  • 11. crystal — Campaign automation Campaign automation The smartest way to boost your advertising is an Artificial Intelligence powered campaign manager working independently on meeting your targets. • Create and publish multi-channel advertising in one go • Monitor and benchmark campaigns against each other • Set crystal to manage campaigns on your behalf Web channels Facebook & Instagram | Twitter | Google AdWords CPLC 0,70 € Cost per app click 0,62 € Cost per profile follower 0,78 € Cost per result 0,25 € founder.io Around the Hub in a day Total Schedule Nov 16, 2016 6:49pm – Ongoing
  • 12. crystal — Smart publisher Smart publisher • Create and schedule your multichannel social content • Let crystal calculate your own best time to publish • Keep track of your content plan in calendar view The crystal publisher knows when your followers engage with your content, empowering you to publish when it’s best for your channels. Web channels Facebook | Twitter | YouTube | LinkedIn
  • 13. crystal — Predictive analytics Predictive analytics • Brand new, user-centered, no-vanity insights • Metrics tell you what content you need to publish next • Gather KPIs on your one-click custom dashboard The new way to view your data is to have it turned into actionable insights with unseen KPIs, enabling you to truly understand your digital situation. Web channels Facebook | Instagram | Twitter | YouTube | Linkedin | Google Analytics
  • 14. crystal — Listening & social CRM Listening & social CRM Brand Awareness Monitoring Social Customer Relationship Management Sentiment Analysis Lead Auto-discovery & Classification Social Listening • Monitor social conversations around your brands • Trace real-time opportunities • Keep your lead list updated in real time • Convert your most engaged followers crystal helps you stay close to your digital audience and turn them into customers at the right time. Web channels Facebook | Twitter | Instagram | LinkedIn
  • 15. crystal — Digital reports Digital reports • Drag, drop and edit data when you need • Snapshot your KPI status any time you like • Share instantly with your teams and clients A revolution in report making, crystal digital reports take literally seconds to make with ready-made metric cards and a slide-free structure.
  • 16. crystal — Team collaboration Team collaboration • Enable different roles on each project • Send one-click team invitations • Onboard clients without asking for credentials crystal’s teamwork tool takes task management time out of project time with instant multi-team member addition and custom client role.
  • 17. crystal — Process Three steps and you’re in Log in Connect Ask
  • 18. crystal — Advantages 300% time saved 40% more insights 70% easier team sharing 35% better organic reach
  • 19. crystal — Comparison crystal average tool cost per user user experience completeness AI features speed customisation You deserve easy data crystal reduces the distance between you and your data, with such a smooth overall experience that you’ll forget the platform is even there. Did we mention our unlimited user plan?
  • 20. crystal — Subscribers They wondered what’s next and went for it.
  • 21. crystal — Pricing crystal premium • Up to 20 brands • Unlimited followers • Advisor • Campaign automation • Smart publishing • Predictive analytics • Listening • Social CRM • Digital reports • Team collaboration • Unlimited users Subscribing to the crystal Premium plan gives professionals, marketers and Companies access to game-changing features. € 99 / brand per month
  • 22. crystal — Pricing crystal enterprise • 20+ brands • Tailor-made Artificial Intelligence advisor • Additional channels • Custom KPIs and analytics • Sentiment analysis • More teams • Unlimited users crystal can be customised to meet specific enterprise needs. It includes all Premium features and tailor-made additions such as: Custom price* *Based on request
  • 23. Take your step towards what’s next. Discuss your crystal plan with us. business@crystal.io Second floor, Unit F Via Daniele Manin 3 20121, Milan, Italy Milan London 73 Lancaster Close 13-15 St. Petersburgh Place W2 4JZ, London, United Kingdom crystal.io